PODCAST · business
One Stop Shop
by Adii Pienaar
Anyone who's ever built a business will tell you that it's not easy, and the road is often lonely and full of doubts. Ecommerce business owners are used to figuring things out on their own, but it doesn't always have to be that way: To know the way, ask someone who's been there before. One Stop Shop is Conversio’s (previously Receiptful’s) weekly Podcast with the goal of helping ambitious Ecommerce merchants learn from the best. Every week we'll have a successful business person tell us their story, from their humble beginnings and obstacles, to their triumphs and success, and how they got to where they are today. Tune in every week for a new episode with tips, strategies, and information to grow your online Ecommerce business.”
Episodes
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Grow your ecommerce store by doubling down on what works
1. Finish the process. It’s like planting a tree: it’s better to plant a coconut tree first and take care of it until it grows fully, rather than to plant a coconut seed first, then change your mind and replace it with a mango seed, then with an avocado seed, then with an orange seed – if you do…
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4 Ways To Improve Your Customer Service
Consolidate your customer communications in a central inbox. Simply put, use a help desk software so you have a central platform that focuses solely on customer service needs. I know what you’re thinking -- you need to spend money! But before you close this tab on your browser, hear me out first:...
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Scaling a business of one
Figure out your skills and focus on the business-related activities you enjoy. The idea of “do what you love and you never have to work another day in your life” seemed to be a lie - when you were starting out in business, you didn’t have the luxury to do only the things you love because you had…
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What to do about bad reviews?
Monitor your bad reviews so you can respond on a timely manner. Have a system that notifies you each time you receive a bad review. For example, with Conversio, you can choose to be notified of reviews which achieve a certain rating (or less) and you customize the rating level. So you might pick…
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The Last 5% is probably not worth it
As an entrepreneur for nearly 13 years, I’ve had two life-changing realizations: One, wow, has it been more than a decade already? And two, there’s no such thing as a perfect entrepreneur or a 100% successful venture. Spending all your time, energy and resources to achieve perfection might not be...
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How to build a remote team
Note: Before we go to the main course, here’s a tasty treat for your appetizer: I’m giving away ONE ticket to the “Running Remote Conference” where I’ll be speaking in this June in Bali, Indonesia. If you’re interested in remote working, this is one conference you can’t miss. Make sure to join…
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How Anyone Can Design and Send Beautiful Emails
Should content be king, and strategy be the king’s advisors, then visual identity is definitely the queen. Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever…
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The Hidden Benefits Of Indirect Revenue
Revenue -- such music to an entrepreneur’s ears! After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right? But did you know that revenue can be achieved directly and indirectly? You ran an ad campaign and your target customers purchased…
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The Heatmap Method for Better Discounting
Sure, knowing that customers rated discounts in email as the biggest influence on their purchase decisions counts. But this doesn’t mean you should just hand out discount coupons to everyone in your mailing list, of course. Consider your prospects who recently gave you their email addresses to…
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Create a better customer experience on your website
How do you eat an elephant? Do you open your mouth as wide as possible and hope you can eat it all at once? No, of course not. That’s crazy! You eat it one bite at a time. The same principle applies to improving customer experience on your website so you can increase your conversion rate. You…
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The best way to increase your abandoned cart recovery rate
If you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results. As my imaginary friend Albert Einstein once said…
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Grow Your Ecommerce Revenue With Loss Leaders
First, identify your top 10% customers in terms of Customer Lifetime Value. Once you know who these customers are, find out the initial products they purchased with you. Look for products that they bought for their first purchase with you. Then, rank these products according to how many top...
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One Action Rule
Don’t get me wrong here: I get it. Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much information as possible, don’t you think? After all, more...
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Our Ecommerce wishlist for 2019
1. Asking website visitors to “spin a wheel” You get to spin a wheel. I get to spin a wheel. We all get a chance to spin a wheel! Come on, we all know how these things work, right? After all, when you get to see this “spin a wheel!” offer pop up every other day when you’re visiting different...
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How to increase average order value
1. Provide product recommendations Product recommendations generate 33% higher average order value. You can include product recommendations in both your product pages and cart pages. In your product pages, you can include the phrase “Other customers who view this product are also interested in...
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The best way to grow in 2019: Increase Your Prices
1. Double your prices. As long as you don’t lose more than 50% of sales, you’re coming out ahead, mathematically. Imagine, you get higher gross margin since you’re selling for a higher price. Also, you’re selling enough products that doubling their prices increases your revenue without…
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How to be local and build a global business
“The tipping point” is a term coined by Malcolm Gladwell which means that this is the critical moment when an event, trend, idea or product ceases to be marginal and becomes massive instead. You can check out this helpful summary of Malcolm Gladwell’s “The Tipping Point” book to learn more about...
