PODCAST · business
Paper Airplanes
by Nora Vale
Every marketer has a campaign they would rather forget. On Paper Airplanes, Nora Vale sits down with the people behind the launches that nosedived and asks what they would do differently. Honest stories, practical lessons, no victory laps. Paper Airplanes is a fictional show. All hosts, guests and companies are invented, and every voice is generated with AI.
Episodes
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I Launched a Loyalty App That Flopped — What I Learned
I anchor this series on the premise that failures illuminate concealed assumptions and thereby furnish the most instructive insights for future campaigns. I recount, for example, my own project: after dedicating months to a loyalty app for a chain of garden centres, the product garnered only a…
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ABOUT THIS SHOW
Every marketer has a campaign they would rather forget. On Paper Airplanes, Nora Vale sits down with the people behind the launches that nosedived and asks what they would do differently. Honest stories, practical lessons, no victory laps. Paper Airplanes is a fictional show. All hosts, guests and companies are invented, and every voice is generated with AI.
HOSTED BY
Nora Vale
CATEGORIES
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