PODCAST · arts
On Theme: Design Systems in Depth
by Elyse Holladay
Exploring how successful design systems get built, maintained, and deliver impact. Design systems is having a major reinvention moment, and I want to share what's working from design system practitioners out there forging the way. Expect aha moments, actionable insights, thoughtful discussions, and spicy takes from accomplished design system practitioners. Hosted by Elyse Holladay.
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Design system quality has a business case now (and it's ... AI?), with Murphy Trueman
Murphy Trueman joins me to dig into something most design system teams already know but haven't wanted to say out loud: your design system isn't ready for AI. Ambiguous tokens, undocumented rules, and a lack of parity that only works because experienced humans know how to use the system... we've been getting away with it for years. AI just made the bill come due. We discuss what it actually means to treat your design system like a semantic API, how to think about governance, and why the fixes AI demands are ones we probably should have made years ago. Plus, what it means to allow more roles (and LLMs) to build with the system, and and what teams can do right now to get their house in order.Resources & Linkshttps://murphytrueman.com/https://blog.murphytrueman.com/https://designsystemsforai.com/https://designsystemops.com/📲 Send me a text!Support the show
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27
Brand imagery & color swatches: lessons from building for e-comm, with Maya Hampton
Maya draws on her experience as a design systems PM at both REI and lululemon to explore what makes ecommerce design systems distinct. From the component library decisions to supporting editorial flexibility and brand storytelling, this episode digs in...
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What to do with AI on your design system right now (and make a better way of working)
There’s so much happening in the world of design systems: so much noise, so many new tools, and so much pressure. Where to start? Building on what I wrote on the Zeroheight blog, in this minisode I’m offering tactical suggestions for cutting through th...
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25
What comes after the infinite canvas? with Robin Cannon
Y’all know I am fully bought in on design-with-code tools, so I loved this episode with Robin Cannon, VP of Product at Knapsack and former IBM Carbon and J.P. Morgan Salt design system exec, on why he thinks the infinite canvas is obsolete, and what we...
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24
Five 2026 Predictions for Design Systems with Noelle Lansford
Noelle joins me again for some 2026 predictions trend encapsulations, and we try to unpack the absolute madness of the first two months of 2026. 1️⃣ Designing with code is in, making pictures of UIs is out. 2️⃣ The new critical deliverables for systems...
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23
2025 Predictions Recap with Noelle Lansford
My very first minisode of the entire podcast was some 2025 predictions, and a lot has changed. (Honestly, what was I thinking trying to make predictions in the era of AI? fml) Noelle Lansford joined me for Season Two's official first episode to recap m...
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On Theme S1 Minisode 4: Converge conference 2025 Recap
I'm back from Zeroheight's Converge conference in Bristol, UK, with my recap and thoughts. In this minisode, find out my three major themes from the event: reducing complexity, shifting towards code to design, and the narratives "framing our future". R...
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On Theme S1 Minisode 3: This summer's AI vibe shift and conference news!
Surprise minisode! In this quick episode, hear a few ways AI tools are useful for design systems now, my new favorite design-eng handoff tool, and three can't-miss industry events this fall. 📲 Send me a text! Support the show
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20
Creativity and design system leadership in the age of AI, with Natalya Shelburne — #17
Chat, this is the last episode of season one! Thank you for listening and supporting the show! There's no better way to wrap up, IMO, than an optimistic and curious exploration of what it means to be a creative human in an increasingly technological wo...
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But "design systems as infrastructure" is boring, with Sam Anderson — #16
Y’all, I’ll be honest. Some days, I’m scared and nervous and uncomfortable with AI’s emergence, and implications, too. But I am also curiously optimistic, and more importantly — I don’t want to use any platform I have to spread even more fear and disco...
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Naming is hard, but have you tried working with people? with Guy Segal — #15
Guy Segal joins Elyse to unpack the messy, complicated world of… people. Guy shares practical strategies from his experience at Thomson Reuters, including the powerful "pre-mortem" exercise he used to rebuild trust and alignment for the design system. ...
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The Four Quadrants of Design System Impact, with Ben Callahan — #14
Ben Callahan joins Elyse for a fun conversation on creating impact with design systems. Ben shares insights from his consulting experience, discussing common pitfalls like organizations expecting a design system without adequately supporting their team...
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Shipping new ways of working to a classic organization with the One UPS system, with Marcela Rodriguez Joos — #13
Marcela Rodriguez Joos shares the story behind the One UPS project, a massive effort to modernize and unify UPS’ brand and digital experiences through a new design system. Marcela reveals how a “why does everything look different?” moment from their CE...