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Learn about your customers before you automate
So I can teach you all about automation in email marketing… But I can’t teach your brand to be your brand. It’s the artist that makes the artist. It’s who your brand is that makes your brand stand out from the crowd. And this is also exactly why you need to learn about your customers first before...
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The one thing every ecommerce business needs
Assuming most of you have answered d, which talks about building mutually beneficial relationships with your customers and increasing their CLV over time through up-selling and cross-selling, you’ve nearly hit the nail on the head. After all, it costs 5x as much to attract a new customer than to...
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Best way to launch a new product in 2019
Identify your most engaged customers. Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer. Additionally, your most engaged customers spend more. For example, in the consumer electronics industry, engaged…
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Know why you are in business
The start of the year signals two things: looking back at the past and preparing for this year. And for entrepreneurs such as you and me, it’s reflection and planning for our business while taking note of its “roller-coaster-like” nature. Because let’s face it, building your own business is like...
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Small gestures to delight your customers
After all, everybody loves to feel special. People like it when they’re valued. And customers are happy fans if you do random acts of unexpected kindness during your engagement with them. The surprise element is the cherry on top that helps you pull this off successfully and guarantees the…
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Ecommerce in 2019 and beyond
The landscape of Ecommerce is changing. The competition is more in almost every market, because it’s so easy to get started. Paid ad acquisition is up significantly. Data privacy concerns - the likes that have continued to hit FB - is becoming more prevalent. Consumers are both overwhelmed and…
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Profit is not a dirty word
Revenue and profit are sometimes used synonymously although they’re not exactly the same. If “revenue” is your total earnings, “profit” if your total earnings minus your total expenses. But what’s wrong with discussing profit, though? Now, don’t get me wrong. Money isn’t the end-game here. When…
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4 Simple Ways To Improve Your Customer Support Experiences
What do the brands like Zappos, Harley Davidson and Trader Joe’s have in common? It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other. It’s their amazing, efficient and feel-good customer service that allows them to stand out from the…
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6 Simple Email Automation Tricks To Grow Customer Loyalty
I’m talking about using segmented emails to kill two birds: growing customer loyalty and increasing your company’s profit. Sending emails to a segmented audience will increase click rates by 100.95%. This means that over time, click rates will increase on your emails as long as you’re sending…
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The Fallacy of Building A Brand Online
Here’s a little secret for you: All the podcasts you’ve listened to so far? I had to do multiple takes to get them right. All the lessons you’ve listened to in those podcasts? I learned them first-hand from my personal experience of being an online entrepreneur in the last 12 years. Most brands...
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The Future of Marketing is Inclusion; not Influence
If I told you that I had 100 friends, and I can recommend your product to only 4 of them - only 4 people will hear my recommendation but there’s no guarantee that they’ll act on it - would you trust me and pay me to help you boost your sales? You wouldn’t, right? And yet, you and I know brands…
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Alternative Ideas to make Black Friday and Cyber Monday Great
Purists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” - it starts from Friday, and runs the full week. And for us entrepreneurs? We’re calling it a “Revenue-Rich Period”. Whatever name you’d like to call it by, there’s no doubt that this shopping...
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4 Reasons You Should Get A Business Partner
In today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything -- account set-up, company registration, visual identity design, inventory, and product creation -- can be done online! No need to sign a...
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The 6 Principles For Fantastic Product Reviews
Imagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both establishments are relatively near to your house. There’s only one difference, though. Restaurant A has four...
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4 Must-Have Email Marketing Segments
Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly. This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time...
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3 Hacks To Improve Your Email Profitability
Can you tell me what your main reason for doing email marketing is? Is it to send funny anecdotes and relatable memes to your customers? Is it to ask for feedback from your customers about your products and services? Is it because your competitors are using it so you need to jump on the bandwagon...
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Non-Email Things That Could Break Your Email Marketing
Email is 40x more effective at acquiring new customers than Facebook or Twitter. It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right? But if your business is a donkey, your...
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How do I know if my marketing tools are making money?
In this episode, we’re going to zero in on marketing-related softwares and apps. Is their promise of “use-this-app-now-and-get-profit-later” backed up with actual numbers that will contribute to your business’ growth? Or will it end up with you singing “Love The Way You Lie” while drowning your...
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4 Smart Ways To Grow Using Brand Partnerships
What does the relationship between bees and flowers have in common with Brand Partnerships? Stop smirking. You know that’s not what I mean. I’m talking about mutually beneficial partnerships. In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by…
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Your About Page is the most underrated brand-building asset
Do you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out. And yes, for every $1 spent on Google ads, an average of $2 in revenue is made. That’s right, users spend 33% of their time...
