PODCAST · business
Podcasting Made Easy
by Steve Hart
Learn all you need to start podcasting and up your game. Podcasting Made Easy is the show for novices and more established podcasters and is hosted by Steve Hart; author of the book Podcasting Made Easy. Steve has been podcasting since 2009 and has launched and hosted numerous podcasts. It's that experience, and his background as a broadcaster, that make this down-to-earth podcast great listening.
Episodes
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Facebook phone calls and Call in Studio
A chance Facebook call proved how versatile the platform can be for podcast interviews, and if you want to take your calls up a notch test out Call In Studio.
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Turn your podcast show notes into a book
Creating added value for your podcast subscribers is a great way to raise or boost your profile. One way to do this is to create a PDF or digital book made up of the key points of your podcasts, collated show notes, or with extra information that will be of interest to your subscribers. You can...
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How to juice up your interviews
Sure, we all know to remove unwanted noises and mistakes from our podcasts, but audio editing can involve a lot more than the obvious. There's an art to it that can really improve the impact your interviews have on your audience. Get the inside track on editing interviews in this edition (37) of...
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In a sea of audio apps – Ocenaudio stands out
There's an audio recording and editing app I've been using on and off for a few years now that's ideal for recording podcasts and radio shows. It's totally free, reliable, and as solid as any audio app can be. I've recommended Ocenaudio to many friends who were looking for a simple no-frills way…
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Who's your biggest competition?
It's old advice, but well worth repeating. After you have a good number of podcasts under your belt it's a good idea to listen back to older shows to see what you can learn from your mistakes. Well, perhaps mistakes is the wrong word. Listen back to decide what you can learn from your previous...
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How to build your podcast listener base
If you like shouting into the wind then making a podcast could be for you. After all the technical aspects of recording and getting your podcast listed on the key platforms is done, the hard work begins – building an audience. However, remember that 70% of podcasts are accessed via iTunes, so if...
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Books for podcasters
When it comes books to help you find your way as a podcaster, the field is wide open (I've even written one myself). Having worked in broadcasting during the 80s (using vinyl and tape), and then rekindling my love of broadcasting with a podcast in 2008, I thought it about time I refreshed my own...
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How to interview your podcast guests
If you are knew to interviewing guests on your podcast you may feel a little nervous. That's only natural. However, the more you know about your guest, and the reason you are interviewing them, then the better you will feel going in, and the better the interview will be for you, the guest and…
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Get to know your microphone
No matter how much you spend on a microphone the key to getting the best from it is for you to get to know it. To treat it like a friend. Only rarely can you just plug a mic in expect it to record a great performance. Every microphone has its own personality, it will like some things and not...
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Why you need to build an email database
Anyone who uses social media platforms such as Facebook, Twitter and YouTube etc will have heard of at least one person who has been banned, de-platformed, or had their account frozen for a few days. Some people wear the postponement of services as a badge of honour, others are mortified, while...
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The most important element of recording a podcast
It seemed every man, woman, and their dog wanted to start a podcast in 2020. I guess people suddenly had time on their hands and decided that the time was right to launch the podcast they'd been talking about for the past five years. While plenty of people had the where-with-all to record...
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Why you? Starting your first podcast
Lots of people want to start a podcast but put it off because they doubt themselves. I'm here to say that you have a voice and if you want to start podcasting then you owe it to yourself to at least start. You may discover it's not for you (as there is a bit of donkey work involved - writing…
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How to avoid low audio quality with Voip services
We are all used to chatting with people via Voice Over IP (Voip) services such as Skype and Zoom etc, and we all know the audio quality isn't always that brilliant. In addition to low audio quality, there are often frequent audio drop-outs and sometimes people's voices become fuzzy and garbled –...
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Five ideas to boost your podcast
It's easy to get in a rut when it comes to producing a podcast every week – particularly if you are hosting a podcast on behalf of your company. Where do the story ideas come from? To help out, here are five ideas to lift your show out of the doldrums… In no particular order: * Ensure your…
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Royalty free music for podcasters
We've all seen the discussions about using music in podcasts…That's right – you can't use this week's number one as the intro to your show – unless you have a licence to cover the royalties, have permission from all owners of the track, or you are reviewing a snippet to critique it. For your…
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Get a website for your podcast
Having a dedicated website for your podcast can help podcasters in lots of ways. It provides a central anchor point for the podcast that isn't reliant on any streaming service and it allows you to create and publish content that isn't a podcast. For example, you may decide that a written feature…
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Use a Podcast for Content Marketing
Podcasts are an ideal addition to any company's content marketing mix – and here’s why. Every current survey of podcast listenership shows that an increasing number of people are listening to them. Years ago podcasts were the product of geeks serving a niche market (they used to be called...
