PODCAST · education
Podcasts of Timmy Bauer
by Timmy Bauer
The Purpose-Driven EntrepreneurThe Literacy AdvocateWriting BetterJourney of a Kids CreatorMy name is Timmy Bauer and I'm on a journey discussing literacy, education, kids content creation, and entrepreneurship, with the top brainiacs and everyday executors of these fields. If you're interested in one, stay for all. Hit follow. If you like it, rate it.
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218
From Zero Customers to Schools in Five States
In this episode of The Purpose Driven Entrepreneur Podcast, Timmy sits down with serial entrepreneur Delia Passi, CEO and Founder of MyCabinet, Inc., to talk about what it really takes to build, pivot, and lead a company with purpose.Delia has started multiple companies and sold three, but MyCabinet, Inc. represents a different kind of chapter in her entrepreneurial journey. The company began after a personal family crisis revealed a dangerous gap in access to accurate medication information during emergencies. But the heart of this conversation is not just healthcare. It is entrepreneurship.Delia shares how her original business model hit a wall when her target customers were no longer in a position to buy. Instead of forcing the same strategy, she listened to the market, paid attention to where the real need was, and made a major pivot. That pivot eventually led MyCabinet, Inc. into the school market, where the company launched a new division that was adopted by schools across five states within just four months.In this conversation, Delia and Timmy discuss how to recognize when you are “swimming upstream,” why founders must be willing to adjust when the market gives them feedback, and how to build momentum by going directly to the people closest to the problem.Delia also explains what it means to build a “redemptive” company: one shaped by faith, stewardship, and care for every stakeholder, including employees, clients, investors, and the people most affected by the problem the company is solving.This episode is for entrepreneurs who want to build with purpose, pivot with wisdom, and lead companies that create real impact.Chapters:00:00 Meet Delia Passi, Founder of MyCabinet, Inc.01:19 What MyCabinet, Inc. Does02:12 The Family Crisis That Started the Company05:43 Why Where You Start Is Not Where You End Up06:58 When Selling Feels Like Swimming Upstream08:40 The Moment Delia Had No Customer09:09 The Conversation That Changed the Business10:33 What Growth Requires Now11:13 Why Education Is Part of the Sales Strategy15:07 Why Hackers Target Student Data16:47 Reaching the Real Decision-Makers19:00 Delia’s Ground-Up Growth Strategy20:30 Why Influencers Matter in B2B Sales21:57 What It Means to Build a Redemptive Company24:18 Building for the Person Missing From the Room26:49 Why Founders Need to Know Their Numbers28:23 What Being “The Boss” Really Means31:19 Where to Find Delia Passi and MyCabinet, Inc.
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From Weed, Porsche & Demons to Born-Again Real Estate Founder
On the Purpose Driven Entrepreneur, Dusten Hendrickson, President and CEO of Mailbox Money, sits down to explain exactly how his business works. They build modern, highly efficient workforce housing apartments designed for the “missing middle”: nice Class A-style interiors that young professionals can actually afford, without all the expensive bells and whistles like pools, gyms, underground parking, or massive amenity spaces. Studios start around $800 and three-bedrooms go as low as $1,500 in some markets.Dusten breaks down how they syndicate these projects so everyday investors can passively own a piece of income-producing multifamily real estate and literally receive “Mailbox Money” in their mailbox. He shares why this attainable housing model has been his most profitable and easiest-to-lease product, even as construction costs skyrocketed and interest rates rose, and why he believes the single-family starter home era is officially over. You’ll hear why the average first-time homebuyer is now 40 to 42 years old, the massive challenges of developing and raising capital in today’s shifting market, why attracting the right investors is the hardest part of the business, and how he constantly pivots as an entrepreneur.Dusten also gets real about the culture and grind of building a company: using LinkedIn visibility and public speaking to build trust, navigating constant change, and leading with ADHD while staying focused on growth.Then the conversation goes much deeper. After years of searching, Dusten opens up about his radical personal transformation in 2024. Living the fast life with daily weed, drinking, wild parties, and 160 mph Porsche runs, he finally read the Bible cover to cover. What started as a simple deliverance prayer at home turned into an unforgettable night when demons manifested right in his living room with his daughter. In one moment, addictions vanished, his purpose became crystal clear, and everything changed. He shares how this born-again experience reshaped his faith, his family, his leadership, and the entire direction of his business.Raw, honest, practical, and deeply inspiring. This episode is a powerful blend of real estate insight and life-changing testimony about living with true purpose.
