PODCAST · technology
Pixel Perfect Podcast
by White Rabbit Group
Welcome to The Pixel Perfect Podcast, presented by White Rabbit Group. Join us for engaging discussions with leading creatives and entrepreneurs. We delve into their experiences in design and business, offering you meaningful insights and advice.
Episodes
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Back to the Future of Advertising: Jesse Eisenberg on Rebuilding Trust With Strangers
Jesse Eisenberg has spent more than 18 years in digital media and performance marketing, starting hands-on in Google Ads and eventually leading growth at a $250 million-plus agency. He is now CEO and co-founder of StreetTalk, and his case is that advertising has looped back to where it began.…
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Make Your Business Work for You: Albert Banks on Ditching the Hero Complex
Albert Banks built and sold service firms for over two decades. His argument: most founders are solving the wrong problem. They chase revenue and headcount, when what actually needs to change is how much of the business depends on them personally. He calls the fix "who, not how": instead of...
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Always Be Inviting: Joe Rinaldi on Community as Your BizDev Engine
Joe Rinaldi has spent his career around studio-sized agencies, as the biz dev guy at Happy Cog in its celebrity-agency years and now as a consultant who has worked with more than 90 of them. So while the industry tries to escape referrals, Joe runs the other way. Referrals were never the problem,...
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The Churn Consultant: Max Traylor on Growing the Accounts You Already Have
Max Traylor has a job title that makes people read it twice. He's an agency churn consultant, which means agencies bring him in to figure out why their clients leave. His take reframes the whole growth question: the fastest growth an agency can find is usually sitting in the clients it already…
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The Honest Matchmaker: Daniel Weiner on Pairing Brands With Agencies
Daniel Weiner runs You Should Talk To, a consultancy that pairs brand marketers with the agencies that fit them. In this conversation with Adam Weil, Daniel lays out a take that earns him heat on LinkedIn pretty regularly: the work doesn't matter until it does. Sure, you have to be reasonably…
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The Compliance Tax: Lior and Sophia on What It's Actually Costing Your Campaigns
Most agencies find out they have a compliance problem the same way. An ad gets rejected. An account gets shut down. A campaign that took weeks to build goes dark overnight. By then, the damage is already done. Lior Root and Sophia Trunzo built Loopholes because they lived that exact cycle. They...
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Soul Before Scale: Dana Arnold on Building Growth as a System
Most agencies hear "growth" and immediately think pipeline. Dana Arnold, Chief Growth Officer at Hiebing, has a different take. And it shows in how Hiebing has operated for over 40 years. In this conversation, Dana lays out what a modern growth function actually looks like when it's built to…
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The Double Penalty: Mike Perez on Why AEO Without SEO Is a Trap
Mike Perez spent more than two decades in the trenches of SEO. Not as a consultant theorizing from the sidelines, but as someone who built a digital marketing agency from scratch, grew it past $20 million in revenue serving some of the most competitive verticals in search, and then exited. He did...
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Constraint as Craft: Salwa Whiting on Design, Trust, and Building Brands That Last
Salwa Whiting has done something that sounds simple but most creative leaders never fully commit to. She built genuine fluency across the full creative stack. Brand identity. UX and UI. Physical spaces. Team leadership. And she did it in one of the most unforgiving creative environments there is:...
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One Audience, One Problem, One Solution: Chris DuBois on the Math That Makes Niching Obvious
Chris DuBois runs Dynamic Agency OS and works with agency founders who have proven they can deliver great work but have no idea where their next two months of pipeline are coming from. In this conversation with Adam Weil, he breaks down why the referral ceiling is the most common growth trap for...
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One Audience, One Problem, One Solution: Chris DuBois on the Math That Makes Niching Obvious
Chris DuBois runs Dynamic Agency OS and works with agency founders who have proven they can deliver great work but have no idea where their next two months of pipeline are coming from. In this conversation with Adam Weil, he breaks down why the referral ceiling is the most common growth trap for...
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Reputation, Talent, Trust: John Dunleavy on Why Small Agencies Are Winning Now
John Dunleavy spent nearly four decades at the top of the agency world. Ogilvy. McCann. WPP. In this conversation, John, now Global Managing Director at the Charles Group, sits down with Adam to talk about what actually transfers when you go from running a holding company network to building an...
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Partners Over Vendors: Elizabeth Amstutz on Culture, Clarity, and Client Growth at Scale
Empower Media has been around for 40 years. Now, as Empower Ocean Media Group, it's the second-largest independent media agency in the U.S. with $1.5 billion in billings. That kind of growth doesn't happen by accident. Someone has to build the people system that makes it work. That someone is...
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Truth Over Trend: Ellis Verdi on What Actually Lasts in Advertising
Ellis Verdi has been running DeVito/Verdi for close to 40 years. In that time, the agency has been named best mid/small agency in the U.S. six times by the 4A’s. A record nobody has touched. And Ellis never built a marketing plan to get there. He’s still energized by the same thing that got them...
