PODCAST · business
Online Offscript
by Online Optimism
Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.
Episodes
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The Rhetoric of Dating Apps with Amber Kinui
This week, we are discussing the rhetoric of dating apps. Our guest today is Amber Kinui. Amber is currently a fourth-year English literature Ph.D. student and Assistant Instructor of Rhetoric and Writing at The University of Texas at Austin. She focuses on the digital humanities and the rhetoric...
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Taking Advantage of Social Media Algorithms with Mari Smith
This week, we are talking about taking advantage of social media algorithms. Our guest is Mari Smith, Premier Facebook Marketing Expert, often referred to as the ‘Queen of Facebook.’ Mari is also a Social Media Thought Leader, and author of The New Relationship Marketing, and coauthor of Facebook...
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Surviving College Marketing with Owen Knight
This week, we are talking about advertising a college experience, connecting with a younger demographic, and the CBS hit show Survivor. Our guest today is Owen Knight, Director of Admissions Marketing and Communications at Tulane University. He was also a contestant on Survivor 43, where he made…
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Managing Client Relationships and Expectations with Beth Trejo
This week, we are talking about managing client relationships and expectations. Our guest today is Beth Trejo, founder and CEO of Chatterkick, a digital marketing agency focused on helping mid-market businesses expand the impact of social media throughout their organizations. Chatterkick offers...
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Product Seeding and the Power of Micro Influencers with Esther Kim
In this episode, we are talking about cracking the code and unveiling the strategies behind successful influence campaigns in 2024 (plus some tips on how to leverage mico-influencers for maximum effect!). Our guest today is Esther Kim, Founder and CEO of MavenReach, a female-owned, female-run,...
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All Things CRO with Kanika Misra
This episode, we're talking all things CRO (Conversion Rate Optimization). Our guest today is Kanika Misra, Managing Director & CEO BedaBeda Growth. BedaBeda Growth is a CRO Agency that builds & tests high-converting landing pages and site pages to continuously maximize performance & revenue for...
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Storytelling in Film with Kent Lamm
This week, we are talking about storytelling in film. Our guest today is Kent Lamm, an independent filmmaker, producer, writer, and director at Standard Story Company. Kent’s YouTube channel, Standard Story Company, has 190K subscribers and provides tips on writing, directing, shooting, editing,...
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The Rise of Imagination Movers with Rich Collins
This week we are talking about taking an idea from the back of a napkin to a world tour. Our guest today is Rich Collins, an Emmy Award-winning composer and musician, producer and co-star of the international hit Disney Channel series “Imagination Movers,” and Associate News Editor at Biz New...
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Female Entrepreneurship with Lesly Washington
This week we are talking about Female Entrepreneurship. Our guest today is Lesly Washington, Digital Marketing Strategist & Manager. Lesly graduated from SCAD with a degree in Fashion Marketing and Management and with a minor in Graphic Design. She has curated her own brand and develops marketing...
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The Role of Non-Profits in Communities with Michael Williamson
This week we are talking about the role of non-profits in communities. Our guest today is Michael Williamson, the President and CEO of United Way of Southeast Louisiana, a non-profit organization aiming to eradicate poverty in Southeast Louisiana. Michael has served as President since 2013 and…
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Why Professional Organizations are Beneficial with Rachel Smith and Allison Herrera
This week we are talking about why professional organizations are beneficial. Our guests today are Allison Herrera, Managing Director at Uptown Girl Media, the first woman-owned and Hispanic-owned local agency of its kind and President of American Marketing Association's New Orleans chapter as…
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All Things Business with Sandra Lombana Lindquist
This week we are talking about all things business, including how to grow a membership-based organization, the issues New Orleans businesses are facing today, and how to create a truly valuable programming agenda. Our guest today is Sandra Lombana Lindquist, President and CEO of the New Orleans...
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Building a Career as a Freelance Writer with Mackenzie Filson
This week, we are talking about how to build a career as a freelance writer. Our guest today is Mackenzie Filson, Freelance Food Writer, and Digital Producer. Mackenzie is featured in publications such as PUNCH, The Kitchn, Delish, and many many others. She focuses on food and beverage blogging…
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How to Create Leaders with Stephen Reuther
This week, we are talking about how to create leaders in an organization/community. Our guest today is Stephen Reuther, Executive Director at the New Orleans Regional Leadership Institute. NORLI is a non-profit organization focused on creating a platform and programming for thought leadership and...
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Building a Brand on TikTok with Fiona Chan
This week, we are talking about building a brand on TikTok. Our guest today is Fiona Chan, the founder, and CEO of Youthforia, an innovative makeup brand that you can sleep in due to the high quality, unique formulas. Fiona launched Fiona Co Chan in 2021 with the idea of Youthforia coming when...
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Social Media for Criminal Justice with SJ Walker
This week, we are talking about social media for community justice. Our guest today is SJ Walker, Communications Manager at Conway Strategic. Prior to joining Conway Strategic in 2022, SJ worked as the digital communications manager and social media manager at the Louisiana Center for Children’s...
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The Ins and Outs of Networking with Shana Sumers
This week, we are talking about The Ins and Outs of Networking. Our guest today is Shana Sumers, Senior Manager of Diversity, Equity, and Inclusion and Belonging Communities at HubSpot. Prior to joining HubSpot in 2021, Shana worked at HER Social App for 7 years serving as the Head of Facebook,...
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Marketing to a Black Audience with Desmon Walker and Allen Shelton
This week, we are talking about marketing to a black audience. Our guests today are Desmon Walker and Allen Shelton, the partners at Narratent, a Chicago-based, Black-owned digital marketing agency. Narratent was founded in August of 2019 and has since expanded to Washington, D.C. Their four core...
