PODCAST · business
Playbook For Amazon
by Jeff Lieber
A podcast for sellers looking to grow their sales on Amazon!
Episodes
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Episode 118: Amazon Creator Connections: How to Drive Sales with Influencer Content
https://youtu.be/_8eWUezGPAg Leverage Amazon’s Built-In Influencer Program to Boost Visibility and Conversions Creator Connections allows brands to partner with creators, drive traffic, and only pay for results—making it a low-risk way to scale sales. Amazon’s Creator Connections program gives...
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Episode 116: Amazon Shoppable Collections: A New Way to Drive Cross-Selling
https://youtu.be/_8eWUezGPAg Amazon Shoppable Collections: A New Way to Drive Cross-Selling Amazon’s New A+ Content Feature Brings a More Direct Shopping Experience Amazon continues to evolve how customers shop on the platform—and their latest update is a strong signal of where things are…
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Episode 117: How to Start 2026 Strong: Turn Q4 Momentum into Q1 Growth
https://youtu.be/S_K6ctFXOkY?si=NUpdVnObSu0U7IRl Build on Q4 Success and Set Your Brand Up for a Strong Start to the Year From analyzing holiday performance to optimizing listings and leveraging new trends, here’s how to carry momentum into 2026. Starting the new year strong on Amazon isn’t about...
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Episode 115: Navigating the Tariff Maze: Winning Strategies for 2025
https://youtu.be/5zFfRGlhzmk?si=wwAVIoLRhWtC4Nmo How to Lower Tariffs and Protect Your Margins in 2025 With tariffs in flux and sourcing pressure on the rise, here’s how Amazon sellers are adapting — and what you can do to stay one step ahead. Tariffs are back in the spotlight — and with new...
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Episode 114: Unlocking the Power of Amazon’s Customer Journey Analytics Report
https://youtu.be/SLJhLjRNEMo Master Your Amazon Strategy with Customer Journey Insights Discover how Amazon’s new Customer Journey Analytics Report can transform your brand’s marketing, pricing, and retention efforts Amazon introduced the Customer Journey Analytics Report, a game-changing tool...
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Episode 113: How to Break Into Big Box Retail with Yohan Jacob of Retailbound
https://youtu.be/RAQtEnRB4R8 Breaking Into Retail: Insights from Retailbound’s Yohan Jacob Learn how to take your brand from e-commerce to big box retail shelves with expert advice from Yohan Jacob, founder of Retailbound. In this Episode of Playbook for Amazon, host Alex welcomes Yohan Jacob…
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Episode 112: Amazon PPC Updates 2025: New Conversion Path Reporting & New-to-Brand Metrics Unveiled
https://youtu.be/WgIX9AhKhUA Unlocking Amazon PPC Insights for 2025 How Conversion Path Reporting and New-to-Brand Metrics Are Revolutionizing Amazon Advertising What Is Conversion Path Reporting? Amazon’s new Conversion Path Report offers a comprehensive view of your customers’ path to purchase...
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Episode 111: Amazon Goal Setting for 2025: Metrics, Strategies & Trends for Success
https://www.youtube.com/watch?v=Zo-UwxYINZ4 How to Leverage Influencers to Grow Your Amazon Brand Explore practical tips for outreach, tracking, and structuring deals with influencers to elevate your Amazon success. In today’s digital landscape, influencer marketing is a potent strategy for...
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Episode 110: Harnessing the Power of Influencer Partnerships on Amazon
https://www.youtube.com/watch?v=Zo-UwxYINZ4 How to Leverage Influencers to Grow Your Amazon Brand Explore practical tips for outreach, tracking, and structuring deals with influencers to elevate your Amazon success. In today’s digital landscape, influencer marketing is a potent strategy for...
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Episode 109: Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility
https://youtu.be/zcp7sr-ciV0 Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility Mastering Q4 Amazon Strategies: Boost Sales and Maximize Holiday Visibility The holiday season in Quarter 4 or Q4 is a critical time for Amazon sellers to maximize visibility and revenue,...
