PODCAST · business
Pending Approval
by The Media Precinct
From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.This is Pending Approval, advertising from the inside out.
Episodes
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Ep 40: ‘Tis the season with Gorgia Brewer
Is the ad industry going overboard with creative criticism? From Jaguar to John Lewis and everything in between, it has been a year of bold ideas, polarising campaigns, and spirited debates over what makes an ad truly memorable. In our Christmas pod for 2024, join Glenda, Jack, and returning…
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Ep 39: Flying high with Jeremy Burfoot
Join us as we sit down with former Qantas captain, author, and record-breaking jet skier Jeremy Burfoot. From tales of his aviation career to hilarious mile-high moments, Jeremy shares the highs and lows of flying, surviving cancer, and his passion for writing, including his latest book The…
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Ep 38: Mastering E-commerce with Paul Waddy
E-commerce expert Paul Waddy offers invaluable insights on scaling businesses online. We dive into the common mistakes businesses make when starting e-commerce ventures, the importance of long-term thinking, and the emerging trends in AI that are shaping the future of digital commerce. Whether...
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Ep 37: Resilient Fundraising with Lisa Allan
This week we chat with Lisa Allan, Head of Fundraising at The Smith Family. We discuss the changing face of fundraising amidst a challenging economic climate and the importance of brand building for charity organisations. We also deconstruct the cycle of disadvantage and the role The Smith Family...
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Ep 36: Get your head in the game with Ryan Cunningham
Gaming is no longer a sub-culture, it is the culture. The gaming industry of 2024 is more vibrant than ever before and connects with audiences of all walks of life. In this ep we discuss the rise of digital identities, the language of gaming and learn how best to connect with audiences in this...
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Ep 35: Decoding Generation Alpha with Lauren Gibb
Born into a digital age, Generation Alpha is set to revolutionise how young people consume and interact with content. It's never been more important for marketers to understand how social issues and environmental consciousness shape their worldviews. Join us for the new season of Pending Approval...
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Ep 34: Christmas Unwrapped with Gorgia Brewer
Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London agency Livity. See omnystudio.com/listener for privacy information.
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Ep 33: Marketing to young people with Brett Reardon
Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double down on Gen Z and Gen Alpha to see what makes them tick. Joining us is Brett Reardon – Head of Brand,...
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Ep 32: Media myth-busting with Kim Portrate
Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics. This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the…
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Ep 31: The theatre of the mind with Denis Donati
This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind. ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”. See...
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Ep 30: Beyond the billboard with Elizabeth McIntyre
Have you ever noticed that some OOH ads make you look twice while others fade into the scenery? From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community. Joining us is Elizabeth McIntyre – CEO…
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Ep 29: Let’s get digital with Lyn Loh
Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover. This week we chat all things digital advertising, covering everything from attribution modelling to data, privacy and ethics. Joining us is our very own Lynette Loh – Head of Digital at The Media...
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Ep 28: Bibliosexual with Dave McCaughan – Part 2
In part two of a titillating, two-part series, the Bibliosexual saga continues. Picking up the conversation from last week, GW and Jack continue their chat with Dave on all things advertising and the modern relationship between message and medium. Joining us again is the head of ‘Bibliosexual’...
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Ep 27: Bibliosexual with Dave McCaughan – Part 1
Have you ever heard of a Bibliosexual? Listen to this week’s episode and all shall be revealed. This week our guest takes us on his journey from librarian to ad man, discussing research, ‘retryerment’ and the evolving relationship between message and medium. Joining us from Bangkok is the head of...
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Ep 26: Game on with Adam Fischer
From both a consumer’s and an advertiser’s perspective, the video gaming industry of 2023 is more vibrant than ever before. Join us on a journey through the wonderful world of gaming, debunking common misconceptions around the sector as the lines between ‘in game’ and ‘in real life’ become...
