Podcasts Done For You Show
by Anthony Perl, Business Podcast Strategist & Producer
You have got expertise worth sharing. The question is: how do you turn it into a podcast that actually works for your business?Podcasts Done For You Show is the practical, jargon-free guide to starting, growing, and monetising a business podcast. Whether you are thinking about starting a show, struggling to stay consistent, or wondering why your podcast is not growing the way you hoped, this show gives you the answers.Hosted by Anthony Perl, a multi-award winning podcast host and producer with 30+ years in media and marketing (2UE, 2GB, Channel Ten). Named APAC Insider Most Empowering Podcast Leader 2025 and recognised in the GPMG Global 100 for 2026, Anthony hosts multiple shows across business, professional services, and education. Every recommendation comes from someone actively building podcasts, not just talking about them.Each episode covers:- How to start a podcast for your business- Podcast production and publishing made simple- Content strategy and audience growth- Equi
Episodes
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6 Ways to Become the Obvious Choice | Kirryn Zerna
You can have the best business in the room and still be the one nobody remembers. Influence is not a follower count. It is the perception people hold of you, and it decides whether they buy from you. Kirryn Zerna co-created The Influencers 2026 with Russell Pearson, and she returns to walk back...
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How to Get a Business Podcast Started in Five Steps
Most business podcasts do not fail because the host is not good. They fail because the host tried to do it all alone. Everyone tells you to start a podcast. Almost nobody tells you the order to do it in. There is one step that decides whether you will still be recording in six months, and it is…
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Real Influence: Jessica Brown, Warrior Woman Foundation
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Jessica Brown, the founder of the Warrior Woman Foundation. Jessica spent a decade as a high school teacher in South Western Sydney and three decades...
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Why AI Projects Fail: David Clelland, OmniPulse AI
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with David Clelland, senior partner and co-founder of the AI strategy business OmniPulse AI. David calls himself a treasure hunter, not an AI strategist: he...
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How to Sell Without Being Salesy: Sell Mates Founders
What if the thing holding your business back is not your product, but the conversation you keep avoiding? In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with Aaron Smith and Andrew Cominos, the two sales operators behind the new membership Sell Mates. They call...
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How to Build a Standout Personal Brand: Kirryn Zerna
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with keynote speaker and author Kirryn Zerna, who co-created the event with Russell Pearson. Real influence, Kirryn argues, is perception: the stories people...
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Influence Is Access, Not Followers: Russell Pearson
What does real influence look like? Forget follower counts. In this episode, recorded ahead of The Influencers 2026, Anthony Perl sits down with business strategist Russell Pearson, co-creator of the event. Real influence, Russell argues, is access: walking into a room and having everyone turn...
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Is a Podcast Right for Me? Grow Without the Overwhelm
Is a podcast right for me? We break down the realities of launching a show so you can decide if it is the right move for you. Many business owners ask if they should start a podcast to build authority, but the reality of consistent content creation often gets overlooked. In this episode, we...
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How to Build a Podcast Sales Funnel That Converts
Learn how to build a sales funnel that uses your podcast to attract clients who do the heavy lifting for you. Stop treating your show as content only. Most people assume podcasting is just for brand awareness, but it can be a powerful tool for client acquisition. This episode explains how to flip...
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The Podcast Boom Is Real: 10 Reasons You Are Behind
The podcast boom is absolutely real, and in this episode Anthony Perl breaks down 10 compelling reasons why business owners are falling behind by not having a podcast. From differentiating yourself in an AI-saturated market to tapping into 1.5 billion monthly listeners, this episode makes the…
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The Dumb Question: Your Podcast's Secret Weapon
Anthony Perl makes the case that the so-called dumb question is the single most undervalued tool in podcast planning. The premise is simple but routinely ignored: your audience tunes in because they do not know what you know. The moment you assume they do, you lose them. This episode unpacks what…
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Why Every Business Needs a Podcast: Your Competitors Do
Anthony Perl tackles the single biggest objection he hears from business owners: "Should I really be podcasting?" His answer is unequivocal — yes, and here's why. With 1.5 billion monthly podcast listeners and only 225,000 active business podcasts globally, the playing field is remarkably...
