PODCAST · business
PR: Done & Doner
by Bob Geller
Hosted by Fusion PR executives, this podcast features top experts with advice that helps tech PR and marketing pros achieve the best results. You have questions? We have answers! Done, and doner.
Episodes
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Owen Fitzpatrick on Propaganda, Story Wars, and the Five Truths
It was great having author, social psychologist and keynote speaker Owen Fitzpatrick on the podcast again. This time, Owen joined to discuss his latest book: Inner Propaganda: Leading Hearts and Minds through Turbulent Times. It offers a deep dive into propaganda: what it is, how it works, how to...
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Dirk Nicol on How to Boost AI Search Visibility
It was great having Dirk Nicol, CEO and founder of AI visibility and optimization platform Majentics, on the podcast. It's a hot topic, as everyone wants to increase their share of answer. There's also a lot of excitement about AI search's potential to spike demand for earned media, and hence PR....
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Who Cooked Geese's Buzz (and how)? Expert panel chimes
Those who like music and marketing were likely fascinated by the story of Geese, an indie band that recently generated massive buzz - and controversy. Some accused them of using "psyops" and being an industry plant, thrusting Geese and its agency Chaotic Good into an uncomfortable light, We…
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Bruce Cleveland on How to Engineer and Conquer Markets
Silicon Valley vet Bruce Cleveland joined the podcast to discuss his books Market Engineering and Traversing the Traction Gap. Bruce has helped fight and win some of the most storied tech marketing wars, first on the product side (for Apple, Oracle, Siebel Systems), then as a VC; later as a CMO…
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Kevin Maney on the Category Creation Formula
It has been 10 years since Play Bigger hit the bookshelves to great acclaim, and three years since co-author Kevin Maney last appeared on PR, Done & Doner. We thought it was high time to have him back on again, closely following release of The Category Creation Formula, the new book that he and...
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Industry Analyst Relations Q&A with Robin Schaffer
This episode was recorded from a LInkedIn live stream AMA with inudstry AR guru Robin Schaffer, of Schaffer AR. It was great having Robin on again, to discuss the state of AR and answer a wide range of questions from the audience. Topics we covered included: AI impact on analysts and AR When is…
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Taking PR to the Next Level with AI: Expert Panel Chimes In
In this episode, we invited four experts on to discuss how to use AI and take it to the next level in PR - that means in generating results, not just streamlining work. The panel included the following guests: Participants: Elena Davidson, CEO Liberty Communications Emily Fang, VP Greenough...
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Nick Toso on a Better Way to Connect Expert Sources for News Stories
Can tech stave off a surge of synthetic spokespeople? That is one question we discussed when I had Nick Toso on the podcast. He's the founder and CEO of Rolli, an AI-powered platform that provides state-of-the-art tools and resources for newsgathering. Nick began his career in newsrooms (started…
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Putting Agentic and GenAI to work in PR & marketing
The podcast is PR, Done & Doner, but it was the Nic and Vic show when we welcomed Nic Silver and Vikram Ekambaram to discuss the emerging world of AI agents and GenAI in PR and marketing. Both have built businesses and expertise applying the technology to areas like content, social media posting,...
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Stacey Ross Cohen on Navigating a Changing PR Landscape
In this episode we welcome back Co-Communications founder and CEO Stacey Ross Cohen. Stacey is an accomplished PR pro, an educator and also an author; we discussed her books Brand Up and Brand Up 2.0 before launching into the topic at hand: how to best adapt to the many changes rocking the PR...
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Kourtney Jason, Former Journalist, Shares Top Media Tips
It was great having Kourtney Jason on the podcast. She was an entertainment journalist before launching and growing book publicity and digital marketing agency Pacific and Court. Kourtney offered advice on how to improve media relations and results. We discussed top tips, such as: How to succeed…
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Roundtable: Shake up your PR Program with Creativity and Big Ideas
Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases. Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life...
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Neal Schaffer on Setting the Social Media Agenda, 2025
In this episode, digital marketing consultant Neal Schaffer joined the podcast to discuss setting the social media agenda for 2025. We talked about his new book, Digital Threads , and the importance of taking a digital-first approach in marketing. The conversation covered these points and others:...
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Author Ben Guttmann on Designing Simple and Impactful Messages
We invited Ben Guttmann, author of Simply Put, on the podcast. It's a book about how to intentionally design simple, clear and effective messages. Ironically, getting simple is not necessarily easy. His book is a great guide, with practical, actionable tips, anectodes, and research behind the...
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Help, the AI ate my Web Search! Now what for SEO? Mark Traphagen Explains
AI has been invading every area of our lives since the launch of ChatGPT about a year-and-a-half ago. Especialy with how we find info and get answers online. What does this mean for marketers, especially those involved with content and SEO? To find out, we invited our friend and SEO guru Mark...
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Shahar Sibershatz on Tech CEO vs. Co. Brands and Reputation
Shahar Silbershatz, CEO of reputation management and analytics firm Calber joined the podcast in a fascinating conversation about the impact of executive brands on company reputation and business. That was the just the main course; the 30 minutes were crammed with useful and actionable info…
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Saul Marquez on How to Build your Brand with a CEO Podcast
Podcasts have taken off, and many are seeking to leverage the medium for brand building and thought leadership. Most PR teams have likely by now gotten involved with pitching podcasts and getting spokespeople on the shows. But what about launching a CEO podcast? In this episode, PR, Done and…
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Interviews that Went off the Rails in 2023
For this end-of-year epsisode, we invited a roundtable of comms experts to critique high profile videos of interviews that went off the rails in 2023. We discussed what went wrong, what went right, and offered tips (and yes, maybe a little snark), through the lens of long time PR pros....
