Online Marketing Podcast

6 easy things to think about when it comes to your target audience!When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.But here's the truth: you don't have to do it alone.At some point, it's crucial to let go and bring others on board.Yes, it's okay to ask for help.Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.It's time to take that first step, knowing that you don't have to do it alone.Go further together!Find the full show notes here: https://onlinemarketingpodcast.com/the-blueprint-for-your-next-challenge-launchResources: Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Build your email list 365 days a year. Always be list-building.Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?You can do that; you just need to keep it simple when you’re building your lists.So, what can you do today that would attract at least one next right person?Resources:Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of us get caught up in perfectionism.We have to have our membership programs done perfectly.Then when we finally take our offer into the market, there are crickets because it's not based on what your audience actually wanted.In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there, regardless of the number of followers you have and how you can use market feedback to make sure that what you offer is perfectly aligned with what people are looking for.Dr. Mary Barbera “fell” into the autism world in 1999 when her first-born son, Lucas was diagnosed with autism. Since then, Mary transformed from a confused and overwhelmed parent to a Board-Certified Behavior Analyst and best-selling author. After earning a PhD, Mary launched her first online course in early 2015 and later built additional courses and a membership program to help both parents and autism professionals.In her vlogs, podcasts, books, webinars, and online courses, Mary teaches her unique step-by-step system and method to help children with autism (or signs of autism) talk more while reducing tantrums and other problem behaviors.Mary’s latest book Turn Autism Around was published in 2021 by Hay House and is helping parents and professionals start turning things around for young children with early signs of autism and older children with an autism diagnosis who are still struggling with talking, tantrums, eating, sleeping and potty training.Find the full show notes here: https://onlinemarketingpodcast.com/why-now-is-the-perfect-time-to-launch-your-membership-interview-with-award-winning-online-marketer-dr-mary-barbera/Resources:Free Online Workshops by Dr. Mary Barbera - Parents and Pros in the autism world can attend a free online workshop to learn more about joining Mary Barbera’s courses and communityAdaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Mary:marybarbera.com/facebook /youtube /instagram /Twitter/Linkedin/PinterestConnect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

What is the #1 reason why businesses fail?Its cash flow.It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.This is why we've been talking a lot about memberships. Having consistent cash flow coming into your business will allow you to have a plateau that you're always able to pull from.This is about creating that consistency, so that you can wake up every day and truly feel fulfilled in memberships, subscriptions, recurring payments…I tell you, that model is what's going to help you get there.How would a recurring stream of income impact you and your business?Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent.You're gonna get through it!So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well.The mental game is more important than the strategies, the tactics, or the statistics.No matter if it's a great launch or if you faced challenges, you're going to grow during this moment. You are not going to be the same person on the other side.So go ahead, and prepare to launch.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

One of the coolest things about having a membership is that you get to design it how you want!A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.Forget about those expectations.Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!Resources:Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

Launching can be scary because you are not sure if all your efforts will actually pay off.There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:The launch list.This is a dedicated email list that you are promoting your launch to.In this episode, we are sharing our top tips to build your launch list with the right people that have the intent to join your launch all the way and potentially buy from you.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-a-high-quality-launch-list/Resources: Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Traditional sales funnels are dead!Oh my goodness, pretty controversial right? Yes, but stick with me. I want you to really think about this, when it comes to marketing and sales, it’s a process right?Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.What happens these days? We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.When it comes to funnels, it's not really a new concept either.What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

So many people mess up when it comes to their messaging.They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.And this is where they lose a lot of people.We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer.Find the full show notes here: https://onlinemarketingpodcast.com/connecting-with-buyers-at-every-stage-of-the-buyers-journey/Resources:Launch Conversation Calendar - turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!|For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

As entrepreneurs, we often feel pressure to get things perfect the first time.But the truth is, we learn and improve by repeating our efforts.Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time.Rather than chasing perfection, focus on constant improvement.Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

Good content takes time. But it doesn’t have to be heavy!In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.When you do that, they're going to feel good about it, and you’re going to feel good about it too.Resources:Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?Resources: Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt

A lot of us think that the offers we put into the market are permanent and set in stone.But to be successful, we have to stop being so hard on ourselves and stay flexible with our business and our decisions.We need to be able to adjust our initial vision to have room to grow, pivot, and evolve our offers.In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other.Dayna Abraham is a National Board Certified early childhood teacher turned homeschooling mom of three. She started blogging at Lemon Lime Adventures because she believes that life is full of adventures, from the photo-worthy to the not so pretty. She has made Lemon Lime Adventures is a place where you can find inspiration for all of life’s adventures, from tinkering and adventures in learning to positive parenting tips and adventures in parenting a child with special needs. She wants to show just how easy it can be to embrace adventure through all of life's sweet and sour moments.In addition to writing Lemon Lime Adventures, Dayna is also the co-founder of Project Sensory, an online store dedicated to getting sensory tools into classrooms around the world.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-and-grow-multiple-memberships-interview-with-dayna-abraham/Resources:Lemon Lime Adventures – Free Quiz: Discover Your Child's Behavior Type Out of 5 Unique Behavior Types. Knowing this for your child can provide incredible clarity and confidence in connecting with, understanding and empowering your childTop Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Dayna Websites: http://lemonlimeadventures.com/ http://www.projectsensory.comFacebook: https://www.facebook.com/LemonLimeAdventuresInstagram: https://www.instagram.com/lemonlimeadventures/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members.In this episode of our Mastermind Series, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old membership.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Launch challenges can be an effective way to funnel your audience into a paid membership.In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch.It is all about engaging with your audience in the right way during the challenge that will keep them focused, that handles their objections, and seeds the need to join your paid membership. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

How can you keep members while they are going through financial hardships?In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by- making yourself visible in the right places- creating a daily routine of giving value to your target audience- and creating relevance while paying attention to social cues in the online space.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

One of the biggest obstacles for many marketers is just to get started.But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.We are also talking about how to create engaging pre-launch challenges that convert.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments. We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by- making yourself visible in the right places- creating a daily routine of giving value to your target audience- and creating relevance while paying attention to social cues in the online space.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Stop treating everybody like a number; go back to having conversations.This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more.Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more. Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, it's a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, its a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt Mentioned in this episode:Funnels CakeFunnels Cake - www.FunnelsCake.com