PODCAST · news
Political Trade Secrets: Winning Campaigns | Elections | Politics
by Dustin Olson
Political Trade Secrets goes behind the scenes of campaigns, elections, and media strategy to reveal how American politics really works. Join host Dustin Olson as he pulls back the curtain on campaign strategy, political messaging, and voter persuasion—offering insights used by top consultants from both sides of the aisle. Whether you’re a political professional, media strategist, or engaged citizen, you’ll get actionable takeaways on how power, strategy, and communication shape modern politics.
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🇺🇸 Last Full Measure of Devotion—Stories Behind Memorial Day
🎙️ Political Trade Secrets: Last Full Measure of Devotion—Stories Behind Memorial DayJoin host Dustin Olson and guest J. Mark Powell—author, syndicated columnist, and former television network journalist—for a thoughtful Memorial Day conversation honoring Americans across generations who gave what Abraham Lincoln called the “last full measure of devotion” for our country.Drawing from Powell’s new book, Witness to War: The Story of the Civil War Told By Those Who Lived It, the conversation explores real human stories from the front lines of the Civil War and the sacrifices that helped shape America’s traditions of remembrance.This episode reveals why honoring the fallen is not just about history, patriotism, or rows of white headstones in national cemeteries—it is about real people, real families, and the real sacrifices that shaped the nation.The episode explores:• How the massive loss of life during the Civil War helped shape the origins of Decoration Day and eventually Memorial Day• What real letters and firsthand accounts reveal about death, grief, sacrifice, and daily life during the Civil War• How Americans processed loss on a scale the nation had never experienced before• Why Memorial Day still matters today—from Civil War remembrance to Korean War veterans and modern military sacrifice• The traditions Americans use to honor the fallen, from national cemeteries and Taps to modern moments of remembrance• Why patriotic holidays help cultivate national character, identity, gratitude, and civic memory🔹 Order Witness to War: The Story of the Civil War Told By Those Who Lived It by J. Mark Powell on Amazon!👉 LIKE, FOLLOW & SUBSCRIBE for more episodes exploring history, patriotism, public life, and the stories that shaped America.
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📊 PART TWO: Data-Driven Field Strategy: From the 2000 Florida Recount to the 2013 RNC Autopsy
🎙️ Political Trade Secrets: 📊 PART TWO: Data-Driven Field Strategy: From the 2000 Florida Recount to the 2013 RNC AutopsyJoin host Dustin Olson and guest Chris McNulty—Fmr. RNC Political Director and National Sales Director at In Field Strategies—for part two of their conversation as they pull back the curtain on some of the most consequential behind-the-scenes moments in modern Republican campaign history.From the chaos of the 2000 Florida recount and the so-called “Brooks Brothers Riot,” to the GOP’s post-2012 rebuild after Mitt Romney’s loss, to the field testing and voter-contact strategies that helped Republicans win back the U.S. Senate in 2014, this episode reveals how campaigns actually learn, adapt, and win.The episode explores:• What really happened inside the 2000 Florida recount—the so-called Republican Thugs of the “Brooks Brothers Riot,” SCOTUS decision on Bush v. Gore, and more• How the RNC rebuilt after Romney’s 2012 loss, including lessons from the ORCA debacle, the 2012 autopsy, and Reince Priebus’ leadership• How microtargeting, quality voter data, and direct contact became central to modern campaign strategy• Why contacting voters multiple different ways isn’t annoying, but is actually necessary to get results• What Chris McNulty thinks Republicans should do heading into the 2026 midterms🔹Join Polling Club for exclusive insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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👷♂️ Brand Politics—How Democrats Lost the Working Class & Why Latinos Are the New Soccer Moms
