Own Your Genius with LaConya Murray
by LaConya Murray, Esq.
The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life.Join Attorney LaConya Murray each month as she and her guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.
Episodes
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181. The Legal Audit Every Business Needs: Structure, Contracts, and Intellectual Property Explained
Start the year with clarity and confidence. In this episode, Brand Attorney LaConya Murray walks you through The Legal Audit Every Business Should Do This Year—a practical review of your business structure, intellectual property, and contracts. If you want stronger protection, reduced risk, and a...
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180. How to Finally Accomplish Your Goals This Year Without Starting Over Or Burning Out
Still stuck in the “new year, new me” cycle—and burning out by March? Ready to break free from the annual reset and finally accomplish your goals—without the overwhelm? In this episode, Brand Attorney LaConya Murray reveals why traditional goal-setting keeps you stuck and how to use your highest...
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179. 3 Ways to Let Your Data Do the Talking (and the Selling!)
Stop guessing. Start profiting. If you’ve ever launched an offer that flopped and thought, “What am I missing?”—this episode is your wake-up call. Guessing who your audience is? That’s costing you time, money, and momentum. In this episode of Own Your Genius Podcast, we’re breaking down three...
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178. Maximize Your Intellectual Property’s Reach and Profit with Smart Positioning
Is your message falling flat? You’re posting, emailing, creating content—but no one’s engaging. The problem isn’t your offer. It’s your positioning. In this episode, Attorney Murray shows you how to position your expertise—the ideas and experience that make you unique—so the right audience leans...
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177. 3 Steps to Lock Down Your Content and Land Lucrative Licensing Deals
Turn Your Creativity into Cash—Without Losing Control You’ve poured your heart into creating content that educates, inspires, and transforms. But before you license that genius to other coaches or brands, you need to make sure it’s protected. In this episode of the Own Your Genius Podcast, Brand...
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176. Accidental Partnerships: Are You Legally Tied Together?
Are you in a partnership… without even realizing it? Pause that handshake! In this episode, Brand Attorney LaConya Murray breaks down how easy it is to become legally tied to someone in business—sometimes by accident. If you’ve ever teamed up for a pop-up shop, sold crafts with a friend, or...
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175. What’s Missing from Your Client Agreement?
Confident your client agreement covers everything? It’s often what’s missing that exposes your business to risk. Transitioning from corporate to entrepreneurship means every detail matters—especially your contracts. In this episode of Own Your Genius, Brand Attorney LaConya Murray addresses the...
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174. Could Your Testimonials Get You Fined?
You’ve worked hard to create results for your clients—and you want to share those wins! But here’s the truth: the way you use testimonials could make or break your business. In this episode, Brand Attorney LaConya Murray pulls back the curtain on the legal side of marketing and shows you how to...
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173. Is Your Business Structure Helping or Hurting Your Growth?
Think your business structure is “just paperwork”? Think again—what you don’t know could be costing you growth, credibility, and even your peace of mind. In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray pulls back the curtain on the hidden ways your business structure...
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172. Are You Personally Liable for Your Client’s Results?
Hey Genius—let’s talk about something that’s been keeping too many brilliant minds up at night. You pour your heart into helping your clients. You give them your best strategies, your time, your energy. But what happens when they don’t get the results they expected? Are you on the hook? In this...
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171. Can You Legally Teach What You Learned in School
Welcome back, Genius! In this episode, Brand Attorney LaConya Murray breaks down a question that hits close to home for educators, creators, and entrepreneurs: Can you legally teach what you learned in school? Whether you're launching a course, writing a blog, or starting a YouTube channel,...
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170. What If Someone Steals Your Signature Framework Tomorrow
Ever had that gut-wrenching moment when you wonder, “What if someone copies my signature framework tomorrow?” Hold up because this isn’t just a hypothetical. It’s a real fear for every entrepreneur, coach, and creative who’s poured their soul into building something original. In this episode of…
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169. You Don't Have To Register Your Trademark
Wait—You Thought Your LLC Protected Your Brand? Think Again. Most entrepreneurs think forming an LLC is enough to protect their brand. It’s not. And by the time they find out, it’s often too late. In this episode of the Own Your Genius podcast, brand attorney LaConya Murray shares a real-life…
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168. What Is IP Positioning—and Why It Matters for Experts
You’ve got the expertise. You’ve built the brand. But if your intellectual property isn’t positioned correctly, you’re leaving visibility, credibility, and revenue on the table. In this episode, Brand Attorney LaConya Murray breaks down the concept of IP positioning—what it is, why it matters…
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167. AI Fair Use and Copyrights
AI, Fair Use, and the Fight for Creative Ownership | Own Your Genius Podcast EP. 167 What happens when your creative work is used to train AI—without your permission? In this episode, Brand Attorney LaConya Murray breaks down the landmark case Kadrey v. Meta, where thirteen authors sued Meta for...
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166. The Cost of Brand Confusion
You say you’re building a million-dollar brand—but your logo came from a generator, your colors aren’t consistent, and your elevator pitch changes every time someone asks. Sound familiar? In this episode of Own Your Genius, Brand Attorney LaConya Murray breaks down the hidden cost of brand...
