One More Thing... The Apple Renaissance Podcast

Apple applies the lessons learnt from iPod and iPhone to build the MacBook Air it’s always wanted to make. Steve Jobs’ health takes a turn for the worse.

It's September so that means it's time to sell iPods. Plus: Apple joins the social media craze.

Sometimes sorry can be the hardest word to say. 

Another year, another new iPhone. This time it’s the iPhone 4. Plus: Steve Jobs gives a rare interview where he’s not pushing Apple products.

Apple debuts its iAd advertising platform, proving that everything can’t be a winner, even during a golden run. Plus: Who’s got Apple’s missing iPhone prototype?

Steve Jobs introduces the world to his last great innovation: the iPad. With it, he achieved his life's goal.

The annual iPod update for the Christmas selling season. The bad news: iPod sales declining. The good news: Consumers are buying iPhones instead.

As Apple goes from strength to strength with the announcement of the iPhone 3GS, Steve Jobs fights for his life in a Memphis hospital.

Steve Jobs undergoes life saving surgery.

Phil Schiller fills in for an ailing Steve Jobs at Macworld. Unbeknown to the world at large, Jobs is near death, with his only hope for survival a liver transplant.

Apple takes laptops to a new level of manufacturing excellence with unibody MacBooks. Tim Cook takes on a higher public profile as Steve Jobs’ health declines.

Ever wonder what might happen if Apple Acquired Nintendo? The best computer company together with the best games company. Let's explore the possibilities.

The first Android phone arrives, setting the scene for a battle with the iPhone that will last decades. It's like Mac vs PC all over again.

As Apple thrives, Steve Jobs' health deteriorates. The iPhone 3G and App Store debut.

Steve Jobs opens the iPhone to allow an App Store. Meanwhile, Apple assembles the expertise required to design its own chips, including hiring Johny Srouji. Time shows both moves to be mighty significant.

Apple achieves rare air with the release of the MacBook Air. The most influential laptop ever? Most laptops are still cribbing from it today.

The iPod Touch debuts. Steve Jobs gives up and decides to allow third party apps on the iPhone. Plus: Apple versus The Beatles.

At last, the secret identity of Fake Steve Jobs is revealed. The aluminium iMac is released, with a design so classic it basically persists to the present day. Plus: Steve Jobs changes his shoes.

After a race to finish it, the first iPhone goes on sale on June 29th, 2007.

This is it. The big one. Steve Jobs introduces the iPhone to the world.  No one suspects the impact the iPhone will have. Not even Apple.

Apple covertly builds the first iPhones in China. Steve Jobs and Scott Forstall go to Vegas. Plus: The iPod faces it greatest challenge yet. Microsoft’s Zune.

A change of pace as we take a break to look at how Apple came up with the iPod. If you prefer video, this episode is also available at our Unintentional Architects channel on Youtube. Check it out.

Steve Jobs sets in motion his plan for a new headquarters for Apple. Within Apple’s current campus, the transition from PowerPC to Intel processors is completed. Plus: Who is Fake Steve Jobs? If you like Apple history in video form, check out our YouTube channel. It’s called Unintentional Architects. There you’ll find the Secret History of the iPod, with more cool stuff coming soon. 

The internal battle of the iPhones reaches endgame. Jon Rubinstein & Avie Tevanian, two of the heroes that saved Apple, depart. Plus: The debut of the iPod Hi-Fi. Oh well, they can’t all be revolutionary winners.

Disney acquires Pixar from Steve Jobs, but not before Jobs reveals a dark secret to Disney CEO Bob Iger. Plus: The first Macs with Intel chips are unveiled.

The secret development of the iPhone continues, with the trials and tribulations of text entry without a keyboard dominating. As the competition between P1 and P2 heats up, only one finds a solution to the keyboard conundrum.

We go behind the scenes for the making of the iPhone inside Apple. It’s the iPod Phone vs the Mac OS X phone. Plus: Tim Cook makes the iPod Nano possible.

This is Steve Jobs’ Apple at its finest. Switching from PowerPC to Intel chips. Working on the iPhone. Steve Jobs’ classic Stanford commencement speech. Sit back and marvel.