🎙️ Political Trade Secrets: Brand Politics—How Democrats Lost the Working Class & Why Latinos Are the New Soccer MomsJoin host Dustin Olson and Chuck Rocha—Democratic strategist, founder of Solidarity Strategies, former Labor organizer, and leading expert on Latino marketing—as they pull back the curtain on cutting-edge campaign messaging and advertising techniques.From connecting with minority voters through true cultural competency to rebuilding trust with working-class Americans, this episode reveals messaging that actually drives votes and exposes what both parties are getting wrong—and what they could do differently—as the midterm elections loom.The episode explores:• How Democrats drifted away from blue-collar voters and how they could win them back• The secret to why both Trump and Chuck’s client Bernie Sanders resonate with voters• What Democrats and Republicans should do heading into the 2026 midterm elections• Why Chuck believes Latino voters are the new “soccer moms” of politics• Where campaigns are failing with multilingual audiences🔹 Join Polling Club for exclusive insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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📊 PART ONE: Data-Driven Field Strategy: The Mechanics of Winning Elections & The Role Parties Play
🎙️ Political Trade Secrets: 📊 PART ONE: Data-Driven Field Strategy: The Mechanics of Winning Elections & The Role Parties PlayJoin host Dustin Olson and Chris McNulty—Fmr. Political Director at the RNC and National Sales Director at In Field Strategies—as they pull back the curtain on how Republicans won back the US Senate in 2014, how Ohio transformed from purple to red, and what running campaigns is actually like. From field operations before modern data to the systems, structure, and strategy that determine who wins, this episode offers a behind-the-scenes look at campaigns and political parties.The episode explores:• Why direct voter contact still wins elections, and how it can be enhanced in a data-driven world• Timeless principles of GOTV from Abe Lincoln to John Wayne (yes, that’s right) to today• The role “party bosses” like the legendary Chairman Bob Bennett played in campaigns🔹Join Polling Club for exclusive insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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⚖ Controlling the Narrative: What Politics Can Learn From Trial Attorneys
🎙️ Political Trade Secrets: Controlling the Narrative: What Politics Can Learn From Trial Attorneys | Why would a Democrat say Trump understands commanding attention and shaping narratives better than other politicians?Join Dustin Olson and Donte Mills—national trial attorney, Temple law professor, and Democrat analyst—as they pull back the curtain on how persuasion actually works in courtrooms, campaigns, and the media—and why controlling the narrative often matters more than the facts themselves.The episode explores:• Why the same set of facts can lead to completely different outcomes• Why many trials are effectively decided before the judge ever picks up the gavel• The one thing Donte has done in his career that 99% of other lawyers never have• How Donte’s work with celebrities like Kevin Hart transformed the entertainment industry• What high-profile cases like Johnny Depp’s reveal about the hidden media battles for the Jury’s mind and the court of public opinion🔹 Join Polling Club for exclusive insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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👥 How Field Operations Win Elections: Plus Organizing Presidential Debates, National Conventions, & Ballot Access
🎙️ Political Trade Secrets: 👥 Winning with Field Operations: Plus Organizing Presidential Debates, National Conventions, & Ballot Access | How do you knock 2.4 million doors in 10 weeks?Join Dustin Olson and Ryan Price—Veteran, GOP Strategist, and President of Echo Canyon Consulting—as they pull back the curtain on the real field-organizing mechanics of winning campaigns, from ground game to the biggest stages in politics.The episode explores:🚪 The story behind Elon Musk’s America PAC knocking millions of Pennsylvania doors in the final months of 2024, and what it actually took to execute🗳️ How low-turnout elections like Virginia’s Gerrymandering Special Election are pure GOTV battles, making canvassing a secret weapon🏛️ Organizing Republican National Conventions, Presidential Debates, and getting McCain for President on the ballot in all 50 states🔹 Join Polling Club for exclusive insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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🗳 The Independent Strategy to Reshape the U.S. Senate: Can Independents Break the Two-Party System?