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Ep 25: In brands we trust with Michele Levine
On this week’s pod we are joined by industry figurehead and CEO of Roy Morgan Research, Michele Levine. Join us as we discuss consumer behaviour, the power of ‘purpose’ and the roles brands play in economically turbulent times. See omnystudio.com/listener for privacy information.
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Ep 24: Being socially conscious with Conchita Casteigt
What does it mean to be a ‘socially conscious’ company in 2023? Can our favourite brands be as charitable as we think? Or is corporate virtue signalling more prevalent than ever before? This week we are joined by the amazing Conchita Casteigt to discuss the distinctions in marketing between...
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Ep 23: The balancing act with Lauren Gibb
Are numbers everything? As our whole world becomes traceable through data and automation, how often should we rely on gut instinct and emotion in advertising strategy? In this ep we talk about the value of creativity in an increasingly measurable media landscape. Joining us is our very own Lauren...
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Ep 22: No laughter lost with Sue Perry
What ever happened to a good old-fashioned laugh? In our first pod back we talk about the value of humour in advertising and the golden age of the jingle. Joining us is esteemed guest, Sue Perry – Director of Brand Development at The Media Hut. See omnystudio.com/listener for privacy information.
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Ep 21: A White Christmas with Paul Squirrel and Martin Rich
Christmas is often one of the most favourite times of the year for many. But does this year's Christmas advertising hit the mark, particularly the Christmas television campaigns emanating from the Northern Hemisphere? Have this year's Christmas campaigns nailed how everyone feels as everyone...
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Ep 20: The Evolution of the Podcast with Rachel Corbett
With so many streaming entertainment services available, we're becoming addicted to the delivery of content at any time that is convenient for us. Podcasts are one way to experience audio that fits into your life. Nova Entertainment's Head of Podcasts & Digital Content, Rachel Corbett joins…
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Ep 19: Designing For All with Megan Jones
People living with disabilities are often pigeonholed when it comes to workplace 'perceptions' but the positive contributions far outweigh any negative. Guest Megan Jones, from Australian Network On Disability, discusses with Pending Approval's Glenda Wynyard and Producer G about exactly how...
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Ep 18: Regional Australia is Booming with Jennifer Hand
Approximately 10 million people live across regional Australia yet they are often overlooked by Australian advertisers. Southern Cross Austereo's Jennifer Hand joins hosts Glenda Wynyard and Producer G to discuss just how dynamic the regional opportunity is for advertisers. In this latest episode...
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Ep 17: Fashion is their business with David and Sharon Hamilton
COVID-19 and Pandemic lockdowns didn't stop Australia's very own fashion manufacturer and retailer, Fella Hamilton, from continuing to grow their successful business. Sharon & David Hamilton join Pending Approval hosts Glenda Wynyard & Producer G as they discuss everything from how listening to...
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Ep 16: The Employment Game with Jess Weiss
Staff are extremely important for any business. Get it right and a business fires up, get it wrong and a business can sizzle out. Management and business owners often struggle to keep up with policies, procedures and office politics. Human Tribe's Jess Weiss talks to Pending Approval's Hosts,...
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Ep 15: Prue Carlton Turns the Table
In this episode, hosts Glenda Wynyard and Gorgia Brewer have the tables turned as friend of the show Prue Carlton makes her debut. Prue asks the questions surrounding the beginning stages of working with an agency, and how a client can get the best out of both media and creative teams. From...
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Ep 14: Climate change and Sustainable Marketing with Martin Rich
Are marketers missing a trick when it comes to advertising their CSR based initiatives? Pending Approval's Glenda Wynyard thinks so. Join Glenda and Producer G as they interview their first international guest, Future Fit's Martin Rich as he lends his renowned expertise on the matter. Martin Rich...
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Ep 13: The Importance of Business Consultants with Kylie Murphy
Companies should hire a business consultant when they're lacking in-house expertise, in need of a second opinion, or need to audit or restructure their business and operations infrastructure. Unfortunately many leave it too late. During the latest Pending Approval podcast, the Media Precinct team...