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Decent Is Done: Benjamin Gabe Nazario on What Small Agencies Get Right and What AI Can't Replace
Benjamin Gabe Nazario runs Offbeat Creative with four people. Full-timers. That's it. And they're producing video and social content for JP Morgan, Wells Fargo, Google, Samsung, and Disney. In this conversation with Adam Weil, Gabe walks through how a team that small competes at that level and…
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Small by Design: Miles Marmo on Building a Boutique That Actually Wins
Miles Marmo spent years managing creative, media, and PR agencies from the brand side at Mark Anthony Group. The pattern he kept seeing was the same at every scale. Beautiful creative work that had no real connection to whether the business was actually growing. Agencies would pitch big ideas…
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The Loud Introvert: Chris Do on Craft, Confidence, and Charging What You're Worth
Chris Do, Founder and CEO of The Futur, and Adam Weil start from a place a lot of agency owners will recognize. You can be “good with people” and still be an introvert. Chris explains introversion as energy management, then gets specific about how he built tolerance over time. Teaching used to…
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The Webinar Rebuild: Logan Lyles on Turning Virtual Events Into Demand Engines
Logan Lyles spent an entire year running monthly webinars that resulted in fewer than ten sales calls and only one closed deal. Instead of abandoning webinars altogether, he rebuilt his approach from scratch and turned those same virtual events into his agency's second highest source of new…
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Culture as Currency: Shawn Kessler on Building Employer Brands That Attract Talent
Recruitment marketing used to be simple. Post the role, pay the job board, hope the right person finds it. Shawn Kessler has been watching that whole system change for 25 years, and the last year has been the real shift. Candidates are starting to search differently, and AI is changing what gets...
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Reset Your Expectations: David C. Baker on Building Agencies That Actually Work
David C. Baker joins Adam Weil with a simple starting point: calm down, reset your expectations, and stop letting the loudest voices set your priorities. He’s seen plenty of industry “moats” come and go, and he puts AI in that same bucket. Real change, yes. A reason to spiral, no. What matters…
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Outcome Based Pricing: Dan Mall on Why Saying No Drives Agency Growth
Dan Mall, designer, agency founder, and one of the most transparent voices in the creative business space, joins Adam Weil to break down what it really takes to build an agency that is both profitable and calm. Dan shares why most agencies default to hourly pricing and how that choice quietly…
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Scaling Agencies That Convert: Tyler Pigott on Building Sales Systems That Drive Growth
Tyler Pigott, Senior Director of Sales at StoryBrand and Co Founder at Agency Builders, joins the Pixel Perfect Podcast for a grounded conversation about what it really takes to scale an agency on purpose. Instead of relying on word of mouth or a few big wins, Tyler lays out how founders can move...
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Orchestration Over Ownership: Ivan Fernandes on Building Agencies That Last
Ivan Fernandes, a globally recognized marketing management consultant and M&A advisor, delivers a reality check on where agencies stand as AI, consolidation, and client sophistication collide. In this conversation with Adam Weil, Ivan argues that most agency leaders aren't asking the hard…
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Built to Change: How Modern Agencies Evolve in the Age of Intelligence
In this episode, Adam Weil sits down with Carl Smith, Owner of The Bureau, to unpack how the agency model is shifting as AI becomes deeply embedded in the work clients expect. Carl shares why he believes the traditional expertise model is reaching its limit. With clients now tapping into the same...
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From Founder to Facilitator: Peter Kang on Scaling Agency Businesses with Purpose
In this episode, Adam Weil sits down with Peter Kang, Co-founder of Barrel Holdings, to unpack the disciplined habits and systems that scale agency businesses for the long term. Peter dives deep into the philosophy that transformed his single agency, Barrel, into a thriving portfolio of seven...
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Finding Your Lane: John Harris on Scaling Independent Agencies Through Clarity, Collaboration, and Smart Growth
In this episode, Adam Weil sits down with John Harris, President & CEO of Worldwide Partners, Inc., a global network of over 90 independent marketing agencies in 50+ countries. John shares his vantage point from working daily with agencies across continents and industries, offering a candid,...
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Creative Talent in an AI World: A Conversation with Dave Miller
In this episode, Adam Weil talks with Dave Miller, founder of Design Citizen, about the state of the design industry amid AI disruption, shifting team structures, and widespread burnout. Dave reflects on the turbulence of 2023–2024, when layoffs in tech disproportionately impacted designers,...
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From the C-Suite to Heatstroke: Ross Clugston’s Bold Exit from Big Agency Life to Creative Freedom
In this episode, Ross Clugston, former C-level exec at Design Bridge and Partners, gets real about building lean, purpose-driven agencies that cut the fluff and focus on what matters: bold ideas, strong relationships, and meaningful work. Ross shares honest takes on why saying “no” is key to...
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Charting Her Own Path: Belle Frank’s 40-Year Journey in the Agency World
Belle Frank, former Chief Strategy Officer at VML, reflects on her unconventional career in advertising, emphasizing the importance of following personal interests. Starting as a foreign language major with dreams of educational television, she stumbled into advertising research. Over her 40-year...