🎙️ Political Trade Secrets: Can Independents Break the Two-Party System? Join host Dustin Olson as he talks with Todd Achilles—Army veteran, former Idaho state legislator, and Independent U.S. Senate candidate—for a candid conversation on the growing Independent movement and what it might take to break the two-party gridlock in Washington.From the incentives shaping the political system to the growing overlap between unlikely political allies on issues like corporate concentration, we pull back the curtain on why voters may be open to Independents—and why the system itself fights to keep them from even competing.The episode explores:💡 What it takes to build a campaign without traditional party infrastructure💡 How third-party and Independent movements are trying to give voters another option💡 Whether Independents can act as a balancing force—or fulcrum—in a partisan Congress🔹 Join our Polling Club for exclusive insights into public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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🫏 The Dem They Didn't Know What to Do With: What Really Happens in Southern Democratic Politics
🎙️ Political Trade Secrets: The Dem They Didn't Know What to Do With—What Really HappensInside Southern Democrat Party Politics? Join host Dustin Olson as he sits down with Dr. Aditi Bussells—former Columbia, SC City Council member, Democrat strategist, and healthcare policy expert—for a candid, behind-the-scenes look at the realities of running, governing, and surviving in today’s political system.From navigating party pressure while trying to govern independently to building bipartisan support that ultimately hurt her politically, Bussells exposes the internal tensions, incentives, and unwritten rules shaping modern campaigns.This isn’t just theory. It’s how politics actually works.The episode explores:💡 Where both parties fall short on healthcare💡 How Mamdani and Trump capture energy—and attention💡 Why Democrats keep losing on “unsexy” issues like voter ID and public safety💡 How government incentives unintentionally sustain problems like homelessness💡 Why voters often agree more than party leaders, but the system amplifies division🔹 Join our Polling Club for exclusive insights into public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE for your front-row seat to how politics really works.
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📲 Politics in the Age of Algorithms: How Technology & Media Fragmentation Are Changing Elections
🎙️ Political Trade Secrets: Politics in the Age of Algorithms, Tech, & Media Fragmentation—Join host Dustin Olson and Eric Wilson, executive director at the Center for Campaign Innovation, for how these forces are reshaping modern political campaigns. Drawing on years of campaign experience and new research into voter behavior, they unpack why the old campaign playbook needs a system update—and what campaigns must do to adapt.From the broadcast to algorithm-driven media shift, to the surprising power of relational organizing and the fundamentals campaigns still can’t ignore, this episode pulls back the curtain on how elections are actually won in the digital era.The episode explores:💡 Why many campaigns are still using a broadcast-era strategy in an algorithm-driven world💡 The surprising turnout impact of relational organizing and personal outreach💡 The 4 campaign fundamentals that still determine who wins and who loses🔹 Join our Polling Club community for insights into public opinion: https://PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for a front-row seat to how politics actually works.
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⭐ Raising Up Future Leaders of the Grand Opportunity Party
🎙️ Political Trade Secrets: Raising Up Future Leaders of the Grand Opportunity Party — Join host Dustin Olson for a wide-ranging and candid conversation with New York GOP Committeewoman and Coalition Member of Black Americans for Trump, Scherie Murray!From the realities of being a Republican candidate in a deep-blue state like NY, to cultivating the next generation of leaders for the GOP, and what the 2026 and 2028 elections might look like, this is a behind-the-scenes look at politics at the local, state, and federal level.The episode digs into:💡 What its like being a Republican candidate in a very blue state💡 How the next generation of GOP leaders is thinking about the future💡 How the 2026 midterm and 2028 presidential elections are shaping up🔹 Join our new Polling Club community for more polling and insight into public opinion, and to get our newly released statewide survey of the Montana U.S. Senate race: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics actually works.
