Episodes
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Podcast Episode 27 : Mobile Conversion Tracking Made Easy
Podcast Episode 27 : Mobile Conversion Tracking Made Easy Google has proven itself time and again to be one of the best friends advertising could possibly have. Off-line activities such as buying done in stores or even visits alone may soon be tracked. It may seem extraordinary but Estimated…
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Podcast Episode 26 : You Get Even Better Data with Facebook Reports
Podcast Episode 26 : You Get Even Better Data with Facebook Reports Facebook is not the 800 pound gorilla in the parlor; it is the one ton gorilla in the whole darn house! This social media platform has been at the heart of advertising almost since the day it was introduced to the general public....
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Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook
Podcast Episode 25 : Target the Crowd with Custom Audience of Facebook There are a number of social media platforms that will attract a select audience. Pinterest will probably always be something that the ladies enjoy, and Google+ will be a place where a lot of tech wizards will hang out.…
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Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important!
Podcast Episode 24 : This Ain’t no Party, This Ain’t No Disco. Adwords is Important! Let’s all admit something: social media marketing is fun! Forget about all of the data and numbers crunching, the ability to get precise information about demographics and how effective advertisements are is...
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Podcast Episode 23 : Awfully Big Changes to Ad Rank
Podcast Episode 23 : Awfully Big Changes to Ad Rank Change really is the only constant in this world and that includes advertising campaigns. If you are comfortable with the way Google determined Ad Rank, you have to accept that things changed radically several months ago. Google now doesn’t just...
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Podcast Episode 22 : Get a Handle on the Account with the Right Metrics
Podcast Episode 22 : Get a Handle on the Account with the Right Metrics The conversion rate is the old war horse of online advertising. It has a strong connection with cost per acquisition and that spells cash. The account manager should be aware of a given account’s foundation rate for…
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Podcast Episode 21 : Bad Data, Poor Decisions Be Careful What You Watch
Episode 21 : Bad Data, Poor Decisions Be Careful What You Watch Nobody in their right mind wants to do shoot in the dark advertising. There is simply too much chance of poor figures and wasted money to arbitrarily post an advertisement and see what happens. It is why ad testing is done; to narrow...
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Podcast Episode 20: Your Ad Tests are Going to Need Solid Metrics
Episode 20: Your Ad Tests are Going to Need Solid Metrics Tight budgets and stiff competition don’t leave much room for mistakes. Those are probably the greatest reasons why AD testing is so important. It takes away some of the uncertainty and allows an advertising campaign to be more rifled and...
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Podcast Episode 19: Developing a PPC Bidding Strategy? The Basics Matter
Episode 19: Developing a PPC Bidding Strategy? The Basics Matter Advertising mavens love to talk about strategy and of the nuances used to get things perfectly right. That’s great for academic discussions and perhaps a few white papers, but most people in the trenches want information that is…
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Podcast Episode 18: CPA Bidding Can be Even More Effective for You
Episode 18: CPA Bidding Can be Even More Effective for You Google CPA bidding definitely has its good points but unfortunately the benefits can be very short-term. The bidding conducted will be useful but when the statistics are new then the bids have to be submitted once again. That can be the...
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Podcast Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative?
Episode 17: Anyone Interested in Saving Some Money by Being a Bit Negative? Advertising campaigns have to have a sharp eye focused on the budgets. Audiences have to be investigated and AdWords constructed from site URLs. All are part of proactive strategies to build and cultivate a steady…
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Podcast Episode 16: Estimated Total Conversion Packs a Profitable Punch
Episode 16: Estimated Total Conversion Packs a Profitable Punch Advertisers who use conversion tracking in AdWords now have a better tool to get a more complete understanding of the conversions that are the result of using AdWords. It is called Estimated Total Conversions and permits an…
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Podcast Episode 15: 5 Ways to Conquer a PPC Campaign
Episode 15: 5 Ways to Conquer a PPC Campaign No matter how the strategy is designed for an AdWords account campaign, there are going to be revisions made. The market and consumer tastes change, many times without warning. It is an understandable temptation to make radical changes to better adapt,...
