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Online Marketing & Communications

by Jon Buscall

Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Dr Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.

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Episodes

  1. Experimenting with Adwords

    Is Adwords right for your small business? This week, I tell the story of an Adwords campaign I ran.

  2. Squarespace: The Best Website Solution for Small Businesses?

    The first Moondog Marketing podcast of the new year starts with a look at Squarespace, the do-it-yourself website builder platform.

  3. Source Gorgeous Photographs

    Fantastic, gorgeous, eye-catching onbrand images will become more and more important in 2018. Content marketing is no longer just about first class writing: content is about creating a powerful experience online now and blurry, poorly composed images simply don't cut it in today's content flow.

  4. How to Regularly Create Creative Content

    Teams often struggle to come up with content because often, in smaller businesses, often the people who are required to create content in-house aren’t always creatives. This week's show looks at how to have a process that will help you regularly create effective, targeted content.

  5. Branding without BS

    Bernhard Schroeder, currently Director of the Lavin Entrepreneurship Center Programs at San Diego State University, guests the show this week to talk millennials and branding.

  6. Your website needs better content

    Huge bounce rate? Few leads? Not growing your site traffic? You don't need a new web design, you probably need to improve the content you create. This week's show is a call to arms in the name of content marketing!

  7. Approaching Marketing with Duck Tape

    This week on the show: how to fine tune your strategic approach to marketing. The need to overcome your fear. What marketing pitfalls to avoid, and how to make the most out of local marketing. This week's guests is Mark Z. Fortune.

  8. Brand Mapping Will Save You Time & Money. Karen Leland Tells You How

    Karen Leland joins me on the show for a lively discussion on the benefits of brand mapping, and so much more! What can brand mapping do for your business? What do you risk if you proceed without a brand map?

  9. Johnathan Grzybowski on Influencer Marketing and "Being Real"

    Johnathan Grzybowski comes on the show to talk about the power of influencer marketing. It’s critical to not overlook the “people aspect” of your business, and that’s where influencer marketing comes in. For Johnathan, influencer marketing felt incredibly natural.

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ABOUT THIS SHOW

Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Dr Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing. The show covers the latest tools, techniques and strategies to help you generate online leads, sales and grow your business.

HOSTED BY

Jon Buscall

CATEGORIES

business

Frequently Asked Questions

How many episodes does Online Marketing & Communications have?

Online Marketing & Communications currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Online Marketing & Communications about?

Professional marketing tips and practical advice on how to get the best from Digital Marketing & Communication for small-medium sized businesses. Brought to you by Dr Jon Buscall, head of Stockholm-based marketing agency Moondog Marketing. The show covers the latest tools, techniques and strategies...

How often does Online Marketing & Communications release new episodes?

Online Marketing & Communications has 9 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Online Marketing & Communications?

You can listen to Online Marketing & Communications on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Online Marketing & Communications?

Online Marketing & Communications is created and hosted by Jon Buscall.
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