PODCAST · business
Optimize Your Marketing Podcast
by Ian Binek
The Optimize Your Marketing Podcast is a dedicated space for B2B demand generation marketers to stay up to date on the latest news & trends in the Google Ads space.
Episodes
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Google Ads Is Only Getting Harder in 2025 | Ep 25 Feat James Gregg
The conversation between Ian and James revolves around the changes in Google Ads and how it has become more focused on B2C advertisers, making it harder for B2B advertisers to drive results. They discuss the shift towards broad match keywords and the limitations it poses for B2B campaigns. They...
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A MasterClass on Middle of Funnel Content Feat. Ryan Yackel | Ep 24
In this conversation, Ryan Yackel discusses the importance of middle funnel content in marketing strategies. He explains the traditional marketing funnel and the alternative account-based marketing (ABM) approach. Ryan emphasizes the need for a compelling narrative design and a clear…
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AI's Impact on Demand Gen in 2024 Feat. Maggie Sirunyan | Ep 23
In this conversation, Ian and Maggie discuss the use of AI in demand generation and its impact on marketing strategies. Maggie shares her experience using AI to enhance her marketing work, particularly in the polishing and enhancing phase. They also discuss the tactical use cases of AI in demand...
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The ONLY WAY to Drive Referrals in 2024 Feat. Julia Winn | Ep 22
Summary: Julia Winn, Head of Marketing at Air Traffic Control, shares insights on aligning marketing and sales, leveraging interest graphs for personalized content, and the importance of creating valuable content for the audience. She discusses the power of word-of-mouth and referrals and…
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Conversational Marketing's Impact For PLG Companies Feat. Jacob Boneta Ep 21
Jacob Boneta's Role at Grafana Labs Jacob Boneta, Growth Manager at Grafana Labs, discusses his role in lifecycle marketing and the strategies used to drive growth for the company. Key Strategies for Driving Growth He emphasizes the importance of giving away the product and providing a valuable...
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Incorporating AI into Agency Services Feat Ishaan Shakunt | S2 Ep 9
In this conversation, Ishaan Shakunt shares his insights on AI, automation, and the future of marketing. He discusses how AI enables more complex compute and simplifies user interfaces. He also talks about his belief that AI will increase productivity to the point where large teams are no longer...
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The Impact of Reddit in Search Results Feat. Evan Sherbert, SEO Manager @ G2
Summary Evan Sherbert, SEO Manager at G2, discusses the role of SEO in driving targeted visibility and traffic to core page types on G2. He emphasizes the importance of focusing on quality and depth of content, as well as the need for SEO A/B testing to ensure the highest quality pages. Evan also...
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A Unique Take On CRO: Consumption Rate Optimization Feat. Tas Bober | S2 Ep 7
In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Tas Bober, a LinkedIn expert and landing page expert. They discuss the importance of landing page optimization in the B2B space, focusing on consumption rate optimization rather than conversion rate optimization.…
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The Value of SEO in Content Marketing Ft. Amy Stewart | S2 Ep6
In this episode, Ian Binek interviews Amy Stewart, the Associate Director of Content at PayScale, about her priorities as a content lead and strategies for brand awareness. They discuss the importance of creating unique and valuable thought leadership content, the role of SEO in content…
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AI Isn't Taking Marketing Directors Jobs... Yet Ft. Laura Bavetz, Idera | S2 Ep 5
In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Laura Bavetz, the marketing director at Idera, a large software company. They discuss the importance of deep customer understanding, the value of storytelling in marketing, and the impact of AI on the industry.…
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Top Mistakes CMOs in B2B SaaS Companies Make | S2 Ep 4
In this podcast episode, Ian Binek interviews Ben Scandlen, the CEO of Mosaic Growth Solutions, about fractional CMOs and the B2B SaaS marketing industry. They discuss the challenges and opportunities of being a fractional CMO, the blurred definition of the role, and the importance of setting…
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Marrying Data & Design Ft. Weaver & Fraser Ellard | S2 Ep3
In this pod, I sit down with Weaver and Fraser Ellard of Dodeka Digital to discuss attributing revenue to all marketing activities - and prepping campaigns to be beautifully designed before going live. We also discuss: 1. Overrated Marketing Techniques in 2024 2. Underrated Marketing Strategies…
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Building Quality SEO w/ Alec Beard | Ep 013
In this pod, I will be chatting with Alec Beard, CEO of StoryWon and discussing cutting edge SEO hacks that you can use to rise in the Google Search rankings. We will discuss: 1. Alec's agency and how he serves his clients. 2. Some case studies of work that has performed well in 2024. 3. Alec's...