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The Many Opportunities in the Metaverse… We mean Mixed Reality with Cullen Factor
This week, we are talking about the many opportunities in the Metaverse…I mean Mixed Reality. Our guest today is Cullen Factor, an explorer and a thought leader in strategic innovation in Mixed Reality and technology at Envisage Distinction, where they hope to create peerless experiences that are...
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Why the Right CRM/Tool Can Boost Sales with Jason Gless
This week, we are talking about why the right CRM/tool can boost sales. Our guest today is Jason Gless, Senior Growth Development Officer at Diaz & Cooper, an inbound agency based in Miami, Florida. Jason has been at Diaz & Cooper since October 2021 and has served as Senior Growth Director…
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Video Marketing with Devyn Bellamy
This week, we are talking about all things video marketing. Our guest today is Devyn Bellamy, Senior Marketing Manager and Partner GTM Enablement at HubSpot. Devyn is also the founder of Black@INBOUND, a community space at HubSpot’s Inbound Conference that allows Black professionals to connect…
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Building a Technology Company Outside the Usual Area with Ben Johnson
This week, we are talking about building a company with a perpetual business model and distributed capitalism (keep listening to find out what that is). Our guest today is Ben Johnson, founder, and CEO of Techneaux Technology Services, a 100+ person tech company in Lafayette, Louisiana. Techneaux...
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Reflecting on the Evolution of Digital Marketing with Flynn Zaiger
This month is actually our company Online Optimism’s 10th anniversary, so we thought who better to talk about the last 10 years of Internet marketing than our CEO, Flynn Zaiger. Also, we’re hoping that having him on as a guest will play positively in our annual reviews.
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The Importance of Marketing to the Hispanic Community with Ernesto Posadas
In this episode, we talked about marketing to the Hispanic community with Ernesto Posadas, Strategic Partnership Manager at GrubHub. Ernesto joined GrubHub in 2022 after working as a National Account Executive at Waitr, Bite Squad, and Delivery Dudes, as well as a Sales Executive at Copa Airlines...
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B2B Social Media with Josh Krakauer
In this episode, we talked about B2B Social Media with our guest Josh Krakauer, the CEO of Sculpt, a B2B social media marketing agency with clients and team members around the globe. Josh started Sculpt in 2012 with a mission to connect clients with their human customers more humanly. Since then,...
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NFTs and Web3 with Jeremiah Long
This week we are talking about NFTs. Our guest is Jeremiah Long, an NFT Archaeologist & founder of NFTATL, a decentralized resource for helping under-represented people enter the Web3 space, and Wedge, Inc, a 501(c)(3) that creates educational programming in the Web3 space. Jeremiah is a...
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Developing Girls Skills in STEM with Moira Glace
This week we are talking about developing girls' skills in STEM (science, technology, engineering, and mathematics). Our guest today is Moira Glace, Operations Coordinator at Electric Girls. Moira has been with Electric Girls since 2016. She began with the organization as a volunteer and…
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Talent Optimization with Traci Scherck
On this episode, we discuss Talent Optimization. Our guest today is Traci Scherck, the Chief Strategy Consultant and owner of Elevated Talent Consulting. Traci is a certified HR professional with nearly two decades of experience in employee development and engagement, performance consulting, and...
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How Messaging Can Drive Audiences with Hyma Moore
This week we are talking about messaging and how it can be used to drive your audience to act. Today, our guest is Hyma More, Director of the Chairman's Office at the Democratic National Committee. With over a decade of experience in public relations and political communications, Hyma Moore...
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Driving Change through Design and Innovation with Ashleigh Axios
This week we are talking about the impact of design and a technology-focused mindset in sectors in need of innovation. Our guest is Ashleigh Axios, speaker, strategic creative, and an advocate for design's ability to break barriers and create positive social change. She is Chief Experience…
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Talking TikTok with Heliz Mazouri
This week we are talking about TikTok and how businesses fit into the platform. Our guest is Heliz Mazouri, Senior Brand Writer for Sprout Social. Heliz has eight years of experience in brand copywriting and content development, having worked for startups to Fortune 500s. Learn more about the...
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Mobile-First Video Marketing with Josh Owen
This week we are talking about video production and its departure from long-form ads in today’s social media marketing world. Our guest is Josh Owen, Co-Owner of Comfystone Films. Check out Comfystone at https://www.comfystone.com/ or find them on Facebook and Instagram @comfystonefilms Learn…
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eSports and Women in Gaming with Lindsay "The Boss" Poss | Part 2
Welcome to part 2 of our episode on eSports and the impact that video games have on our lives. Our guest today is Lindsay “The Boss” Poss, Executive Producer and Women in Gaming Lead. Her current work focuses on creating content by women, for women in the gaming industry. She also consults on...
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eSports and Women in Gaming with Lindsay "The Boss" Poss | Part 1
This week we are talking about eSports and the impact that video games have on our lives. Our guest today is Lindsay “The Boss” Poss, Executive Producer and Women in Gaming Lead. Her current work focuses on creating content by women, for women in the gaming industry. She also consults on...
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ABOUT THIS SHOW
Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.
HOSTED BY
Online Optimism
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Frequently Asked Questions
How many episodes does Online Offscript have?
Online Offscript currently has 34 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Online Offscript about?
Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.
How often does Online Offscript release new episodes?
Online Offscript has 34 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Online Offscript?
You can listen to Online Offscript on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Online Offscript?
Online Offscript is created and hosted by Online Optimism.
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