People Behind the Business
by People Behind the Business
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
Episodes
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Considering co-working? Here's what my experience has been so far (with co-working).
Is co-working the right fit for you? In this episode, I share my mostly positive experiences with co-working, along with the story of why I joined in the first place. Hopefully, this will help clear up any misconceptions you might have. This episode focuses on everything from the acceptance...
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3 signs you've chosen the wrong promotion tactic for your business & what to do about it
For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast, as well. Because engaging with your...
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Small ways to express your love & appreciation for your customers on Valentine's Day & year-round
Just in time for Valentine’s Day, here’s an episode where I share some ways that business owners have shown and continue to their love and appreciation for their customers. I believe that it’s the little things that count when it comes to expressing your love and appreciation. And many of the...
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Getting featured on credible blogs & cold pitching businesses: increasing your chances of success
As someone with a blog, and a podcast I’ve got so many emails (“pitches”) from people interested in being guests on my podcast, or contributors to my blog. And as much of a privilege as it is to get emails from people from all over the world, the pitches that are bad are extremely bad. With this...
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Lessons learned from 2 decades worth of experience with running a small business
Yolanda McAdam really understands the reality of being a small business owner, for one very simple reason: Her business, Suite 532 isn’t her first business. First there, was a safari business. Then, there was a coaching business. But, as a result of burnout, and the challenges of moving from…
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What does intentional branding actually look like?
Every piece of your branding is definitely important (from the logo, to your website, to the photos you feature). So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your business in an intentional way? More importantly, why…
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What makes a blog post a strategic choice for your business?
What makes blogging a worthwhile and strategic choice for your brand? It’s all about the choices you make, from the groups that you interact with, to the content that you write. In November of 2018, I led a Facebook Live session on strategic blogging in Miranda Nahmias’s Facebook Group, Grow Like...
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Self-care for busy professionals: why it's about a lot more than just scented candles & bath bombs
I think, when it comes to running a small business, we talk a lot about the work aspect a lot but the one thing we don’t talk about enough is self-care. And I’m not talking about a cliché version of the word “self-care” that involves bath bombs and scented candles (despite the fact that all of…
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Getting ready for your website launch
Because I realize that not “all” of my listeners have pulled the trigger, and launched their business, I thought it would be a great idea to have a website launch expert on the show. In fact, this episode answers a very important question: What makes a website “launch-ready”? And what if you’re…
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Preparing For A Photoshoot: what you need to remember
Never participated in a photoshoot or hired a photographer before? Not really sure how to prepare or what to tell your photographer? Consider this episode to be your pre-photoshoot guide to approaching the experience with confidence. Because chances are you’ll need photos that look professional…
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What my favourite small businesses can teach you about rewarding & maintaining customer loyalty
Think marketing is too expensive or complicated? This episode will change your point of view. Because I looked at things from the point of view of the loyal customer. This involves analyzing examples of wonderful things my favourite small businesses have done in the past to keep me coming back…
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Harness Magazine's founder on the ups & downs of running an independent magazine right now
Ever dreamed of starting your own independent publication? Not sure what it takes to get readers, subscribers, advertisers, and contributors to participate? Recently, I spoke to Ashley Rector, the founder of Harness magazine about the good, crap, and totally awesome parts of starting and running...
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How Anna & Mallory run their business, Bold and Pop, while living in 2 separate cities
Finding the right co-founder is one thing, but what do you do when you also live in two different cities and time zones? On this week’s episode, I talked to two friends who successfully made living in two different cities, while running a business together actually work. Here’s your chance to…
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The fear of being in front of the camera and how to overcome it
Did you know that one-third of online activity is spent watching videos? And chances are you’ve heard numerous others stress the growing popularity of video marketing as well. But what if you’re either super camera shy and not all that great at talking in front of a crowd of strangers? Do you…
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What A Boudoir Photographer Can Teach You About Body Image
At some point in your business, you’ll find yourself having to go in front of a camera. This can be extremely terrifying if you’re not used to it. Especially if you struggle with insecurities about either the way you talk or some part of your body. That’s exactly why the next two episodes are...
