PODCAST · business
Our Best Behavior
by Behaviorally
We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.
Episodes
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Episode 53 - Faster, Smarter, Better: The Role of AI in Insights with Sean McHugh
In this episode of Our Best Behavior, Behaviorally's Sean McHugh (Insights Director) joined us to share how AI tools like Behaviorally's Pack.AI and GLADYS are transforming insights, balancing speed with quality, and empowering clients like never before. Key themes included the power and…
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Episode 52 - LatAm’s Tech Revolution: Local Solutions for a Global Impact with Gabriel Velez
In this episode of Our Best Behavior, Behaviorally's Gabriel Velez (VP, Business Development) joined us to share insights on fostering innovation and accessibility in Latin America, blending tradition with technology, and building trust through localized and inclusive solutions. Key themes…
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Episode 51 - Innovating Qual Research: AI, GLADYS, and more with Maddy Kim
In this episode of Our Best Behavior, Behaviorally's Maddy Kim (Insights Associate) joined us to explore how AI and Behaviorally's GLADYS are revolutionizing qualitative research and shares insights on the future of the field as technology rapidly evolves. Key themes included an overview of...
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Episode 50 - Transforming Market Research: A New Era of Insights with Will Leach
In this episode of Our Best Behavior, Will Leach (Founder & CEO, Mindstate Group) joined us to discuss how AI can uncover more impactful shopper behaviors, the importance of balancing tech with human expertise, and what the future holds for market research. Key themes included behavioral AI in...
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Episode 49 - Data to Decisions: The Power of AI in Insights with Meryl Debrosse
In this episode of Our Best Behavior, Meryl Debrosse (Global Insights & Analytics Manager - Enfamil, Reckitt) joined us to discuss how AI is transforming consumer understanding, the balance between tech and human insight, plus tips for leveraging AI effectively. Key themes included transformative...
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Episode 48 - The Consumer Code: Behavioral Economics with Anthony Tasgal
In this episode of Our Best Behavior, Anthony "Tas" Tasgal (Trainer, Author, Brand & Comms Strategist) joined us to explore how blending data with behavioral insights, alongside advances in AI, is reshaping our understanding of consumer choices. Key themes included behavioral economics, enhancing...
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Episode 47 - Bridging the Gap: The AI Playbook with Eric Siegel
In this episode of Our Best Behavior, Eric Siegel (Founder & Author, Machine Learning Week) joined us to discuss the nuances between AI and Machine Learning as well as strategies for bridging the gap between business and data professionals. Key themes included the difference between AI and…
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Episode 46 - From Strategy to Ethics: AI in Marketing with Kate Cook
In this episode of Our Best Behavior, Kate Cook (AI Marketing Consultant, Era Seven Partners) joined us to explore the intersection of AI and marketing, covering topics ranging from crafting comprehensive AI strategies to navigating ethical concerns. Key themes included the integration of AI and...
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Episode 45 - Future Focus: AI Evolution with Ari Popper
In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joined us to explore the latest advancements in the AI landscape, emerging trends, and the opportunities that lie ahead. Key themes included emerging trends in AI, synthetic data and research strategies, AI's role in...
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Episode 44 - Revolutionizing Business Dynamics: AI Unleashed with Reddy Mallidi
In this episode of Our Best Behavior, Reddy Mallidi (Partner & COO, Seventrain Ventures) joined us to discuss how AI is transforming traditional business operations and offers insight into effective strategies for its incorporation by companies. Key themes included AI transformation, operational...
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Episode 43 - Coherence and Creativity: AI Basics with Tom Taulli
In this episode of Our Best Behavior, Tom Taulli (Author, AI Basics/Generative AI) joined us to discuss the latest in AI innovation as we cover Large Language Models, Generative AI, and more. Key themes included AI Basics, Large Language Models, Generative AI, AI-Assisted Programming, and more.…
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Episode 42 - The AI Revolution in Food
In this episode of Our Best Behavior, Caitlin Stratton (Consumer & Market Insights Senior Manager, Upfield) joined us to explore the transformative potential of AI in the insights industry as well as how the plant-based CPG sector can harness its power. Key themes included Upfield's adoption of…
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Episode 41 - Unpacking AI in the Insights Industry
In this episode of Our Best Behavior, Behaviorally's Ethel Klein (Director, Customer Success) and Ian Donahue (VP, Customer Success) joined us to discuss AI applications within our industry, Behaviorally's recent AI events, and what lies ahead. Key themes included current industry perceptions of...
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Episode 40 - AI's Future: Personalization and Personification
In this episode of Our Best Behavior, Karen Lynch (Head of Content, Greenbook) joins us to discuss the applications of AI tools, industry viewpoints, and long-term impact. Key themes included AI accessibility, unconscious AI use, client perspectives, data privacy concerns, and the overall…
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Episode 39 - Qualitative Research in the Age of AI
In this episode of Our Best Behavior, Behaviorally's Sara Martone (Director, Behavioral Qualitative) and Jake Ryan (Insights Associate) join us to discuss different AI tools and their potential impact on qualitative research. Key themes included personal and professional applications of AI,...