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165. Three Unassuming Contracts That Protect Your Genius
In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray breaks down three contracts that often fly under the radar—but are essential for protecting your intellectual property. From terms of purchase to speaking agreements and website terms of use, LaConya shares how these...
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164. Don’t Sign That Yet! Important Contract Red Flags Every Business Owner Should Recognize
Before you sign that contract… pause. In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray breaks down the 5 most common (and costly) contract red flags that too many entrepreneurs overlook. Whether you're hiring a contractor, collaborating with a brand, or licensing your...
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163. CapCut’s Terms of Service What Every Creator Needs to Know Before They Hit Upload
Welcome back, Genius! After a six-month break, the Own Your Genius podcast returns with a powerful episode that every content creator and digital CEO needs to hear. CapCut’s updated Terms of Service (as of June 12, 2025) give the platform sweeping rights to your content—including the ability to...
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162. Don't Pay To Have Your Corporate Transparency Act BOI Report Prepared
In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how to complete the Corporate Transparency Act's Beneficial Ownership Information (BOI) report without unnecessary expenses. Many business owners are paying fees for something they can easily do themselves. Attorney...
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161. What Happens to Trademark Ownership After Death
In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses how trademarks are managed after the death of an owner, inspired by the recent passing of One Direction member Liam Payne. She explains the importance of properly structuring trademark ownership, whether you own it...
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91. Your One Registered Trademark Isn't Enough
In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the importance of having multiple trademark registrations for your business. Attorney Murray draws inspiration from Sweet Chaos popcorn’s packaging to explain why one registered trademark might not be enough to…
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160. 3 Things You Should Do if Your Trademark Application is Opposed
In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into what to do if your trademark application faces opposition. From understanding the intricacies of the trademark opposition process to navigating the steps to protect your brand, this episode covers it all. We…
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159. Overcoming 2024 Hurdles
In this episode of the Own Your Genius podcast, Attorney Murray dives into the critical importance of rest for business owners. Many entrepreneurs tie their self-worth to the success of their business, but understanding that you and your business are not the same can help shift this mindset....
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158. 7 Common Trademark Registration Mistakes
In this episode of the Own Your Genius podcast, Attorney Murray dives into the seven common trademark registration mistakes that can cost entrepreneurs time and money. She highlights the importance of thorough trademark clearance searches and choosing the right trademark class, emphasizing how...
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157. Recap of The White House Southeast Regional Business Briefing
In this episode of the Own Your Genius podcast, Attorney Murray dives into key insights from attending the White House's Southeast Regional Business Briefing. She discusses the latest updates on the SBA’s funding initiatives, technical assistance programs, and strategic partnerships that aim to...
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156. When to Use LLC In Your Business Name
In this episode of the Own Your Genius podcast, Attorney Murray dives into why adding “LLC” to your business name might not be the best choice for your branding. We'll break down how to distinguish between your business's legal identity and its public-facing image. Discover the key differences...
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155. Is Your Brand Prepared to Go Viral
In this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the risks of building your brand on viral trends and why a long-term strategy is essential for lasting success. Learn why trademarking a catchy phrase isn't always the key to securing your brand's future. Tune in…
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154. The Key To Using Popular Music In Your Business
Are you using music in your business the right way? You might be surprised to learn that you are unintentionally committing copyright infringement. Learn the essential steps to protect your business and avoid costly mistakes. Today’s episode discusses: The importance of securing permission to use...
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153. My Goldman Sachs 10,000 Small Business Experience
Feeling like you're leaving money on the table? Before joining the Goldman Sachs 10,000 Small Business Program, Attorney LaConya Murray did too. In just 9 weeks, she learned to evaluate her business, hire the right team, and forecast growth with confidence—no more guesswork. Here are her key...
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152. What the End of Non-Compete Agreements Could Mean for Small Businesses and Startups
Ever felt like your career prospects were restricted by a piece of paper you signed when joining a new job? Explore the intricacies of non-compete agreements and their effects on both employers and employees alongside our host, Attorney LaConya Murray. Learn about the recent developments in...
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151. 3 Tips to Avoid Copyright Infringement
We always say that while trademarks protect your brand's identity, copyrights protect your brand's voice. Learn how to avoid stealing someone else's voice in this episode of the Own Your Genius podcast 151: 3 Tips to Avoid Copyright Infringement In this episode, Attorney LaConya Murray discusses:...
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150. Does your Work Ethic Match your Dreams?
Celebrating Dawn Staley's recent championship win with the University of South Carolina has Attorney LaConya Murray reflecting on the importance of matching our dreams with our work ethic. Are we holding ourselves back from dreaming bigger because of preconceived notions of what's possible? On…
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149. Planning for Retirement with Financial Advisor Kenneth Laneaux
When should you start planning for retirement? Whether you're just starting to save or looking to optimize your retirement strategy, this insightful podcast with Attorney LaConya Murray will guide you towards financial success. Discover the importance of early retirement planning and strategies…
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148. Which Should I Trademark, My Business Logo or Name?
