PODCAST · business
On Branding Podcast
by Arek Dvornechuck
Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.
Episodes
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Brand Positioning & Strategy for B2B with Linda Fanaras
In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.
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Your Guide to Brand Tracking with Jiri Boudal
In this episode, we discuss the importance of tracking your brand. Follow Jiri on LinkedIn and visit his website.
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How To Use AI for Content Creation with Jonas Angleflod
In this episode, we dive into the process content creation using AI. Follow Jonas on LinkedIn and visit his website.
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AI Marketing Made Simple with Russ Henneberry
On this pod, we walk about using AI for all things marketing. Follow Russ on LinkedIn, and visit his website.
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Better Experiences, Better Brands with Allen Adamson
On this pod, we dive into Allen's latest book, 'Seeing the How,' which emphasizes the importance of focusing on experience disruption rather than product disruption.
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Big Impact Branding for Small Projects with David Gaz
An interview with David Gaz In this episode, we discuss how to do branding for small business and startups to achieve big impact.
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Building A Brand On Amazon with Yoni Kozminski
In this episode of the On Branding Podcast, I chat with Yoni Kozmiński. Yoni an expert in the e-commerce and Amazon ecosystems. We dive deep into the importance of branding for selling on Amazon. We also explore how to build effective remote teams to help scale your business efficiently.
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Rebrand, Brand Refresh or Redesign with Lauren Bayne
In this episode of the On Branding Podcast, host Arek talks with Lauren Bayne, a seasoned branding and marketing expert. They discuss the distinctions and strategies behind brand refreshes and rebrands, share practical insights on creative strategy, development, and execution, and discuss the...
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Live Events for Brand Growth with Brandie Weaver
In this episode of the On Branding Podcast, host Arek welcomes Brandie Weaver, an expert in elevating brands through live events. They discuss the benefits of live event marketing, the cost-effectiveness of hosting versus sponsoring, and strategic tips, like bartering, to maximize return on...
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Power of Culture in Marketing with Anastasia Kārkliņa Gabriel
In this episode of the On Branding Podcast, host Arek interviews Dr. Anastasia Kārkliņa Gabriel, Senior Insight Lead at Reddit and author of 'Cultural Intelligence for Marketers'. We discuss the superficial inclusivity in marketing and the deeper understanding necessary for true inclusivity....
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The Power of Homepage Videos with Patrick Taggart
In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting...
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Cultural Moments & Brand Narratives with Maggie Walsh
In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of...
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Proven Ways to Acquire Clients with Richard Weylman
In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of...
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Future Ready Branding Strategies with Mitch Duckler
In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can...
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How to Earn Media Coverage with Mickie Kennedy
In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of...
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A Data-Infused Design Journey with Carlos Williams
In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide…
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A Brand's Guide To SMS Marketing with Jessica Cervellon
In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and...
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How to Use The Power of PR with Marin Richardson
In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal...
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Using Social Media to Launch Your Brand with Amin Shaykho
In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content...
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Marketing for Youth in the Digital Age with Clint Runge
In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and...
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How to Position Your Business with Jackie Bebenroth
In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining…
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Why Clear Brand Messaging Wins with Ben Guttmann
In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t...
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Podcast Interviews as Marketing Tool with Tom Schwab
In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns...
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Creating A Purpose-Driven Brand with Innate Motion
In this episode, I talk to Benoit Beaufils and Subodh Deshpande, the co-founders of Innate Motion, a purpose agency that humanizes businesses and helps them make a positive impact. They share their secrets and stories from working with brands like Jaguar, Lacoste, and Hellman’s, and introduce…
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Brand Strategy for B2B Businesses with Kaine Levy
I had the pleasure of interviewing Kaine Levy, founder of Venture Agency, on my latest podcast episode. We discussed brand strategy for B2B businesses and how to find gaps in the market. Don't miss this insightful conversation! Listen now!
