Skip to content
Once Upon A Startup podcast artwork

PODCAST · business

Once Upon A Startup

by Shalini Menezes

Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy creating their businesses. Most times though they are riddled with self- doubt. They need mentoring. But they do not know whom to approach. How to ask. They need connections. They need strategic partnerships, not financial funding. Investors are a treasure trove of knowledge. So much experience. So

Publisher-supplied feed metadata · PodParley refreshed Oct 16, 2025 · Source feed

Episodes

  1. S5 E7- Once Upon A Startup - round 2 with Raul Diaz Morales

    Raul Diaz Morales of Ona Patents is back to chat with us about patents and trade secrets, valuation, damages, litigation and all the IP related fun stuff.

  2. S5 E6 Once Upon A Startup- with Steve Hershberger

    Today, I’m joined by Steve Hershberger- an entrepreneur, innovator, and endurance athlete with a story that’s nothing short of extraordinary. Steve has built and led companies across technology, analytics, and manufacturing, and he holds 13 U.S. patents in IoT and decision science. His work has...

  3. S5 E5 Once Upon A Startup- with Alfredo Mathew III

    Today I have with me Alfredo Mathew III—a social entrepreneur, educator, and systems thinker who has spent more than 25 years at the intersection of education, workforce development, and entrepreneurship. Alfredo began as a public school teacher in the South Bronx, Oakland, and Pasadena—so...

  4. S5 E4 Once Upon A Startup - with Melanie Müller & Nisha Gera

    Welcome to another episode of Once Upon A Startup. Today, we’re tackling a question every founder faces at some point: what do you patent, and what do you keep as a trade secret? To explore this, I’m joined by two amazing IP professionals. Melanie Müller specializes in trademarks and unfair...

  5. S5 E3 Once Upon A Startup- with Bryan Yates

    Bryan Yates is the founder of Locomotiv Coaching, where he trains insanely capable people—people who are not stuck because they lack talent, but because they’re still relying on old instincts that no longer serve them. Bryan doesn’t talk about productivity hacks or promise transformation. What he...

  6. Once Upon A Startup- with Prof. Dr. Heinz Goddar

    My guest today is someone who’s not just seen the evolution of intellectual property law—he’s helped shape it across continents. Prof. Dr. Heinz Goddar is a European Patent Attorney based in Munich, and a Partner at Boehmert & Boehmert. He holds a PhD in physics and teaches IP law at the…

    more
  7. Cracking the Code of Patent Monetization with Raul Diaz Morales

    In today’s episode, we’re diving deep into the world of patent monetization—a space where innovation meets strategy, and where ideas can become assets, or just... paperwork. I’m joined by Raoul Diaz Morales, founder of Ona Patents and a seasoned telecommunications engineer with years of…

    more
  8. S4 E06- Once Upon A Startup- with Christopher S. Sellers

    Ladies and gentlemen, welcome back to Once Upon A Startup! You know I love bringing you founders and creators who challenge the status quo, and today’s guest is no exception. Meet Christopher Sellers—a creative genius, entrepreneur, and author who doesn’t just think outside the box… he redesigns...

  9. S4 E 05 Once Upon A Startup with Sam Zellner

    In this edition of Once Upon A Startup, I’m thrilled to introduce someone who has been transforming the way organizations think about intellectual property and innovation: Sam Zellner. https://www.linkedin.com/in/sam-zellner-ip Sam’s journey is inspiring. He’s an IP strategist and innovation…

    more
  10. S4 E 04 Once Upon A Startup- with Nadine Pfeifer

    Hey everyone, welcome back to Once Upon a Startup! Today, I’m excited to introduce someone who’s all about building the foundational power of confidence—something every entrepreneur and leader needs in spades. Meet Nadine Pfeiffer, the founder and CEO of HopStair, a company dedicated to helping...

  11. Once Upon A Startup- with Vibesh

    Hey everyone! Today, we’ve got a guest who’s not just talking the talk but walking the walk when it comes to health and fitness. I’m thrilled to introduce Vibesh Karayil, a Fitpreneur and fitness coach with a mission that’s close to his heart—getting more people around the world to embrace...

  12. Once Upon A Startup- with Maria Boicova Wynants

    Our guest today helps SMEs transform their IP into IP rights that actually make sense. 🌟 She trains them on Intellectual Property, Dispute resolution and Risk management. 🌟 She assists parties in solving their IP conflicts through expert determination, mediation, or strategic advice to navigate...

