PODCAST · business
Podcircle Podcast
by Podcircle
Finally there’s a podcast for podcasters. Join hosts Kyle Cummings and Mickenzie Vought as they share the knowledge and expertise they've gained from years of launching, running, and promoting successful podcasts. Whether you're an aspiring podcaster or you've already got hundreds of episodes under your belt, these conversations dive into the topics that matter to every podcaster — from marketing and growing your podcast, to recording equipment and best practices, monetization, cutting-edge tools, hiring help, and much more.
Episodes
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50. Mastering Audio Podcast Editing with Kyle Cummings (Part 1)
Have you ever wondered what an audio podcast editor does with your audio? How do they make everything sound level, cohesive and professional? This week Mickenzie is asking Kyle all about his process. Kyle has been working in professional audio for 15+ years as a Nashville-based music producer...
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49. When to FIRE Your Podcast Team with Danielle Sprouls
How do you know when it's time to level up your podcast team in favor of better quality, consistency and communication? Our guest Danielle Sprouls tells us all about her experience letting go of her previous podcast management and what it's been like partnering with Podcircle. In this episode,...
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48. Your Podcast Isn't For Everyone (and why that's a good thing)
When many of us started a podcast, we want to reach as many people as possible. But Kyle and Mickenzie are going to make the case that that's not the best approach — and why. This episode covers five critical questions for honing your podcast’s focus and discusses the pitfalls of trying to appeal...
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47. The 10 Do's and Don'ts of Podcast Promotion
Want to discover some practical strategies and common pitfalls for promoting your podcast effectively? Then this episode is for you! Join Mickenzie and Kyle as they discuss maximizing your content’s reach through various formats, avoiding predictability in your promotions, the importance of using...
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46. Harnessing LinkedIn for Podcast and Business Growth with Kristin Cummings
This week, Kyle and Mickenzie continue their series on LinkedIn by welcoming Kristin Cummings, the founder of Virtual COO, to discuss her strategic use of LinkedIn for personal and business branding. They explore how consistent engagement and authentic storytelling can amplify your presence and...
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45. Leverage LinkedIn to LIFT Your Podcast and Brand Engagement - Part 2
This week, we continue our series on optimizing LinkedIn to promote and grow your podcast. We discuss specific LinkedIn tools and tips, such as LinkedIn articles, newsletters, and profile optimization. We also emphasize the importance of engaging with your audience through comments, CTAs, and…
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44. Leverage LinkedIn to LIFT Your Podcast and Brand Engagement - Part 1
In this episode of the Podcircle podcast, we delve into the importance of using LinkedIn to promote and grow your podcast. We emphasize that content marketing is about building trust, not just generating leads. With LinkedIn's high user engagement and powerful organic reach, the platform is ideal...
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43. Boost Your Online Presence with Podcasting
This week, we explore 4 impactful ways your podcast can help grow your online presence. From putting a face to your brand and building trust with your audience to honing your messaging, we explore essential strategies to enhance your reach, engagement, and revenue. We also delve into leveraging...
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42. Top 10 Podcast Tips in Under 10 Minutes
We've compiled our Top 10 podcasting tips in under 10 minutes. We emphasize key elements such as the importance of consistency, long-term planning, leveraging video, working smarter (not harder) and much more. Whether you’re a beginner or a seasoned podcaster, these tips are sure to help you…
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41. Unlocking YouTube for Podcasters: Tips to Grow Your Channel
We're continuing our series on YouTube and explore practical ways podcasters can optimize their YouTube podcasts for increased reach and engagement. From the importance of "end screens" and catchy titles to utilizing YouTube Shorts and creating attention-grabbing thumbnails, we uncover essential...
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40. Unlocking YouTube for Podcasters: Setting Up and Optimizing Your Channel
Welcome back to the Podcircle Podcast! This episode dives into practical steps for podcasters to set up and optimize their YouTube channel following the recent migration from Google Podcasts to YouTube Music Podcasts. We cover essential tips such as creating a business-specific Google account,...
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39. Google Podcasts is DEAD (and how this affects you)
April 2, 2024 marks the end of Google Podcasts as Google makes a significant shift towards hosting podcasts on YouTube Music. What does that mean for your show? And what if you're creating a new show? We're breaking it all down for you in this episode. We're also going to cover the importance of...