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Episode 38 - Navigating the AI Frontier: Industry Insights and Impact
In this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account. Key...
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Episode 37 - Insights, Innovation, and AI
In this episode of Our Best Behavior, Behaviorally's Adrian Sanger (VP, AI Solutions) joins us to discuss the impact AI has had on the insights industry thus far and what the future could potentially hold. Key themes included how AI and machine learning techniques are being used to enhance the...
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Episode 36 - AI Agents: Revolutionizing Insights and Beyond
In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joins us to discuss AI and its impact on personalized experiences and competitive advantages in a data-driven landscape. Key themes included Behaviorally's recent global AI event series, the upcoming role of AI agents in...
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Episode 35 - Be Seen, Shoppable, Seductive, and Selected
In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) and Francesco Ventisette (Global Insights & Analytics Thought Leader) join us to discuss the chapter, “Be Seen, Shoppable, Seductive, and Selected” in our complimentary e-book, “The Power of...
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Episode 34 - What about eCommerce?
In this episode of Our Best Behavior, Adrian Sanger (VP, AI Solutions, eFluence by Behaviorally) joins us to discuss the bonus chapter, “What about eCommerce?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into...
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Episode 33 - The Orientation Express
In this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of…
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Episode 32 - How Does it Make Me Feel?
In this episode of Our Best Behavior, Sheryl Brie (VP, Head of Behavioral Qualitative) joins us to discuss the chapter, “How Does it Make Me Feel?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an...
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Episode 31 - Seeing Is Believing
In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an...
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Episode 30 - Color Codes of Conduct
In this episode of Our Best Behavior, Nicole DeSimone (Insights Analyst) and Kat Borkowska (formerly Insights Manager at Behaviorally and currently Associate CMI Manager, Unilever) join us to discuss the chapter, “Color Codes of Conduct” in our complimentary e-book, “The Power of Packaging to…
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Episode 29 - Evolution versus Revolution
In this episode of Our Best Behavior, Theora Zulka (Consumer & Marketplace Insights, Sweet Earth & Strategy, Nestlé) joins us to discuss the chapter, “Evolution versus Revolution” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best...
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Episode 28 - The Sustainability Conundrum
In this episode of Our Best Behavior, Damien Arrouas (VP, Market Development, Behaviorally) and Stephen Honovich (Consumer Insights Professional) join us to discuss the chapter, “The Sustainability Conundrum” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that...
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Episode 27 - YAI
In this episode of Our Best Behavior, we sit down with members of YAI (Young Adult Institute) to discuss their recent visits to the Behaviorally office and their learnings from over the past couple months. YAI and its network of affiliate agencies offer children and adults with intellectual and...
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Episode 26 - Innovating Insights
In this episode of Our Best Behavior, Derron Wrubel (Consumer Insights, Nestlé) joins us to discuss how the trends of innovation and insights has evolved throughout his career as well as the opportunities AI provides to insights and the future of the industry. Key themes included the impact of...
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Episode 25 - Behaviorally: The Transaction Experts
In this episode of Our Best Behavior podcast, Alex Hunt (CEO, Behaviorally) introduces our new tagline, “The Transaction Experts” and delves further into why we have chosen this new positioning. This includes answering questions such as: “What does this new tagline mean? Why change now? What does...
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Episode 24 - 4 Key Themes We Heard at Shoptalk 2022
In this episode of Our Best Behavior, Michele Cerullo-McCorry (Senior Vice President, Client Development) shares the most prominent discussion topics at Shoptalk 2022, where there were over 10,000 attendees in Las Vegas. Key themes included why a brand’s purpose matters, sustainability such as...
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Episode 23 - The Fast, Accurate, and Cost-Effective Pack Research Solution
It only takes minutes to determine how your early-stage pack design will perform on several category and location-specific KPIs. In this podcast episode of Our Best Behavior, Nisha Yadav (Senior Vice President, Omni Shopper Lead) describes uses for Flash.AI™, an effective, cost-effective, quick...
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Episode 22 - Optimizing E-Commerce Images Made Easy
E-Commerce sales are about to cross 1 trillion dollars for the first time in 2022 and there's a tremendous opportunity for brands to reach new customers. But the digital shelf is complicated to manage. In this episode of Our Best Behavior Podcast, Sean McAndrew (SaaS Sales Director of...
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Episode 21 - Pack Designs: What Works and What Doesn’t
In this episode of the Our Best Behavior Podcast, Ian Elmer (US Managing Director of Behaviorally) shares a behind-the-scenes look and further insights from our new e-book “The Power of Packaging to Drive Shopper Growth.” This resource compiles over 50-years of best practices learnings on pack...