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216
A Nonprofit for Authors? - Greta Myers
From Ghostwriting the 1% to Serving the Overlookedw/ Greta MyersFor years, the publishing world has worked the same way: if you have money or influence, you can get a book written. If you don’t, your story probably never gets told.In this episode, I sit down with Greta Myers to talk about the tension we both felt working in high-end ghostwriting — solving wealthy people’s problems while knowing there were powerful, important stories that couldn’t afford to be published.Since we last talked, Greta did something about it.She launched Sparrow Stories, a nonprofit dedicated to helping leaders who are transforming communities — rescuing women from trafficking, serving rural America, helping formerly homeless families — share their stories through books.We talk about:The real economics of ghostwriting (and why books often cost $30k–$100k)Why most nonfiction is shaped by those with wealth or influenceThe difference between acquiring money and acquiring meaningHow storytelling softens judgment and builds compassionWhat it actually takes to start a nonprofit from scratchThe complicated realities of funding mission-driven publishingThis is a conversation about faith, business, justice, and the power of long-form storytelling to shape what — and who — we value.If you want to learn more about Sparrow Stories, visit sparrowstories.org.If you know a nonprofit leader whose story deserves to be told, share this episode with them.And if you enjoyed this conversation, make sure you’re subscribed to the podcast — I’m restarting regular episodes and there’s more coming soon.Leave a review if this resonated with you. It helps more people find the show.
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It’s been a while and I’ve never talked about this
In this journal entry:- I talk about a prayer walk I had where God told me something random that I need to do. - I tell my founder story, - And I talk about a Gumption the Long Lost Super Power by Kenneth O’Neal, in collab w me Timmy Bauer
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Go On a Writing Retreat w/ Corinna Cunningham | Writing Better
Connect with Corinna on LinkedIn:https://www.linkedin.com/in/corinna-cunningham-business-book-ghostwriter
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The Power of Focus: How to Grow Your Social Media Account
The Power of Focus: How to Grow Your Social Media Account When it comes to growing a social media account, the key isn't just about creating content—it's about *focusing* on one account, one persona, and one clear strategy at a time. By committing to a singular approach, you can generate the kind of engagement that drives growth and builds a meaningful network. Here’s how I’ve applied this method across different platforms and achieved consistent results. Step 1: Choose One Account to Focus On It’s tempting to spread your efforts across multiple platforms, but true growth happens when you commit to *one* account at a time. Whether it’s X (formerly Twitter), LinkedIn, or YouTube, make that account your sole focus for a period of time. Doing this lets you dive deep into the platform’s culture, best practices, and algorithm nuances. Step 2: Define Your Target Persona To truly maximize your growth, zero in on one persona to target. Who is your ideal audience? Teachers, literacy professionals, parents, entrepreneurs? Get specific. Tailor every piece of content, interaction, and engagement to resonate with that single group. This clarity helps ensure your message sticks, rather than getting lost among multiple priorities. Case Study: X/Twitter – Growing Through Community When I was working to grow my X/Twitter account, I focused solely on teachers and literacy professionals. Every tweet, comment, and piece of content was designed with them in mind. I began by using X to reach out to my target audience, inviting them to be guests on my podcast, *The Literacy Advocate*. This approach allowed me to co-create content with them, which had two benefits: 1. Content Relevancy: The conversations were rich and aligned with my target audience’s interests. 