PODCAST · business
Paws to Profit
by Tanya Williams
The podcast for anyone who dreams of starting a profitable dog sitting business or is already on the journey but struggling to turn it into a thriving income stream. I'm your host Tanya Williams is Chief Pawson of 3 Spoilt Dogs and I turned a casual side hustle into a thriving full-time business. On this podcast, I’ll share the real story—the wins, the challenges, and the messy middle—along with practical strategies you can use to grow your own business. I know what works because I’ve built it myself: countless 5-star reviews, a waitlist of clients, and new enquiries coming in every single day—without spending a cent on ads or marketing. So if you want to learn the secrets to turning your love of dogs into a profitable business, you’re in the right place.
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26
How to upsell to increase your dog sitting revenue
Today we’re talking about one of the most overlooked ways to increase your income as a pet sitter… and that’s upselling.Now before you panic and think “I hate selling” or “I don’t want to feel pushy”, stay with me because when upselling is done properly, it actually improves your client’s experience while increasing your revenue.In fact, upselling is one of the simplest ways to grow your income without needing more dogs, more hours, or more stress.So in this episode we’re going to cover:What upselling actually means in a dog sitting businessThe most effective types of upsells for pet sittersHow to introduce them subtly so they feel naturalHow much extra income they can generateAnd where to start if you’ve never done this beforeFind more about Paws to profit here https://pawstoprofit.com.au/
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25
Ho to create a 5 star pet sitter profile that attracts new clients
I’m Tanya Williams, founder of 3 Spoilt Dogs and creator of the Paws to Profit program.Today we’re talking about something that many pet sitters completely underestimate… but that can make a massive difference to the quality of clients you attract.Your pet sitter profile.Whether you’re on a booking platform, your own website, or social media, your profile is often the first impression a dog owner has of you.And the difference between a basic profile and a five-star profile can be the difference between:• attracting dream clients • charging premium prices • building trust quicklyor…• attracting price shoppers • getting inconsistent bookings • and constantly competing on price.So in this episode I’m going to walk you through:• What a 5-star pet sitter profile should include • Where you should be using it • And why it plays such a powerful role in attracting the right clients.Find out more about Paws to Profit here https://pawstoprofit.com.au/Follow on Insta and check out the resources you can access.
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24
Why the Meet & Greet Is An Essential Part of Your Dog Sitting Business
If you’ve ever felt unsure about a booking…If you’ve ever had a dog arrive that behaved completely differently to what the owner described… Or if you’ve ever thought, maybe I should have asked more questions before saying yes…Then today’s episode is for you.Because today we’re talking about one of the most important parts of running a successful dog sitting business - The Meet & Greet.If you skip meet & greets, rush them, or treat them like a casual chat… you’re setting yourself up for problems.The meet & greet is not just a formality. It’s one of the most powerful tools you have to protect your business and create great client relationships.So today we’re going to talk about:• Why meet & greets matter • What a professional meet & greet should include • The questions you should always ask • Red flags to watch for • And how meet & greets help you build a better dog sitting businessFInd more at Paws to Profit https://pawstoprofit.com.au/
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23
Balancing time off and a busy booking calender
If you’re a dog sitter listening to this and thinking, “I love what I do… but when do I actually get time off?” This episode is for you.Because one of the biggest challenges in dog sitting — especially when you’re busy — is that time off equals lost income.That if you step away:Clients will leaveYour calendar will fall apartYou’ll lose momentumOr you’ll come back to nothingAnd I want to say this clearly, right from the start:I take six to eight weeks off every single year. And I still run a fully booked, in-demand dog sitting business.Not because I’m lucky. Not because I don’t care about my clients. But because I’ve built my business to support a life not trap me in it.In this episode I’m going to walk you through:How I plan my time offWhat I communicate to clientsHow I protect incomeAnd how you can do the same — even if you’re not there yetFind out more about Paws to Profit (including a bunch of resources) here https://pawstoprofit.com.au/
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22
Managing Unrealistic expectations from owners
Ever had a dog owner expect five-star hotel service on a hobby budget? Hourly updates, 24/7 supervision, and zero boundaries?In today’s episode, we’re talking about how to manage unrealistic expectations from dog owners — without burning out, bending over backwards, or losing your confidence.Because great dog sitting isn’t about saying yes to everything… It’s about clear boundaries, professional standards, and building a business that works for you.Find out more about Paws to Profit here https://pawstoprofit.com.au/
