PODCAST · business
Own Your Influence
by Naomi Genota
Own Your Influence: The Podcast is your ultimate guide to leveraging your influence, making a meaningful impact and taking ownership of the power of the word that has been sullied and devalued all over the internet. Explore how influencers and creators can leverage brand partnerships as a stepping stone to serve their big-picture vision and mission. Let's put the spotlight on invaluable, cutting-edge influencer marketing techniques from her experience as a microinfluencer since 2012 and as an influencer talent manager, along with strategies on how to scale from a side hustling content creator to CEO using the power of social media. Join Naomi as she empowers you to create lasting change and harness the full potential of your influence.
Episodes
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Size Doesn't Matter: Success as a Microinfluencer & UGC Creator with Natalie Fischer
In this conversation, Naomi interviews Natalie, one of her students who has become a successful full-time content creator in the finance niche who has secured over $250k in brand deals in just 20 months. They discuss Natalie's journey as a content creator, her first brand deal, and how she has...
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The importance of understanding the business side of influencing with Veronica Ramirez
Veronica Ramirez is a lawyer and owner of Curator Counsel PLLC, a firm dedicated to serving influencers. When she’s not advising clients, she’s creating engaging educational content on short-form social platforms, writing about industry-related news in the creator economy, or binging a…
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Microinfluencers & UGC creators make more money than mega influencers?!!
Ever wondered how those microinfluencers and UGC creators are pulling in serious cash while you're stuck playing it safe? Tune in as we unravel the secrets behind their skyrocketing success and how they’re snagging those $10k-30k months with flair. From turning brand deals into gold mines to the...
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Influencers need to learn to manage themselves with Cecil Horton
As the CEO of With. Company LLC, Cecil Horton leads a team of creative and influential professionals who help brands and communities connect, engage, and grow through audience-based marketing and communications. He has over 10 years of experience in digital strategy, D2C marketing, social media,...
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How microinfluencers sustain being full-time creators with Austen Tosone
Austen Tosone is a fashion and beauty content creator and entrepreneur based in New York City. After launching her blog in 2012 and creating content consistently while working as a magazine editor at Nylon and Interview and a content director at a tech startup, Austen built up her platforms and...
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How a microinfluencer secured her first 5-figure brand deal!
In this episode, join us as we unravel the journey of a home decor microinfluencer who went from frustration with lowball offers to securing her first five-figure UGC deal within weeks of coaching. Discover the strategies she used to navigate brand negotiations while balancing a 9-5 job, and…
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Are influencers quitting to go back to a 9-5?! with Jen Morilla
Jennifer Morilla started her business as The Social Girl Traveler back in February of 2015 when she traveled the world as an impact travel blogger. After experiencing over 44 countries and carrying clean water filters to developing countries, Jennifer discovered her passion for teaching others to...
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Brand Tea: getting scammed by a brand TWICE!
Ever been scammed by a brand? 🚫 In this episode, we spill the tea on two epic brand tea stories that even had me fooled. From disappearing acts to dodgy demands, find out how to spot red flags in brand deals and protect your hustle as a content creator and influencer. 🕵️♀️ Don't let the…
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You don't need a manager to become a successful influencer/creator
Thinking of hiring an influencer manager? Hold up! It's not a shortcut to success. Today, we're debunking myths about influencer management. Spoiler alert: 95% of creators probably don't need one. Get ready to learn why management isn't a magic fix and when it might actually make sense for your...
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What makes you an influencer? Is influencing dying? with Brent Colmer
Brent Colmer is an entrepreneur who works as an online influencer and owns a digital marketing agency. He got started as an online influencer/content creator in middle school and has built that into a personal brand today known as @boywhoblogs. Brent has experience working on the brand side, at…
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Influencers and creators are marketers, not salespeople
So many brands these days have this BIG expectation that influencers and creators have to make sales for them... BUT IS THAT *ACTUALLY* THEIR JOB? PSA!! Influencers and creators are not a replacement for a marketing and sales strategy... it should not be on them to figure that out for you. In our...
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ABOUT THIS SHOW
Own Your Influence: The Podcast is your ultimate guide to leveraging your influence, making a meaningful impact and taking ownership of the power of the word that has been sullied and devalued all over the internet. Explore how influencers and creators can leverage brand partnerships as a stepping stone to serve their big-picture vision and mission. Let's put the spotlight on invaluable, cutting-edge influencer marketing techniques from her experience as a microinfluencer since 2012 and as an influencer talent manager, along with strategies on how to scale from a side hustling content creator to CEO using the power of social media. Join Naomi as she empowers you to create lasting change and harness the full potential of your influence.
HOSTED BY
Naomi Genota
CATEGORIES
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Frequently Asked Questions
How many episodes does Own Your Influence have?
Own Your Influence currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Own Your Influence about?
Own Your Influence: The Podcast is your ultimate guide to leveraging your influence, making a meaningful impact and taking ownership of the power of the word that has been sullied and devalued all over the internet. Explore how influencers and creators can leverage brand partnerships as a stepping...
How often does Own Your Influence release new episodes?
Own Your Influence has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Own Your Influence?
You can listen to Own Your Influence on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Own Your Influence?
Own Your Influence is created and hosted by Naomi Genota.
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