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38. How to STEAL Like a Podcaster
Have you heard of the bestselling book 'Steal Like an Artist'? Well, today we're going to teach how to steal like a podcaster — how to overcome creativity slumps and refresh your content. We're giving you techniques for identifying key influences and remixing ideas to create something new, all...
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37. Steps to Launching a Podcast [RE AIR]
Welcome back to the Podcircle Podcast! For those of you who recently found the podcast, we're re-airing one of our most popular episodes. “I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot...
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36. Did Your Download Numbers Just Tank? Here's Why. [RE AIR]
We're re-airing one of most popular episodes of the Podcircle Podcast this week. If you've notice a big change in your download numbers, tune in — it may not actually mean a drop in listenership! Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on…
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35. Why You SHOULDN'T Start a Podcast (and 4 Reasons You Should) [RE AIR]
This week, we're re-airing our very first (and most popular) episode of the Podcircle Podcast. If you're new to the show, we wanted to introduce ourselves by going back to the very beginning and asking maybe the most important question — why should I (or shouldn't I) start a podcast? You’ve got…
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34. Identifying & Engaging Your Ideal Podcast Audience
We are delving into the crucial distinction between a target market and a target audience and emphasizing the importance of specificity in content creation to effectively connect with and appeal to your desired audience. We're also offering practical tips to analyze your current client base,...
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33. Profitable Podcasting: 5 Ways to SELL with your Podcast
This week, we're sharing 5 strategic ways podcasters can promote and sell their products and services. We emphasis the importance of building trust and rapport by freely offering expertise, demonstrating value through problem-solving, sharing customer success stories, and inviting listeners to a...
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32. FIVE Questions to Ask BEFORE Starting a Podcast
What is the 'why' behind starting a podcast? How do you set clear goals and identify your ideal listener? What success looks like in your show? These are all crucial questions to ask before you start your podcast. And if you already have a podcast, it's never too late to return to these questions...
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31. Why Your Podcast Shouldn't be a Hobby
Podcasting is an EXPENSIVE hobby — if that's all that it is. In this episode, we're talking about why treating your podcast purely as a hobby is a bad idea. The challenges of time, necessity of research, and the required financial investment in creating and maintaining a high-quality podcast are...
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30. SIX Reasons Your Business NEEDS a Podcast
The best way to optimize your time and effectively market your business is to start a podcast. Does that sound counterintuitive? "But I thought maintaining a consistent podcast takes a TON of time..." you might say. It can... but it doesn't have to. And we would argue that it shouldn't. The…
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29. Boost Podcast Engagement with These AI Tools
We're continuing our discussion on the role of AI in podcasting. In this episode, we're deep diving on the use of AI for video captions, video post-production, and various transcription services. We highlight different AI tools and their features, as well as the importance of utilizing...
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28. NEW AI Tools for Podcasters: Riverside vs. Descript
AI, oh my! We're comparing 2 popular platforms for modern podcasters — Riverside.fm and Descript. At first glance, you may think these are totally different platforms. Most think of Riverside as a great remote recording platform and Descript as a fantastic text-based audio/video editor. However…
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27. Why Podcasters Are Ditching Zoom for Riverside
This week, we're talking about the top 6 reasons podcasters are abandoning Zoom for remote recording platforms Riverside.fm. We talk about Zoom's quick rise during COVID, but also where it falls short as a recording solution for podcasters. We also deep dive into what Riverside does really well —...
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26. Did Your Download Numbers Just Tank? Here's Why.
Did your download numbers drop late last year? We discuss the recent iOS 17 update, its impact on your podcast downloads and why this shift isn't necessarily a sign that your podcast audience is declining — we'll explain everything! We also emphasize the importance of looking beyond download...