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📊 Polling Club Strategy Session: Designing a Poll of America’s Political Strategists
🗳 Political Trade Secrets: An exclusive Polling Club Strategy Session, designing our Study of America’s Political Strategists. What do the professionals who actually run campaigns think is coming in 2026 and 2028?Join Dustin Olson and American Pulse partner Sean Bartley as we build a first-of-its-kind study of political strategists on both sides of the aisle.This episode captures the real-time process of crafting a national survey on how strategy, tech, fundraising, and defining issues will shape 2026 and 2028.And we’re not just designing it ourselves—we’re asking you what America’s political consultants should be asked. Your input will directly shape the survey questions we field.You’ll get a behind-the-scenes look at:💡 What strategists may be watching for 2026💡 How methodology choices tilt the results of media polls💡 How AI is reshaping political advertising, targeting, and persuasion💡 How polling narratives are being used to spur Congressional retirementsWhat should we ask America’s political consultants? Drop your ideas in the comments or join the Polling Club to help shape the survey.👉 Unlock the full Strategy Session and join our next LIVE session: PollingClub.com
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📰 Breaking the News: Clicks, Chaos & Censorship—How Business Media Really Works
Political Trade Secrets: Breaking the News: Clicks, Chaos & Censorship—How Business Media Really Works — Join host Dustin Olson for a wide-ranging and candid conversation with legendary business journalist Dennis Kneale, host of the What’s Bugging Me podcast and author of The Leadership Genius of Elon Musk.A former anchor at CNBC and Fox Business Network, Kneale also held senior editor roles at The Wall Street Journal and Forbes. In this episode, he pulls back the curtain on how modern business media actually works—and how it’s changed over the past three decades.From the decline of traditional journalism to the rise of click-driven headlines, social media censorship, and the cultural battles shaping public perception, this is a behind-the-scenes look at the incentives, pressures, and players driving today’s information war.The episode digs into:💡 Why today’s newsrooms chase clicks, not truth💡 What business journalists get wrong about business💡 The unseen battle to dominate the public’s perception of issues💡 Why Elon Musk broke the media—and what it means for free speech📘 Buy Dennis Kneale’s book: The Leadership Genius of Elon Musk—Available wherever books are sold.🔹 Join our new Polling Club for exclusive insights: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics actually works
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🪖 Life After the Military—The Challenges Veterans Face
Political Trade Secrets: Why Some Veterans Struggle After Leaving the Military—Join host Dustin Olson for a candid and deeply personal conversation with veteran, Purple Heart recipient, and founder at VetClaims.ai Lukas Simianer, as they unpack what really happens when service members leave the military, and why the systems designed to help them so often fail.From combat injury and homelessness to navigating a six-year VA benefits battle and building a mission-driven organization, this episode explores Lukas’ personal story, and pulls back the curtain on the policies, bureaucracy, and realities that veterans face as they transition from military to civilian life.…The episode digs into:💡 Why the VA claims process is so difficult to navigate💡 The biggest mistakes veterans make when transitioning💡 How to reverse-engineer your ideal life and job post-military🔹Join our new Polling Club community to get more polling and insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics actually works.
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Legal Battles Shaping American Politics with Chris Murray
Political Trade Secrets: Legal Battles Shaping American Politics — Join host Dustin Olson as he sits down with top Republican Constitutional and election law attorney Chris Murray, founder of First & Fourteenth, for a wide-ranging and candid conversation on how the law, politics, and power collide in today’s America.From immigration enforcement in Minneapolis to redistricting, election-day operations, and more, this episode pulls back the curtain on the legal strategies and incentives shaping modern campaigns, and why lawyers now sit at the center of nearly every major political fight.The episode digs into:💡 How census rules and redistricting drive political power in blue states💡 The hidden legal constraints that shaped GOP election security operations for decades, putting them at a disadvantage💡 How a shadowy dark money group on the left is targeting Republican lawyers for disbarment, and the differing legal operations and strategies of the political parties🔹Join our new Polling Club community to get more polling and insights on public opinion: PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to pull back the curtain on how politics actually works.
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🎄 Ghosts of Christmas Past - Christmas & New Year’s in American History w/ Historic Storyteller J. Mark Powell
🎙️ Political Trade Secrets: Join us for a special holiday episode w/ historic storyteller J. Mark Powell. What can Christmas & New Year's moments in American history teach us about media, persuasion, and strategy?Stay tuned to find out—from Valley Forge to the modern age, these stories helped forge patriotism and national unity, still shaping how we think today.📘 Powell’s new book Witness to War is out in February—pre-order now on Amazon.👉 LIKE, FOLLOW & SUBSCRIBE
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🦃 Surprising History & Politics of Thanksgiving w/ Author J. Mark Powell
Political Trade Secrets: Join us as we explore the surprising history and politics of Thanksgiving—from the Pilgrims and the first feast in 1621, to Lincoln’s proclamation, and FDR's “Franksgiving” folly.We discuss:— What the first Thanksgiving was actually like, and how the menu has changed over time— How presidents, wars, and politics shaped Thanksgiving into the national holiday we know today— The backstory of Mark's new book, Witness to War: The Story of the Civil War Told By Those Who Lived ItWhether you’re a history buff, or just love a good story behind tradition, this is one you won’t want to miss.📚 Pre-order Witness to War: The Story of the Civil War Told By Those Who Lived It by J. Mark Powell on Amazon!https://www.amazon.com/Witness-War-Story-Civil-Those/dp/0811777693👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics really works.