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The 4 Cornerstone Metrics of a Profitable Ecommerce Business
Imagine you’re in The Matrix. You’re wearing a black coat. You have a slick hairstyle and set of cool shades to go along with it. And you’re asked to choose the blue pill or the red pill. The blue pill guarantees to give your Ecommerce business $200,000 total revenue every year. The red pill...
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The Picasso Method for being a better email marketer
If you can choose between teleporting to different countries in a span of one day or learning more about how to be a better email marketer… How soon would you like to get started with your email marketing lessons? Now, in a world where information is practically everywhere on the Internet, it…
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5 Important Metrics You Need To Monitor For Profitable Email Marketing.
In this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign. Keep in mind that these metrics are specifically for gauging profitability. By focusing on these five metrics, you can…
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4 Ways To Reignite Your Abandoned Cart Recovery Rate
“I did my best, but I guess my best wasn’t good enough~” For some people, this song is all about love, heartbreak and missed chances when it comes to pursuing romantic relationships. But for you, and other Ecommerce entrepreneurs, this song is played in your head whenever you glare at your screen...
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The Simplest Email Marketing Funnel
When you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.” Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.” Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal...
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4-Step Checklist To Effectively Boost Your Engagement in Email Marketing
You know email marketing is still a big deal. It still drives a lot of revenue within any business - especially in ecommerce. That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it? And when...
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Free Advertising Exists: Get More Word of Mouth
Nick Disabato runs the design agency draft.nu, where he helps fix leaky revenue with conversion-focused design. But that’s not the topic we are discussing today. Nick is really good at word of mouth marketing, an ideal way of getting new customers. However, word of mouth marketing is also very...
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Use Referrals to Get New Customers
Kai Davis is a referral expert, marketing consultant and founder of KaiDavis.com. He is known for sharing actionable articles on how to get more customers, without spending more on marketing. In this episode, we talk about how you can get referrals to gain new customers. Some of the best quotes...
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Customer Lifecycle: Send Smarter, More Profitable Emails
Today’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner. Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.” In this episode he explains how to access hidden profits and retain customers by sending smarter,...
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Convert Visitor Traffic Into Buyers With Pop-Ups
Today’s guest is Josh Mendelsohn, the VP of Marketing at Privy. Privy enables you to create exit pop-ups, opt-in forms helping you to grow your Email list. In this episode, Josh shares his favorite strategies to convert traffic into buyers once visitors reach your site. Some of the best quotes…
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Beyond the Pop-Up: Email Marketing That Works
Today’s guest is Michael Steele from Sell Like A Human.com; a learning resource where ecommerce store owners go, to master marketing automation and email marketing. In this episode, we go beyond the basic newsletter sign up button. We dig into best practices, trends, and the best ways to grow…
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Facebook Ads: 2 Billion People Is Better Than Mall Traffic
Mojca Marš is the Founder of Super Spicy Media, and a Facebook ads expert. In this episode, we get her to share her best kept secrets to Facebook ads. From how to create an effective ad to boosting your engagement rates. Listen in, learn and increase your ROI with Mojca now! Some of the best…
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Having Cold Feet About Cold Calling? Start Here
Tyler Accardi is Director of Marketing at ProTrainings, a team that has revolutionized the CPR industry by providing accessible online certification. In this episode, Tyler shares his secrets to achieving incredible outbound marketing results with good, old fashioned cold calling and emailing.…
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ABOUT THIS SHOW
Anyone who's ever built a business will tell you that it's not easy, and the road is often lonely and full of doubts. Ecommerce business owners are used to figuring things out on their own, but it doesn't always have to be that way: To know the way, ask someone who's been there before. One Stop Shop is Conversio’s (previously Receiptful’s) weekly Podcast with the goal of helping ambitious Ecommerce merchants learn from the best. Every week we'll have a successful business person tell us their story, from their humble beginnings and obstacles, to their triumphs and success, and how they got to where they are today. Tune in every week for a new episode with tips, strategies, and information to grow your online Ecommerce business.”
HOSTED BY
Adii Pienaar
CATEGORIES
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Frequently Asked Questions
How many episodes does One Stop Shop have?
One Stop Shop currently has 87 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is One Stop Shop about?
Anyone who's ever built a business will tell you that it's not easy, and the road is often lonely and full of doubts. Ecommerce business owners are used to figuring things out on their own, but it doesn't always have to be that way: To know the way, ask someone who's been there before. One Stop...
How often does One Stop Shop release new episodes?
One Stop Shop has 87 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to One Stop Shop?
You can listen to One Stop Shop on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts One Stop Shop?
One Stop Shop is created and hosted by Adii Pienaar.
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