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25. Hiring a Podcast Producer | Assembling a Podcast Team
Does your podcast feel like a weekly crisis? "Oh no, we need to record an episode for next week!" You might need a podcast producer. We're going to talk about exactly what a podcast producer does. And — are they the same as a podcast editor? Part content strategist, part project manager, a…
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24. Hiring a Podcast Marketer | Assembling Your Podcast Team
You probably aren't a marketer — and that's OKAY! You didn't start a podcast to THEN spend your time figuring out how to market it and grow your show. In this episode, we're going to continue talking about how to build out your ideal podcast team. After all, behind every great podcast is a team…
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23. Hiring a Podcast Editor | Assembling Your Podcast Team
The joke in podcasting is that you spend 30 minutes recording a podcast AND THEN spend 3 hours editing it. That's not a very good use of your time and it ultimately leads to "podcast burn out". In the next few episodes, we're talking about assembling your podcast team. And we believe the very…
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22. Outsource Your Weaknesses & Stop Doing it All
You have the same amount of hours in the day as Beyoncé, right? The difference — Beyoncé is outsourcing her weaknesses. We tend to think we can do it all ourselves. We're going to talk about why this idea is delusional and how it actually leads to failure in your podcast (and your life). Most...
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21. Where Listeners Will Discover YOUR Podcast in 2024
We're diving into how podcast discoverability trends are evolving into 2024. For the longest time, podcasters have relied on new listeners finding their show organically. And if you've listened to this podcast for long, you'll know that we aren't fans of that method — because it historically...
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20. FIVE Podcast Trends to Be Aware of in 2024
Spotify, Apple, AI — oh my! We're breaking down the 5 trends that we see for the podcasting world for 2024. Video podcasting is here to stay, AI podcasting tools are on the rise and Spotify is playing (and winning) the long game. ✅ New podcaster? Grab your FREE Podcast Starter Kit. 1:11 Video...
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19. Six Ways to Start STRONG in 2024
With 2024 just around the corner, we reflect on 6 common themes that we've discussed with you all this year. We believe if you take these principles into next year and apply them to your podcast, you will set yourself up for success. We're so grateful that you take the time to listen to the show...
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18. How Dynamic Ads Can SUPERCHARGE Your Podcast
Dynamic ads are the way of the future — plain and simple. We're going to talk about why you should STOP baking your ads into your podcast episodes (and what that means) and highlight the power and flexibility of running dynamic ad campaigns instead. We also help you figure out what to do if you...
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17. Our TOP PICK for Podcast Hosting | An in-depth review
Today, we’re going to answer the question — Which podcast hosting platform is right for you? We’re breaking down 7 popular podcast hosting platforms, discussing their features and providing key differentiators. And then we’ll tell you the platform that we use for 99% of our clients and why. The 7...
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16. What is Podcast Hosting (and which platform is right for you)?
We're talking all about podcast hosting platforms! If you've been in the podcasting space for long, you've heard of names like Libsyn, Buzzsprout and Anchor — but do you know what sets these platforms apart? And most importantly, which one is right for your podcast? We're going to define what...
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15. Our FAVORITE Podcasts in Each Format
Last week we talked all about choosing the right episode format for you and your audience. This week we’re diving into the four formats we outlined and laying our some of our favorites (Conan O'Brien Needs A Friend and Dolly Parton's America, to name a few). What you’ll notice is that the formats...
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14. Choosing the Best Episode Format for YOUR Podcast
Today we’re talking all about podcast episode formats — and how to choose the right format for your strengths, goals and audience. We’ll briefly break down the 4 different formats and hopefully give you an idea of how to think about your own episodes. Listen in to gain some ideas that you can...
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13. FIVE Ways to Grow Your Podcast Audience
We're serving up 5 quick tips on how to grow your podcast. It's a felt need for every podcaster. And the good news is that you can implement these tips right away. Join us! ✅ New podcaster? Grab your FREE Podcast Starter Kit. 0:54 Be Consistent 2:25 Network with Other Podcasters 4:09 Leverage…
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12. What To Do When You're Out of Ideas
It happens to the best of us! You actually have way more ideas than you think — but how do you access them? And if you’re just starting out, our prediction is that it starts right around 10 episodes. Why 10 episodes? This is where we see podcasters drop off most consistently. In fact, fewer than...
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11. Should You Start a Video Podcast?
You may have noticed that many of your favorite audio podcasts have recently started releasing video podcasts on YouTube. We're going to talk about why that is — because there is a reason! YouTube is a massive search engine and it is one of the top ways people discover new podcasts. So with that,...