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Episode 108: Mastering Amazon Review Strategies: Ensuring Compliance and Boosting Success
https://youtu.be/DvaIvADIZ18 Navigating the Challenges of Amazon’s Review Policies How to Optimize Reviews While Staying Within Amazon’s Terms of Service A Look Back at Amazon’s Prime Big Deal Days Amazon’s Prime Big Deal Days, held on October 8th and 9th, 2024, were significant events for…
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Episode 107: Mastering Amazon Product Selection: A Guide to Launching Successful Products
https://youtu.be/8ZL53O44pfE?si=DqF5S_iI55x6JSd2 How to Choose Winning Products for Amazon Sellers Key Factors to Consider When Selecting Your Next Amazon Product In the competitive world of Amazon selling, choosing the right product can make or break your success. This guide outlines essential...
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Episode 106: How To Boost Your Amazon Post
https://youtu.be/x0GRYflLwLI Maximize Your Amazon Posts for Better Visibility New Boosting Feature Offers Exciting Opportunities for Sellers Amazon Posts, the platform’s social media-like feature, has recently introduced a game-changing option: post boosting. This new capability allows sellers to...
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Episode 105: Effective Promotional Strategies for Amazon Prime Day
https://youtu.be/-be8JcCccho Winning Promo Hacks for an Epic Amazon Prime Day Utilizing Coupons, Promo Codes, and Tiered Promotions Amazon Prime Day offers several promotional avenues to boost your sales, and understanding each can make a significant difference. Prime Exclusive Discounts are…
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Key Takeaways from Protecting Your Amazon Brand’s Intellectual Property
https://youtu.be/CIM2Kv4dCXA Understanding Intellectual Property Protection on Amazon: Insights from Thorncrest’s Keith Harmon In a recent episode of the Amazon Playbook Podcast, hosted by Brad Enright of TurnKey Product Management, Keith Harmon from Thorncrest provided invaluable insights into...
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Episode 104: Maximizing Your Amazon Business with AI: A Comprehensive Guide
https://youtu.be/TWgN7hzcJD8 Maximizing Your Amazon Business with AI: A Comprehensive Guide Unlocking the Power of Artificial Intelligence for Seamless Operations and Sales Growth In the rapidly evolving landscape of e-commerce, the integration of artificial intelligence (AI) is not just a trend...
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Episode 103: Maximizing Sales with Amazon Subscribe and Save Coupons
https://youtu.be/x0GRYflLwLI Maximizing Sales with Amazon Subscribe and Save Coupons Increase Customer Retention and Boost Sales with Targeted Promotions Amazon’s Subscribe and Save program offers a fantastic opportunity for sellers to increase customer retention and boost sales through regular,...
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Episode 102: AI Secrets for Amazon Success: Unlocking Competitive Insights
https://youtu.be/ThzP0Q9qAqk AI Secrets for Amazon Success: Unlocking Competitive Insights Elevate Your E-commerce Game with AI Analysis Dive into Data Discoveries for Competitive Success In the February 2024 roundtable, the spotlight was on harnessing AI for competitor analysis, particularly...
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Episode: 101 How to Maximize Your Brand Presence with Amazon Storefronts
https://youtu.be/5g39QHP10hg Unlock the Full Potential of Your Amazon Storefront: Best Practices Effective Strategies to Boost Visibility and Sales on Amazon The Amazon storefront is a crucial tool for brand registry, offering businesses a dedicated space to showcase their brand and product...
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Episode 100: How to Pick a Winning Product on Amazon: 11 Rules for Success
https://youtu.be/BvufZVUH-9I Mastering Product Selection: Profitable Products on Amazon Insights, Tips, and Strategies to Help You Stand Out and Succeed on Amazon In this session, we’ll explore the nuances of choosing a winning product on Amazon. Whether you’re already exploring the platform or...
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Episode 99: Overcoming Amazon Seller Support Issues with Seller Candy
https://youtu.be/UXNapqDV8J0 Why Is Amazon Seller Support So Frustrating? Selling on Amazon has some challenges, especially when dealing with seller support. Long wait times, inconsistent or unhelpful answers, and policies that restrict your ability to edit listings can leave sellers frustrated…
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Episode 98: Brand Tailored Promotions: A Secret Weapon to Skyrocket Your Amazon Sales
https://youtu.be/2z64nwkJ_VU Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty. Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It’s a hidden gem in the Amazon…
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Episode 97: How to Get More Amazon Product Reviews: Tips to Increase Trust in Your Product
https://youtu.be/Kd6IMvHqEO4 5 Proven Ways to Get More Amazon Product Reviews Product reviews make or break products on Amazon. Just glance at a listing with 50+ ratings averaging 4.5 stars, and you’ll be hooked. A listing with zero reviews? Not so tempting. As an Amazon seller, getting reviews…
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Episode 96: Big Amazon Seller Updates You Need to Know!