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🗳 2025 Off-Year Elections Preview: NYC, Virginia, New Jersey, & More!
Political Trade Secrets: Join us as we break down the most interesting and important 2025 elections across the country: New York City, Virginia, New Jersey, and California—and why they matter for 2026 and beyond. PLUS, who’s winning the Shutdown in polling?We unpack:— Which races to watch next week & what they tell us about America’s political future— How redistricting and political violence are reshaping the map— Why Democrats are underperforming in blue territoryWhether you’re a campaign pro, strategist, or political junkie, this is one you won’t want to miss.📊 Get full polling insights at PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics really works.
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Government Shutdown Showdown... PLUS NYC Mayor's Race
Political Trade Secrets: Strategy, Polling & the Shutdown Showdown — Join host Dustin Olson for a revealing look at the forces driving Washington’s budget battle, PLUS who's winning the MEME War? PLUS a shake-up in the New York City Mayor's Race (we predicted here) and a look at Mamdani and Cuomo's new ads 😱. And we remember the victims of October 7th, look at how Public Opinion has evolved over two years.We break down:— Who’s really winning (and losing) the government shutdown: Trump, Vance, Schumer, AOC or the American people— Hints from public opinion polling about how the Shutdown will go, and polling on Medicaid, and why Democrats are losing both the messaging and meme war— The real-world impacts Americans need to know: what stops, what continues, and who feels it first— In NYC, Eric Adams is out, Cuomo and Mamdani roll out new (and head-scratching) ads — and our polling hints at where the race goes nextWhether you’re a campaign pro, strategist, or political junkie, this is an episode you won’t want to miss.🔹 Join us LIVE and post your Questions/Comments!🔹 Catch the replay and get more insights at PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to pull back the curtain on how politics really works.
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🔮 Focus Groups, Courtrooms & the Future of the Democrat Party
Political Trade Secrets: Inside the Mind of Voters, Jurors, & Consumers —Join host Dustin Olson as he sits down with his favorite Democrat pollster, renowned Focus Group leader, & Courtroom Strategy expert, Carey Crantford for a revealing conversation on how to peel back the onion of public opinion.We’ll dig into:💡 The real secret to running world-class focus groups💡 How top-tier survey research is used in high-stakes courtrooms💡 The future of the Democrat Party, and what he'd do to save itWhether you're a campaign pro, strategist, or just a political junkie, this is one you won’t want to miss.🔹 Join us LIVE and bring your questions!🔹 Catch the replay and get more insights at PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to pull back the curtain on how politics actually works.
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🗽 Crime & the City—NEW NYC Mayoral Poll
Political Trade Secrets: Crime & The City—Join host Dustin Olson as he analyzes the latest poll from American Pulse Research & Polling, this time focused on the NYC Mayoral Race and insights into voters’ concerns on Crime. Tune in to find out how Mamdani, Cuomo, and other candidates are shaping up against each other, and how voters’ views on Crime, Cashless Bail, and Defund the Police impact their vote, among other things.🔹 Get the full poll at PollingClub.com🔹 Bring your questions and join the conversation LIVE!LIKE, FOLLOW, & SUBSCRIBE to Political Trade Secrets and stay updated on the latest political insights!
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🚨 Poll Briefing: America’s View on Iran Airstrikes, Israel-Iran Ceasefire & Trump Job Approval
Join host Dustin Olson for a special LIVE episode of Political Trade Secrets as we unveil exclusive insights from the latest American Pulse poll.Discover what Americans really think about U.S. airstrikes to destroy Iran’s nuclear program, the prospects for a ceasefire between Israel and Iran, and whether voters connect the border crisis to tensions with Iran.We’ll break down surprising bipartisan consensus, reveal the newest Trump Job Approval numbers, and share actionable takeaways for policymakers and political strategists.Don’t miss this in-depth, data-driven discussion on issues shaping America’s future.🔹 Get the full poll at PollingClub.com🔹 Bring your questions and join the conversation LIVE!Please LIKE, FOLLOW, & SUBSCRIBE to stay updated on the latest political insights!
