PODCAST · business
Performance Marketing Podcast
by Performance Marketing Podcast
Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.
Episodes
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The SIMPLEST Way to Get Good at Creatives, Copy, in Paid Social (Beginner Friendly) - BENEFITS vs FEATURES | Performance Marketing Podcast | Paid Social | DTC | E-Commerce
When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer...
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How ChatGPT Helps (and Hurts!) Performance Marketers | Performance Marketing Podcast | E-Commerce | Lead Generation | DTC | Agency
ChatGPT is a new tool that many marketers are excited about. We feel it can make the good marketers better, but bad marketers worse. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on...
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Marketing Expensive Products (Easy Strategy to Use Now) | Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying
Marketing expensive products can be challenging, but there are clear paths to victory and the best brands are often on the more expensive side of a niche. The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies…
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Pricing Psychology, AOV, How to RAISE Prices & Get MORE Conversions | Performance Marketing Podcast | Paid Social, Paid Search, E-Commerce, DTC Digital Marketing
This episode has many easy ways to increase your AOV/LTV, leverage pricing psychology and marketing strategies for high price items. Easy AOV/LTV boost tactics: upsell/cross-sell apps, buy now/pay later, progress bars with deals, RAISING YOUR PRICES & more Pricing psychology Marketing strategies…
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Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying
Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this...
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Marketing Psychology for the Parenting Niche | Paid Social, DTC, E-Commerce, Performance Marketing
Parenting is a popular niche in DTC performance marketing. There's a good chance you'll stumble upon one in your agency career. This episode outlines marketing psychology tips common in the parenting niche, so when you're assigned that parenting niche client, you know exactly what to look for....
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Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social
There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle…
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Add Trust & Authority to Paid Social Ads (Without Influencers/PR Logos/Reviews)
Trust and authority are powerful psychological tools for persuasion. In this episode we go over some tactics marketers can do to add trust and authority to their ads, even for brands starting from zero with no PR/influencers/reviews. We discuss: Use a persona in video/image ads who matches the...
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Maximize Results & Career as a Media Buyer FAST (Junior to Senior & Beyond)
These traits will let you progress faster as a media buyer. This can lead to better results, career advancement, and the confidence to start our own brand. In this episode we discuss: - Have a fast media buying process - Components of a solid daily sweep in media buying - Accept that creative is...
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Scalable Creative Strategy (Beginner to $50k/day) | Anze Markovic | Performance Marketing Podcast
Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn Timestamps: 06:02 - How to build a pool of 50+ creators/influencers to work with 07:30 - How to brief...
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Gain Clients' Respect; Confidence, Authority, Setting Expectations and More in Paid Social Performance Marketing Agencies
We've all had that client that doesn't respect you even if results are great. A client's lack of respect for you can hurt their results because they're less open to trying your suggestions or doing what they need on their end to help. In this episode we dissect why clients might not respect you…
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Brands to Study Right NOW! : Surely Non-Alcoholic Wine | Native-Looking Creatives, Positioning, Boosting AOV, Making Customers Feel Cool & Comfortable in Their Own Skin, & More
Studying winning brands gives you great ideas quickly. On this episode we look at Surely Non-Alcoholic Wine to see what marketers can learn from their Facebook Ad Library, landing pages and website. Some awesome takeaways include: - Native-looking creatives that don't appear like an ad, so…
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Testing on Paid Social: Prioritizing Variables, Efficient Test Processes & More
You're only as good as your testing process in paid social. This episode discusses everything related to the testing process: - What variables to prioritize when you tests - The highest impact variables and the lowest impact variables - The power of efficient content creation - Why Anze Markovic...
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Promos Without Discounts, Easy Creative Wins & More on Promos, Sales, Gifting Holidays etc. on Paid Social
One-time promotions can be extremely profitable on paid social. This episode will teach you how to get the most out of one-time promotions. We discuss: - How early to launch a promotion - Why earlier is better - List building funnels - Maximizing AOV even during discounts - Promotions WITHOUT...
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Actionable Marketing Psychology Concepts for Paid Social Media Buyers
When you're media buying long enough, you learn the limit of media buying hacks and the importance of creative, copy, angle, offers, and overall marketing psychology. This episode outlines 5-6 extremely powerful marketing concepts that can instantly make your creative, copy, angles, and all...
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5 Traits of an Unstoppable Marketer - Eric Carlson Twitter Thread Breakdown
All of the best marketers throughout history display these 5 traits summed up by Eric Carlson. The PMP crew, all seasoned veterans of performance marketing, discuss these traits and examples of how to use them in performance marketing roles today. Link to Eric Carlson's Twitter thread:...
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ABOUT THIS SHOW
Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.
HOSTED BY
Performance Marketing Podcast
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Frequently Asked Questions
How many episodes does Performance Marketing Podcast have?
Performance Marketing Podcast currently has 16 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Performance Marketing Podcast about?
Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media...
How often does Performance Marketing Podcast release new episodes?
Performance Marketing Podcast has 16 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Performance Marketing Podcast?
You can listen to Performance Marketing Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Performance Marketing Podcast?
Performance Marketing Podcast is created and hosted by Performance Marketing Podcast.
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