Ep.15: Alex Gorokhov & Henry Jones - Peregrine Podcast: M...

What this episode covers

In this episode, Alex Gorokhov talks to Henry Jones, Global Head of Content at EQT Group, at a moment when private equity marketing is undergoing a seismic change.The pair discuss how Henry's background from consumer to tech has enabled him to revolutionise EQT’s content strategy, building an industry-leading content hub in ThinQ, and organically doubling their LinkedIn following in under 12 months.

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Frequently Asked Questions

How long is this episode of Peregrine Podcast: Marketing Leaders?

This episode is 53 minutes long.

When was this Peregrine Podcast: Marketing Leaders episode published?

This episode was published on October 24, 2025.

What is this episode about?

In this episode, Alex Gorokhov talks to Henry Jones, Global Head of Content at EQT Group, at a moment when private equity marketing is undergoing a seismic change.The pair discuss how Henry's background from consumer to tech has enabled him to...

Can I download this Peregrine Podcast: Marketing Leaders episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.