PODCAST · business
Pixie Dust & Profits
by Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists
Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses. Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.
Episodes
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Down the Rabbit Hole
Join us as we unveil the magic of internal promotion – not in ranks, but in marketing! And we're not just talking about content repurposing. We're diving into the rabbit hole to find how strategic promotion can help you sell your products from within your existing offerings. Drawing inspiration...
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Seasonal Treats In Your Business
As we gear up for our next Pixie Dust LIVE event, we reflect on how Disney theme parks consistently surprise and delight their regular visitors. From limited-time treats at the parks to the clever marketing strategies Disney employs, we discuss how small businesses can take a page out of Disney's...
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Genie+ Changes
In this episode, we discuss the changes to the Genie+ system at Disney, sharing our experiences – both successful ones and not-so-successful ones. Though the fluctuating prices of Genie+ can be frustrating, a dash of strategy here and a sprinkle of Pixie Dust there, and you'll conquer these parks...
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Moving Your Mirrors
In this episode, we discuss a seemingly peculiar design choice of Disney Parks: the bathroom mirrors. More specifically, how they're intentionally placed away from the hand-washing stations for a very conscious reason—and it'll make so much sense once you hear it! (No one preens like Gaston…
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One Day at Disney
In this episode, we discuss the concept of content multiplication using Disney's "One Day at Disney" as an example. We can't get enough of how Disney strategically planned and executed multiple forms of content from a single project, including a coffee table book, a documentary, and short…
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Disney vs. Universal
In this episode, we discuss the concept of the lifetime value of a customer. Case in point: Disney and Universal. Both are theme parks that illustrate different pricing models. Disney focuses on encouraging longer stays and offers discounts for multi-day tickets, while Universal caters to shorter...
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Free Speech Extends to Businesses, Too
In this episode, we're discussing the ongoing battle between Florida's governor, Ron DeSantis, and Disney. It all started when Disney spoke out against a bill in Florida that restricts school children from talking about the "don't say gay" bill. Disney has been striving to be more inclusive and...
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The Disney Dining Plan Returns!
We're kicking off summer with a brand-new series! Join us as we discuss the highly anticipated return of the Disney Dining Plan. While it may seem more expensive than paying out of pocket, we explore why people still love it. The convenience of upfront payment and the elimination of worrying…
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Backstage Pass: Pixie Dust LIVE
Want to mastermind with other business owners in The Happiest Place on Earth? Pixie Dust Live is a live business retreat held at Disney World, designed for anyone who needs to find breakthroughs in their biz. During this mastermind retreat, you'll work with industry experts (that's us!) and other...
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Leadership Lessons from Bob Iger: Part 2
In part 2 of our series on leadership lessons from Bob Iger, we dig into what curiosity, fairness, integrity, and thoughtfulness look like as a business owner. If you missed part one, we encourage you to go back and listen to that episode first! There, we talk about some of Iger's greatest...
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Leadership lessons from Bob Iger
During Bob Iger's 15+ years leading Disney, he's given small business owners something to look up to and learn from. In this first episode of a two-part series, we're taking the leadership lessons Iger discusses in his book, The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt...
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The Importance of Autonomy for Your Employees and Contractors
Have you ever wondered how Disney has trained over 75,000 Cast Members to create magic each and every day? They don't tell their team exactly how to do it — they give them the resources and uniforms and trust their employees to be an evangelist for the brand. And it works! Wondering how you can...
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Should You Abandon Ship?
If you're a perfectionist like us, you want to see a project through to the very end. But in business, not every project is going to make it. And if you're not careful, something that was meant to be fun and exciting could very quickly turn into a money pit. So, how do you know when you should or...
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Bob Iger Is Back
I don't think ANYONE could have predicted the latest news — Bob Iger is back! After stepping away for 999 days and telling us that he wouldn't be returning as CEO, Iger has returned to replace Bob Chapek, the CEO with arguably the rockiest reputation in Disney history. So, why did this happen…
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Magical Onboarding Experiences: Client Gifts & Small Touches They'll Remember
Have you ever had a magical credit card onboarding experience? Probably not, huh? It always feels boring at best, and stressful at worst, to sign up for a new credit card. Unless, that is, you're signing up for a Disney credit card! They've managed to make signing legal disclaimers feel fun with…
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How to Create Elevated Inclusion in Your Business
Have you ever wondered how Disney manages to make you feel like you're having the most exclusive and individualized experience, even when you know thousands of other people are being treated the same way? We did, too! So today, we decided to break down what Disney does so brilliantly and how…
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Delivering the Full Experience to Repeat Customers
You want clients and customers to keep coming back for more — but how do you keep the magic alive for them? Recently, a trip to Disney World left Nicole a little less than satisfied. Listen to this episode as we discuss how to keep the magic alive for your long-term clients and customers!