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21
How to Stand Out in a Crowded Dog Sitting Market
If you’ve ever thought: “There are already so many dog sitters.” “Everyone on Facebook is offering it cheaper.” “How do I stand out when we all love dogs?”This episode is for you.Because yes, the dog sitting market can be crowded. But crowded doesn’t mean saturated. It just means most people are doing the same thing.Today I’m going to show you how to stand out in a crowded dog sitting market in a way that feels authentic, aligned, and actually attracts better clients — not bargain hunters. And no, the answer is not lowering your prices.FInd out more in Paws to Profit https://pawstoprofit.com.au/Follow on insta for more tips
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20
Dealing with haters as a dog sitting professional
In today's episode, I am talking about something no one prepares you for when you start a dog sitting business.Not pricing.Not bookings.Not insurance.Judgment. Criticism . haters The eye rolls.The “that’s not a real job” comments.The keyboard warriors on Facebook.The family member who says, “So when are you getting a proper career again?”If you’ve ever felt dismissed, criticised, or quietly shamed for choosing this path, this episode is for you.Find Paws to profit here https://pawstoprofit.com.au/
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19
Why Professional Branding Matters (Even for a Side Hustle)
In this episode we’re talking about branding.And I want to start by busting a very common belief I hear all the time from dog sitters:“It’s just a side hustle, I don’t need branding yet.” “I’ll worry about that when I’m busier.” “I don’t need anything fancy, I just love dogs.”But the reality is: Branding isn’t about being fancy. It’s about being trusted. It’s about being chosen. And it’s about being perceived as a professional, not a hobbyist.So today we’re going to cover:What a brand actually isWhy branding matters even if you only take a few dogsHow it sets you apart in a crowded marketWhere to start building your own brandSimple tools like Canva that make it easyAnd how professional branding directly impacts your confidence, your clients, and your incomeJoin Paws to Profit here https://pawstoprofit.com.au/
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18
From Side Hustle to Profitable Business
From Side Hustle to Profitable Business: How to Stop Treating Dog Sitting Like a Hobby and Start Building Something That Pays You ProperlyIf you’re listening to this while squeezing dog sitting in around another job… If you love the dogs, but you’re exhausted, undercharging, and secretly wondering why it still feels financially stressful… Or if you’re thinking, “I’m busy, but I’m not actually building anything sustainable yet”… this episode is for you.Because there is a massive difference between: Running a dog sitting side hustle and building a profitable dog care business.And it has nothing to do with loving dogs more. You already do that.It has everything to do with how you think, how you price, how you structure your days, and how seriously you take what you’re building.And it is perfectly fine to make money from providing a loving, caring environment for your dog guests, as long as you do providing that care and delivering what you promiseThis episode walks you step-by-step through the exact shifts that take someone from:“Just doing a bit of sitting on the side” to “This is a real business that pays me properly and supports my life.”Join Paws to Profit here https://pawstoprofit.com.au/
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17
Paws to profit program launch
Paws to Profit program is now live and open!!Today’s episode is a special one, because I’m officially launching the Paws to Profit program. I’m going to walk you through who it’s for, who it’s not for, how it works, and how it helps you create a real dog sitting business in just 90 days. Is it actually possible to turn dog sitting into proper income?The answer is yes, but only when you stop treating it like a casual side gig and start treating it like a real business. One with structure, boundaries, systems, and confidence behind it.Too many people jump into dog sitting without guidance, undercharge, burn out, or rely solely on apps that limit their income and growth. Paws to Profit exists to change that.JOIN HERE https://pawstoprofit.com.au/
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16
Pricing With Confidence: Why Free, Cheap & Just Matching Others Is Costing You More Than You Think
If you’ve ever said any of these things, this episode is for you:“I’ll just do it for free this once.” “I’m not sure what to charge yet.” “I don’t want to scare people off.” “I’ll charge more once I’m more experienced.”Pricing is one of the biggest reasons dog-sitting businesses stay stuck as side hustles instead of becoming profitable, professional, fully booked businesses.And here’s the hard truth: You can be amazing with dogs… and still burn out, resent your clients, or quit altogether if your pricing isn’t right.Today we’re talking about:Why you should never work for freeHow to transition from free or “mates rates” to being paidWhy asking other sitters what they charge is a trapHow to actually work out what you should chargeAnd why being “cheap” can quietly kill your businessThis episode will change how you think about money in your dog-sitting businessJoin the Paws To Profit program here https://pawstoprofit.com.au/ And dont forget to follow on instagram for more tips, insights and suppawt.