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10. Converting Social Followers into Podcast Subscribers
By now, you know that promoting your podcast episodes on social media is an absolute must. But how do you convert your social media followers into podcast subscribers? It can be tricky to get them from point A to point B. Don't worry! We've got a big bag of tricks (and treats) for you on this...
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9. Are You "Winning" With Your Podcast?
What does "winning" look like in podcasting — and how do you measure that? Is it your total download numbers? Is your ratings and reviews? Maybe there are other ways to measure success (hint: there are). We're going to break down 8 metrics that will help you determine if your podcast is a success…
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8. Five Reasons Podcasters QUIT (and how to avoid being one of them)
There is a 50% chance that your podcast is going to "podfade". With more than half a million podcasts churned out yearly, only 20% survive more than a year. We're going to dive into the 5 reasons podcasters quit and how you can keep yourself from being one of them. ✅ New podcaster? Grab your FREE...
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7. Recording Equipment - Part 2
It's time for Part 2 of our conversation about recording equipment. We're talking to those people who need a "hybrid" recording situation. Meaning, you want to set up a space for in-person recordings, but you also need the ability to record remote interviews via Zoom or Riverside. We've got you...
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6. Recording Equipment - Part 1
Today we’re diving into Kyle's expertise — recording equipment! Part 1 of this conversation is going to be the basics of remote interviews and the 2nd part will be diving into in person interviews vs remote equipment. All the questions that come with this topic feel like the biggest barrier for...
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5. How to Monetize Your Podcast
Today we’re answering one of the most common questions we get — ‘How do I monetize my podcast?’ It's not just about selling ads for socks and car insurance and weight loss remedies. Tune in for some of the most effective (and surprising) ways to start monetizing your podcast TODAY! ✅ New…
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4. Six Copy Needs of Every Podcast
It can feel intimidating when you launch a podcast and you realize all the different things you have to write! We’re going to break it all down for you with tips on the 6 copy needs you need for your podcast (plus a bonus tip!). ✅ New podcaster? Grab your FREE Podcast Starter Kit. 1. Podcast...
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3. Top Mistakes Podcasters Make
From microphone selection and placement to not realizing you are actually on a VIDEO podcast (and you aren't camera-ready). We'll talk about these things (and more) — but more importantly, how to avoid these common mistakes that podcasters make. ✅ New podcaster? Grab your FREE Podcast Starter…
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2. Steps to Launching a Podcast
“I have an idea, let’s push record and figure it out as we go.” Unfortunately, this is not a winning strategy to launching a successful podcast. There’s a lot that goes into making a podcast from ideation to putting your first episode out into the world. We’re here to break it all down for you —...
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1. Why You SHOULDN'T Start a Podcast (and 4 Reasons You Should)
So you want to start a podcast? You’ve got an idea to share, a message to spread, or customers to reach, and you’re ready to start! Podcasting has the potential to meet your goals and beyond. Did you know that only 21% of podcast achieve more than 10 episodes? So before you press record, check…
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ABOUT THIS SHOW
Finally there’s a podcast for podcasters. Join hosts Kyle Cummings and Mickenzie Vought as they share the knowledge and expertise they've gained from years of launching, running, and promoting successful podcasts. Whether you're an aspiring podcaster or you've already got hundreds of episodes under your belt, these conversations dive into the topics that matter to every podcaster — from marketing and growing your podcast, to recording equipment and best practices, monetization, cutting-edge tools, hiring help, and much more.
HOSTED BY
Podcircle
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Frequently Asked Questions
How many episodes does Podcircle Podcast have?
Podcircle Podcast currently has 51 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Podcircle Podcast about?
Finally there’s a podcast for podcasters. Join hosts Kyle Cummings and Mickenzie Vought as they share the knowledge and expertise they've gained from years of launching, running, and promoting successful podcasts. Whether you're an aspiring podcaster or you've already got hundreds of episodes under...
How often does Podcircle Podcast release new episodes?
Podcircle Podcast has 51 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Podcircle Podcast?
You can listen to Podcircle Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Podcircle Podcast?
Podcircle Podcast is created and hosted by Podcircle.
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