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Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider
In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis. Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing the need for strong security measures, including barriers, advanced technology, and dedicated law enforcement. Schneider underscores how regular citizens can make a difference by supporting leaders committed to securing the border. The episode also features a powerful mini-documentary produced by Olson Strategies & Advertising, revealing the on-the-ground realities and the impact on local communities. WATCH THE MINI-DOCUMENTARY: SchneiderforSheriff.com SUBSCRIBE for more insights, new episodes, and exclusive poll results leading up to Election 2024! 🔗 YouTube 🔗 Apple Podcasts 🔗 Spotify #PoliticalTradeSecrets #BorderCrisis #Election2024 #KurtSchneider #HumanitarianCrisis #DustinOlson #BorderSecurity #MiniDocumentary
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Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect
In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keystone State as we head toward Election Day. With close presidential and Senate races, the latest poll shows Donald Trump leading Kamala Harris by 1.4%, and reveals critical voter sentiment on key issues. Mark breaks down the geography, early returns, and what makes Pennsylvania such a battleground. We also get into the lesser-known races to watch and, of course, the best Pittsburgh food! Don’t miss this valuable discussion with one of PA's top political minds. GET THE FULL POLL: PollingClub.com LEARN MORE ABOUT AMERICAN PULSE CHECK OUT COLDSPARK & MARK HARRIS SUBSCRIBE ON YOUTUBE FOLLOW ON APPLE PODCASTS FOLLOW ON SPOTIFY #PoliticalTradeSecrets #PennsylvaniaPolling #MarkHarris #ColdSpark #2024Elections #DustinOlson #SwingStateFocus #KeystoneState #PollingAnalysis
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Polling 2024: What the Hell's Going on w/ Public Polls?
In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect. John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results. Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies. Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business! Subscribe on YouTube now for more Political Trade Secrets episodes and stay ahead of the game! Follow on Apple Podcasts. Follow on Spotify. #PoliticalPolling #PollingAnalysis #DustinOlson #JohnRogers #LeeVasche #Election2024 #CampaignStrategy #PoliticalTradeSecrets #PublicPolls #PollingMethodology #PollingBias #SwingStates
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Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie
In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics. The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The discussion underlines the importance of authenticity in politics, drawing from various candidates' experiences. Wylie shares insights from John Ashcroft's Senate race, emphasizing political values and strategic campaign decisions. The episode also delves into the necessity of grassroots tactics, opposition research, and the importance of preparing for personal attacks in campaigns. Toward the end, Wylie and Olson critique the GOP's current reliance on social media, advocating for a renewed focus on direct voter engagement and grassroots efforts, especially in new demographics and movements like Parental Rights. Listeners can seek campaign advice from Wylie at [email protected]. For more insights, LIKE, SUBSCRIBE, and leave a Review to support the show. Visit www.PoliticalTradeSecets.com for additional resources.
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Celebrating America! Surprising History Trivia of our Independence Day w/ J. Mark Powell, Official Historian of the Political Trade Secrets Show
Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day! J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.
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Ruth Edmonds, GOP Congressional Candidate & fmr. Columbus NAACP Pres. Shares Her Vision & Takes on Critical Race Theory, plus Our Powerful Maxim for Opportunity, & How to Watch Game Tape to Level Up
Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley: Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?” We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversations you have for Opportunity” How to Watch Game Tape to Level Up Campaign Performance Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.