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15
Is it really possible to run a successful full time dog sitting biz?
Is it really possible to run a full-time dog-sitting business?Short answer: absolutely. Longer answer: absolutely — when you do it the right way.People see the cute photos, the cuddles, the waggy tails… but they don’t see the structure, systems, pricing, boundaries, and strategy that turn “a side gig” into a fully booked, fully profitable business that genuinely replaces (or exceeds!) your 9–5 income.Listen to find out how to turn a side hussle or hobby into a full time dog siting businessAnd don't forget to check out Paws to Profit more resources and programs to stay supported. https://pawstoprofit.com.au/
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14
The 5 Things I’d Do This Year to Build a Thriving Dog Sitting Business
The 5 Things I’d Do This Year to Build a Thriving Dog Sitting BusinessIf you’re thinking about starting a dog-sitting business… Or you’re already dog sitting and wondering why it still feels messy, underpaid, or exhausting… This episode is for you.Because here’s the thing...Dog sitting absolutely can become a full-time, reliable, profitable business — but only when you stop treating it like a casual side hustle and start building it with intention. 2026 is not the year to wing it.It’s not the year to say yes to everything. And it’s definitely not the year to undercharge and hope it works out later.In today’s episode, I’m walking you through the five things I would do if I were starting my dog-sitting business again in 2026 — and what I’d do differently, faster, and with far more confidence.These are the foundations I now teach inside Paws to Profit, and they’re the exact shifts that took my own business from “busy but chaotic” to fully booked, profitable, and sustainable.So let’s get into it.Find the Paws to Profit program here https://pawstoprofit.com.au/
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13
Loyalty & Repeat Business — How to Keep Clients Coming Back
Today we’re talking about something that can literally change your calendar, your cash flow, and your confidence: Loyalty & repeat business!Because here’s the truth…If you're constantly chasing NEW clients If every month feels like starting again If you fear gaps in bookingsthen you don't have a marketing problem - you have a loyalty problem.Repeat clients:Book fasterSpend moreRefer moreAre easier to manageFill your calendar without effortSo let’s talk about how to genuinely build loyalty and turn clients into repeat, consistent bookers.To learn how create a thriving dog sitting biz with someone who has done it and can teach you the exact steps, then you need Paws to Profit Program https://pawstoprofit.com.au/And follow on Insta for real life practical tips that will transform your dog sitting business. HERE
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12
The Secret to a Stress-Free Dog Sitting Biz - Systems and Processes That Make Everything Run Smoothly
Running a dog sitting business shouldn’t feel chaotic and in this episode, we’re breaking down the systems and processes that keep everything running smoothly. Whether you’re tired of last-minute cancellations, inconsistent communication, or feeling like you’re constantly reacting instead of preparing, this is your roadmap to running a business that feels organised, professional, and stress-free.In this episode I explore the core systems every sitter needs, including meet & greet workflows, clear booking and cancellation procedures, structured drop-off and pick-up steps, feeding routines, daily communication checkpoints, emergency protocols and more. These simple structures help you prevent mistakes, deliver a consistent client experience and free up your time so you can focus on what you actually love — caring for dogs.If you want your business to feel calmer, more profitable and easier to manage, this episode gives you the exact steps to make that happen. Perfect for anyone building a five-star dog sitting business with confidence, clarity and professional boundaries that support growth.Dont forget to Subscribe and leave a reviewAnd get more practical insights and advice here https://pawstoprofit.com.au/ and on Insta
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11
When Things Get Ruff: Handling Common Dog Sitting Situations Like a Pro
Running a dog sitting biz means more than just puppy cuddles and wagging tails — it’s also last-minute bookings, cancellation drama, special requests (yep, even spoon-feeding!), and the dreaded payment awkwardness In this week’s Paws to Profit episode, I’m spilling the kibble on: How to handle tricky clients with calm confidence Setting boundaries around cancellations + late pickups Talking about money without feeling weird Managing dogs with behavioural quirks Communicating clearly (and kindly!) with every ownerIf you’ve ever thought, “I wish someone had told me this before I started,” this episode’s for you.Listen now and subscribe to get updates on new weekly episodes
