PODCAST · business
Optimized Online Marketing Podcast
by Stacy Barnes
Maximize sales and increase conversions by optimizing the customer experience. Learn more at https://optimizedonlinemarketing.com
Episodes
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[OOM 204] Building My Event Marketing Funnel (From Scratch)
In this episode, I’m giving you a behind-the-scenes look at my brand new event marketing website and the strategy behind it. Instead of just teaching theory, I’m walking you through what I’ve actually been building, how I structured my funnel, and the decisions I made along the way. Main…
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[OOM 203] Don't Skip the Small Stuff
If you’ve ever been tempted to skip the “boring” foundational steps and jump straight into building your offer, this episode is your loving reality check and your roadmap forward Keep listening because you’ll learn: Why your ideal client avatar isn’t fluff, it’s strategy How to go beyond cute...
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[OOM 202] Does Anyone Actually Want This? My Validation Process
Before you build your next offer, here’s how to know if anyone actually wants it. What you’ll learn in this episode: How I validate an offer idea before fully building or launching it Why YouTube search volume is my first demand checkpoint How competition and existing tools signal market...
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[OOM 201] One Year Anniversary of the Podcast! (Updated Audio File)
EDIT: This is an updated audio file. Previously some of my words were clipped in the wrong areas. This one should be easier to listen to. ---- What if your next online offer isn’t something brand new… but something you’ve been quietly doing all along? In this 1-year anniversary episode, I’m...
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[OOM 030] How to gain credibility as a NEW marketer
You don’t need thousands of followers to make money. All you really need is something people actually want, the right positioning, and relatability. In This Episode: How to build trust fast, even if you’re brand new and don’t have reviews, testimonials, or social proof yet. How to test your…
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[OOM 029] Online Courses Aren’t Dead (How to adapt in a dying marketplace)
Everyone keeps saying online courses and memberships are "dead", but what if they’ve just evolved? What you’ll learn in this episode: Why "dying" models like malls and retail are really just businesses adapting, and how that applies to your online offers How to spot when your course or membership...
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[OOM 028] Why Your Product Isn't Selling
If your product isn’t selling, the problem might not be your product at all. In this episode, I break down why three similar K-pop groups had completely different tour results , and what that teaches us about marketing, launches, and audience expectations. We cover: - Why someone with a "similar"...
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[027 OOM] Email Marketing for Beginners with Liz Wilcox
If email marketing feels awkward, forced, or like you never know what to say, this episode will change how you think about it. In this conversation, I’m joined by email marketing expert Liz Wilcox to talk about what actually works with email, especially if you have a newer online offer and don’t...
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[026 OOM] My Podfest Experience and Marketing Takeaways
In this episode, I'm sharing my biggest takeaways from attending Podfest, including the ideas that challenged how we think about podcasting, marketing, and trust. We talk about: Why community and real relationships matter more than "networking" The growing trust gap in online marketing (and why...
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[025 OOM] Exciting Changes for 2026
What's ahead for 2026 for the business: Optimized Online Community will be a closed membership (not closing, closed door model) Optimized Offer Oasis will be an evergreen product Branding and Graphics will be released early 2026 Promoting Funnels Cake as an affiliate with bonuses later in 2026...
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[024 OOM] Stand Out in a Saturated Market
How to Stand Out in a Saturated Market With so many online offers flooding the digital space, it can feel impossible to get noticed. In this episode of the Optimized Online Marketing Podcast, I share four powerful strategies to help your offer shine even when the market feels crowded. What You’ll...
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[023 OOM] Lessons from a Successful Challenge (and a "Failed" Launch)
When you’re launching an offer for the first time, it’s easy to think everything is riding on this one moment. But here’s the truth: a launch isn’t the “be all, end all” of your business. It’s just a stepping stone. In this episode, I share the biggest lessons from running my First Offer Fast…
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[022 OOM] Online Courses Aren't Your Only Option
In this episode of the Optimized Online Marketing podcast, I’m breaking six main types of online offers, including online courses, so that you can figure out which one is the best fit for you and your business. Here’s what we cover: ✅ Why online courses are often overhyped as the go-to online…
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[021 OOM] Go Small
Go small and win. Ever feel like your launch has to be huge to be worth it? Like if you’re not signing up hundreds of students right away, you’re doing it wrong? Let’s talk about that. Because in this episode, I’m flipping the script on the “go big or go home” mindset. Spoiler alert: sometimes...
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[020 OOM] Failing is Winning
Ever made pancakes and nailed it on the first try? Yeah… me neither. 🥞 So why do we expect our first product launch—something 100x more complicated—to turn out flawlessly? In this episode, I’m talking about why your less-than-perfect launch isn’t a sign you’ve failed, it’s actually a fast-track…
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[019 OOM] How Netflix Beat Disney with a Low Budget Film
Netflix beat Disney, not with a bigger budget, but with a better understanding of their audience. In this episode, I’m breaking down what made Netflix's "K-Pop Demon Hunters" stand out while Disney's "Elio" completely missed the mark, and what that means for your marketing. In this episode: - Why...
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[018 OOM] Taking a Break for June
Hey friend! Just a quick update in this short and sweet episode. I’m taking a little break from the podcast for the month of June. I’m heading to South Korea 🇰🇷 to celebrate BTS’ anniversary in Seoul with some friends. ARMY celebrates all month long! I had every intention of batching episodes...
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[017 OOM] Evergreen vs Closed Door Launches
Evergreen vs Closed Launches 🌿🚪— Which One’s Right for You? In this episode of the Optimized Online Marketing podcast, I’m diving into one of the biggest questions I get asked: Should your offer be evergreen (open all the time) or closed-door (only available during specific launches)? I’ll walk...