2. Amplified Reach: Each podcast episode led to a batch of 10+ tweets that were directly related to the interview, creating a ripple effect of engagement across networks. By focusing exclusively on this niche and engaging in meaningful discussions, I grew my X/Twitter account from no engagement to 6,000 subscribers, with thousands of views per post and long comment chains to spark further content ideas. This focused approach not only grew my audience but also built relationships that helped me secure book tours—the ultimate goal. Case Study: YouTube – From Book Tours to Kids’ Content When it was time to grow my YouTube channel, I used a similar approach, but with a different persona: children and their parents. After booking book tours, I turned the visits into content opportunities, producing read-aloud videos (Longs) and short, fun 60-second interviews with kids (Shorts). Both formats resonated with pre-K to 3rd-grade readers. By maintaining this laser-focused content strategy, I grew my YouTube channel from 300 to 4,000 subscribers, generating 250,000 combined views and thousands of watch hours. Step 3: Co-Create Content to Maximize Engagement The foundation of this growth strategy is co-creating content with your target audience. Whether it’s teachers on X, professional writers on LinkedIn, or entrepreneurs on a podcast, collaboration is key. For instance: LinkedIn for Writers: I applied the same focused strategy on LinkedIn when growing a network of professional writers for Stone Crest. I used my podcast, *Writing Better*, for interviews and then created LinkedIn content that featured each guest. This approach not only grew my LinkedIn following to 4,000 but also established relationships with almost every professional ghostwriter in the space. Step 4: Build a Network, Not Just an Audience The beauty of this focused approach is that it doesn't just build followers—it builds a network. Final Thoughts: The Magic of Singular Focus The secret to social media growth is singular focus—one account, one persona, one strategy. By staying focused, you’ll not only grow your audience but also build lasting relationships and achieve your broader business goals.
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T-ROC, Success, and Golf w/ Brett Beveridge | Purpose-Driven Entrepreneur
Follow Brett: https://www.linkedin.com/in/brettbeveridge/
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Writing Through Burnout w/ Dana Micheli | Writing Better
Dana: https://www.linkedin.com/in/danamicheli/
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Horror Writing to Memoir Writing... Why? w/ Jessica Bross | Purpose-Driven Entrepreneur
Jessica Bross: https://www.linkedin.com/in/jessica-bross/ https://www.ciderspoonstories.com/
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Get Published In The Media - Purpose-Driven Entrepreneur w/ Jeff Raderstrong
https://www.linkedin.com/in/jeff-raderstrong-a2814417/ https://www.raderstrong.com/writing-for-other-people https://www.today.com/parents/essay/help-wife-do-less-rcna162153
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Mindful LinkedIn Content Creation - Purpose-Driven Entrepreneur w/ Darion Rae
Connect with my guest Darion here: https://www.linkedin.com/in/darionrae/ Take his 3 Day Free Linkedin Writing Challenge here: https://darionraewriting.beehiiv.com/c/3-day-content-writing-challenge
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2 Self-Sabotages Ghosts Make - Writing Better w/ Alyssa Berthiaume
Ghostwriters sabotage themselves in 2 ways according to Alyssa Berthiaume - 1: leading with price, and 2: not having a credit conversation (spicy). My guest: accomplished ghostwriter Alyssa Berthiaume https://www.linkedin.com/in/ayberthiaume/ credits: Leaving the Grind Behind Though I Walk: A Memoir of Trauma Healing and Hope
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AI for Proofing Your Draft - Writing Better w/ Cristi Cross
Cristi Cross has a take on using AI that is worth considering: Use it to proof your drafts! Check out our convo, and check out Cristi here: https://www.linkedin.com/in/cristi-cross-33287618a/
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1st Draft Myths & Mistakes - Writing Better w/ Dr. Marcia Layton Turner
Find Marcia here: https://www.linkedin.com/in/marcialaytonturner/
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Writer's Block Isn't Real - Writing Better w/ Wendi J. Ellis