Apple goes small with the introduction of the Mac Mini and the iPod shuffle. Plus: Apple's phone has an early roadblock to overcome. 

Flushed with the success of the iPod, Apple begins working on a phone. You might have heard of it. Plus: Special guest appearance by U2.

Phil Schiller delivers the keynote at Apple Expo Paris 2004, in the absence of Steve Jobs. Jobs has undergone major surgery to remove his pancreatic cancer. During surgery, doctors note Jobs’ cancer has metastasised to his liver. Jobs tells the world he is cured. He isn’t.

Project Q79, the touchscreen tablet, falters. Processing power, battery life, thermals, operating system, cost. You name it, everything was a problem.

The iPod Mini debuts, bringing a lower price and vibrant colours to the iPod range. Meanwhile, Apple’s mysterious touchscreen tablet project progresses.

Steve Jobs receives devastating news about his health.

Apple unleashes the Power Mac G5, as it struggles to keep pace with Intel’s processors. Apple has turned to IBM as a chip supplier after Motorola failed to produce the goods. Plus, Apple’s research into touchscreens becomes project Q79, an initiative to create a tablet Mac.

Apple makes the move that will turn them into the biggest seller of music in the world, much to their surprise. Bonus: A small group within Apple begins experimenting with touchscreens for the Mac. Little do they know it will end up on a revolutionary phone.

With Apple firing on all cylinders, Steve Jobs delivers a classic keynote presentation. Plus, a behind-the-scenes look at the origin of the Safari web browser. 

Hell freezes over as Apple releases an iPod for Windows. Behind the scenes, the top secret Project Marklar continues to port Mac OS X from PowerPC to Intel chips.

This is the most offbeat episode ever: Apple and Enterprise. The 2 went together like oil and water. Just not what Steve Jobs was interested in. Bonus: a young man by the name of Tim Cook makes his first onstage appearance at an Apple event.  

The iPod is available! Next Apple releases an entirely new iMac. With its distinctive sunflower-inspired design, the G4 iMac is an instant classic. Apple is operating at a level unparalleled in the computer industry. 

The introduction of the most important Apple product of all time: iPod! It's the product that transformed Apple from a computer company into a consumer electronics company. Once Apple made the iPod, the company realised it could do anything. 

After posting a loss for the financial year, Apple's stock craters. Sensing an opportunity, PC manufacturer Gateway attempts to acquire Apple. Steve Jobs is not amused.

Mac OS X, Apple's next generation operating system, is released. Amid gloomy times in the computer industry, Jobs attests Apple will innovate its way out. The first Apple Stores open to good business, despite predictions of doom. Former Apple chief financial officer, Joe Graziano, states Apple is trying to sell caviar in a world happy with the cheese and crackers that were Windows PCs.

Jon Rubinstein hires Tony Fadell to develop Apple's MP3 player. Apple updates its iBook laptop, improving it greatly. Now Steve Jobs had Apple really motoring.

The Digital Hub strategy for the Mac gets a big push. iTunes is revealed as a key pillar of that game plan. Apple takes laptop design to the next level with the Titanium G4 PowerBook. Jon Rubinstein finds the missing link for Apple's MP3 player in Japan.

The Cube flops. Apple's sales plummet and its share price tanks. Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

Apple releases perhaps its most beautiful Mac ever: The Cube. Realising a digital a digital music revolution has been happening around them, Apple acquire an MP3 jukebox app and its lead programmer, Jeff Robbins. Apple contemplates making its own portable MP3 player. Ed Fries from Microsoft Games makes an appearance  promising games for the Mac as compensation for buying Bungie to get Halo for Xbox.  

Jobs gives iMovie the big push. He thinks video is going to be big. Bas Ording joins Apple's human interface group after impressing Jobs with his portfolio. Jobs finally signs on as permanent Apple CEO, having been interim CEO up until now (as if he was ever going to leave). Also: The lowdown on Jobs' classic outfit.  

Apple releases Mac OS 9, the "best internet OS ever", for $99. The iMac is updated to keep it selling like hotcakes. Jobs launches iMovie, a new app aimed at making video editing easy for everyone.

Apple debuts its new Power Mac, featuring a G4 PowerPC chip for the first time. PowerPC vs Intel's Pentium was the processor war that defined the era.