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Quick, Nimble and AI-Powered: The Future of Boutique Agencies with Dust LeBlanc
In this podcast episode, creative director Dust LeBlanc of Locomotive discusses the evolving landscape of digital agencies, highlighting how AI tools have helped streamline strategy development and content creation. He shares insights on why smaller, agile agencies are becoming the future, as…
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Profitability Unpacked: Transforming Agency Success with Marcel Petitpas
In this episode of the Pixel Perfect Podcast, Adam Weil interviews Marcel Petitpas, CEO and co-founder of Parakeeto, about agency profitability. Marcel shares his journey from running a small agency in 2015-2016 with low margins in real estate virtual tours to founding Parakeeto to help agencies...
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Mastering Lead Gen: Insights on Growth and Strategy with Karl Sakas
This time, Adam chats with Karl Sakas, an executive coach who’s worked with hundreds of agencies worldwide to help them grow without the stress. Karl shares straightforward tips on lead generation, using AI effectively, and making events actually work for your agency. Whether you’re scaling up or...
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Beyond the Pitch: Scaling Your Agency with Jason Swenk
Join Adam as he sits down with Jason Swank, who turned his digital agency into a $30 million success. Jason opens up about the ups and downs of agency life, from starting out by accident to mastering the art of growth. He'll share actionable strategies for scaling your business effectively, the...
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Beyond Design: Building a Team and Culture for Success with Bill Kenney - Founder of Focus Lab
Join Adam Weil as he chats with Bill Kenney, CEO of Focus Lab, about the real-world magic of branding. They touch on everything from starting out in Georgia to nailing big-name clients, building a team that clicks, and how AI is shaking up the design scene. Bill brings a down-to-earth take on why...
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Designing Impact: Shaping an Agency Model to Empower Startups, with Guillaume Hamon - Founder of REJOUICE
Join Adam and Guillaume Hamon, CEO of REJOUICE, in an engaging conversation about changing the design industry. Hear about Guillaume's transition from finance to leading design efforts and how he's helped startups like Rivian and Oura Ring set industry standards. Explore REJOUICE's focus on...
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The Body and Soul Process: Unraveling the DNA of Brands, with Andy Boyden and Jerry Youngblutt
Join the dynamic duo, Andy Boyden and Jerry Youngblutt, as they unveil their secret to success: the powerful "body and soul process." From their competitive art school days to revolutionizing the industry with their ROI-focused mindset, Andy and Jerry's journey is filled with triumphs, surprises,...
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The Path to Personal Branding: Embracing Self-Learning, Life Lessons, and Authenticity, with Sun Yi - Founder of Night Owls
Sun Yi discusses his exploration of personal branding and the shortcomings of conventional education. He highlights the power of self-learning and shares invaluable life lessons learned from his enemies. Sun Yi discusses the importance of self-awareness, motivation, and culture. He also tackles…
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The Secret to Thriving in the Creative Industry: Purpose, with Stanley Hainsworth - Founder & CEO of Tether
Stanley walked us through his experience in the corporate world and the motivations that led him to found Tether. During the episode, he discussed the role of creatives in creating emotional connections between consumers and brands, the importance of purpose in every project, and his thoughts on...
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Designers' Guide to Effective Marketing: the Crucial Role of Visual Strategy, with Amy Balliet - Senior Fellow of Visual of Material
Amy walks us through her journey of founding Killer Visual Strategies. Discover the experiences and insights that propelled her to create a guide for visual communication. Throughout the episode, Amy emphasizes the crucial role of effective communication strategies for marketers and designers…
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The Importance of Making the Invisible Visible, with Dava Guthmiller - Founder & Chief Creative Officer of Noise 13
Dava walks us through her current projects and imparts her wisdom on the importance of a founder understanding all aspects of their business. She delves into the process of adapting to the virtual working world and emphasizes the crucial role of strategy in the design industry. Discover the path...
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Branding: a Path to Change the Name of the Craft, with Steve Barretto - Founder & Principal of Barretto-Co.
Steve walks us through the journey of the inspiration behind his mission to redefine the term 'brand' due to its historical significance. Throughout the episode, Steve recounts his journey as an underdog and how he landed a job at Apple. He also emphasizes the importance of authenticity and…
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How to Create Our Definition of Success, with Rob Leonard - Managing Director of Tactile
Rob walks us through his professional journey and the valuable lessons that have shaped his definition of success. Throughout the episode, Rob emphasizes the importance of recognizing and celebrating small victories to motivate sales teams. He also offers his unique perspectives on his new role…
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Motivation of a Serial Entrepreneur to Build a Company With a Culture Focused on Authenticity and Loving What You Do!, with Greg Bellinger - CEO of White Rabbit Group
Greg walks us through his entrepreneurial journey and the creation of White Rabbit Group. Hear about his passion for creating digital web products for the world and the importance of building a company culture that prioritizes the well-being of employees first. Learn about his vision for the…
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ABOUT THIS SHOW
Welcome to The Pixel Perfect Podcast, presented by White Rabbit Group. Join us for engaging discussions with leading creatives and entrepreneurs. We delve into their experiences in design and business, offering you meaningful insights and advice.
HOSTED BY
White Rabbit Group
CATEGORIES
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