It's a luxury of the non-professional writer who doesn't have to make ends meet with their writing and therefore can afford to take time off for "block." This according to Wendi J. Ellis. I may not agree with everything she had to share but it was a fascinating convo. Wendi can be found here: https://www.linkedin.com/in/wendi-jane-ellis-08449211/
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Ghostwriting for 100k - Writing Better w/ Salwa Emerson
Salwa Emerson charged >100k to her first ghost client. In this episode we talk about how their are no industry standards, and most ghostwriters are undercharging for their service. Check out Salwa here: https://www.linkedin.com/in/salwa-emerson And here: https://emersonink.com Get Salwa's help solving a problem in your writing or business: https://www.linkedin.com/posts/salwa-emerson_hi-all-a-lot-of-you-have-reached-out-to-activity-7208064337901453312-GStn?utm_source=share&utm_medium=member_desktop
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Bestselling Author Christian Hyatt - Author Highlight
Check out the book on Amazon, "Security Team Operation System" by Christian Hyatt
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Just Write Like It Is - Writing Better w/ Jonathan Williams
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/theghostwriter/
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Relationship Building - Writing Better w/ Kelsey Adams
Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelsey-adams-writer/
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Storytelling in Nonfiction - Writing Better w/ Lil Barcaski
Connect with Lil: LinkedIn: https://www.linkedin.com/in/lil-barcaski-957b5323/ Facebook: https://www.facebook.com/Lil.Barcaski/ Calendly: https://calendly.com/liltheghost Connect with me!: https://www.linkedin.com/in/timmy-bauer-b90b09103/
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How Authors Escape the Pit - Writing Better w/ Hussein Al-baiaty
Connect with Hussein on LinkedIn: https://www.linkedin.com/in/husseinalbaiaty/
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Bestselling Author Anu Shroff - Author Highlight
Pick up Rest Reset and Reframe by Anu Shroff on Amazon Connect with her on LinkedIn: https://www.linkedin.com/in/anuradhashroff/
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Book Launching Mistakes - Writing Better w/ Jordan Ring
Connect with Jordan on LinkedIn: https://www.linkedin.com/in/authorjmring/
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Writing Better: Every Job Available to Writers, super episode - Rose Friel
As a Matchmaker and Publishing Consultant, her mission is to be your go-to ally in navigating the ever-evolving publishing world. She is here to connect you with the essential tools, resources, and compassionate guidance needed to confidently pursue your goals, whether publishing your book, finding your next author to publish, or matching you to other creatives. Every project she undertake begins with a strategic discussion where both of you will explore your ambitions. Whether you're an author, publisher, or freelancer, she will consider what's possible and sketch the path ahead.
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Writing Better: More of Alice Sullivan (Ghostwriter making 300k a year)
Today I interview Alice Sullivan. She is an incredible ghostwriter of memoirs and other books. We talk about her strategy of getting clients via Reedsy as well as how she's been able to grow from making a few thousand per client to where she is now at 150k per client. Hope you find inspiration and value in this episode.
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Writing Better: Does Your Book Need a Grand Concept? - Amanda Hoppe
Amanda Hoppe is a ghostwriter, developmental editor, and book coach who helps individuals transform their ideas into compelling books. Whether you're an aspiring author or a seasoned professional, Amanda is dedicated to helping you bring your book to life. Connect with Amanda Hoppe on LinkedIn
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Writing Better: Rich Famous Novelist? - Chip Scanlan
Chip Scanlan is an award-winning former journalist and author of over a dozen books, including anthologies of prize-winning journalism, a novel, and two journalism textbooks. His work has appeared in top publications such as The New York Times, The Washington Post, and NPR. He is also a regular contributor to Nieman Storyboard.