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How To Avoid Business Meltdowns
Managing your client's expectations can be a day job in and of itself. In this episode of Pixie Dust and Profits, we're talking about how Disney does this so well and how we can do the same in our own businesses!
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Cast Members Going Above and Beyond
You know how going to any Disney property is absolutely magical? It's all thanks to the amazing cast members! So today, we thought we'd extend the lessons of that podcast and talk about some times that cast members went above and beyond their duties for us… and how you can apply that to your own...
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That Time I Got COVID at Disney World
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing that time Nicole ended up with a postive COVID test during her vacation… yikes! Listen now and discover how the situation was handled and why crafting a good…
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Summer Series: The Day-to-Day of Running Your Biz
Revisiting Disney's Trajectory Over the Last Two Years We've got a Super Summer Series Surprise for you! For those who have been following along, or those who have just arrived (welcome!!), this summer we've been revisiting our favorite Pixie Dust & Profits podcast episodes from seasons past. So...
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Summer Series: Growing Your Business With Collaboration
Episode 65: Revisiting Episode 014: Growth by Collaboration Our Summer Series continues this week with another back-to-the-basics episode from Pixie Dust's past! As you might already know, we've been spending the summer revisiting some of our favorite episodes and also providing some much-needed...
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Summer Series: Disney+ Lessons Learned for Your Next Launch
We're continuing our Summer Series this week. As usual, we come to you with ideas from the Mouse on how you can better run your online business, but this Summer we're spending some much-deserved quality time with some of our older and most popular episodes. This week, we're revisiting In Episode...
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Summer Series: The Importance of Data in Your Small Biz
The nostalgia is REAL this week, folks! For the continuation of our flashback Summer Series, we're taking it as far back as we can this week with our FIRST. EVER. EPISODE! 💗💛💜 Episode 001 aired all the way back in May 2019 when we were just two Disney lovers with a dream for this podcast. We...
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Summer Series: Meeting Clients Where They Are
We're back with a little help from our former selves to recap and revisit another popular episode from the past! Episode 007 (not to be confused with Bond, James Bond) aired almost two and a half years ago. In Covid years that must be something like a decade, right? This episode was so important…
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Summer Series: Slow Seasons in Business
It's so weird listening to episodes that aired in "pre-COVID times." Episode 13 aired over two years ago! It seems like so much of the world, and how we work within it, has changed. We wanted to revisit this important episode, and the tips we shared in it, to remind you and ourselves that maybe...
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Make Your Business "Stick(y)"!
In this new episode of Pixie Dust & Profits, we discuss how Disney has made their 50th anniversary an event you won't want to miss – and can't miss, even if you tried! Inspired by our last trip through the Orlando airport, we were blown away by the effort Disney made to ensure their...
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Small Shop Safety with Misty Henry
Each week, we come to you with ideas from the Mouse on how you can better run your online business. This week we're joined by Misty Henry, the creator of The Makers Resource Shop who is on a mission to help makers build successful and safe businesses. If you're a small shop, you won't want to…
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Do the Pre-Work
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're talking about how important it is to do the pre-work before you make your trip to Disney and how you can apply this to your business launches. Tune in as we discuss the...
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The Endless EPCOT Construction
Each week, we come to you with ideas for how you can better run your online business like Disney — and even a few things that you don't want to do like Disney! This episode is about the latter, for once. In this episode, we're discussing the seemingly endless construction at Disney World,...
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Take Advantage of Your Existing Technology
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing Disney's newest rides: Ratatouille, Rise of the Resistance, and Mickey's Runaway Railway. If you are thinking about starting something brand-spankin' new in your...
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Making Your Offers Fool-Proof
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're talking about the steep learning curve that is booking a Disney World vacation. First-time visitors to Disney World are faced with unfamiliar lingo, important (and unknown)...
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Disney+ & Expanding Your Revenue Potential
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how Disney+ is leveraging home viewings to distribute their theatrical releases. We've all had to majorly pivot our offerings over the last two years due to the...
