PODCAST · business
PPC & Chill
by Bryenn Alex
A quirky PPC podcast for the latest news and trends in paid marketing. Tune in to hear the best tips and tricks from leading paid search and paid social campaigns.
Episodes
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How Pumpkin Spice Can Teach You About Branding 🎃🍂
Do you know what food trend is the most pervasive, divisive, and durable in US culture? Starbucks' PSL. Want to know why? Take a listen to what brands can learn from the pumpkin spice phenomenon.
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Branding Matters Series: Are Clickbait & Ads Similar?
We spend a lot of time analyzing, emulating, critiquing companies branding strategies, but I'd suggest news stations & publications are some of the best branders based on a psychological effect called: negativity bias -- also known as clickbait.
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Does Psychological Pricing Work?
Psychological pricing is a pricing strategy that utilizes specific techniques to form a psychological or subconscious impact on consumers to trick consumers into making quick purchases. We've all been a victim of them. Today on the show, I discuss 4 common pricing strategies and give examples of...
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Social Commerce to the 🚀🌙 & Why Brands Should Care
Social commerce is an $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years. If you’re a business with products to sell and want to scale, e-commerce won't cut it anymore. You need to become a digital mall and integrate social experience with an…
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How Companies Know What You Want Before Googling
There's a big debate, almost conspiracy-esque, about Tech companies listening in on our phones and that's how they know what products we were discussing, without us having to Google them. I speak on why this is happening and what you can do to better protect your privacy.
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Facebook threatens to make iOS users pay.
Facebook continues its campaign against Apple’s iOS 14 privacy updates, adding a notice within its iOS app telling users the information it collects from other apps and websites can “help keep Facebook free of charge.” A similar message was seen on Instagram’s iOS app. Mark Zuckerberg's company…
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The Rise of Click Bots & Fraud Clicks
Click fraud is up 227% since 2016 and it's only getting worse and more expensive for you. Learn how click bots are affecting your PPC account, why it's happening and the 4 steps you should be taking now to protect yourself and save your money -- hint: Sarah Connor isn't an answer.
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Why Branded Bidding is a PPC Must
Why bidding on your brand name is important for your overall PPC strategy and, if you aren't, how you're enabling your competitors to directly steal customers from you.
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ABOUT THIS SHOW
A quirky PPC podcast for the latest news and trends in paid marketing. Tune in to hear the best tips and tricks from leading paid search and paid social campaigns.
HOSTED BY
Bryenn Alex
CATEGORIES
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Frequently Asked Questions
How many episodes does PPC & Chill have?
PPC & Chill currently has 8 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is PPC & Chill about?
A quirky PPC podcast for the latest news and trends in paid marketing. Tune in to hear the best tips and tricks from leading paid search and paid social campaigns.
How often does PPC & Chill release new episodes?
PPC & Chill has 8 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to PPC & Chill?
You can listen to PPC & Chill on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts PPC & Chill?
PPC & Chill is created and hosted by Bryenn Alex.
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