How do you decide between trademarking a logo or a business name? Attorney LaConya Murray tackles this proverbial question in this episode of the Own Your Genius podcast. Today’s episode discusses: · The limitation on federal trademark registration protection · The importance of protecting all...
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147. Did Pepsi really lose their trademark to an influencer?
In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into a juicy legal tea surrounding an influencer, Cierra Mistt, and the rebranding of Sierra Mist to Starry by Pepsi. Remember, registering your trademark is just the beginning. Stay tuned for more legal nuggets and...
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146. The Legal Side of Email Marketing
In this episode of the Own Your Genius podcast, Attorney LaConya Murray delves into the crucial aspects of email marketing compliance, emphasizing the significance of obtaining consent, providing clear opt-in mechanisms, and respecting privacy laws. She highlights the potential consequences of...
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145. DEI must Die (at least in Alabama)
In this episode of the Own Your Genius podcast, Attorney LaConya Murray discusses the passing of bill SB129 in Alabama, which prohibits certain public entities from maintaining diversity, equity, and inclusion offices and from sponsoring diversity, equity, and inclusion programs. She reminds...
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144. Legal Essentials for Growing Businesses
In this episode of Own Your Genius podcast, Attorney Murray dives into the different phases of business while discussing the legal essentials for growing businesses. From the discovery phase to scaling, we cover the legal considerations every entrepreneur should be aware of. Join us as we empower...
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143. The Trouble With Waiting
Attorney LaConya Murray drops some knowledge about why you need to trademark your brand ASAP. She warns about the risks of dragging your feet on filing a trademark, like getting into trouble with other businesses that use similar names or logos. She breaks down the difference between LLCs and...
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142. Starting a Business After 40
Attorney LaConya Murray invites you to the Own Your Genius Podcast, where you can unlock your brilliance as an entrepreneur. Listen to episode 142 and discover how starting a business after 40 can be a great move, and how to conquer obstacles to own your genius. Don't miss an episode. Subscribe...
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141. Strong Brand Case Study: Slutty Vegan
Welcome to Own Your Genius, where we uncover the trademark journey of Slutty Vegan, a brand that started small and soared to success. Join Attorney Murray as she explores, the visionary behind this wildly popular vegan restaurant, Pinky Cole’s strategic trademarking journey. If you're an...
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140. Strategies for Building a Strong Brand
In this episode of the Own Your Genius podcast, Attorney Murray unveils strategies for building a resilient brand identity. Discover the importance of conducting a comprehensive trademark clearance search and the pitfalls of waiting until your business is profitable to register. Explore the power...
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139. What Must You Believe
In this episode Attorney Murray delves into the challenges of keeping promises to oneself and offers practical insights to overcome them. She discusses the difficulties of showing up when motivation is low, handling the fear of disappointing others, and the importance of visualizing the end goal....
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138. Changes Being Made to How We Classify Employees
Attorney Murray dives into the recent shifts in employee classification, sparked by Off The Mark's move to hire its first full-time employee. This episode unpacks the contrast between the relaxed approach under the previous administration and the nuanced considerations introduced by the Biden...
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137. Disney Will Sue You
In this episode, Attorney Murray discusses the history of copyright laws and how they relate to Disney. She highlights the cautionary tale of Katt Williams receiving a cease-and-desist letter for using the stage name 'Katt in the Hat'. Attorney Murray then delves into the history of copyright…
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136. My Plan for a Successful 2024
Welcome back to the Own Your Genius podcast! In this episode, Attorney Murray dives into a candid discussion about the transition from 2023 to 2024. She reflects on her unconventional approach to the new year, sharing insights into the power of revisiting old plans and adapting them to align with...
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135. Navigating Contracts as a Startup
Ready to elevate your startup game? Dive into this power-packed podcast where Attorney Murray unveils the keys to conquering the startup world through strategic contract management. Join us as Murray delves into the vital role contracts play in the startup ecosystem, offering invaluable insights…
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134. Avoiding Legal Woes in Grinch-Themed Photos
Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, Attorney Murray breaks down the legal side of Grinch-themed photo shoots. She explains that using the Grinch name or character in photo shoot...
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133. How Does Your LLC Affect Your Trademark?
Welcome to the Own Genius Podcast, where we dive into the intricacies of building businesses, growing brands, and owning your genius. In this episode, host LaConya Murray takes us on a journey sparked by a Facebook post, exploring the intersection of LLCs and trademarks. Tune in as Attorney…
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About this show
The Own Your Genius podcast is the perfect mix of business, law, and mindset to help black entrepreneurs succeed in business and life.Join Attorney LaConya Murray each month as she and her guest share their entrepreneurial journey, tricks of the trade, and their secrets to getting out of their own way to succeed.Inspired by her grandmother, the community bootlegger Attorney Murray‘s passion for helping entrepreneurs started early. Today she helps entrepreneurs throughout the country protect their brand, content, and ideas through trademarks, copyrights, and business development.
Hosted by
LaConya Murray, Esq.
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