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Ep 12: B2B Marketing with Drew MacKinnon
The definition of marketing is the action or business of promoting and selling products or services, including market research and advertising. Join Konica Minolta's Drew MacKinnon, Producer G, and Media Precinct's Glenda Wynyard as we discuss all things marketing To contact Drew,...
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Ep 11: Political Advertising with Stuart Gillies
According to Wikipedia, social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. What better...
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Ep 10: The Digital Low-down with Lee Davis
If you have ever wondered what Digital Performance Media is all about then Pending Approval's Episode 10 is the one for you. Glenda Wynyard and Producer G talk to Media Precinct's Head of Performance Media, Lee Davis, as he masterfully explains the concepts of DCO through to Social Media...
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Ep 9: Creative Strategy with Waqas Tahir
Most strategy is, to some level, interacting with or understanding people and their motivations. Strategists are instinctive by nature and are responsible for finding the most effective way to use a current set of resources. Creative strategists are the focus of the latest Pending Approval…
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Ep 8: External Marketing Support with Caroline Healy
You could be forgiven for thinking that running a podcast is a bit like running an airbnb, particularly with the impending arrival of your first guest. You get a few jitters as you anticipate your first guest's arrival. "I was so excited and also super nervous," said first time airbnb host…
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Ep 7: Considerations for a COVID World
This week's Pending Approval has Media Precinct's Glenda Wynyard and Producer G discussing the impact COVID-19 has on content and advertising reactions in Australia. See omnystudio.com/listener for privacy information.
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Ep 6: Should We Go There
With the world changing every day, it's hard for marketers to understand what they have the right to talk about, including what cultural moments they should steer clear of. With your host, Glenda Wynyard, and Producer G, this week's Pending Approval discusses evaluating your business and how to...
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Ep 5: The One About The Pandemic
Welcome back to a new episode of Pending Approval with your host, Glenda Wynyard. After multiple technical difficulties, and five recordings later, we're back with everything we know about the COVID-19 pandemic and how to support your business during this time. See omnystudio.com/listener for...
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Ep 4: Retail Roundabouts
In the first (late) episode of 2020, we're talking all things retail including the digital transitions, spending periods, and sale periods extending past traditional timings. With our host, Glenda Wynyard, we explore what is attributing to the decline in traditional retail and how we would tackle...
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Ep 3: Santa Baby, Help Me Hit My Targets Too
Another year comes to an end, but those of you in business will know we're just ramping up. Amazon, Aldi and Cancer Council Australia have released their Christmas campaigns. The Pending Approval team discuss what organisations, particularly retailers, can do to develop communications that…
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Ep 2: Abbey Road & The Indie Awards
Freshly back from her travels to London, Media Precinct's Glenda Wynyard catches up on her top picks from TheNetworkOne's Indie Awards. From PR to Media, each award winner included elements of alternative spaces and showcase best practice use of insights. We discuss the importance of insights and...
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Ep 1: Alternative Spaces for Brands
Introducing the latest addition to The Media Precinct; Pending Approval. A podcast full of laughs, banter, and real stories from the industry with our host and MD, Glenda Wynyard. In today's session we are discussing alternative spaces for brands, and why we need authenticity to help brands…
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ABOUT THIS SHOW
From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.Covering all the hottest topics from share of attention to useless inventions, there really is no stone left unturned.This is Pending Approval, advertising from the inside out.
HOSTED BY
The Media Precinct
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Frequently Asked Questions
How many episodes does Pending Approval have?
Pending Approval currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pending Approval about?
From Media to Creative, from ‘CTR’ to ‘ROAS’ - advertising today can feel more complicated than ever before. Join hosts Glenda Wynyard and Jack Geraghty as they take a conversational plunge into the deep waters of the communications industry.Covering all the hottest topics from share of attention...
How often does Pending Approval release new episodes?
Pending Approval has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Pending Approval?
You can listen to Pending Approval on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pending Approval?
Pending Approval is created and hosted by The Media Precinct.
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