https://youtu.be/Kd6IMvHqEO4 The Small & Light Program is Ending! The Amazon Small & Light program is shutting down on 8/28/2023. I know, major bummer! But wait, it’s not all bad news… Low Price FBA to the Rescue Introducing the new Low Price FBA rate for items under $10! No more weight/size…
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Episode 95: The Power of Networking and SOPs in E-commerce: A Conversation with Jeff Lieber
https://www.turnkeyproductmanagement.com/wp-content/uploads/2023/08/The-Power-of-Networking-and-SOPs-in-E-commerce-A-Conversation-with-Jeff-Lieber.mp4 Navigating the E-commerce Landscape: Unveiling the Power of Networking and SOPs for Scaling Amazon Businesses Today, we have a fascinating...
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Episode 94: Maximizing Post-Prime Day Success: Tips for Continued Growth and Preparation for Q4
https://youtu.be/TH5GA3W6cV8 Don’t Miss Out on These Post-Prime Day Secrets Prime Day, the much-awaited annual shopping extravaganza, has come and gone, leaving sellers with a surge of traffic and orders. As an Amazon seller, it’s crucial to capitalize on this momentum and make the most of the...
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Episode 93: Unlocking Business Growth: Exploring Funding Options for Amazon Sellers and Leveraging Kick Further’s Unique Marketplace
https://youtu.be/HfsEOLiqqAE Kick Further: Revolutionizing Inventory Financing Kick Further is a unique funding marketplace that provides capital for businesses to produce inventory that they need to sell at a future date. Many businesses face a cash gap between paying for raw materials or…
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Episode 92: Unlock Your Amazon Potential: Embrace the Power of Amazon’s Tools at Every Stage of Your Journey
https://youtu.be/_qUSW3xexjo Maximizing Amazon’s Tools for Your Brand Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you’re an experienced seller or just starting out, it’s essential to understand and leverage the various tools and features…
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Episode 91: How Accrueme’s Unique Financing Model Can Help Amazon Sellers Save Money and Grow Their Businesses
https://youtu.be/O4-zI0lxkx4 Accrueme: Exclusively Providing Amazon Sellers with Interest-Free Financing How Accrueme’s interest-free financing differ from traditional financing options for Amazon sellers Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers,...
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Episode 90: How to Use Amazon’s Subscribe and Save Coupon Clippings to Attract New Customers and Boost Sales
https://youtu.be/6eO9zqsheHc Amazon Introduces Subscribe & Save Coupons New feature lets customers save money on eligible products Amazon’s introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These...
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Episode 89: Best Practices for Amazon Sellers on Prime Day 2023
https://youtu.be/yePMrRklx4Q Mastering Prime Day 2023: Unlocking Winning Strategies for Sellers Unlock the Secrets to Boosting Sales, Optimizing Campaigns, and Dominating Prime Day with Expert Guidance Get ahead of the competition and maximize your sales during Prime Day by implementing winning...
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Episode 88: The Do’s and Don’ts of Selling on Amazon: Tips and Best Practices from a Legal Expert
https://youtu.be/Jv6KG1gux-c Amazon Suspension Specialist Leo Vaisburg Shares Essential Tips for Avoiding Legal Issues on the Platform Learn how to stay compliant with Amazon’s policies, provide excellent customer service, and establish a reputable brand with insights from Leo, an expert in...
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Episode 87: Unleashing the Power of PR: How Amazon Sellers Can Build Brand Equity and Boost Sales with Strategic Public Relations
https://youtu.be/GI3NrPI0p_Q Maximizing Sales on Amazon: How PR Can Help Businesses Launch Products and Drive Promotions PR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media...
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Episode 86: Maintaining Brand Reputation: Effective Strategies for Retailers to Thrive Alongside Amazon
https://youtu.be/4ukl3MfWELM Maintaining Consistent Pricing, Content, and Controlling Third-Party Access Key to Success in the Current Retail Landscape Johan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining...
