PODCAST · education
Podcast Theory
by Jason Cercone
Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this podcast's launch in 2020, it's undergone a couple of changes: - Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats: 1. Seasons featuring host Jason Cercone and a Featured Co-Host 2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4. We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your wa
Episodes
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Farewell to Podcast Theory (For Now) and What To Do Now
All good things must come to an end. And it's in that spirit that this episode of Podcast Theory serves as the sunset, the final curtain, the 9th inning, the grand exit, THE final installment of this podcast... For now, anyway 😉 Down the road, who knows...maybe it'll make sense to bring Podcast...
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6 Critical Things to Consider Before Launching Your Podcast: Part 6
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run...
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6 Critical Things to Consider Before Launching Your Podcast: Part 5
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run...
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6 Critical Things to Consider Before Launching Your Podcast: Part 4
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run...
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6 Critical Things to Consider Before Launching Your Podcast: Part 3
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run...
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6 Critical Things to Consider Before Launching Your Podcast: Part 2
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run...
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6 Critical Things to Consider Before Launching Your Podcast: Part 1
Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time. In order to launch your show effectively, there are a number of key components you need to dial in so you don't run...
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I'm Retiring Podcast Theory For Good. Here's Why...
As a wise man once said, "All good things must come to an end." And despite all the wisdom of said wise man...that's KIND OF what's happening here. Over the past few weeks, I've been pondering the future of this podcast and have made the decision to retire Podcast Theory. For good this time. But...
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Why Right Now (Not Next Week or Next Month) Is the Best Time to Start Your Brand Podcast
"There's always a million reasons not to do something." --- Jan Levenson, The Office That statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it…
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5 Things Your Podcast Doesn't Need: Part 5
Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards? If you haven't yet, chances are it's something you'll encounter at some point in your podcasting plight. In Part 5 of my "5 Things Your…
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5 Things Your Podcast Doesn't Need: Part 4
The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need. As podcasting has evolved, many things have changed and…
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5 Things Your Podcast Doesn't Need: Part 3
Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you! This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from getting to the heart of your content once they click play. If…
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5 Things Your Podcast Doesn't Need: Part 2
In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024 and why this is important for podcast creators to consider when laying out their content. I'm building upon those points in Part 2 today as I share another item your podcast episodes don't...
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5 Things Your Podcast Doesn't Need: Part 1
Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to repurposing to actual content that makes up the shows you love, creators have embarked on a wild journey to connect you to their brands through this incredible, constantly-growing...
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Make Your Podcast Guest Pitch Better In 30 Seconds. Step 1...
If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK. In surround sound. With the volume turned all the way up. Leaning into podcast guesting is a great way to grow your brand, spread the word about your podcast, showcase expertise…
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Yes, It's Easy to Start a Podcast. But It's Hard to Do This...
I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage. But that's a story for another day. This ad starts out "Starting a...
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You Will NEVER Stop Podcasting at 3 Episodes After Hearing This
Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates. The one I've grabbed hold of recently states that 90% of new podcasts DON'T GET BEYOND THREE EPISODES!!! This...is simply...
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5 Solid Ways to Repurpose Your Podcast Transcripts
RECORDED LIVE TUESDAY, AUGUST 20TH Podcast Theory is back! And we are picking up right where we left off... On the last installment of Podcast Theory, I shared some out-of-the-box ways to repurpose the videos from your podcast recordings. Today, I'm going to dive into how to use your transcripts…
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5 Out-of-the-Box Ways to Repurpose Podcast Video Content | Podcast Theory Live 7.16.24
REPLAY OF PODCAST THEORY LIVE 7.16.24 It's 2024. And these days, it's hard to find podcasts recordings taking place without video being attached to the process. Undoubtedly, there are still podcasters leaning into audio only. But with virtual recording sessions via Streamyard, Riverside, etc....
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Why Is Repurposing Such a Vital Piece of the Podcasting Puzzle? | Podcast Theory Live 7.15.24
REPLAY OF PODCAST THEORY LIVE 7.15.24 Did you know when you create a podcast episode, you give yourself access to a plethora of content that can be utilized throughout your digital brand presence? It's true! Not only do you have the ability to impact your audience clamoring for dynamic audio...