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[016 OOM] List Building Essentials
In this episode of the Optimized Online Marketing Podcast, I break down what you really need to have in place before you start list building. Spoiler alert: don’t build your list too soon! I share what to do instead so that your list attracts the right people—people who are actually excited to…
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[015 OOM] Less Is More
In this episode of the Optimize Online Marketing podcast, we’re flipping the script on what it means to create a valuable online offer. Forget the massive, 12-module signature course — your audience might be craving something shorter, simpler, and way easier to finish. ✨ Here's what we cover: Why...
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[014 OOM] When "Yes" Doesn't Mean "Yes"
Have you ever built something exactly like your audience asked for… only to hear crickets when it was time to launch? In this episode of the Optimized Online Marketing Podcast, we dive into the surprising truth about customer requests—and how to decode what they really mean. Here's what we cover…
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[013 OOM] Will my offer *actually* sell?
We always hear "build your list" — but what if your offer isn’t what people actually want? In today's episode, I’m walking you through 4 must-do steps to validate your offer first, so you can sell with confidence. You'll learn: ✅ How to know if your offer solves an urgent need ✅ Quick ways to…
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[012 OOM] Facebook Ads for Beginners
This week on the Optimize Online Marketing Podcast, I sat down with Facebook and Instagram ads expert Zach Spuckler—and wow, was it a value-packed conversation! Zach brings nearly a decade of experience, having managed over $3 million in ad spend and supported over 10,000 entrepreneurs. He also...
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[011 OOM] When to Pivot Your Offer
Feeling unsure if it’s time to pivot your offer or stick with your original plan? In this episode, I share behind-the-scenes insights from a recent launch and what it taught me about listening to your audience and adjusting when needed. You’ll hear about: 🚦 How to know when it’s time to pivot…
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[010 OOM] Quantity OVER Quality
I just hit Episode 10 of the Optimized Online Marketing Podcast—and I’m celebrating this milestone with you! 🎉 In this episode, I’m diving into a truth that’s helped me (and so many others) create consistent content: quantity over quality wins—especially in the beginning. Here’s what I cover: ✨...
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[009 OOM] Lessons from a Beta Launch
🎉 In this week’s episode of the Optimized Online Marketing Podcast, I’m spilling the tea on my very first beta launch! I shared the behind-the-scenes of running the Optimized Sales Page Challenge and opening the doors to the Optimized Online Community. 🙌 Here are the juicy takeaways: 🛠️ Beta...
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[008 OOM] The Key to Unlock Sales with Your Ideal Client
This episode is all about getting super clear on who your dream client is and what kind of offer they’ll actually say yes to. The big takeaway? Figure out the exact moment they’re ready to buy—like really ready. When you know what’s going on in their life and build an offer that fits, your sales...
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[007 OOM] The Power of Consistency and Accountability in Content Creation
The Power of Consistency and Accountability in Content Creation In this episode of The Optimized Online Marketing Podcast, I dive into the importance of consistency in content creation and when it’s okay (or not okay) to take a break. I share personal insights on forming habits, staying...
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[006 OOM] How to use Your Sales Page as a Business Blueprint
Your sales page isn't just a place to sell—it's the blueprint for your entire marketing strategy. In this week's podcast episode, I break down the five key ways your sales page can help you build your business blueprint: ✅ Define your Ideal Client Avatar – Speak directly to their pain points &...
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[005 OOM] Online vs In-Person Customer Experiences
Learn how to take lessons from in-person customer experiences and apply them to the online world. In this podcast: ✅ The key elements that define customer experience (and why every moment counts!) ✅ How in-person vs. online interactions impact customer perception ✅ The power of surprise and…
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[004 OOM] How Much Should I Charge? How to Price Your Digital Product or Program
In today's episode, we'll uncover the sweet spot for pricing your product or program. 🎯 Find the perfect “sweet spot” to maximize conversions and customer trust. 🏡 Learn how to use real estate pricing strategies to make your offer more attractive. 💰 Learn my strategy on how to price your: -...
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[003 OOM] Sales Page Framework
In this episode: A breakdown of what to include in a sales page Why you should start with a sales page, even if your course isn't ready yet The significance of each section of the sales page How to look at the sales page through the lens of your ideal client Get your free Sales Page Optimization...
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[002 OOM] How to Attract Ideal Clients
In this episode: Learn how to attract your ideal clients Figure out why your Ideal Client Avatar isn't working for you How an effective ICA can help write all of your marketing copy Get your free Sales Page Optimization Toolkit at https://optimizedsalespage.com
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CONTEST DETAILS - Not an official episode
We're giving away some cool prizes for those tuning in. Take a screenshot and tag @stacybarnesco on Instagram within 24 hours of the podcast launch to win. Here are the full details: PRIZES 🛍️ 1. $100 USD Amazon Gift Card PLUS 1 year of Optimized Online Community membership! (opens in April) 🛒…
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[001 OOM] Welcome to the Optimized Online Marketing Podcast!
This podcast is a brief introduction to what the podcast is about and who it's for. Get your free sales page optimization tool kit at https://optimizedsalespage.com
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Frequently Asked Questions
How many episodes does Optimized Online Marketing Podcast have?
Optimized Online Marketing Podcast currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Optimized Online Marketing Podcast about?
Maximize sales and increase conversions by optimizing the customer experience. Learn more at https://optimizedonlinemarketing.com
How often does Optimized Online Marketing Podcast release new episodes?
Optimized Online Marketing Podcast has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Optimized Online Marketing Podcast?
You can listen to Optimized Online Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Optimized Online Marketing Podcast?
Optimized Online Marketing Podcast is created and hosted by Stacy Barnes.
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