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A Productive Way to Think about Border Security & Immigration | The History of Memorial Day | How Terrible is Kamala Harris? | You Need a System for Thank You's | Powerful Axiom: “What You Do Daily Gets Done”
On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning: The most productive way to think about, talk about and solve Border Security & Immigration How Terrible is Kamala Harris? Why you NEED a System for Thank Yous (or they’ll pile up) Unveil Dustin’s powerful strategic principle: “What You Do Daily Gets Done” The History of Memorial Day and the significance of Poppy Flowers w/ Author J. Mark Powell, plus a reading of the WWI Poem, “In Flanders Fields” Sign up to get exclusive Political Trade Secrets Insider stuff at www.PoliticalTradeSecrets.com. For daily updates and to communicate directly w/ Dustin & Sean, join our texting community by clicking here OR texting us directly at (202) 918-3345. Sponsored by: www.OlsonStrategies.com www.Grassfire.us www.10CentTexting.com
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🗺 Redistricting, the Census, & a New Congressional Map
How does Redistricting work? What will Redistricting look like this year? How will it impact Congressional Races in 2022 & Beyond? In this episode, Top Experts join Dustin & Sean to make sense of the new Census numbers & how Redistricting will impact the emerging 2022 Congressional Map: Redistricting Expert: Alan P. Philp of Patriot Pathways Political Panel: Fmr Exec Dir of the NRCC John Rogers of Torchlight Strategies Fmr CO House GOP Leader Mark Waller of Waller Consulting Political Strategist Matt Wylie of Wylie Strategy Group Sponsored by: Olson Strategies: Everything You Need to Win Your Campaign Grassfire, LLC: Signature Gathering, Canvassing, & Live Calling 10CentTexting.com: the Best Quality mass Political Texting at the Best Price Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com. Join our community by clicking here OR texting us directly at (202) 918-3345.
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How to Use Incentives & Disincentives for Strategy & Politics
Today on the show, Dustin and Sean explore how people are influenced by incentives and disincentives - both for good and bad - and how we can use this for positive strategy and political progress. Sponsored by Olson Strategies, Grassfire, LLC., & 10CentTexting.com. Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.
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Political Trade Secrets: How to Fight Fake News, Win Media Relations & Understand the News Landscape w/ Special Guest Brian DeRoy | ACB on the Court
Today on Political Trade Secrets, Dustin and Sean talk w/ Brian DeRoy on How to Fight Fake News, Win w/ Media Relations by Understanding News Landscape and What Media Wants | ACB is ON THE COURT!!! | And DON'T CALL ME GEORGE! Sponsored by www.Grassfire.us and www.10centtexting.com.
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Political Trade Secrets: Facebook Ad-mageddon w/ John Rogers of Torchlight Strategies and Andy Yates of RepublicanAds.com
Today on Political Trade Secrets, Dustin and Sean talk Facebook Ad-mageddon and where to spend to connect w/ voters with friends John Rogers from Torchlight Strategies and Andy Yates from RepublicanAds.com | The fun of a recent Trump Rally, SCOTUS confirmation proceedings, and other news of the day. Sponsored by www.Grassfire.us and www.10centtexting.com.
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Political Trade Secrets: We Speak w/ Pastor JC Church on Christians Leading in Politics | Presidential Debate Recap
Dustin Olson and Sean Bartley Recap the Presidential Debate and are joined by ️PASTOR JC Church to talk about how Pastors can Empower Christians to be Salt & Light in America by voting, speaking up, AND Leading in the Public Square... Don't miss it!
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Political Trade Secrets: How to Use the Olson Strategy Sweet Spot | Defining Fake News Fact-Checking
Today on Political Trade Secrets Dustin & Sean discuss how to use the Olson Strategy Sweet Spot, Fake News Fact-Checking, Kamala calling half the country racist, and ACB's unanimous Senate Judiciary committee vote.
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Political Trade Secrets: THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints | Preview POTUS Debate 2
Today on Political Trade Secrets, Dustin Olson and Sean Bartley Preview POTUS Debate 2, bring a Strategy Filter to the News and talk about ️THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints... Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Using the Strategic Filter Known Known / Known Unknown / Unknown Unknown for Clarity & Innovation
Today on Political Trade Secrets, Dustin & Sean talk about Strategic Filters to add Clarity & Innovation, the Ever-Evolving Debate Rules, and the Game is Afoot on the Biden Emails. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: How to Be an Informed Citizen and Fight Fake News
Today on Political Trade Secrets, Dustin & Sean talk about how to be an informed citizen, fight fake news, the Gell-Mann Amnesia Effect and discover the filters you see the world through. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Dueling Town Halls for Dueling Realities in America & How Right was GOP about Scully & Debate Commission?