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Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24
REPLAY OF PODCAST THEORY LIVE 7.12.24 It's the return of Podcast Therapy! In Season 3, I started doing these sessions once a week and I'm happy to report this series is making a comeback. In today's installment, I'm going to talk about why it's important to show up to your podcast for all the…
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Let's Remove the Unneeded Element of Perfection From Podcasting | Podcast Theory Live 7.10.24
REPLAY OF PODCAST THEORY LIVE 7.10.24 With many things in life, the pursuit of perfection will derail us early in the game or, because perfection seems unattainable, prevents us from taking the initial steps to getting started. I've got news for you: perfection IS unattainable. And thinking you…
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What Would I Do Differently If I Was Starting Podcasting Fresh Today? | Podcast Theory Live 7.9.24
REPLAY OF PODCAST THEORY LIVE 7.9.24 I've been part of the podcasting world in one way, shape, or form since 2015 and, without question, I've seen a lot of things change, evolve, even go away completely. Yesterday, I was building out a new video series and reflecting on how far I've come over the...
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3 Ways to Avoid Podfade Like a Podcast Pro | Podcast Theory Live 7.8.24
REPLAY OF PODCAST THEORY LIVE 7.8.24 One of the biggest epidemics in the podcast space is podfade (when a show's creator stops releasing new content out of the blue with no announcement). A recent statistic that was shared in one of my communities is that a whopping 90% of podcasters don't get...
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Make the Main Thing the ONLY Thing | Podcast Theory Live 7.2.24
REPLAY OF PODCAST THEORY LIVE 7.2.24 In podcasting, just like life, we often find ourselves focusing on too many things at once. When we do this, it spreads our bandwidth thin and we put less emphasis where it needs to be. These overwhelming feelings are often the driving force behind those ugly...
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5 Big Takeaways From The Inaugural Empowered Podcasting Conference | Podcast Theory Live 7.1.24
REPLAY OF PODCAST THEORY LIVE 7.1.24 The first-ever Empowered Podcasting Conference went down June 28th thru June 30th with podcasters, creators, and livestreamers from around the world coming together in Charlotte, NC. The event was a true testament of community and the knowledge and wisdom that...
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That Time I Forgot to Press Record | Podcast Theory Live 6.28.24
REPLAY OF PODCAST THEORY LIVE 6.28.24 Ask any podcaster who's been at this for a while and, more than likely, they've experienced the story I'm telling today in some way, shape, or form. In today's installment of Podcast Theory Live, I'm wrapping up my 5-part series of wild and crazy experiences...
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That Time I Was Asked the Worst Question Ever | Podcast Theory Live 6.27.24
REPLAY OF PODCAST THEORY LIVE 6.27.24 If you've ever been a guest on a podcast, you've more than likely been asked some questions that simply didn't jive with you. Perhaps they made you completely uncomfortable... Or maybe they were just plain out of bounds and the host didn't care. Or...perhaps...
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Here's How I Learned Listener Experience Is EVERYTHING | Podcast Theory Live 6.26.24
REPLAY OF PODCAST THEORY LIVE 6.26.24 There's an unwritten rule in podcasting that stands above the rest: Listener Experience is EVERYTHING. If you aren't respecting the experience you provide for your listeners, chances are they won't be your listeners for long. You only have one chance to make…
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That Time My Podcast Went Viral In Australia | Podcast Theory Live 6.25.24
REPLAY OF PODCAST THEORY LIVE 6.25.24 Ever had a podcast episode go viral? Ever have that same episode piss off an entire country and start an all-out Twitter riot? OK, maybe my viral episode didn't piss off ALL of Australia, but a certain contingent was not happy and they used Twitter to let me...
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Why You Need to Set Clear Expectations For Guests | Podcast Theory Live 6.24.24
Replay of Podcast Theory Live 6.24.24 A podcast guest can add tremendous value to your show. But if you don't set them up with the proper expectations for what you need from them...they may end up signing on to record with you while driving in rush hour traffic. Yep, this happened to me…
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10 Reasons to Book a Podcast Strategy VIP Day With Me | Podcast Theory Live 6.14.24
REPLAY OF PODCAST THEORY LIVE 6.14.24 Starting a podcast is not an easy task, regardless of what that one "gooroo" on Instagram might have told you in some 30-second Reel. Is it rewarding? Absolutely. But does it also require the right mindset, a sound strategy, and an unwavering commitment to…
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Stop Dropping the Ball With Connection & Outreach | Podcast Theory Live 6.13.24
REPLAY OF PODCAST THEORY LIVE 6.13.24 Guess what? Not everyone needs your shit. Guess what else? Not everyone needs MY shit. As hard as it may be to accept, the whole world did not wake up this morning needing exactly what you have to offer. Nor does any podcaster need to bring you on their show…
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Are You Maximizing Your Podcast Experience? | Podcast Theory Live 6.12.24
REPLAY OF PODCAST THEORY LIVE 6.12.24 When you hear the term 'podcasting,' what comes to mind? For many, it's the act of creating audio content that's shared through apps like Apple Podcasts, Spotify, iHeart, and more. While that answer is indeed accurate, podcasts have evolved and offer so much...
