Peregrine Podcast: Marketing Leaders

In this episode, Bill McIntosh talks to Rebecca Patterson, a veteran investor and Senior Fellow with the Council on Foreign Relations, at a pivotal moment in global markets characterised by lofty AI-driven tech valuations and geopolitical disjunction. The pair discuss efforts by US Secretary of the Treasury Scott Bessent to reform the Federal Reserve, gold’s attractions vs BTC as a portfolio hedge, what Ray Dalio built at Bridgewater Associates and how diversity in team building can produce better outcomes.

In this episode, Alex Gorokhov talks to Henry Jones, Global Head of Content at EQT Group, at a moment when private equity marketing is undergoing a seismic change.The pair discuss how Henry's background from consumer to tech has enabled him to revolutionise EQT’s content strategy, building an industry-leading content hub in ThinQ, and organically doubling their LinkedIn following in under 12 months.

In this episode, Anthony Payne talks to Andrew Wolfe Murray about the growing threats companies face and how these risks can be managed.Andrew is a Founding Director of Theseus Risk Management, a specialist communicated threat and fixated risk management company. He has over 15 years experience dealing with this type of risk in both the public and private sectors and is well-versed in managing complex security relationships, including with international law enforcement agencies, embassies, and security services. He has operated in the most sensitive security settings, supporting some of the UK’s most public figures.

In this episode, Peregrine's Alex Gorokhov sits down with Macfarlanes LLP’s Investor Intelligence Lead, Margarida Branco Ferreira, CAIA, to talk private markets. One of the key subjects covered is the ongoing convergence of private and public markets, with the private debt space offering interesting examples of innovation in product structuring.

In our 12th episode, Peregrine's Bill McIntosh talks to Will Wainewright, the founder of Alternative Fund Insight, and a respected hedge fund commentator and former editor of EuroHedge. They discuss the newly christened AFI 500 survey which ranks the largest hedge funds worldwide.

In our eleventh episode, Peregrine's Bill McIntosh talks to Greg Zuckerman, Special Writer at the Wall Street Journal, to discuss his book, 'The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution'. This insightful work explores how Jim Simons, a former mathematician and intelligence agency code breaker, became the most successful money manager ever through his firm, Renaissance Technologies, which revolutionized investment management. It also examines how Simons surpassed the returns of influential investors, the development of quantitative investing, and how advancements in computing power have transformed investment firms in recent decades.

In our tenth episode, Peregrine's Bill McIntosh talks to Fasanara Capital's Founder and CEO Francesco Filia, and Head of Origination Daniele Guerini as they discuss their recent book, 'The Future of Finance: The Rising Tide of Fintech Lending and the Platform Economy'. This important new work examines fintech lending and its growing impact on SME finance, consumer borrowing and the real economy. The discussion also explores how fintech lending is meshing with DeFi to drive the platform economy and how these technological changes signpost likely disruption in the asset management sector in the years ahead.

In our ninth episode, Peregrine's Bill McIntosh and Robin Wigglesworth, the Editor of FT Alphaville and author of Trillions, discuss the story behind the innovators who drove the index fund revolution and debate the case for active investment management.

In our eighth episode, Peregrine Co-CEO Josh Cole and Sarah Baier, Head of Global Digital Marketing, Asset Management at UBS, unpack what it means to generate impact by focusing on fewer things but doing them better. Discover how UBS uses its in-house tools to analyse key campaigns and understand user journeys, ultimately creating a significant impact on the underlying business. Sarah also shares insights on their Digital Rockstar program and how it helps senior leaders communicate in an effective and relevant way. 

In our seventh episode, our Co-CEO Josh Cole and Hilda Tingle, Global Head of Digital Marketing at BNP Paribas Asset Management, discuss upcoming industry trends like TikTok and how asset managers can use them to leverage their channel strategy. They explore how firms can authentically communicate culture and conclude with critical insights on building and protecting profiles of senior leadership.

In our sixth episode, Peregrine’s Bill McIntosh sits down with Ed Moisson, Associate Editor at Financial Times to discuss Ed’s latest book before exploring how asset managers can spotlight their brand and messaging amidst a sea of competitors. They also detail how the investment industry is grounded by two futures which reflect conflicting views of fund management.

In our fifth episode, Peregrine’s Josh Cole sits down with Alessandra Canavesi, Head of Marketing at AXA Investment Managers in the Alts division, to discuss high-impact campaigns, how to market your propositions in both a compelling and authentic way and how you can stand out in the new hybrid environment.

In our fourth episode, Peregrine’s Josh Cole sits down with James Sansevero, Partner & Chief Marketing Officer at Lord Abbett & Co., and Ross Duncton, Managing Director and Head of Marketing & Direct at BMO Global Asset Management (EMEA), to discuss outperformance and how to punch above your weight.

In our third episode, Peregrine’s Josh Cole sits down with Charles W. Donovan, Professor of Practice & Executive Director of the Centre for Climate Finance and Investment at Imperial College Business School, to discuss some of the most important issues in sustainable investment.

In our second episode, Peregrine’s Max Hilton and Josh Cole sit down with Bethany Morris, Co-Head of Global Content, ETF, Indexing & Smart Beta at Amundi, and Johan Hillebrand, Executive Director and Global Head of Content & Digital Solutions at Robeco, to discuss the most pressing challenges, trends and opportunities of marketing communications in asset management, as a continuation of Peregrine's goal to present to you the leading voices within the space.

In our first episode, Peregrine’s Max Hilton and Josh Cole sit down with Kelly Vives, Head of Marketing at Wells Fargo Asset Management, and Jennifer Manser, Head of Marketing and Communications, Americas at Schroders, to reflect on what firms did to stand out amidst the disruption of 2020. Considering everything from activating your firm’s culture to responding to social injustice from a corporate level, this engaging conversation centers around industry-leading insights ­– all backed up with data from our G100 report.