Today on Political Trade Secrets, Dustin & Sean talk about how the Dueling Town Halls exemplify the Dueling Realities in America and how this format takes Social Distancing to a Whole New Level. And discuss the future of Presidential Debates. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Perception is Reality: Burisma, Biden, & How Algorithms, AI, & Big Tech COULD Control Our Reality... And what this means for Political Leaders
Today on Political Trade Secrets, Dustin & Sean talk about Burisma, Biden, & How Algorithms, AI, & Big Tech Try to Shape our Reality. Find out what this means for you and other Political Leaders. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Bad Decisions: The Joe Biden Story - Writer & Director Jason Meath Previews this Important Documentary
Today on Political Trade Secrets, Dustin & Sean talk with acclaimed writer & director Jason Meath about his latest project Bad Decisions: The Joe Biden Story that premieres tonight on Newsmax and then they discuss Being Conservative doesn’t mean Being Quiet. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Surveying Key 2020 US Senate Races and How to Help
Today on Political Trade Secrets, Dustin & Sean talk about the Key US Senate Races, where the balance of power hinges in the upper chamber, and where you can make the biggest impact. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: SCOTUS Nomination Hearings & How the Harris-Biden “Court Packing” Threat Would End America as We Know It
Today on Political Trade Secrets, Dustin & Sean talk Supreme Court Nomination Hearings & How the Harris-Biden “Court Packing” Threat would End America as We Know It. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: 3 Easy Steps to Improve Politics (at least your experience of it)
Today on Political Trade Secrets, Dustin talks w/ Sean Bartley about 3 Easy Steps to Improve Politics (at least your experience of it) TODAY and 8 ProTips for Political Texting. Sponsored by www.Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: How to Manage a Candidate - Commissioner Mark Waller Gives a Candidate’s Perspective, and Much More!
Today on Political Trade Secrets, Dustin & Sean talk w/ Commissioner Mark Waller about what candidates think they need in a campaign, weighing input from professionals, family, and friends, and things learned from his various campaigns.
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Political Trade Secrets: Breaking Down the #VPDebate and the Nobody-Elected-You Commission on Presidential Debates
Today on Political Trade Secrets, Dustin is joined by Sean Bartley to discuss whether they can see the future in regards to their predictions on the VP Debate and they cover how the Commission on Presidential Debates has inserted itself into the election by changing the rules in the middle of the game. Sponsored by Grassfire.us & 10CentTexting.com.
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Political Trade Secrets: Previewing & Predicting the Undercard Debate & Figuring Out Your WHOLE Ballot #VPDebate
Today on Political Trade Secrets, Dustin is joined by Sean Bartley to discuss tonight’s VP Debate and why the races top to bottom on your ballot matter.
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Political Trade Secrets: Special Guests John Wayne, Ronald Reagan, & Abe Lincoln explain Get-Out-the-Vote
Today on Political Trade Secrets, Dustin & Sean reach back in time to get spot on advice from The Duke, The Gipper, and even Honest Abe’s 10-point GOTV Plan.
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Political Trade Secrets: Changing the Rules of the Game: How Democrats could create Permanent Power by Packing the Courts, Packing the Senate, and Packing the Presidency
Today on Political Trade Secrets, Dustin & Sean discuss the change in Democrat tactics from 2016 to now and their movement to change the rules in election laws NOW, which could radically change all three branches of government with the possibility of Permanent Power Loop, and the Presidential debates.
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Political Trade Secrets: The Yard Sign is Dead, Long Live the Yard Sign!!!
Today on Political Trade Secrets, Dustin Olson & Sean Bartley firmly GRAB ONTO the REAL Third Rail of Politics: Yard Signs… Will they live to tell about it?
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Political Trade Secrets: Dustin Olson is Joined by Co-host Sean Bartley to Break Down the Debate
On today’s Political Trade Secrets Dustin Olson & Sean Bartley break down last night’s Presidential debate, President Trump’s Winning Trojan Horse Debate Strategy, and take your questions.
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ABOUT THIS SHOW
Political Trade Secrets goes behind the scenes of campaigns, elections, and media strategy to reveal how American politics really works. Join host Dustin Olson as he pulls back the curtain on campaign strategy, political messaging, and voter persuasion—offering insights used by top consultants from both sides of the aisle. Whether you’re a political professional, media strategist, or engaged citizen, you’ll get actionable takeaways on how power, strategy, and communication shape modern politics.
HOSTED BY
Dustin Olson
CATEGORIES
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