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5 Things I've Learned About Livestreaming So Far | Podcast Theory Live 6.11.24
REPLAY OF PODCAST THEORY LIVE FROM 6.11.24 I came into 2024 knowing I wanted to make livestreaming a part of my production process...I just wasn't sure where it would fit and how I should proceed. Where I landed was doing a weekly livestream called Let's Blow This Up Live, an extension of my new...
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Is Podcasting the New SOCIAL Media? | Podcast Theory Live 6.10.24
REPLAY OF PODCAST THEORY LIVE FROM 6.10.24 It's no secret the face of "social" media has changed. Today, networks like Facebook, Instagram, TikTok, and others have become ad and algorithm-driven, making it increasingly difficult to maintain social standards once championed and rewarded by these...
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Podcast Theory Season 4 Kickoff
Strap in, my friend...because Season 4 of Podcast Theory has arrived! The 4th season of this show is dedicated to housing replays of the daily livestreams of Podcast Theory Live, taking place every weekday on the Bombtrack Media YouTube Channel. I encourage you to join me live so you can interact...
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What's Old Is New(ish) Again | An Introduction to Podcast Theory
Welcome to Podcast Theory! This show has undergone some changes since its launch in 2021, including a couple rebrands, name changes, and format adjustments. But overall, the mission of providing content to help you become a better podcaster has remained in tact. Today, I am officially dubbing…
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Solo Podcasting Simplified Season Wrap-Up
It's been a long time coming, but here's the official wrap-up to Solo Podcasting Simplified. In this episode, you'll find: An apology from me for not releasing this episode much sooner An explanation as to why I shifted course What's going to happen with this podcast (HINT: What's Old Is New...
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Podcast Therapy: Why Do People Love Podcasts So Much?
The reasons why people love podcasts is pretty subjective. For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say. Perhaps the podcast features valuable guests you don't want to miss. Maybe it's because every time they listen, they learn...
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How Important Is a Website For Your Solo Podcast?
If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand. And by far, one of the most important aspects we focused on was utilizing your website to...
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The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson
Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored. The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn...
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Podcast Therapy: The Truth About Consistency In Podcasting Revealed
Consistency is vital to success in podcasting. The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become. You'll also…
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Here's Why I'm Breaking Up With Social Media (For Now)
Social media has woven itself into the fabric of society. At this point in time, is it even possible to imagine a world without it? The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated....
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What is the Ideal Length For a Solo Podcast Episode?
How long should a podcast episode be? If you've been looking for a question that has a myriad of answers, this is the one. When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different. Some podcasts clock...
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Podcast Therapy: Success In Podcasting Begins With Mindset
Why do so many podcasters fail? There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages. Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen…
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Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content
The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see. What's good about this is the fact that answers are always at our fingertips. What's bad is it can get incredibly difficult to filter through the minutia of content…
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4 Impactful Ways Coaches Can Stand Out With a Solo Podcast
If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience. And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as...
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An Inside Look At The Solo Podcaster's Mastermind
What is a mastermind? If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups. In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind...
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The Most Common Mistake Podcasters Make That You Can Avoid
It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes. None of us are immune to it and no one in this space has built anything with absolute perfection. And there's nothing wrong with that. Perfection is boring. Mistakes aren't a bad thing...as...
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ABOUT THIS SHOW
Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.
Since this podcast's launch in 2020, it's undergone a couple of changes:
- Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified
These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:
1. Seasons featuring host Jason Cercone and a Featured Co-Host 2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4.
We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your wa
HOSTED BY
Jason Cercone
CATEGORIES
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Frequently Asked Questions
How many episodes does Podcast Theory have?
Podcast Theory currently has 200 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Podcast Theory about?
Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this...
How often does Podcast Theory release new episodes?
Podcast Theory publishes regularly with 200 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Podcast Theory?
You can listen to Podcast Theory on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Podcast Theory?
Podcast Theory is created and hosted by Jason Cercone.
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