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10
7 Free Ways to Market Your Dog Sitting Biz (That Actually Work!)
7 Free Ways to Market Your Dog Sitting Biz (That Actually Work!)You don’t need ads to get your bookings booming — you just need a plan! In this episode, Tanya Williams (aka Chief Pawson of Paws to Profit) spills her favourite 7 free marketing tactics that built her thriving dog sitting business from the ground up - no fluff, no gimmicks, just real results.If you’re ready to fill your calendar, wow your clients, and grow your reputation as the go-to sitter in your area - this episode is your marketing leash to success.Hit play and discover how to get your dog sitting biz barking with bookings - the FREE way.Learn many more free ways to market
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9
Safe, Clean & Happy: How to Keep Dogs Safe in Your Home and Yard
Hey there, Tanya here and today’s episode is all about safety and cleanliness — two things that don’t sound super glamorous, but honestly? They can make or break your dog sitting or daycare business.If you want to create a thriving dog sitting biz then you need Paws to Profit Program. Find it here https://pawstoprofit.com.au/
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8
How to Keep Dog Sitting Clients Happy (and Rebooking) Through Great Communication”
In this episode, we’re diving into one of the biggest game-changers for your success — communication. From the first enquiry to post-stay follow-ups, the way you communicate can make or break your client experience.Get ready for real talk, practical tips, and stories from the dog-sitting trenches that’ll help you create clients who keep coming back, tails wagging. If you want to create a thriving dog sitting biz, take a look at Paws to Profit https://pawstoprofit.com.au/
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7
Maximise Your Christmas Dog-Sitting Profits: Smart Rates, Upsells & Holiday Extras
It’s the most wonderful (and profitable!) time of the year — especially for dog sitters! In this festive episode of Paws to Profit, Tanya Williams, Chief Pawson of 3 Spoilt Dogs, shares smart, simple ways to make the most of the Christmas demand.You’ll learn how to:Confidently raise your rates during the holiday peakAdd festive upsells like Pawliday Photos, Treat Boxes, or VIP Eve drop-insManage your bookings and boundaries so you don’t burn outTurn Christmas chaos into consistent, year-round profitIf you’re a dog sitter, pet carer, or aspiring side-hustler, this episode will help you make more money, deliver extra sparkle to your clients, and finish the year strong.Because while others are wrapping gifts, you’ll be wrapping up profits!If you want to create a thriving dog sitting business, check out the Paws to profit program https://pawstoprofit.com.au/ It will transform your dog sitting biz!!
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6
Specialise to Thrive: The Secret to Standing Out as a Dog Sitter
Trying to figure out what services to offer in your dog-sitting business? You’re not alone! In this week’s Paws to Profit episode, Tanya (aka your Chief Pawson & Oodle Queen) breaks down how to choose the right services for your lifestyle, why specialisation is the secret to standing out, and how having a clear point of difference can double your revenue. You’ll learn: ✨ How to find your “zone of genius” and design services you actually love ✨ Why niching down (yes, even to just one dog type) attracts dream clients ✨ Real examples of premium upsells that boost profit without burnout ✨ The simple formula for turning clarity into cashflow Whether you’re just starting out or ready to level up your bookings, this episode will help you find your pawfect lane and become the obvious choice in your area. 🎧 Tune in, grab a coffee (and maybe a puppuccino for your co-host), and let’s build your thriving dog-sitting biz together. 👉 Listen now or visit pawstoprofit.com.au to join the waitlist for the next round of Paws to Profit!
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5
Third-Party Apps vs Direct Bookings: What’s Best for Your Pet Business?