  13. S04 E01 Once Upon A Startup- Paul Watkins

    Welcome to another episode of Once Upon A Startup! Today, we have an extraordinary guest, Paul Watkins, joining us. Paul's life is a blend of gripping adventures, resilience, and diverse expertise. He's not your typical professional – Paul is a qualified Pharmacist, high-altitude mountaineer,...

  14. S03 E07 Once Upon A Startup- with Matt Thomas

    On today's episode, we've got an incredible guest joining us - Matt Thomas! Matt's not your average writer; he's spent a whopping 13 years and close to 25,000 hours diving deep into the world of technical writing, copywriting, editing, and content creation. Picture this - from churning out user...

  15. S03 E06 Once Upon A Start Up- with Donn Gurule (Part 2 of 2)

    In Part 2 of out chat with Donn Gurule, we catch Donn talking about his fascination with intellectual property. How he built a fabulous portfolio, taught himself all about IP and his advice to entrepreneurs, founders and investors to take intellectual property seriously. Donn also talks about...

  16. S03 E05- Once Upon A Startup - with Donn Gurule (Part 1 of 2)

    Welcome to Once Upon A Startup, your portal to the dynamic world of innovation and tech. Today, we're thrilled to host an extraordinary guest, Donn Gurule, the ingenious Founder and CEO behind Enviropedia. Picture this - at the epicenter of tech, media, and culture, Enviropedia stands tall,...

  17. S03 E04 Once Upon A Startup - with Namay Kedia

    Banter Ex professional Cricketer Founder Investor Those are the words to describe our guest from today- Namay Kedia. Namay comes from a background rich in business and from a young age developed a keen interest in cricket. He has played professional cricket as well. Namay, though a stoic, with a...

  18. S03 Episode 3- Once Upon A Startup with Bo

    Bodhisatwa Dasgupta or Bo as he is known among friends and followers is an award winning creative director who has spent more than 18 years in advertising. He's worked at Ogilvy, Wieden & Kennedy, JWT, Rediffusion, Grey and Dentsu. Some of the brands he's helped build are Pepsi, Honda, Jabong, MG...

  19. S3 E2- Once Upon A Startup Andres Oconitrillo

    Today we explore the fascinating world of finance and investment through the eyes of our exceptional guest today. With over a decade of experience in Finance and Investment Banking, Andres has honed his analytical skills and developed a profound passion for all things finance. Throughout his...

  20. S03 E01 Once Upon A Startup - with Roger Jacir

    Our guest is not just an entrepreneur; they're a problem solver and a team developer with a unique ability to execute with speed and precision. Over the past 11 years, they've embarked on a dynamic entrepreneurial adventure, leaving an indelible mark in various industries. Welcome Roger Jacir!…

    more
  21. S02 E07 Once Upon A Startup- with Karim Ullah

    Introducing the remarkable Karim Ullah, a force to be reckoned with in the culinary world! Karim is the proud owner of a Bangladeshi fusion restaurant in Stansted, but his journey is so much more than a menu. He's tasted both success and failure, and each time he's faced a setback, he's bounced...

  22. S02 E06 Once Upon A Startup with Lorde Astor West

    Welcome to the podcast, where we dive into the stories of visionary leaders who are shaping the digital landscape. Today, we have a trailblazer in every sense of the word—Lorde Astor West. Lorde Astor West is more than an entrepreneur; she's a true visionary. As the Technical Founder & Business...

  23. S 02 E 05 Once Upon A Startup with Rebecca Jabbar

    Ladies and gentlemen, today's podcast guest is a true powerhouse in the world of communication and brand representation. As the founder of Brand Champion Bootcamp, they've dedicated themselves to a mission—to empower ambitious startup founders and senior leaders to step confidently onto the stage...

  24. S 02 E 04 Once Upon A Startup with Petra Salarić

    Today, I'm thrilled to introduce a true trailblazer in the world of research, design, and activism. Meet Petra, a multi-award-winning researcher, designer, and a fearless activist who has made it her mission to delve into the realms of wellbeing and tackle the toughest of taboo topics. But what...

  25. S02 E03 Once Upon A Startup with Marshall Davis Jones

    Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy...