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Podcast Episode 14: Generating A Knockout Keyword List
Episode 14: Generating A Knockout Keyword List You already know the importance of keyword research to the success of your projects, but sometimes arriving at the right keywords can be a real struggle. After all, these are the words that real readers type into the search box to get their favorite...
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Podcast Episode 13: 6 Top Secret Stops to A Successful PPC Campaign
Episode 13: 6 Top Secret Stops to A Successful PPC Campaign If you have ever gone on a long trip, then you know the importance of having a map. You will want to study which towns you need to pass through along the way, and know what you can accomplish in each of those towns. It is no different…
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Podcast Episode 12: 4 Factors You Must Consider When Creating a Landing Page
Episode 12: 4 Factors You Must Consider When Creating a Landing Page The landing page is one of the most important things that you will create. The page needs to promote your product, without being sounding like you are selling. Therefore, before you write your next landing page, make sure to...
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Podcast Episode 11: 4 Steps to Raise Your Quality Score
Episode 11: 4 Steps to Raise Your Quality Score The higher your quality score, the less you will need to bid on a PPC keyword. In addition, the higher your quality score, the lower the cost of conversion. When you have a higher quality score, your return on investment instantly goes up.…
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Podcast Episode 10: 7 Steps to Creating An Award Winning Blog
Episode 10: 7 Steps to Creating An Award Winning Blog Henry Ford is credited with creating the first automobiles, and yet he said, “I invented nothing new, I simply assembled the discoveries of other men behind whom there was centuries of work”. It is the same way when you are choosing to create…
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Podcast Episode 9: 3 Ways to Create a Keyword List
Episode 9: 3 Ways to Create a Keyword List Google earns over $32.2 billion dollars each year in advertising revenue from Google AdWords. Therefore, it is vital to choose the correct keywords so that you are winning as many bids as possible. In order to build your keyword list, it is vital to...
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Podcast Episode 8: Cost Per Conversion or Return On Investment?
Episode 8: Cost Per Conversion or Return On Investment? Many people who are trying to analyze their first AdWords accounts become confused about which way they should measure their account level so that they can make adjustments at the keyword level. There are basically two choices; cost per...
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Podcast Episode 7: Get Out Of Your Photo Rut
Episode 7: Get Out Of Your Photo Rut Many people spend hours trying to find the right graphic to illustrate their ads. If you have encountered this problem, then you may be stuck thinking about graphics always in the same way. If this sounds like you, then try experimenting with some new ideas....
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Podcast Episode 6: 5 Social Media Sites You Should Be Using
Episode 6: 5 Social Media Sites You Should Be Using It is vital that you know where your target audience heads to when they are using the Internet. There are literally hundreds of social media sites, but it is impossible for most business people to create custom content for each of them. When...
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Podcast Episode 5: 3 Important Factors to Developing Successful Web Pages
Episode 5: 3 Important Factors to Developing Successful Web Pages 85 per cent of the people in the United Kingdom use Google. If you are creating a web page, it is vital that your page appears in the top position when people search for a term, but getting there is not always easy. The reward,...
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Podcast Episode 4: 3 Ways to Write an Award Winning Headline
Episode 4: 3 Ways to Write an Award Winning Headline The most important part of your PPC ad is the headline because it must capture the viewer’s attention. If it does not immediately capture their curiosity, they will quickly move on to the next thing on the page. Therefore, you must use these 25...
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Podcast Episode 3: 3 Tips to Creating Powerful Landing Pages
Episode 3: 3 Tips to Creating Powerful Landing Pages If you are going to run a successful PPC campaign, then you already know that you need a successful landing page. The page must be user friendly and convince the buyer to convert their interest into buying the product. Each PPC campaign should...
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Frequently Asked Questions
How many episodes does PPC ADS THAT SELL have?
PPC ADS THAT SELL currently has 25 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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PPC ADS THAT SELL is a podcast covering topics in various topics.
How often does PPC ADS THAT SELL release new episodes?
PPC ADS THAT SELL has 25 episodes. Check the episode list to see recent publication dates and frequency.
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You can listen to PPC ADS THAT SELL on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
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