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B2B Marketing Automation w/ Jon Farah | Ep 012
In today's podcast, I got a chance to interview B2B Marketing Automation expert Jon Farah. Jon is the founder of PBLC and has been an agency friend for over a year now. 1. We will discuss what PBLC does & why it's important. 2. Then we will talk about the digital marketing industry as a whole -...
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The Best Marketing Tech Stack in 2024 | Ep 011
The Best Marketing Tech Stack in 2024 In this blog, we will cover the primary components of your tech stack and what we recommend in terms of free software to install on your site. A marketing tech stack is composed of analytics, advertising pixels, and customer data platforms that gives your…
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9 Google Search Ad AB Tests That Optimize Our Accounts | Ep 010
9 Google Search Ad AB Tests to Optimize Your Account In this blog, I will cover our top 9 Google Search Ad AB tests that we run in virtually every one of our accounts when we are trying to lower CPL and increase CTR. Let’s establish some ground rules before getting started. First, when we run...
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The First 3 AB Tests We Run For New Paid Media Campaigns | Ep 009
The First 3 Paid Media AB Tests We Run In this pod, we will cover what AB testing is, common pitfalls of ab testing, and the first 3 paid media campaign ab tests we like to run for our clients. Ab testing is the science of identifying an important element of your marketing, and creating a…
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7 Deadly LinkedIn Ads Sins You're Probably Making | Ep 008
In this pod, I will cover the 7 deadly LinkedIn ads sins that I see 90% of all my clients make before working with us. Interested in us taking a look under the hood? Book time for an audit here: https://linktr.ee/optimizeyourmarketing Visit our website for more: https://www.optimize.marketing/
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Paid Media Optimization | Ep 007
Alright so what's paid media optimization all about? In short, it's the efficient spending of marketing budget. Similar to how you work with a financial advisor to optimize your finances - the same can be said for digital marketing campaigns. Paid media optimization entails the planning…
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Demand Cap vs Demand Gen | Ep 006
In this pod, we will cover what is demand capture, how it's different from demand generation, and why you should incorporate it into your marketing campaign mix.
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How To Build Demand in 2024 | Ep 005
In this pod, we will cover the 2024 marketing landscape and explain that demand generation for B2B companies needs to be a cornerstone in their marketing efforts.
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Build It Once, Use It Twice (or more) | Ep 004
In this pod, you will learn how we approach creating paid media campaigns for our clients and how we can build 1 piece of content and 1 landing page that we can repurpose many different times to keep creative fresh and your ICP intrigued. We hope you share and enjoy!
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How We Setup Optimized LinkedIn Ads Campaigns | Ep 003
When I audit LinkedIn Ads accounts, I always notice $100s, if not $1000s, in wasted ad spend. In this post, I share quick tips to make sure your ad accounts are firing on all cylinders. So let's dive right in.
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The 3 Basic Levers All Marketing Campaigns Have | Ep 002
All marketing campaigns share these 3 common denominators A brief note about how Optimize handles these: When we start an engagement with a client, we always learn more about the audiences and messaging that have already been tested and that the client is interested in testing. Along with many...
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How we Set Up Optimized Paid Search Campaigns for B2B Companies | Ep 001
This post is all about the secrets to setting up best-in-class Paid Search campaigns in 2024. These are lessons learned through $100,000s spent on Google/Bing over the past decade. Hope you find this practical guide informative and use it the next time you are setting up your PPC campaigns :)
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Frequently Asked Questions
How many episodes does Optimize Your Marketing Podcast have?
Optimize Your Marketing Podcast currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Optimize Your Marketing Podcast about?
The Optimize Your Marketing Podcast is a dedicated space for B2B demand generation marketers to stay up to date on the latest news & trends in the Google Ads space.
How often does Optimize Your Marketing Podcast release new episodes?
Optimize Your Marketing Podcast has 25 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Optimize Your Marketing Podcast?
You can listen to Optimize Your Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Optimize Your Marketing Podcast?
Optimize Your Marketing Podcast is created and hosted by Ian Binek.
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