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Episode 20 - Strategizing for 2022 and Beyond
In this episode of the Our Best Behavior Podcast, Alex Hunt, CEO of Behaviorally, joins us to discuss the technology disruption improving insights, why the human element will always be critical, and what Behaviorally is investing in for 2022 and onward. The Our Best Behavior Podcast is hosted by...
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Episode 19 - Driving Purchasing Behaviors with Health-Conscious Shoppers
Stephen Honovich, Director of Client Development at Behaviorally, joins us to discuss holiday eating habits, diet culture, driving purchasing behaviors in health-minded shoppers, and communicating natural propositions on pack inspired by his own health and fitness journey including becoming a…
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Episode 18 - What’s the Future of Grocery? Featuring Jola Burnett
What happens in Vegas stays in Vegas except for GroceryShop 2021. Jola Burnett, VP at Behaviorally, joins us to discuss her most significant takeaways from our first in-person conference since February 2020. Listen to this episode to hear about the future of B.O.P.I.S. (Buy Online, Pick up...
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Episode 17 - Inspiring Sustainability Behavior Change with Sarah Snudden
Sarah Snudden Consumer Insights Lead for Brand and Innovation at Tea Forté, joins us to discuss the intersection of sustainability and insights, why she felt like she grew up with Miss Frizzle, and which We Better behave! panel she’s looking forward to the most as our MC of the virtual event. We...
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Episode 16 - Making Market Research Inclusive
Michele Cerullo-McCorry, VP of Client Development, joins us to discuss the importance of diversity and inclusion in our industry and why Behaviorally’s Diversity and Inclusion Team has focused on human resources, business practices, philanthropy, and our new research review panel. We also discuss...
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Episode 15 - Forget Text Analysis – Optimized Images Drive Growth at the Digital Shelf
Adrian Sanger (Innovation Director, Verve) and Ruben Nazario (Vice President, Digital Shopper Innovation, Behaviorally) explain why Flash.PDP™, Behaviorally's AI-powered tool for optimizing PDP Images, can help our clients excel at the digital shelf to drive shopper growth. Podcast hosted by Matt...
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Episode 14 - Design Thinking & Insights: A Formula for Success
Chris Lowery (CEO, Chase Design Group) looks back at lessons he’s learned throughout his design career and the value of embracing insights including AI to grow a successful agency in the ever-changing shopper world. Podcast hosted by Matt Salem (Vice President, Client Development)
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Episode 13 - Striking the Right Chord: Finding Harmony Between BeSci & Business Objectives
Special guest, Melina Palmer (Host of The Brainy Business Podcast, Author, Inc.com Columnist, and Instructor at Texas A&M) discusses how she found her love of BeSci, new book (“What your Customer Wants and Can’t Tell You”), and the ways applying Behavioral Economics will take your insights and…
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Episode 12 - Stack the Chips in Your Favor: Test Designs Early & Often with True AI
Sam Albert (Chief Digital Officer at Behaviorally) breaks down the meaning of “true” AI and how our latest innovation, Flash.AI™, marries the power of advanced image recognition and our extensive behavioral database to help your brand predict design success early and often so you can move forward...
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Episode 11 - From Ad Hoc to Agile: Using Virtual Tools to Validate In-Store Impact
Cliff Kane (VP, Market Development at Behaviorally) dives into the evolution of research for in-store strategies and how brands and retailers can optimize all facets of physical shopper marketing including pack, pricing, POSM, and category management through our virtual ShopperFlash™.
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Episode 10 - A Unique Behavioral Framework as the Key to Driving Growth
Our CCO, Scott Brill, discusses why establishing a robust and simple (but not simplistic!) behavioral framework is most effective in helping clients define & diagnose behaviors that drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)
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Episode 09 - A BeSci Formula for Driving Omnichannel Growth
Our OmniPath™ team, Ruben Nazario and Nicole Alfano, address the latest developments for diagnosing digital and physical factors that influence behavior along the increasingly omnichannel path-to-purchase. Podcast hosted by Matt Salem (Vice President, Client Development)
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Episode 08 - Becoming Behaviorally: A Natural Next Step in a Digital World
Welcome to the inaugural podcast episode of Behaviorally presents Our Best Behavior! Our CEO, Alex Hunt, breaks down the motivation and strategy behind PRS IN VIVO USA re-launching as Behaviorally and our new promise to drive our clients’ shopper growth in today’s omnichannel world. Podcast…
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ABOUT THIS SHOW
We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.
HOSTED BY
Behaviorally
CATEGORIES
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Frequently Asked Questions
How many episodes does Our Best Behavior have?
Our Best Behavior currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Our Best Behavior about?
We transport you to the moment of purchase transaction. We know exactly what your customers will decide. We guide you with Decision Precision intelligence.
How often does Our Best Behavior release new episodes?
Our Best Behavior has 46 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Our Best Behavior?
You can listen to Our Best Behavior on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Our Best Behavior?
Our Best Behavior is created and hosted by Behaviorally.
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