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Podcasting: How to Get Started - For Businesses to Get Ahead (Original Recording)
You have been thinking about it long enough. Here is the complete map to launching your podcast. If starting a podcast has been sitting on your list - and you keep putting it off because the whole process feels overwhelming - this is the episode that clears the path. Anthony Perl covers every key...
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Patrick Engasser - If I Can Do It, You Can Do It
You are already an expert in something — you just have not packaged it yet. Patrick Engasser, bestselling author of "If I Can Do It, You Can Do It," spent 15 years in Fortune 500 insurance sales — the last 10 as a district manager — before launching his own coaching and speaking business. In this...
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AI Podcasting Generator: Why Authenticity Beats Artificial Content
AI podcast generation is trending, but should your business go down that path? In this episode, I unpack why AI-generated podcasts lack authenticity, why the "better version of yourself" idea doesn't work, and where AI genuinely helps versus where it harms. Your authentic voice is your most...
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Content Creation Solutions for Business in 2026
In this episode of Podcasts Done For You Show, I tackle the question I get asked more than any other: how do you solve the problem of creating consistent, sustainable, authentic content for your business? I unpack why outsourcing your content creation to agencies or overseas writers is a mistake…
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How to Show Up on Camera So People Actually Want to Listen to You | with Dr. Chris Willems
How to Show Up on Camera So People Actually Want to Listen to You Did you know that 55% of all communication is non-verbal? That means your body language, your eye contact, your background, and your lighting are doing the heavy lifting long before you even open your mouth. In this episode, I'm...
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Podcasting: How to Get Started - For Businesses to Get Ahead
You have been thinking about it long enough. Here is the complete map to launching your podcast.** Most business owners who want a podcast never start one. Not because the idea is not right for their business — it almost always is. They stall because the process looks overwhelming: the equipment,...
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The Magic Bullet of Marketing - Myths and Legends
There is no magic bullet in marketing - and every business owner who has gone looking for one already knows it. Most business owners have tried everything. Networking. LinkedIn. SEO. Advertising. Letterbox drops. Conference sponsorships. Anthony Perl has 35 years of marketing experience, and his...
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How to Craft a Killer Podcast Show Description That Converts
Your show description is the single most important piece of copy you will write for your podcast - and most business podcasters get it completely wrong. Before a single episode is played, before a title is read, before a host's name registers, your show description is doing the heavy lifting of...
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The Real Cost of a Podcast - And Why NOT Having One Costs You More
Is your podcast costing too much - or is NOT having one costing you even more? This is the question I get asked almost every single day, and in this episode of Podcasts Done For You Show, I'm answering it straight - no notes, no preparation, just the honest truth about what a podcast really costs…
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Pay Attention - How to Make Your Podcast Impossible to Ignore
What makes someone stop what they are doing, press play, and actually stay with your podcast until the very end? In this episode, Anthony Perl asks the big question every business podcaster needs to answer - and shares the real triggers that get the right people to pay attention, and keep paying...
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Finding the Podcast Topics Your Audience Wants
What should your next podcast episode be about? It is the question every podcaster faces - and in this episode of Podcasts Done For You Show, host Anthony Perl breaks it wide open with 10 practical, proven ways to find the best podcast topics. Anthony covers how to use your listener's own…
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Podcast Graphics & Cover Art: Why Professional Design Wins (And What Most Podcasters Get Wrong)
Your podcast thumbnail is your first impression — and in a crowded feed, it can be the difference between a new listener clicking play or scrolling straight past you. In this episode, Anthony Perl shares everything you need to know about podcast graphics, from why professional photography matters...
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Why Original Podcast Music Makes or Breaks Your Show
What's the most underrated branding tool in podcasting? It's not your microphone, your editing, or even your content. It's your music. In this episode of Podcasts Done For You Show, Anthony Perl breaks down everything you need to know about original podcast music - from why it matters for your...