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Which microphone to buy?
We've all seen the heated debates online about which microphone to buy; but the truth is there is no correct answer. In this episode of Podcasting Made Easy I look at the many factors to consider; the recording environment, the budget, and whether you should use a condenser, dynamic, or USB...
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Should your guests sign a release form?
You see it at least once a week on podcast forums…Should I ask the person I am interviewing to sign a personal release form. My answer may surprise some.
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Make a splash with podcast promotion
It’s too easy to knock out a podcast episode, post it up and then sit back rubbing your hands – job done. But oh no, there is more to it than that. You need to promote each podcast to reach new listeners and increase your audience. To make an impact. So make sure to write an engaging promo about...
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Easy way to remove your ums and erms
We all do it. We can talk all day to friends, colleagues and family without uttering a singled ‘um’ or ‘erm’. But sit in front of a microphone to record a podcast and they pour out. So how do professional broadcasters and newsreaders speak without making these unwanted noises? Practice, practice,...
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The best day and time to release your podcast
Most of us are governed by the clock. We get up by the clock, get to work by the clock, and leave for home by the clock. We eat by the clock, watch the clock, and when we retire we might be given a clock. (Have you read Harlan Ellison’s Repent Harlequin, said the Ticktockman?) So governed are we…
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The golden trick to start podcasting
So you want to start a podcast but there’s something stopping you. First it was the gear, then it was the space for a ‘studio’, and then having the time to prepare and record it. Okay, the time for procrastination is over. It’s time to start podcasting and you can only do that by actually…
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What to do when good podcasts go bad
We've all done it. Recorded a podcast interview only to discover the audio is really bad for one reason or another. So, what to do? Yep, apps such as Pro Tools, Garage Band and Audition provide lots of tools, filters and options to help improve sound and remove unwanted noises. But to use them…
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How to record a podcast anywhere
The sun is shining, the birds are tweeting – let’s record a podcast in the garden. Just because we can. The sun is shining, the birds are tweeting – let’s record a podcast in the garden. Just because we can. No mixer, no expensive microphone, no room acoustics worries, no fixing up afterwards.…
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Where to find guests for your podcast
There are plenty of podcasters who do well just sharing their expertise and knowledge via their podcast without having to interview someone else. But if featuring guests on your podcast is something you want to do then that can be very interesting for your audience. It’s quite common that people...
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Promote your podcast with a press release
I learned a long, long, time ago that having a great product doesn’t automatically translate into great sales or popularity. You may offer great content that’s delivered to broadcast standard, but if no one knows about it then you are wasting your time. Sure, you’ll be on all the podcast...
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Market your podcast like a bar of soap
When a company makes a box of soap to sell their job doesn't end once the boxes are packed up and placed in the warehouse. That's when the real work of advertising and marketing starts. Once a firm has a product made they need to sell it; and that involves lots of marketing and advertising to...
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Best way to record interviews on location
While it’s all very nice sitting at home making podcasts, there’s nothing more exciting than actually getting out to events such as trade shows to interview people. They can be people such as experts in their field who are visiting your town, people you might not normally get to meet. Or maybe…
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How long should your podcast be?
I have always been in favour of brevity. I guess it is due in part to my training as a journalist to report news in as few words as possible. It was a hard lesson when I first started out as my editor would tell me to cut my 1500 masterpeice to 450 words. Cut, cut, cut, cut! There is no such…
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Why your podcast should be mono
If you are blessed with two fully working ears then everything you hear is stereo. By default you will likely record stuff in stereo. In this episode of Podcasting Made Easy I explain why it's natural to want to produce podcasts in stereo. But there are some reasons why you shouldn't. * Stereo…
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How to design your podcast logo
There is a lot to consider when it comes to designing your podcast artwork. In this episode of Podcasting Made Easy I say that restraint is a key requirement as it is ideal to keep the logo simple and restrict yourself to no more than 2 colours plus black or white. Ideally…use one colour. If you...
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You can podcast for free
When you see that something is being offered for free then you pretty well know there will be a catch somewhere. But not today. If you have a way to record a podcast then you know that once that is done and ready to be released you will likely have to pay someone to host it so it can be heard...
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ABOUT THIS SHOW
Learn all you need to start podcasting and up your game. Podcasting Made Easy is the show for novices and more established podcasters and is hosted by Steve Hart; author of the book Podcasting Made Easy. Steve has been podcasting since 2009 and has launched and hosted numerous podcasts. It's that experience, and his background as a broadcaster, that make this down-to-earth podcast great listening.
HOSTED BY
Steve Hart
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