PODCAST · business
OneSignal Podcast
by OneSignal
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
Episodes
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Mastering Mobile Email Design: Best Practices for Marketers, Specialists, and Designers
Episode 63 of the OneSignal podcast welcomes OneSignal's Lee Munroe, Head of Design at OneSignal. Lee is one of many resident email experts but in particular he’s well known on the email design. He was an early product design and product manager at Mailgun over a decade ago, and joins the podcast...
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Understanding OneSignal's MAU Pricing
Episode 62 of the OneSignal podcast welcomes OneSignal's Eva Wei, Director of Product Marketing. She is here to discuss OneSignal’s pricing evolution, and specifically the introduction of MAU, monthly active users, as the core pricing metric going forward. Here is a link to a blog post that...
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ROI of Connected Experiences, State of Customer Engagement Report
Episode 61 of the OneSignal podcast is an audio of the 2024 State of Customer Engagement webinar titled The Magnetism and ROI of Connected Experiences. The report highlights and provides examples, including Zenni, which achieved 2x revenue growth on its email program by building omnichannel...
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Insights from 4 Trillion Customer Messages
Episode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist. Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leading, most...
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Hear Why Email Modules Improve Quality & Reduce Effort Long Term
Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko. Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance. Dmytro has been working on customer communications, messaging, and user retention for over two...
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OneSignal's 2023 Product Advancements
Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading,...
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Leverage Persistent, Omnichannel Messaging to Deliver 200% User Retention Growth
Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates. Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others...
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Why Brands Need a Mobile App to Maximize User Loyalty
Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360. JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers. Maarten...
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Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices
Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal. Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat…
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Increase Subscribers & Engagement using Design Best Practices for Push Notifications
Episode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal. Lee has a long history in product design around customer communications. He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal...
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BetterMe Drives Significant Customer Retention & Revenue with Customer Journeys
Episode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement. The BetterMe customer case study.…
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Why Mobile Web Push is an Untapped Customer Retention & Growth Opportunity?
Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal. Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push. There were a few references…
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The Power of Customer Retention During Uncertain Times
Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall…
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OneSignal's Mission is to Democratize Customer Engagement
Episode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal. George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. The interview background came from this blog...
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Business of Apps on Generative AI's Impact on Digital Marketing
Episode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing. Art discusses the history of artificial intelligence, the positive impact of generative...
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OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing
Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements. John joins to discuss the principles behind how generative...
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iOS Launches Mobile Web Push
Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal. They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release. Hear how you can implement iOS web push…
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4 Tips for Implementing a Successful Mobile App Loyalty Program
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others....
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How to Create a Mobile App Marketing Plan
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others....
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Marketing Automation for Mobile Apps
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google,...
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OneSignal's 2022 Top Product Releases
Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022. This summarizes the top choices from the roundup blog post she authored and published in December. If…
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App Icon Badges
An app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what…
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Everything You Should Know About Email Compliance
Email compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.
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User Activation Along the Mobile App Journey
In Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.
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What You Should Understand About Live Activities
Episode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business.
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The Best Ways to Grow Your Mobile Push Subscribers
In Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers.
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Comparing Braze vs. OneSignal
Episode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique...
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What's the Difference Between Omnichannel and Multichannel Messaging?
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is…
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State of Firebase Cloud Messaging
Episode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of...
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Push Notification Do's and Don't's
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success. Please subscribe to...
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How VoIP Notifications Work and Why Do You Need them
In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app. Please subscribe to the OneSignal Podcast at...
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Apple's Live Activities are Valuable Customer Loyalty Feature
Episode 32 of the OneSignal podcast hosted by Josh Wetzel welcomes Ruby Childs, Principal Product Manager with OneSignal, to discuss Live Activities, the importance they play for mobile applications looking to provide a deeper experience around immediate events - for example, a sports game,...
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Email is Important Part of Omnichannel Journeys
Episode 31 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more. Chad has been in digital marketing and specifically working…
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Insights from 100 Billion Messages; State of Customer Messaging 2022
Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring. The report is a quantitative and qualitative study of what messaging works for companies in 2022. Analyzing 100 billion messages from December…
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Episode 29: Holistic Mobile App Growth and Retention Strategies
Episode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi. Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. Does your mobile app face growth and retention issues? In the...
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Forrester's Marketers Win in Consumer Moments & TEI Study Results
Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens. They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester’s…
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Why Your Mobile App Company Needs Email
Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. As companies face growing expectations to execute...
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Building & Retaining a Streaming Video Audience
Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show. Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more. He joins to share his experience building...
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Epic Apple Legal Battle; Will it open new mobile app monetization opportunities?
Episode 25 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses. Jacob is specifically well versed on...
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Developer Relations @ OneSignal
The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal...
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Mobile Games Messaging Best Practices
The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers. Episode 23 welcomes OneSignal customer strategist Eyra Dzakuma. Eyra has spent the past 18 months helping some of the world’s largest mobile games improve their customer messaging. She is...
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Mobile App Growth & Retention w/ Yodel Mobile's Mick Rigby
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile. Mick started Yodel Mobile 13+ years ago, an agency awarded the “Outstanding Contribution to the App...
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Why Use SMS?
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer...
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USA Today Sports Media Customer Engagement Practice
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences…
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Customer Engagement Interview Learnings
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book. David interviewed a half dozen…
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2X eCommerce's Kunle Campbell Talks Shopper Messaging
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle has two decades of digital marketing experience, he's published 263…
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Hear How MuteSix Drives eCommerce Growth via User Retention
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has…
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Acquisition vs. Retention w/ Martech Podcast Host Benjamin Shapiro
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing...
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OneSignal's Co-Founder's Path from Successful Games Artist to Leading with Empathy
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 15 welcomes Long Vo, OneSignal's Co-founder & COO. Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well...
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User Messaging Lessons from Facebook & LinkedIn's Newsfeed
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14 welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager...
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ABOUT THIS SHOW
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
HOSTED BY
OneSignal
CATEGORIES
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Frequently Asked Questions
How many episodes does OneSignal Podcast have?
OneSignal Podcast currently has 63 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is OneSignal Podcast about?
A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.
How often does OneSignal Podcast release new episodes?
OneSignal Podcast has 63 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to OneSignal Podcast?
You can listen to OneSignal Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts OneSignal Podcast?
OneSignal Podcast is created and hosted by OneSignal.
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