Should you use third-party booking apps to grow your pet business, or focus on building direct client relationships? In this episode, we unpack the pros and cons of each approach to help you decide what’s right for you. You’ll learn how using apps can help with visibility but might limit your profit and control — and why going direct often leads to stronger client loyalty, higher earnings, and more freedom. We’ll also cover how to make a smooth transition if you want to move away from platforms and build a loyal client base of your own. Whether you’re just starting your dog sitting or pet care business or ready to level up, this episode gives you the insight (and confidence) to choose a path that supports your goals and lifestyle. Find out more about the program here: https://pawstoprofit.com.au/Follow on Insta @paws_to_profit https://shorturl.at/VdBRo
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4
From Side Hustle to Dog Sitting Boss: How to Set Up for Business the Smart Way
Everything you need to set up your dog sitting biz with confidence. Thinking about starting your own dog sitting business but not sure where to begin? This episode walks you through the exact steps to set up your pet sitting biz with confidence and the right way — from business basics and legal setup to systems – all the bits you need to know to get your first clients Find the Paws to Profit program here >> https://pawstoprofit.com.au/And follow us on Insta to get more tips & tricks to help your dog sitting biz thrivehttps://shorturl.at/VdBRoIf you have any Q's then email me at [email protected]
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3
What Makes a Great Dog Sitter (and Why Some Never Turn It Into a Real Business)
Ever wondered what separates a great dog sitter from one who never quite gets it off the ground? In this episode of Paws to Profit, we’re digging into the real traits, habits, and mindsets that turn a simple love of dogs into a thriving pet sitting business. You’ll learn the biggest mistakes new sitters make, what successful ones do differently, and how to shift from treating it like a hobby to running it like a business. Whether you’re just starting out or want to level up your pet care hustle, this episode will help you see what truly makes a great dog sitter — and how to become one yourself. Find me here https://pawstoprofit.com.au/
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2
How I Turned My Love of Dogs into a Profitable Pet Sitting Business
Every thriving business starts with a story and this one begins with a love for dogs. In the very first episode of Paws to Profit, I’m sharing my journey from being a part-time dog sitter to building a successful, full-time pet sitting business that now helps others do the same. You’ll hear how I started, the challenges I faced, what I wish I’d known earlier, and the simple shifts that helped me grow from side hustle to sustainable business. If you’ve ever dreamed of working with dogs or starting your own pet sitting business, this episode is the inspiration and practical roadmap you’ve been looking for. You'll find me here https://pawstoprofit.com.au/
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1
Coming Soon - Paws to Profit
Welcome to Paws to Profit—the podcast for anyone who wants to start a profitable and successful dog sitting business, OR for those who’ve already started but are struggling to take things to the next level and make it their dream biz. My goal is to help you go from simply surviving to absolutely thriving. I’m Tanya Williams, your podcast host and Chief Pawson of 3 Spoilt Dogs, a thriving doggy daycare and dog sitting business in Brisbane, Australia. I know firsthand what it takes to build a business from the ground up, and on this podcast I’ll not only share my wins, my systems and a bunch of tips and advice + also the mistakes I made—so you don’t have to repeat them. So, why should you listen? Because this podcast is going to cover everything you need to know to grow a successful, less stressful, and fun dog sitting business, including: The business basics to set yourself up the right wayDog sitting essentials, because safety and care always come firstHow to attract your dream clients and market to them for freeTips for managing daily business operations with easeCreating WOW experiences that turn clients into raving fansAnd how to level up your brand—taking you from side hustle to brand bossAnd so much moreI’m so excited to share this journey with you. Honestly, I wish I had a resource like this when I first started out—it would have saved me a lot of stress, trial, and error. So if you’re thinking about starting a dog sitting side hustle, or you already have one and want to see it truly thrive, this podcast is for you.Don’t forget to subscribe, share with your fellow dog lovers, and join me for the first full episode of Paws to Profit.
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ABOUT THIS SHOW
The podcast for anyone who dreams of starting a profitable dog sitting business or is already on the journey but struggling to turn it into a thriving income stream. I'm your host Tanya Williams is Chief Pawson of 3 Spoilt Dogs and I turned a casual side hustle into a thriving full-time business. On this podcast, I’ll share the real story—the wins, the challenges, and the messy middle—along with practical strategies you can use to grow your own business. I know what works because I’ve built it myself: countless 5-star reviews, a waitlist of clients, and new enquiries coming in every single day—without spending a cent on ads or marketing. So if you want to learn the secrets to turning your love of dogs into a profitable business, you’re in the right place.
HOSTED BY
Tanya Williams
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