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Writing Better: AI Will Suck The Life Out of Your Writing - Gabriel Rivera
Gabriel is a ghostwriter and direct-response copywriter. For financial and health supplement companies, he maximizes sales conversions and return on investment. Gabriel is an outstanding author. His writing is impeccable; he does not leave any details to chance. His work exemplifies that of an emerging writer with years of experience, yet he maintains an unquenched desire to enhance his portfolio and establish a stronger online presence for his profession.
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Writing Better: More conversation with Greta Myers
Greta and I talked so much more than just about Jeremiah, and it was good stuff. I couldn't fit it all in to the first episode, but I hope you enjoy this conversation about the craft of writing.
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Writing Better: Should Creativity Be a Repeatable Process? - Paul Fair
Join us for an electrifying conversation on the art and secrets of ghostwriting with one of my best friends and best ghostwriter I've ever met, Paul Fair III
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Writing Better: What Does Ghostwriting Have To Do With This Ancient Weird Prophet - Greta Myers
Greta was one of Scribe Media's top ghostwriters, working primarily with Elite and VIP clients. She served as a coach and mentor to other Manuscript Creatives; conducted editorial reviews of manuscripts prior to authors' review to ensure a high level of quality; and consulted with Guided Authors to help them strengthen their book's positioning and organizational structure.
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Writing Better: Get A Community Of Book Supporters - Lana McAra
Lana McAra is an accomplished and celebrated author, ghostwriter, and public speaker who has written over 40 books and sold millions of copies. Her latest work is the first book in THE ENGLEWOOD MEDIUM SERIES titled SHAKEN BUT NOT STIRRED. It's scheduled to be released in 2024. She is also known for her award-winning book REAPING THE WHIRLWIND, which has recently been made available again after being out of print for over a decade. You can visit her website at LanaMcAra.com for more information about her ghostwriting, book editing, and book coaching services!
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Writing Better: Amazon Bestseller's Don't Make Money, They Make A Sticker - Claudia
Claudia Suzanne is the leading ghostwriter trainer in the world with a mission to launch as many professional careers as she possibly can.
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Writing Better: Make The Reader Sit Up - Alex Hughes Capell
Alex Hughes Capell has written over twenty books and is a professional ghostwriter. Alex also partnered with executives, entrepreneurs, Silicon Valley gurus, and advanced practitioners in a variety of fields including medicine, science, research/UX, financial planning, and athletics.
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Why We Need Rest, and a Disagreement About Psychological Safety w/ Anu Shroff
Anu is an award-winning facilitator and certified organizational coach with over 15 years of experience. She recently published Rest, Reset, and Reframe: How Purposeful Breaks Create Clarity From Chaos She is the founder of Anu Shroff Pte Ltd which helps leaders and organisations navigate through complexity and change. Her expertise is in personal development work, facilitation in leadership and public policy programmes and coaching executives who aspire to take the next step in their career and life. Anu is also a wife to her pillar-of-support husband and proud mom of three cantankerous teenagers. Listeners can have her course for free here: https://anushroff.com/
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Writing Better: This pre-interview was too good not to post. w/ Erik Deckers
Every once in a while, I have do a GREAT pre-interview with a guest that's so full of great wisdom I feel the need to post it as a full episode. If you ever want to see what a pre-interview with me looks like, this is a good example. This is a pre-interview with Erik Deckers, this is one of the most enjoyable pre-interviews I've ever done! We'll soon publish a full episode with him so make sure you follow our podcast channel so you don't miss it! I'm excited to share this with you, and I hope you enjoy listening as much as I enjoyed talking with him.
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Writing Better: Learn Psychology or Be Unsuccessful - Heidi Scott
Heidi is an energetic full-time ghostwriter with more than 30 books under her belt for projects around the globe, including some best sellers. Over the last two decades, she has developed a unique ghostwriting process that blends virtual, onsite, and electronic collaboration. She is also a master book planner and occasional book doctor.
