Outcome Studio Podcast - Marketing & B2B Technology Talk
by Aaron Abodeely
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.
Episodes
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031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder
Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. I invited them on to share their framework for actively aligning stakeholders, such as executives, marketing teams, and sales leaders, to have a common language and goals for marketing...
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030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick
Brent Patrick is Senior Marketing Manager at Scale Computing. He's responsible for Channel Marketing and Marketing Ops. This includes sales handoff and sourcing leads for the Account Development reps. In Episode 030, we discuss how agile marketing in 2020 has allowed their partners to increase...
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029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris
Jasmine Morris and I had blast in Part 2 talking about selling IT solutions to customers in 2020, especially when many sellers have had to execute from 100% inside and marketers have been 100% digital. Jasmine highlights how she doubled down on existing customers by helping them think about their...
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028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results with Jasmine Morris
Jasmine Morris is an Account Manager at CBTS, selling IT solutions to small and medium-sized businesses in Indiana. She's also the Creative Director at Indy Black Millenials, and she's getting her MBA in Information Technology and has worked on a handful of sales engineering certifications. In…
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027: Salespeople as Content Creators, Selling 100% Through the IT Channel with Zach Broome at Procurri
Zach Broome is a Channel Partner at Procurri and he's produced over 30 videos on his "Procurri Zach" YouTube channel. Zach has now been in channel sales in the IT data center and infrastructure industry for almost six years, and for the past two years he's found that making video content as a...
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026: Mindset Discussion with Mentor Casey Patrick O'Connor
Casey Patrick O'Connor is the Owner of Can Do Can Teach ( CanDoCanTeach.com ). He is also a mentor of mine and was one of my first managers right out of college when I worked in Sales and Tech Support at GoDaddy. Casey took what he learned after working at GoDaddy as a Leader in Customer Care for...
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025: When to Use Podcasting & Events to Build Impactful Relationships with Aaron Watson
When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron...
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024: Being the Best You, Finding a Mentor, and Growing Confidence with Seth Thompson and Kyle Steele
This episode highlights that being a fearless professional can be easier with a confidant or mentor. Occasionally, we luck out and get a company that invests in our training and us as a person. We might get a perfect boss. Other times, bosses don't help us grow. Our companies might not gel with…
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023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles
Why should IT solution providers and manufacturers invest in content specific for buyers or verticals, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content. However, when the content is blanket and generic…
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022: 4 Part Formula for the IT Channel to Drive Better Buyer Attendance - Tips for List Building, Email, Phone, and Social
There are 4 main parts to a successful outbound campaign: List Optimization, Email, Phone, and Social Media. Sure, you could argue paid media might also fall into this as a channel, but let's stick to the basics. This episode 022 with Blake Johnston, CEO at OutboundView, is less focused on...
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021: Software Engineering Concepts for Business People, Facing Impostor Syndrome with Jason Lestina
Jason Lestina is a marketer turned software engineer. On episode 021 he walks us through the fundamental concepts in software engineering that sales and marketers need to understand when selling at a software company. We discuss Customer Success and development, agile, product management, and…
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020: Power of Storytelling in Software, Managing Perceived Value with Kyle Lacy
Kyle Lacy is the VP of Marketing at Lessonly, a high-growth, venture-backed enterprise learning software. He is the author of 3 books and he did over 100 speaking engagements around the world between 2012 and 2014 when he was at Exact Target (now Salesforce Marketing Cloud). We discuss ego, your...
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019: Value of Industry Expertise and Leveraging Video as a Sales Rep with Nathan Leary
Nathan Leary is an IT & Cybersecurity Sales Pro based in Austin, Texas. He is the host of Security + Brews Chat, which is a video series about actual IT problems. He has conversations with IT professionals over coffee, which positions him as an industry expert and a content creator. We discuss…
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018: Answering Questions for Buyers with LinkedIn Videos in IT and Telecom Financing with Seth Thompson
Importance of sales reps answering buyer questions, on video, and then distributing the video on LinkedIn to engage buyers in a way that builds trust and sets appointments over time. Show highlights: 07:00 - Seth Thompson's thoughts on majoring in communications studies. Also part of Powerlifting...
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017: Helping Buyers Access Valuable Marketing Content via Personalized Outbound with Blake Johnston
Show highlights: 05:30 - Blake's background, talking about how he did eCommerce around college and mastered it. Then took sales role and realized that he liked marketing just as much as sales. He loved the new customer part. He also describes why enterprise outside sales is a tough role when it...
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016: Understanding Buyer Problems as an Industry Expert for Sales Success with Shane Healy
Show highlights: 01:00 - Shane Healy talking about what got him interested in enterprise software, sales, and marketing. He introduced automation to a job that allowed him to do other work instead of manual processes. 05:00 - Using an alumni network and LinkedIn to get a job. 09:00 - How did...
