OT Potential Podcast | Occupational Therapy CEUs

Fixing healthcare is simple: More people need preventative, conservative care earlier.But getting to this fix is a massively complex web of structural policy choices. The reality is that our modern healthcare system often misaligns incentives, rewarding the management of chronic sickness over the investment in wellness. We've seen a shift toward market consolidation, where vertically integrated monopolies-both in insurance and hospital systems-drive up prices while limiting choice.It's this playbook-which includes a lack of site-neutrality, high specialist payments, and insufficient transparency-that has allowed consolidated systems to post record revenues, even as:Medicaid is cutInsurance premiums are upRural hospitals closeFrontline workers experience burnout and higher suicide rates.The US pays the most in the world for healthcare, without the leading outcomes to show for it.As therapy providers, we have watched as our common-sense bills collect dust. Our care is denied, our expenses are skyrocketing, and our reimbursement is stagnant because Medicare budgets are squeezed and commercial rates are failing to close the gap. We're fighting red tape to provide simple telehealth, while "AI Therapist" expands with a fraction of our professional oversight.That's why I wanted to have U.S. Senate Candidate Dan Osborn on the podcast. I wanted to talk about therapy in the Senate. Why aren't we making true progress? How do we move our bills forward? And what does it take to tackle these structural failures See full course details here:https://otpotential.com/ceu-podcast-courses/healthcare-therapy-and-the-senate See our blog post "SEO for Therapists" here:https://otpotential.com/blog/seo-for-therapists-guideSee all OT CEU courses here:https://otpotential.com/ceu-podcast-coursesCheck our our live webinar schedule here:https://otpotential.com/live-ot-ceu-webinarsSupport the show by using the OTPOTENTIAL Medbridge Code:https://otpotential.com/blog/promo-code-for-medbridgeTry 2 free OT Potential courses here:https://otpotential.com/free-ot-ceusSupport the show

SEO has long been the absolute best way to maintain a consistent therapy client caseload for outpatient therapists. But, for therapists in all settings really, understanding and optimizing your digital real estate is often a secret sauce for career growth.In today's course, we want to help you:Recognize how important your digital real estate is to your practice.Optimize your presence with the right keywords.Understand the technical details needed for effective local SEO.Get the leads or contacts you actually want!This task has gone from important to urgent with the onslaught of vertical integration happening in therapy in 2026. Platforms like GrowTherapy, Amazon, Headway, and Talkspace want to own your digital real estate and make you reliant on them. We want to teach you how to own your own professional identity-and give yourself professional flexibility whether you temporarily use a service like this or not.Joining us is Saroosh Kahn, CTO of Allia. I met Saroosh over a shared sense of helping keep therapists independent, and I can't wait for him to help us navigate this.See full course details here:https://otpotential.com/ceu-podcast-courses/seo-for-therapistsSee our blog post "SEO for Therapists" here:https://otpotential.com/blog/seo-for-therapists-guideSee all OT CEU courses here:https://otpotential.com/ceu-podcast-coursesCheck our our live webinar schedule here:https://otpotential.com/live-ot-ceu-webinarsSupport the show by using the OTPOTENTIAL Medbridge Code:https://otpotential.com/blog/promo-code-for-medbridgeTry 2 free OT Potential courses here:https://otpotential.com/free-ot-ceusSupport the show