PODCAST · business
Online Marketing Podcast
by Paul Pruitt
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.Just sign up to be notified at onlinemarketingpodcast.com
Episodes
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Mastermind Series: Creating Content for Both Free and Paid Communities
In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.…
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Nugget: Know Where You're Going Before You Begin
As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience. But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward. That's why beginning with the end in mind...
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Nugget: Simplify the Way You Teach
Stop over-teaching in your launches. Give value, but not so much that they don't need anything else from you. Your launch should create desire, not satisfy it completely. Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you. Give them a...
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Nugget: Keep It Simple to Grow Faster
Keep your challenge simple! When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things. But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out. Instead, focus on one small win each day. One simple...
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How to Make the Most of Every Opportunity
We're creatures of habit. We'd like to do things a certain way. Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to. But let’s face it: one thing is consistent.. and that is CHANGE! There...
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Nugget: Clear Out What's No Longer Working
When’s the last time you “spring cleaned” your business? We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have…
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What Made Our Most Successful Challenge Launch Work
In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the…
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Mastermind Series: Creating Launch Challenges That Work
Launch challenges can be an effective way to funnel your audience into a paid membership. In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch. It is...
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Nugget: Bring in People Who Truly Need Your Offer
Here’s something I want you to remember... Not all leads are created equal. Not all leads are hot prospects! Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of...
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Nugget: Show Your Audience What's Possible
When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future. It's our job to educate our audience and show them what is possible. So think about ways that you can truly help your audience open up...
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Nugget: The Key to Understanding Your Audience Better
What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What...
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The Most Common Launch Mistake and How to Avoid It
So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer. In this episode, we talk about how to avoid switching into a different person when presenting your offer...
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Nugget: Progress Beats Perfection Every Time
Stop being a perfectionist! This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect...
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How to Build a Content Framework That Gets Results
In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you. Grab the free Content Flow Framework to…
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Mastermind Series: Creating Free Content That Converts to Memberships
How much content should you share in your free groups without giving away too much? In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and...
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Nugget: Make Your Ads Pay for Themselves
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about...
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Nugget: Focus on Building the Right Audience
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out. A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But…
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Nugget: How to Work Less and Earn More
This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you...
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How Memberships Support Both You and Your Audience
This is an awesome strategy that you can start incorporating into your business right away. This is the way that's going to allow you to make more money in your business with less effort. What is it? A membership model! This is a great strategy to start to incorporate into your business if you...
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Nugget: Build at Your Own Pace
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't...
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How to Create Messaging Your Audience Connects With
As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right? Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list. And then they get a list of...
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Mastermind Series: How to Attract More People to Your Challenge
In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience. Resources: Adaptive...
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Nugget: Give Yourself Enough Time to Launch Successfully
As experts, we live with whatever our service is every day. It's nearly a hundred percent of what we're thinking about for our business. But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today. So what we need...
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Nugget: Attract Clients Who Are the Right Fit
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears! The number one piece of advice I can give you, is attached to...
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Nugget: Meet Your Audience Where They Are
Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're…
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The Formula for Predictable Launch Success
In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches. Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into…
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Nugget: How to Make a Greater Difference Through Your Work
Do you want to make a bigger impact? Then you need to listen in. The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for...
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How to Successfully Deliver Your Challenge Launch
Once you've filled your challenge, the real work begins in delivering it. In this episode, we’re sharing some of our top tips to ensure you have a successful launch. Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest…
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Mastermind Series: How to Structure Membership Deliverables and Pricing
In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership. When it comes to deliverables, a common mistake is the “more is better” mentality. We are talking about finding out what your audience is actually looking for how to...
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Nugget: Help Your Audience Move Through the Buyer’s Journey
Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience. The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual. This is an opportunity for you to share a…
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Nugget: Create Lead Magnets With Purpose
Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list. Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's...
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Nugget: Create Better Content by Doing Less at Once
If you want to be productive, you need to stop multitasking! Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up. Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really...
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How to Grow an Email List Full of the Right People
How do we get the right people on our lists? This is one of the most common questions marketers have. A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place. In this...
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Nugget: Learn to Move With Change
The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt. Okay, what are the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting...
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What Made Our Highest Converting Challenge Launch Work
In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the…
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Mastermind Series: Turning Milestones Into Momentum
In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time. Resources: Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what...
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Nugget: Build at Your Own Pace
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't...
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Nugget: Use What Makes You Unique
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t...
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Nugget: Get Clear on What Your Audience Actually Wants
6 easy things to think about when it comes to your target audience! When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why…
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The Blueprint for Your Next Challenge Launch
As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone. At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team…
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Nugget: Build Your Email List Daily
Build your email list 365 days a year. Always be list-building. Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year....
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Why Now Is the Perfect Time to Launch Your Membership - Interview with award-winning online marketer Dr. Mary Barbera
A lot of us get caught up in perfectionism. We have to have our membership programs done perfectly. Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted. In this episode, we are discussing with award-winning online...
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Mastermind Series: How to Structure Smart Membership Payment Plans
In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you…
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Nugget: The One Mistake That Can Derail Your Business
What is the #1 reason why businesses fail? Its cash flow. It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again. When you have a sale and you have that money coming in, unless you amortize that, unless you push…
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Nugget: Why Self-Care Is Essential During a Launch
When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent. You're gonna get through it! So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well. The mental...
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Nugget: Create a Membership That Works for You
One of the coolest things about having a membership is that you get to design it how you want! A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm…
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How to Build a High-Quality Launch List
Launching can be scary because you are not sure if all your efforts will actually pay off. There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be: The launch list. This is a dedicated email list that you…
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Nugget: How to Embrace Change and Thrive
Traditional sales funnels are dead! Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right? Over the years, through the centuries of doing marketing and sales, there have been different...
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Connecting with Buyers at Every Stage of the Buyer's Journey
So many people mess up when it comes to their messaging. They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something. And this is where they lose a lot of people.…
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Mastermind Series: Webinar Strategies That Convert
In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer. Resources: Adaptive Marketers - Adaptive Marketers is an exclusive opportunity for online business owners, coaches…
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ABOUT THIS SHOW
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.Just sign up to be notified at onlinemarketingpodcast.com
HOSTED BY
Paul Pruitt
CATEGORIES
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Frequently Asked Questions
How many episodes does Online Marketing Podcast have?
Online Marketing Podcast currently has 1000 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Online Marketing Podcast about?
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into...
How often does Online Marketing Podcast release new episodes?
Online Marketing Podcast releases new episodes frequently with a large back catalog of 1000 episodes. Check the episode list for recent publication dates.
Where can I listen to Online Marketing Podcast?
You can listen to Online Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Online Marketing Podcast?
Online Marketing Podcast is created and hosted by Paul Pruitt.
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