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Training the next generation of creative talent while running a YouTube Channel
If you’ve ever wanted to train creative professionals, and aspiring creative professionals then this episode is for you. It is also an opportunity to dive into what having your own YouTube channel is really like. I brought someone on the show who is juggling both. Shaw Bernard is a model with…
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Is there ever a perfect time to quit your day job to freelance full-time?
Did you know that 54% of the U.S workforce is not very confident that the work they do today will exist in 20 years? This has led to an influx of people either freelancing or considering freelancing. And this often triggers a very important question: “when is the best time to start freelancing?”...
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Taking Control of Debt and Depression to Freelance Full-Time
Even the most successful people I’ve met face challenges within their work and personal lives, and I think people often think that things will stay the same once you’ve “made it”. So, what do you do when running your own business has gone from a great idea to a source of stress and hardship? A…
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The Beginner-Friendly Guide to Starting a Podcast
Podcasting is now mainstream. And suddenly, everyone wants to start a podcast. But not everyone starts a podcast with realistic expectations. Unless you’re already as popular as Gary Vaynerchuck, you’re likely not going to make it to the iTunes New and Noteworthy List overnight. Hate to break it…
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How a writer went from being a nutritionist to a professional writer
This episode is for those of you who have ever wondered:” is it possible to make a living as a writer?” The summarized version is basically this…well it really depends. Are you willing to channel your inner Mad Men, and be the creative department, and the client accounts department all rolled…
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Facing Rejection And Spreading Kindness With Bravery
We all want to do good in the world, we all want to be successful. But we can’t do any of the above without taking risks life will be filled with endless conversations about what will happen “one day”. In fact, I experience this all the time when I talked to aspiring freelancer friends. They ask...
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Loving Fashion and Living With A Chronic Illness
What does a love of fashion and a desire to empower people with chronic illnesses have in common? In the case of Keisha Greaves, this week’s guest all of the above is what inspired her to create her fashion line, Girls Chronically Rock. On this week’s episode, Keisha and I covered the day-to-day...
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Starting A Business Outside Your Home Country
Starting your own small business is a bumpy road to success no matter how long you’ve lived in the town or city you’re based in. But what if you want to also start your own business outside of your home country, and be location independent? How do you figure out all the details, like time zone...
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Providing Employment and Support to Human Trafficking Survivors
People are trafficked from 127 countries and are exploited in 137 countries according to the United Nations. However, you’re probably looking at that statistic and going “but…is there anything I can do really?” As an independent small business owner, it’s safe to assume that you’re not a trained...
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What you need for great web design/ a successful launch
Starting an online business is really hard, but it seems like the hardest bit of all is making the decisions that have the longest-term impact. How should you promote your business? What web platform is best for hosting your website? What Wordpress or SquareSpace theme will make you look the most...
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Forming Meaningful Online Communities
I think that the one thing we don’t talk about nearly enough when it comes to small business owners that work from home is the very real risk of isolation. Because you don’t really have co-workers to talk to at the water cooler every day. Sure, some independent, online entrepreneurs, like this...
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Tapping into emotions and archetypes to make your brand stand out
I don’t know about you, but I hate customer profiles, despite the fact that they’re such a common marketing tactic. In fact, I wrote an entire article on finding your ideal audience, and why I hate customer profiles for the Think Creative Collective Blog. That’s exactly why I invited Mirela De La...
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How Can Introverts Pitch Their Work to Businesses
The debut episode of People Behind the Business is inspired by a Facebook Live masterclass I had the pleasure of leading on how introverts can pitch businesses…the introvert friendly way. In fact, it also includes a brief audio clip of the original Facebook Live, in order to kick off the...
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What is People Behind the Business
Before Thursday's launch, I just wanted to introduce you to the podcast just so you know what to expect when you tune in this season. Here's a segment from Anchor to explain to you what you're signing yourself up for: What this segment covers: -The Story Behind People Behind the Business -What...
About this show
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
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People Behind the Business
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