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Disney Rule-Breakers and Business Boundaries
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing rulebreakers who abuse Disney's convenient guest experience policies… and how Disney has pushed back. If you have pushy customers that don't respect your policies,...
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Jungle Cruise & The Quest for Continuous Improvement
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're hashing out the recent updates to the classic Disney ride, Jungle Cruise. Continuous improvement is a hallmark of the DisneyParks brand. We'll cover what changes have been…
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Galactic Starcruiser: Pricing Out Your Audience
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're revealing what we know about the Star Wars: Galactic Starcruiser experience. Despite its guarantee to be an out-of-this-world experience, our sticker shock was still...
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Frustrating Your Fans: Disney's Annual Passes
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing the not-so-welcome changes to Disney's Annual Pass program. Price increases and less perks that we no longer get access to without having to pay even more money?…
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Building Hype: Disney's 50th Anniversary Celebration
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're looking at Disney World's 50th Anniversary celebration. New rides, limited-edition merchandise, and once-in-a-lifetime fireworks displays await inside! Listen now for tips on...
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Disney+: Behind the Attraction
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we marvel at Disney's ability to reimagine their characters, rides, and movies in new (and profitable) ways. The latest is Behind the Attraction, a new Disney+ series telling the...
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Boo Bash & Busy Signals
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're getting real about one of our biggest Disney frustrations —the phone lines. It's not always pixie dust and magic, but we can learn a thing or two during the wait (or really,...
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Safety & Risk Tolerance in Your Business
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing one of the ways Disney protects their public image. Have you ever made a decision in your small business but thought to yourself afterwards, "was that really a…
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Diversity & Inclusion at Disney
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing new changes that Disney is implementing in their journey to becoming a more inclusive corporation. More than 200,000 people are employed by Disney, and it's their...
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Musings on the Star Wars: Galactic Starcruiser Resort
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're geeking out over the brand new experience for Star Wars lovers, the Galactic Starcruiser. Even if you don't consider yourself a Star Wars mega-fan, the innovation employed in...
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Creating Innovative Products Using What You Already Have
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're joined by Diane Barrowsmith of SixCastleCompany to discuss Disney's innovative new offer—U.K. Staycations with Disney's Magic at Sea. Disney Cruise Lines are famous for...
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How Urgency and Scarcity Can Boost Sales
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how quickly Disney parks are getting booked up and why planning ahead is an absolute must. When Disney closed their parks last year, nobody knew when they'd get…
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The 3 Types of People You Need On Your Team
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we discuss how to build an effective team. If you want to make sure all of the dreaming, planning, and doing actually gets done, you'll want to listen now and discover the 3 types…
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Measuring the Mosquitos in Your Business
Each week, we come to you with ideas from the Mouse on how you can better run your online business. We all know that Disney prioritizes safety and customer experience for their guests, from how they design their rides to how they control the mosquito population in the swampy lands of Florida....
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039: Future-Proofing Your Business By Planning Ahead
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're discussing how to get your business prepared for the future by cutting expenses and planning ahead like our friends over at Disney do best. It's no secret there have been…
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How Much Capacity Do You *Actually* Have?
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing ways to determine your capacity, aka how many customers you can actually support at one time. Within each Disney park, different experiences can vary with how many...
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The Why & How Behind Discontinuing Products (Even the Beloved Ones)
Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode we're discussing Disney ending the annual pass program at Disneyland and Magical Express at Disney World. Making the decision to cut a product isn't easy… and doing it in a way that...
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ABOUT THIS SHOW
Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses. Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.
HOSTED BY
Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists
CATEGORIES
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Frequently Asked Questions
How many episodes does Pixie Dust & Profits have?
Pixie Dust & Profits currently has 88 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pixie Dust & Profits about?
Pixie Dust and Profits is a podcast for small business owners who LOVE DISNEY and want to SPRINKLE SOME OF THAT MAGIC onto their own businesses. Join us as we explore the mouse's $69.5 BILLION-DOLLAR operation and break down exactly how you can apply these concepts to your 4-5-6+ FIGURE BUSINESS.
How often does Pixie Dust & Profits release new episodes?
Pixie Dust & Profits has 88 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Pixie Dust & Profits?
You can listen to Pixie Dust & Profits on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pixie Dust & Profits?
Pixie Dust & Profits is created and hosted by Nicole Boucher & Yasmine Kashefi Spencer | Business Strategists.
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