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From Pirate Radio to Talkback Legend: What 50 Years in Broadcasting Teaches You About Conversation
What does it take to build a loyal audience from scratch, hold their attention night after night, and conduct interviews so good that your guests thank you on air? In this very special episode, Anthony Perl is reunited with his former colleague and long-time friend, veteran broadcaster John Kerr…
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How to Name Your Podcast: The Strategy Behind Successful Show Names (Plus the Mistakes to Avoid)
In this episode of 'Podcast Done for You,' Anthony focuses on naming your podcast effectively, detailing strategies to develop a successful show name and common pitfalls to avoid. Key points include aligning the podcast name with your business image and target audience, not using your own name...
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How do you define your podcast audience and speak directly to them in 2026
In this episode of 'Podcast Done for You,' Anthony provides valuable insights into defining and engaging your podcast audience, particularly for business owners and CEOs aiming to grow their established businesses. The discussion includes identifying your ideal audience, speaking directly to…
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The Cascading Effect of Podcasts
In this episode of 'Podcast Done for You,' we explore the cascading benefits of podcasting beyond mere download numbers. We use podcasts as powerful tools to demonstrate expertise and create content for social media, YouTube, newsletters, and email blasts. By repurposing our episodes, we boost…
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Why podcasting is an essential strategy in 2026
In this episode of 'Podcast Done for You,' Anthony Perl explores why podcasting is a vital business strategy for 2026. Key takeaways include using authentic storytelling to stand out against AI-generated content, targeting underserved niches, and outsourcing production to maintain focus on your...
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Business Podcast Services: The Ultimate Guide to Outsourcing Your Podcast Production
In this episode of Podcasts Done For You The Show, we dive into the essential aspects of business podcast services and what you need to know before launching your podcast. Key Points Covered: Why outsourcing pre and post-production is crucial for business owners How to identify and speak directly...
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Internal Podcasting Transforming and Enhancing Employee Engagement
In this episode of 'Podcast Done for You,' Anthony highlights how internal podcasts can improve company communication and employee engagement. The podcast episode targets internal communication managers and chiefs of staff, explaining how this format can unite a distributed workforce, share…
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The biggest podcasting mistakes that kill business growth
In this episode of 'Podcast Done for You,' the host discusses the common mistakes that can hinder the growth of a business podcast. Key points include ensuring the podcast reflects your brand authentically, investing in high-quality audio equipment, maintaining consistency in podcast production,...
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Mastering Podcasts for Digital Marketing Success | Podcast Masterclass
This podcast episode, 'Podcast Done for You,' provides an in-depth guide on launching and maintaining a successful podcast, particularly for business purposes. Anthony outlines the immense growth and potential of the podcasting industry, citing 1.5 billion monthly listeners and the importance of...
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The Brutal Truth About Podcast Consistency, And Why Just Showing Up Weekly Is Terrible Advice
Ever feel like the "weekly podcast" grind is setting you up for failure? You're not alone. In this episode of Podcast Done for You, we're ditching the common advice and giving you a new playbook. Discover why bi-weekly releases or outsourcing your podcast production could be the key to staying...
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Positive podcasts to start your day
Ready to level up your podcast game? Whether you're a listener or a creator, this episode will transform the way you think about business podcasts. Join us as we reveal how a simple mindset shift and a focus on one strong concept can unlock engagement and drive serious growth. You'll discover how...
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Why Your 30-Minute Podcast Episode Actually Takes 6 Hours to Produce (And Most People Quit After Episode 3)
Ever wonder why a short podcast episode feels like a marathon to create? This episode of Podcast Done for You reveals the extensive time commitment involved, explaining why a 30-minute show can demand six hours of work, from pre-production planning to editing and post-production tasks Discover…
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Upgrading Your Podcast Equipment: What to Buy First to Help Grow Your Audience
Ready to boost your podcast's impact? This episode of Podcasts Done For You shares crucial advice on upgrading your equipment to captivate listeners. We'll cover the top five priorities, starting with investing in a high-quality microphone for superior audio. Ditch Zoom for recordings and instead...
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Podcast Content Calendar 101: Plan, Schedule & Stay Consistent Like a Pro
Are you making the common podcaster mistake of only looking ahead to your next episode? In this episode of 'Podcasts Done For You,' we're tackling the secret weapon to podcasting success: the content calendar. Learn how to plan, schedule, and consistently promote your podcast across social media,...