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Episode 85: Amazon’s Brand-Creator Marketplace to Expand Your Reach with Amazon Creators
https://youtu.be/LvFy1_pZzyM Introducing Creator Connections: Amazon’s Brand-Creator Marketplace for Increased Reach Amazon recently launched Creator Connections, a brand creator marketplace that connects sellers with Amazon creators to increase their brand reach. This marketplace allows sellers…
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Episode 84: Boost Your Online Business with Buy with Prime: Amazon’s Expertise, Your Success!
https://youtu.be/9YA5ynH-zpk Maximize Your Sales Potential with Buy with Prime Seamlessly Integrate Amazon Prime into Your Website for Easy Purchases and Hassle-Free Returns! Have you ever visited a website to purchase a product only to be discouraged by a lengthy checkout process? Well, Amazon’s...
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Episode 83: WNOA October 2022
https://youtu.be/Puz-y8FK0Fg Manage Your Customer Engagement Efficiently Through Brand Followers Recent Customers High Spend Customers Repeat Customers Requirements: Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns Average opt out to...
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Episode 82: WNOA September 2022
https://youtu.be/GcD9v13-J_c For the Prime Fall Event we would recommend the following promotions: Lightning Deals and 7-Day Deals Should have been submitted a month ago, need to monitor what date and time you are given Coupon Clippings Should have been submitted last week Prime Exclusive…
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Episode 81: August 2022 What’s New on Amazon
https://www.youtube.com/watch?v=Ga9GB9u1YJE Everything You Need To Know About Amazon Post In this week’s episode, Krista Rinehart, one of Turnkey’s Client Managers, talks about the basic hacks to growing brand awareness and sales through Amazon posts. Why should you use Amazon Posts? Amazon posts...
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Episode 80: What’s New on Amazon July 2022 with Jenna
https://www.youtube.com/watch?v=6lzC5d491E8 Now that Prime Day has passed it is important to do the following: Make sure you are requesting a review on the influx of orders For those of you that have a Review Funnel make sure we are set up to ask for the review but also get continuous follow ups...
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Episode 79: Market Updates for Preparing Your Amazon Brand for Sale
https://www.youtube.com/watch?v=vitxQo5gcPw What expert says about the state of the market The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our latest podcast episode of the…
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Episode 78: Amazon Product Selection & International Expansion of Zonguru
https://youtu.be/cNXP8N1dV3Q Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s a product/market fit. Don’t get too caught up on specific products, it’s the product research niche that you need to key in on...
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Episode 77: What’s New on Amazon June 2022 with Jenna
New Brand Analytics search dashboards are now available There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand. The...
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Episode 76: What’s New on Amazon May 2022 with Jenna
Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time. For those of you in that situation, you are able to take Amazon Pre Orders, here is how you do it: Create an FBM listing for your...
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Episode 75: What’s New on Amazon April 2022 with Jenna
Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our April Roundtable! Prime Dates to Know April 29th- All Lightning Deals must be scheduled June 10th- All...
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Episode 72: What’s New on Amazon February 2022 with Jenna
Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!
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Episode 71: How to get more Amazon reviews without violating TOS with Eva Hart
In this episode with Eva Hart of Jungle Scout, let’s talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.
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Episode 69: What’s New on Amazon January 2022 with Jenna
Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they’ve never thought about it before? Note the same packaging is displayed in the...
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Episode 68: What’s New on Amazon December 2021 with Jenna
Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!
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Episode 67: What’s New on Amazon November 2021 with Jenna
Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!
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ABOUT THIS SHOW
A podcast for sellers looking to grow their sales on Amazon!
HOSTED BY
Jeff Lieber
CATEGORIES
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Frequently Asked Questions
How many episodes does Playbook For Amazon have?
Playbook For Amazon currently has 120 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Playbook For Amazon about?
A podcast for sellers looking to grow their sales on Amazon!
How often does Playbook For Amazon release new episodes?
Playbook For Amazon publishes regularly with 120 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Playbook For Amazon?
You can listen to Playbook For Amazon on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Playbook For Amazon?
Playbook For Amazon is created and hosted by Jeff Lieber.
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