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The flaws of the “accessibility is built in to the design system” argument, with Daniel Henderson-Ede — #12
Ever had a team come to you after an a11y audit like, "but I used the design system, why does my product have accessibility defects??" Daniel Henderson-Ede, one of design systems' leading accessibility voices, joins me on the show today to unpack a spi...
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14
Help, I'm starting a new design system job! with Amy Ogg — #11
This one’s a little bit different than some of the projects and topics that we've had on the podcast so far — we’re talking about starting a new role. I think it's one of the hardest things that we do sometimes as design system practitioners, because t...
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13
Hand off the API: a design & build workflow for components, with Jeff Pelletier — #10
Design systems aren’t just about components—they’re about how teams work together to build better UI. Jeff Pelletier, a frontend engineer with a design background, joins the show to talk about feature workflows for design systems, how design and engine...
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12
Bye Purple! A redesign powered by local & global design system layers at Spotify, with Smith Schwartz & Tyce Clee — #09
Spotify’s ad platform just got a serious glow-up, and Smith and Tyce are here to tell us how they pulled it off. Smith Schwartz, Product Design Manager, and Tyce Clee, Engineering Manager, walk us through the redesign of Spotify Ads Manager—why it was ...
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11
What happens when your system can’t support your flagship product?, with Adriana Morales — #08
Adriana Morales from HEB (aka the best grocery store) poses a tricky question for the show: what happens when your design system can't support all your products, or your flagship product? Hashtag enterprise organization problems. Adriana and I explore ...
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10
I’m a design system consumer now: lessons from the other side, with Beau Ulrey — #07
I invited Beau to the podcast because of his great Medium articles on design systems... but he's not working on a system team right now! Beau shares his experiences on both sides of the—fence? aisle?—and the lessons he's taken away. We chat about the t...
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Building a multi-brand joint venture design system for BetMGM, with ToniAnn Drenckhahn — #06
ToniAnn joins the show to share her experience building a multi-brand design system for BetMGM and Entain's joint venture. This episode is our first project deep dive and it's full of legacy codebases, lessons learned, and big wins. ToniAnn talks to us...
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Stop waiting for permission! and other ways to show design systems value, with Brian Alfaro — #05
If the way we're building design systems has a fatal flaw, it's "waiting for enough investment to get it right." In this episode, Brian teaches us to not wait for permission and how your product teams' success is your success. Brian reminds us how impo...
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All the things you shouldn’t do for design system success, with Dan Mall — #04
I'm thrilled to have the one and only Dan Mall on the show, and in this episode, we get deep into all the things you maybe don't want to do if you want your design system to be successful. Dan shares his experiences with failed design systems, one very...
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Layoffs, rebrands, and getting "zero results" from your design system, with Noelle Lansford — #03
You can't talk about design systems lately without addressing the elephant in the room: layoffs. Noelle walks us through her experience of multiple layoffs in one year, why 2023 was so different than 2020, and how the success criteria of design systems...
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5
When Design Systems became A Thing with Jina Anne — #02
Jina Anne gives us a history of the journey from early style guides to widespread industry adoption of design systems, and the challenges and successes. We explore how tokens came to be, how it feels when the engineering team just starts using your wor...
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Efficiency, respect, and the origins of design systems with Brad Frost — #01
Brad Frost takes us back in time to the early days of design systems, and walks us through some of the significant moments of evolution from style guides to modern design systems. We dig in to the multiple proto-Storybook-esque projects, the original p...
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On Theme S1 Minisode 2: 2025 Predictions
Elyse shares five predictions for design systems in 2025 and beyond in the second pre-season minisode. Text the show to share your thoughts and predictions and maybe even be featured in a future minisode! Early Bird tickets are available until January ...
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On Theme S1 Minisode 1
Are design systems in the trough of disillusionment? Elyse explores the past decade of design systems and what we're missing in this pre-season one minisode. 📲 Send me a text!Support the show
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On Theme: The Trailer
📲 Send me a text! Support the show
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ABOUT THIS SHOW
Exploring how successful design systems get built, maintained, and deliver impact. Design systems is having a major reinvention moment, and I want to share what's working from design system practitioners out there forging the way. Expect aha moments, actionable insights, thoughtful discussions, and spicy takes from accomplished design system practitioners. Hosted by Elyse Holladay.
HOSTED BY
Elyse Holladay
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