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Content Marketing Face-Off: Podcasting vs Blogging vs YouTube for Businesses
Ready to level up your business's content game? In this insightful episode of Podcast Done For You, we dive into the ultimate content marketing showdown: Podcasting versus Blogging versus YouTube. Discover why our host argues that podcasting reigns supreme, offering unparalleled audience…
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Tips and Tools for Creating Engaging Podcast Titles Descriptions and Show Notes for Every Episode
Struggling to make your podcast stand out? This week on "Podcast Done for You," we dive into crafting irresistible podcast titles, compelling descriptions, and valuable show notes that will hook your audience and boost discoverability. Learn how to understand your listeners, leverage powerful...
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How to Create Engaging Visuals for Podcast Promotion on Social Media
In this episode, the focus shifted to crafting compelling social media visuals for podcasts. The discussion highlighted the necessity of visual expertise and leveraging tools like Canva to create unique designs. Emphasising varied imagery with complementary colors and maintaining brand…
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How to market your podcast and reach new listeners
In this episode, we're cutting through the noise and diving deep into REAL podcast marketing strategies. Forget the gimmicks and the 'buy followers' schemes. We're talking about actionable tips to grow your audience organically. We'll cover everything from leveraging social media and SEO to…
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Should you write a script or talk off the cuff - Pros and Cons
In this episode, let us examine the script versus off-the-cuff debate for podcasters, outlining the benefits and drawbacks of each. While scripts offer structure and precision, they can sound inauthentic, whereas speaking freely fosters connection but risks missing key points. Ultimately, the…
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How to set up your first podcast episode
Podcast newbie? Start here! This "Podcast Done For You" (PDFU) episode is your guide to launching strong. Host Anthony reveals how to create a killer first episode, from defining your audience and show purpose to structuring a compelling narrative. Learn to engage listeners, share your story, and...
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How to structure your first-ever podcast show?
Ready to start your podcasting journey? In this episode of Podcasts Done For You, Anthony breaks down the essential components of your first podcast episode. From crafting a compelling introduction to delivering valuable content and ending with a strong outro, we've got you covered. Learn how to:...
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Common podcast mistakes you should avoid
Are you making common podcasting mistakes that could be hindering your show's growth? In this episode of Podcasts Done For You, we delve into the most frequent pitfalls, particularly when it comes to hosting a podcast with a guest. We'll discuss the importance of establishing yourself as a…
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How to find the best guests on your podcast?
In this episode of Podcasts Done For You, we dive deep into the art of guest booking. Discover how to find the right guests to elevate your podcast and ensure they align with your show's goals. We'll explore strategies like leveraging existing networks, utilising online platforms, and connecting...
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Should you have guests on your podcast?
In this episode of Podcasts Done For You, we delve into the age-old question: Should you have guests on your podcast? While guests can add a fresh perspective and potentially increase your audience, it's essential to prioritise maintaining your credibility as the expert. Join us as we explore the...
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What you need to know to get your podcast started
Ready to launch your podcast but feeling overwhelmed? This episode of "Podcast Done For You" is your ultimate guide to getting started. From conceptualising your podcast's purpose and naming it to selecting the right equipment and publishing platform, we cover all the essential steps. Discover…
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About this show
You have got expertise worth sharing. The question is: how do you turn it into a podcast that actually works for your business?Podcasts Done For You Show is the practical, jargon-free guide to starting, growing, and monetising a business podcast. Whether you are thinking about starting a show, struggling to stay consistent, or wondering why your podcast is not growing the way you hoped, this show gives you the answers.Hosted by Anthony Perl, a multi-award winning podcast host and producer with 30+ years in media and marketing (2UE, 2GB, Channel Ten). Named APAC Insider Most Empowering Podcast Leader 2025 and recognised in the GPMG Global 100 for 2026, Anthony hosts multiple shows across business, professional services, and education. Every recommendation comes from someone actively building podcasts, not just talking about them.Each episode covers:- How to start a podcast for your business- Podcast production and publishing made simple- Content strategy and audience growth- Equi
Hosted by
Anthony Perl, Business Podcast Strategist & Producer
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