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015: Marketing Planning, Budgeting, and Getting Sales ROI for Small and Medium Sized Growth Companies with Brian G. Bauer
Show highlights: 04:45 - Brian Bauer background in online marketing through the 2000's, broadcast television, to now working with new entrepreneurs and small business owners. 08:00 - Challenges business owners are facing. His segment is focused on under $10 million total annual revenue, with the...
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014: A Culture of Getting Results with LinkedIn and Video in the Sales Development Process with Jeremy Leveille
Show highlights: 03:00 - Intro, Jeremy got interest in Sales and Marketing wanting to start in sports broadcasting, got internship, which turned into helping the sales team at the radio station. He gets success by being unique in his SDR persona, and in honor of his sports background he wears...
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013: Alcohol, Accountability, and Authenticity - Discussing the Pressures to Drink for Young Sales Pros with Tucker Hood
Show highlights: 04:30 - Intro to Tucker Hood, Account Executive at Sigstr. 09:50 - Creating video for LinkedIn as a sales rep at the seat at Sigstr, both providing sales advice and sharing thoughts on personal development and leadership. 12:30 - Tucker sharing his battles with alcohol on…
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012: Demand Thinking - Good User Experience is Emotional and Social with Joel Smith, Joshua Mitchell, and Sundaresh Ramanathan
Demand thinking in user experience is beyond a function. It's emotional and social. Show highlights: 02:40 - Sundaresh shares a story about app development designed in "engineering brain" versus "user centric brain" 05:30 - Joshua Mitchell talking about his background in User Experience versus…
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011: Why Sales Reps Need Personal Brands, Plus Challenging the Predictable Revenue Model with Jake Dunlap
Show highlights: 04:00 – Jake Dunlap CEO of Skaled meeting Gary Vaynerchuck and working with Vayner Media. 06:30 – Background sales and cold calling in 2003, working in Sports and HR to learn cold calling. Working in Sports and sales. 09:40 – Grown up sales process and machine at career builder,...
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010: Software Code is the Future Language of Business with Syed Tasin Ahmed
Show highlights: 02:45 - Intro to Syed Tasin Ahmed, how meeting Les Brown recently affected Syed's life, his outlook on helping the world by teaching code 10:15 - About Bright Path Technology, and Syed's background with software development starting at the age of 14 years old after immigrating…
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009: How to Strategically Amplify Digital Media by Knowing and Targeting Your Buyers with Ryan Smith
Show highlights: 01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn your craft early is important 23:00 - Pros and cons of B2B digital amplification driven by...
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008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman
New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lou Anne Brossman, has over 30 years of public sector government marketing leadership experience...
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007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott
Part 1 – About Dan Mott, Lifelong Learning and IT Channel Marketing Basics 01:15 – Dan Mott as a person; his background following influencers like Seth Godin, Gary Vaynerchuk, Tim Ferriss to fuel his addiction to lifelong learning, tacit knowledge 07:05 – Back to college, how did Dan get into...
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006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell
Show highlights: 02:45 - Kallie's backstory with degree in marketing, consulting for small business, working at agency, and working at a global enterprise organization 07:00 - What did she learn from working at each: consultant for SMB, agency world variety, or global enterprise organization…
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005: Emerging Tech Sales Pros Round Table
Lead and Sales Development (LDR, SDR, BDR, ADR, etc.) is a dedicated functional area in B2B Tech. And, the trend is that this job function is moving from sales to marketing. Our three guests today started on the Tech scene 2 years ago and have each seen promotions since. Listen to get their take…
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004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen
Show highlights: 00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales 04:43 - How a hobby led to starting a business and helped Miranda gain expertise with Instagram 06:48 - Balancing sharing personal life with your business brand for…
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003: Definitions in Data Science and Artificial Intelligence with Sundaresh Ramanathan
Show highlights: 00:30 - Artificial Intelligence beats world champion Go player, in the eyes of Henry Kissinger, article is from The Atlantic June 2018 05:00 - Advances in IT infrastructure (compute and storage) makes AI possible 10:00 - Conflating AI and Machine Learning as a common mistake…
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002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd
Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability. Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30…
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001: About the Podcast, Marketing Trends for Laggards, and Talking the Talk in B2B Tech
A 28-Minute Preview & Mash-Up of Guest Clips with Host Aaron Abodeely. The clips from episodes 2, 3 and 4 illuminate how this podcast will enable traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches that build stronger customer relationships.…
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About this show
Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.
Hosted by
Aaron Abodeely