Open Rates and Retinol

Your welcome sequence is more than just a “thanks for subscribing”—it’s your brand’s first impression, your curated skincare shelfie moment. In this episode of Open Rates & Retinol, I’ll walk you through why your welcome flow is so powerful, the most common mistakes brands make, and a simple 5-email framework you can use to instantly upgrade your sequence.Whether you’re still using a single “welcome to the list” email or you’ve got a flow that feels more like a junk drawer than a shelfie, this episode will give you the structure and strategy you need to glow.What You’ll Learn:Why your welcome sequence in skincare email marketing matters more than almost any other flowThe 5-email framework every skincare founder should useHow to make your sequence feel like an invitation, not a sales pitchSimple tweaks to turn browsers into loyalists through skincare marketing strategyReady to turn your inbox into your highest-performing sales tool?Book your intro call with Sheronimo:https//www.sheronimo.comFOLLOW USSheronimo on Instagram:https://www.instagram.com/sheronimo_@sheronimo_Join The Skincare Edit by Sheronimo and learn more email marketing tips for skincare brands at:https//www.sheronimo.com

Your skincare’s on retail shelves but your growth still feels stuck? This episode breaks down why skincare email marketing is your most powerful sales shelf (and how to start using it strategically). If you’re ready to build real relationships, not just shelf presence, this one’s for you.You’ve got the brand, the formulas, and maybe even your dream stockist.But if you’re still relying solely on third-party retail to grow your skincare brand, you’re missing the most powerful shelf in your business: your customer’s inbox.In today’s solo episode, Lorraine breaks down why email isn’t just another channel, it’s your direct line to deeper relationships, repeat revenue, and a skincare brand that scales on your own terms.We’ll unpack:​ The invisible gap most skincare founders feel (and why retail can’t fix it)​ What owning your customer relationship really looks like​ Why email delivers higher ROI than social (and how to use it without sounding spammy)​ A simple skincare email marketing strategy you can implement this month with no automation jungle requiredThis episode is your invitation to shift from shelf space to inbox intimacy because your brand deserves more than visibility. It deserves relationship.Resources & Links:Ready to turn your inbox into your highest-performing sales tool? Book your intro call with Sheronimo:https//www.sheronimo.comFOLLOW USSheronimo on Instagram:https://www.instagram.com/sheronimo_@sheronimo_Get free tips & tools in your inbox:Join The Skincare Edit by Sheronimo and learn more email marketing tips for skincare brands at:https//www.sheronimo.com

Open Rates and Retinol Podcast Trailer