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Writing Better: If Your Books Don’t Get You Referrals, Your Writing Sucks - Jeffrey Miller
Jeffrey Aaron Miller is a full-time writer of fiction, nonfiction, and everything in between. He held a wide variety of jobs over the years--social worker, bus driver, postal carrier, pastor, tire salesman--before finally embarking on his writing career.
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Writing Better: Are Journalists Better Than Bloggers? - Bruce Shutan
Bruce Shutan is a versatile journalist who has written for more than 130 publications, corporate entities and individuals over nearly four decades. He also ghostwrites independently published business books and memoirs.
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Writing Better: You Need Process People - Matthew Harms
Matthew Harms is a New York born and based Ghostwriter and Author Coach who founded Penforhire in 2019. It has been said that everyone has a story to tell, but unfortunately most go through life thinking theirs will never be read since they lack the ability to construct cohesive and compelling written content into the finished form of a book.
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Writing Better: You Suck at Editing. - Eliza Chun
Eliza Chun is an account director for mack brand, an online marketing company providing executive brand strategy and ghostwriting for CEOs. Responsible for system improvements, formulating strategy, onboarding, training, & employee support.
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Writing Better: How to Find $150K Clients - Alice Sullivan
Alice Sullivan is a bestselling author, editor, and speaker with over 1,300 titles and 60 books since 2001. She has worked with notable clients such as Dave Ramsey, Donald Miller, and others. Alice specializes in memoir, business leadership, and self-help/personal growth, helping clients identify their goals and create engaging content. She enjoys projects that challenge her perspective, expand her knowledge, introduce her to inspiring authors, and add meaning to her life. www.alicesullivan.com
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Writing Better: Fix Your Business Memoir By Telling Your Secrets. - Becky Blanton
Becky is a ghostwriter and business memoirist who tells stories other ghostwriter’s won’t tell. She believes the most powerful stories we can tell are our secrets. She's worked on over a dozen Amazon bestsellers. Including Journey to Midnight, a book about an undercover cop’s journey from suicide to salvation, interviewing police officers from active shooter situations, and Do No Harm by Ramone Batista who is a Santa Monica Police Cheif who took her country from 14 active police shootings a year to 2 by hiring for character not their military background or expertise. Today we're talking about her methodology for memoir writing: Tell your secrets.
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Writing Better: Writing for Nat Geo and Forbes - Steve Johnson
Steve Johnson is a standout senior editor and writer, best known for his dynamic contributions to National Geographic and Forbes. With over 15 years in the field, his work shines with in-depth research and compelling storytelling, consistently elevating industry standards. As a passionate outdoor and environmental advocate, Steve's articles not only inform but also inspire change on a global scale.
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170
This Horror Writer Says You Should Write Nonfiction Like it's Fiction
James H. Longmore is a prolific horror writer and the driving force behind HellBound Books Publishing LLC, renowned for its dark and edgy literature. His mastery in crafting chilling narratives extends across novels, screenplays, and the popular horror podcast "The New Panic Room." Since 2016, his company has been a beacon for horror aficionados, publishing a wide array of terrifying tales. HellboundBooksPublishing.com Here's that spooky one we talked about: https://hellboundbookspublishing.com/tenebrion.html
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Journey of a Kids Creator #1 - Youtube Kids is Weird.
I'm doing this now. Documenting my journey as a kids content creator. You'll notice the podcast looks a little different. If you want to follow along as I document my journey of being a Kids Content Creator, look for episodes that start with: "Journey of a Kids Creator" This is episode 1, why I'm doing this.
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ABOUT THIS SHOW
The Purpose-Driven EntrepreneurThe Literacy AdvocateWriting BetterJourney of a Kids CreatorMy name is Timmy Bauer and I'm on a journey discussing literacy, education, kids content creation, and entrepreneurship, with the top brainiacs and everyday executors of these fields. If you're interested in one, stay for all. Hit follow. If you like it, rate it.
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Timmy Bauer
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