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Portraits & Personal Branding Photography with Carolina Luna
In the 94th episode of the On Branding Podcast, Arek Dvornechuck interviews Carolina Luna, and they talk about portraits & personal branding photography. Podcast page: https://www.ebaqdesign.com/podcast
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How to Increase Your Brand Visibility with Jessica Embree
In the 93rd episode of the On Branding Podcast, Arek Dvornechuck interviews Jessica Embree, and they talk about how to increase your brand visibility. Podcast page: https://www.ebaqdesign.com/podcast
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Using SEO To Grow Your Business with AJ Silber
In the 92nd episode of the On Branding Podcast, Arek Dvornechuck interviews AJ Silber, and they talk about how to use SEO to grow your business. Podcast page: https://www.ebaqdesign.com/podcast
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Marketing & Branding for Small Businesses with Marin Davis
In the 91st episode of the On Branding Podcast, Arek Dvornechuck interviews Marin Davis, and they talk about marketing and branding for small businesses. Podcast page: https://www.ebaqdesign.com/podcast
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The Insight Building Process Demystified with Chris Kocek
In the 90th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Kocek, and they talk about the insight building process. Podcast page: https://www.ebaqdesign.com/podcast
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How To Launch A YouTube Channel with Matthew Hughes
In the 89th episode of the On Branding Podcast, Arek Dvornechuck interviews Matthew Hughes, and they talk about how to launch a YouTube channel. Podcast page: https://www.ebaqdesign.com/podcast
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How to Get Local Media Coverage with Mickie Kennedy
In the 88th episode of the On Branding Podcast, Arek Dvornechuck interviews Mickie Kennedy, and they talk about how to get local media coverage. Podcast page: https://www.ebaqdesign.com/podcast
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Dynamic Branding: Key to Brand Success with Tim Leon
In the 87th episode of the On Branding Podcast, Arek Dvornechuck interviews Tim Leon, and they talk about dynamic branding as the key to brand success. Podcast page: https://www.ebaqdesign.com/podcast
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How To Get Coaching Clients with Luke Charlton
In the 86th episode of the On Branding Podcast, Arek Dvornechuck interviews Luke Charlton, and they talk about how to get coaching clients. Podcast page: https://www.ebaqdesign.com/podcast
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How To Name & Claim Your Niche with Eddie Yoon
In the 85th episode of the On Branding Podcast, Arek Dvornechuck interviews Eddie Yoon, and they talk about how to name and claim your niche. Podcast page: https://www.ebaqdesign.com/podcast
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How To Create A Compelling Employer Brand with Bryan Adams
In the 84th episode of the On Branding Podcast, Arek Dvornechuck interviews Bryan Adams, and they talk about how to create a compelling employer brand. Podcast page: https://www.ebaqdesign.com/podcast
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When To Update Your Branding & Messaging with Lillian Marsh
In the 83rd episode of the On Branding Podcast, Arek Dvornechuck interviews Lillian Marsh, and they talk about when to update your branding and messaging. Podcast page: https://www.ebaqdesign.com/podcast
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Personal Branding: Living Your Brilliance with Ryane LeCesne
In the 82nd episode of the On Branding Podcast, Moon interviews Ryane LeCesne, and they talk about personal branding and living your brilliance. Podcast page: https://www.ebaqdesign.com/podcast
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Crafting Successful Brand-Building Campaigns with Carolyn Walker
In the 81st episode of the On Branding Podcast, Arek Dvornechuck interviews Carolyn Walker, and they talk about how to craft successful brand-building campaigns. Podcast page: https://www.ebaqdesign.com/podcast
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Elevate Your Brand & Scale Your Growth with Kyle Stout
In the 80th episode of the On Branding Podcast, Arek Dvornechuck interviews Kyle Stout, and they talk about how to elevate your brand and scale your growth. Podcast page: https://www.ebaqdesign.com/podcast
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Beyond The Label: Elevating Consumer Brands with John Nunziato
In the 79th episode of the On Branding Podcast, Arek Dvornechuck interviews John Nunziato, and they talk about how to elevate consumer brands. Podcast page: https://www.ebaqdesign.com/podcast
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Marketing Your Brand Using Micro-Influencers with Tomer Hen
In the 78th episode of the On Branding Podcast, Arek Dvornechuck interviews Tomer Hen, and they talk about how to market your brand using micro-influencers. Podcast page: https://www.ebaqdesign.com/podcast
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How To Make an Effective eCommerce Website with Abbey McGrew
In the 77th episode of the On Branding Podcast, Arek Dvornechuck interviews Abbey McGrew, and they talk about how to make an effective e-commerce website. Podcast page: https://www.ebaqdesign.com/podcast
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The Power of Words: 21 Writing Techniques with Scott Keyser
In the 76th episode of the On Branding Podcast, Arek Dvornechuck interviews Scott Keyser and they talk about the power of words and the 21 writing techniques. Podcast page: https://www.ebaqdesign.com/podcast
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How To Create Your Own Personal Brand with Yamilca Rodriguez
In the 75th episode of the On Branding Podcast, Arek Dvornechuck interviews Yamilca Rodriguez and they talk about how to create your own personal brand. Podcast page: https://www.ebaqdesign.com/podcast
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The Role of Branding in the Digital Age with Lucas DiPietrantonio
In the 74th episode of the On Branding Podcast, Arek Dvornechuck interviews Lucas DiPietrantonio and they talk about the role of branding in the digital age. Podcast page: https://www.ebaqdesign.com/podcast
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Art & Science of Brand Transformation with Emannuel Probst
In the 73rd episode of the On Branding Podcast, Arek Dvornechuck interviews Emmanuel Probst and we talk about the art and science of brand transformation. Podcast page: https://www.ebaqdesign.com/podcast
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The Power of Visual Storytelling with Natalia Talkowska
In the 72nd episode of the On Branding Podcast, Arek Dvornechuck interviews Natalia Talkowska and we talk about the power of visual storytelling. Podcast page: https://www.ebaqdesign.com/podcast
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Corporate Storytelling for Value-Driven Marketing with Steve Multer
In the 71st episode of the On Branding Podcast, Arek Dvornechuck interviews Steve Multer and we talk about corporate storytelling for value-driven marketing. Podcast page: https://www.ebaqdesign.com/podcast/
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How To Market A Dental Practice with Chris Pistorius
In the 70th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Pistorius and we talk about how to market a dental practice. Podcast page: https://www.ebaqdesign.com/podcast/
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ABOUT THIS SHOW
Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.
HOSTED BY
Arek Dvornechuck
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