  26. S 02 E 02 Once Upon A Startup- with Shalini Menezes

    In a twist of events, the host has become the guest and Qudddus Pourshafie has taken the host's spot for the day. Listen to my journey as an IP evangelist and as Quddus draws a narrative out of my "all over the place" responses. With this episode I have respect and admiration for my guests as…

    more
  27. S02 E01- Once Upon A Startup- with Claudio Sennhauser

    This is Season 2 Episode 1 of Once upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. Valuation, monetization, commercialization of patents is my current passion and my startup revolves...

  28. Once Upon A Startup- with Quddus Pourshafie

    Thank you for joining me for another episode of Once Upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start-up Patented. Network deals with the Valuation, monetization, and...

  29. Once Upon A Startup- with Ian Greig

    I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start-up Patented. Network deals with the Valuation, monetization, and commercialization of patents. As a founder, I have a zillion questions…

    more
  30. Once Upon A Startup- with Dr. Thomai Dion

    Thank you for joining me for another episode of Once Upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start-up Patented. Network deals with the Valuation, monetization, and...

  31. Once Upon A Startup- with Andrew Churchill, Ph.D.

    Thank you for joining me for episode 10 of Once upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start-up Patented.Network deals with the Valuation, monetization, and...

  32. Once Upon A Startup- with Prateek Sanjay

    This is episode 10 of Once upon a Startup. Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something…

    more
  33. Once upon a Startup- with Gilles Dahan

    Thank you for joining me for episode 8 of Once upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start up patented. Network deals with the Valuation, monetization and…

    more
  34. Once Upon A Startup- with Ricky Patel, Ph.D.

    Thank you for joining me for episode 8 of Once upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start-up patented. Network deals with the Valuation, monetization, and...

  35. Once Upon A Startup- With Dr. David Wolff

    Thank you for tuning into Episode 7 of Once Upon A Startup. I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start up patented. Network deals with the Valuation, monetization and commercialization...

  36. Once Upon A Startup- with Ragnhild Emilie Åsberg

    Thank you for joining me for episode 6 of Once upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start up patented. Network deals with the Valuation, monetization and…

    more
  37. Once Upon A Startup- With Martin Barnes

    Welcome to episode 5 of once upon a startup with another stellar guest. Writer of kick ass start-up pitches, crocodile wrestler, sketching genius, graphic artist, founder of 8 seconds to connect, and Mountains of Imagination, creative director and founding member of Wheels plus Wings, host of…

    more
  38. Once Upon A Startup with Phil McSweeney & AngelThink

    We are in conversation today with Phil McSweeney- A man who wears many hats. Non-executive director, founder, start-up advisor, author, and angel investor. Listen in to know what goes on in the mind of an angel investor, what makes an exceptional founder, and how you can and should do due…

    more
  39. Once Upon A Startup - with Carol Constant & Bemensa

    Thank you for joining me for episode 4 of Once upon a Startup I am your host- Attorney / IP professional and Start-up Founder Shalini Menezes. I am passionate about intellectual property – especially patents. My start-up patented. Network deals with the Valuation, monetization, and...

  40. Once Upon A Startup- with Vince van Eck and Ensō

    In today’s show, let’s hear from Vince about his platform Ensō, his story and his learnings. Vince will also towards the end give us his questions which we can get answered by our future guests on the show.

  41. Inaugural Episode- Once upon a startup

    Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy...

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy creating their businesses. Most times though they are riddled with self- doubt. They need mentoring. But they do not know whom to approach. How to ask. They need connections. They need strategic partnerships, not financial funding. Investors are a treasure trove of knowledge. So much experience. So

HOSTED BY

Shalini Menezes

Frequently Asked Questions

How many episodes does Once Upon A Startup have?

Once Upon A Startup currently has 41 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Once Upon A Startup about?

Don’t you love a good story? One where you are snuggled up beside a fire with a mug of tea listening to grandma narrate something about a princess and an ogre? Adulting makes us forget the simple joy associated with a story. So we bring you something new- Once upon a start-up Founders are busy...

How often does Once Upon A Startup release new episodes?

Once Upon A Startup has 41 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Once Upon A Startup?

You can listen to Once Upon A Startup on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Once Upon A Startup?

Once Upon A Startup is created and hosted by Shalini Menezes.
URL copied to clipboard!