Podcast Archives - The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers

Most affiliate programs don’t lose affiliates because the product is bad… they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series, we’re covering the last three C’s: Competitive Commissions, Customization, and a Centralized Hub. I’ll show you how to set commissions that attract […] The post How to Expand Your Affiliate Program Internationally appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Most affiliate programs don’t lose affiliates because the product is bad… they lose them because it’s harder to promote your offer than someone else’s. In this final episode of the 6 C’s series, we’re covering the last three C’s: Competitive Commissions, Customization, and a Centralized Hub. I’ll show you how to set commissions that attract […] The post The 6 C’s of Elite Affiliate Programs (Part 4) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

One of our clients did about a $5 million affiliate launch and he estimated roughly 40% of that came from one thing… coaching the affiliates. Not “here’s your link, good luck” coaching, but real training: what to say, what to send, how to position the offer, and how to avoid the little mistakes that kill […] The post The 6 C’s of Elite Affiliate Programs (Part 3) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Most affiliate programs communicate in a way that makes affiliates tune out… or walk away. Too many emails, not enough clarity, missing details, last-second requests, and “helpful” messages that don’t actually help anyone promote. In this episode of the 6 C’s series, we’re talking about the second C: COMMUNICATE. I’ll show you what great communication […] The post The 6 C’s of Elite Affiliate Programs (Part 2) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day… using the exact pre-promo strategy we use with clients to turn “I might promote” into planned emails, scheduled posts, and a strong first day. Click Here […] The post The 6 C’s of Elite Affiliate Programs (Part 1) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day… using the exact pre-promo strategy we use with clients to turn “I might promote” into planned emails, scheduled posts, and a strong first day. Click Here […] The post How to Choose the Right Affiliate Manager appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Got a promotion coming up soon? In this episode, I’m breaking down how to get affiliates excited to promote and keep that energy building right up to launch day… using the exact pre-promo strategy we use with clients to turn “I might promote” into planned emails, scheduled posts, and a strong first day. Click Here […] The post How to Get Affiliates Excited to Promote appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Over the years, I’ve made enough affiliate-program mistakes to fill a small handbook… and a few of them were the kind you don’t forget because they come with real consequences. In this episode, I’m continuing the “killer mistakes” series with the stuff that can get you in trouble fast, including one lesson that involved the […] The post How to Avoid the Biggest Affiliate Program Mistakes (Part 2) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Most affiliate programs don’t blow up overnight… they bleed out slowly from a handful of preventable mistakes. In this episode, I’m breaking down the “killer” errors that quietly wreck tracking, relationships, motivation, and momentum, and I’ll show you the simple fixes that get you back on solid ground fast. Click Here for The Written Transcript […] The post How to Avoid the Biggest Affiliate Program Mistakes (Part 1) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Most people make this decision backwards… they pick “in-house” or “agency” based on budget, then hope it works out. In this episode, I’ll show you how to decide between an in-house affiliate manager and an agency based on what your program actually needs right now. We’ll walk through the real tradeoffs, the questions that make […] The post How to Decide Between an In-House Affiliate Manager and an Agency appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Most affiliate programs leave email performance up to chance… and then wonder why some promos flop. In this episode, I’m sharing how to help affiliates write emails that convert without turning into their copywriter. You’ll get a simple framework you can teach, the few elements every high-performing affiliate email needs, and the feedback process that […] The post How to Help Affiliates Write Emails That Convert appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Most affiliate programs don’t fail because of tactics… they fail because the person running them believes the wrong things. In this episode, I’m breaking down 7 common beliefs that quietly kill affiliate programs, from what you think affiliates want, to how you think motivation works, to what you think “good management” looks like. I’ll show […] The post How to Fix the 7 Beliefs That Kill Affiliate Programs appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Affiliate management is one of those careers people stumble into… and then wonder why nobody told them about it sooner. In this episode, I’m breaking down how to become an affiliate manager. What the job actually is day to day, the core skills you need to build, and the fastest ways to get real experience […] The post How to Become an Affiliate Manager appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

If affiliates are promoting your webinar and you’re seeing plenty of registrations but not enough sales, this episode is for you. Today I’m sharing the exact strategies we use to triple webinar sales when affiliate traffic is in the mix. Not theory… the specific levers that have worked across dozens of clients: what to adjust […] The post How to Build a High-Converting Affiliate Webinar Funnel appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

A seven-figure affiliate launch isn’t luck. It’s planning, sequencing, and a few leverage points most people skip. In this episode, I’m walking you through the exact launch plan we use to turn affiliate promos into a coordinated push, not a scattered shout into the void. We’ll cover what happens before the launch, what you give […] The post 7-Figure Affiliate Launches: The Exact Launch Plan appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today’s episode, I’m sharing my approval criteria for screening affiliate applications, plus the exact process we use to make […] The post How to Screen Affiliate Applications (My Approval Criteria) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.

You’ve got affiliates raising their hand. Now the real question is: what do they get in the first few days after they say yes? In this episode, I’m giving you my affiliate onboarding checklist. The exact pieces that help new affiliates feel confident, find what they need fast, and start promoting without a bunch of […] The post How to Set Up Affiliates to Win (Onboarding Checklist) appeared first on The Affiliate Guy Matt McWilliams - Advice for Affiliate Program Managers.