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Friends from Israeli Tech Speak out on the Conflict and Media
This is a special episode covering the situation in Israel, recorded one month after the terrible attack. It is a time of tragedy and strong emotions; and it is not always clear how to best respond - how should companies communicate? Should they get politcial and react to anti-Israel sentiment?…
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Eric Yaverbaum on Crisis Management Lessons from the Latest Influencer Scandals
This episode features a chat with Eric Yaverbaum, CEO of Ericho Communications and author of Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs. He uses the latest influencer scandals (e.g., with Twitch star Kai Cenat and YouTuber Mr. Beast) as a lens to…
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Stacey Ross Cohen on the Personal and Company Branding Connection
Host Bob Geller spoke with Stacey Ross Cohen recently about her new book, Brand Up (co-authored by Jason Shaffer and Alan Katzman), and the personal and company branding connection. Stacey is an accomplished PR pro and entrepreneur who earned her stripes on Madison Avenue and at major TV networks...
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Episode 18: Master Body Language to Increase the Power of Your Message, with Gregory Hartley
In this episode, PR D&D host Bob Geller interviews Gregory Hartley, a renowned body language expert and a panelist on the popular Behavior Panel YouTube channel. Gregory shares insights about human behavior gained from the battlefield and boardroom. He got his start as an army interrogator and...
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Episode 17: How AI and ChatGPT are Transforming PR
Last time the podcast covered ChatGPT and its impact on PR, media and other fields. In this episode, we invited a panel of experts to discuss the adoption of LLM, generative, and other forms of AI in PR. Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use...
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Episode 16: ChatGPT Roundtable - What are the applications and implications for PR and AI fields?
Is ChatGPT a threat or opportunity for creative and knowledge-driven fields like PR and journalism? We invited two PR pros and an AI wonk / entrepreneur to help us understand what is happening and where things are going. Host Bob Geller moderated the discussion with these panelists: Mark Prindle,...
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Episode 15 - Renée Warren on PR Attribution
PR, Done & Doner kicks off a new season with a discussion about achieving and proving great PR results. Renée Warren of We Wild Women, an agency that helps female entrepreneurs turn vision into impact, shares her experiences over many campaigns involving startups and tech companies. Host Bob…
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Episode 14: Sh**t I Learned from Tech PR Podcasts (2022 recap)
This special episode of PR, Done & Doner features highlights from interviews over the past year. It wasn't easy picking the best moments, because there were so many truly great guests covering important topics. Here, we share insights that the hosts found to be interesting, informative and...
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Episode 13: State of Insurtech Round Table
PR, Done and Doner sometimes takes a deep dive into the verticals that Fusion PR serves. In this episode we explore the state of buzz, innovation and funding in insurtech, via a panel of experts: David Gritz, co-founder of InsurTechNY, the largest such community in North America that connects...
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Episode 12: New Study Reveals how to Maximize Industry Analyst Relations
Most startups recognize the key role of industry analysts, and the value of getting into their reports. But they may not understand exactly how (and when) to engage analysts for best results. Now, the Universtiy of Edinburgh, with analyst relations experts Robin Schaffer and Chris Holscher, have...
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Episode 11: Acting the Part, with Casting Director & Exec. Coach Brette Goldstein
Can you ace media interviews and up your exec preso skills by learning to channel your inner George Clooney or Meryl Streep? In this episode Brette Goldstein shares her advice and insight, as someone who helps both actors and executives put on their best performances. Brette chatted with host Bob...
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Episode 10: Diego Pineda on Why you Need Thought Leadership Vs. Content Marketing
In this episode, host Bob Geller interviews thought leadership guru Diego Pineda, an author who has carved out a niche advising solopreneurs and business executives; Diego literally wrote the book (see below). He explains why thought leadership is a better place to invest precious time and...
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Episode 9: CoinDesk's Danny Nelson on the State of Crypto, and Media & PR Implications
In this episode Fusion PR CEO Jordan Chanofsky interviews Danny Nelson, deputy business editor at CoinDesk, the top publication covering crypto, digital assets and the future of money. Fusion PR's Diana Bost also joined the conversation. It was a lively and wide ranging discussion with a somber...
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Episode 8: Are you Committing a Hype Crime?
Many in tech and Silicon Valley have closely watched the Theranos saga. It's kept entrepreneurs up at night wondering: does the Holmes conviction spell the end of smoke and mirror pitch decks and the "fake it 'til you make it" Valley ethos? It's also caused concern in the tech PR and marketing...
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Episode 7: The State of PR Tech, with Frank Strong of Sword & the Script
In this episode, acclaimed PR blogger/influencer and tech PR pro Frank Strong joins host Bob Geller to discuss the state of PR tech. We have always relied on various tech tools, but they are becoming increasingly important amidst shortening news cycles and a fragmented media landscape. Tech...
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Episode 6: PR on a Global Scale, with Tina Loncaric
In this episode, friend and former colleague Tina Loncaric speaks with PR Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden, Tina began her PR career in the US at Fusion PR. Since then she has gone on to achieve success for a...
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Episode 5: How to Stand Out in Cyber Tech with Joseph Steinberg
In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are there too many cyber tech companies? The 3 three things that will grab CISOs and CSOs Avoiding common...
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Episode 4: Tales from the PR Client Side with Dan Prince
In this episode, host Bob Geller speaks with Dan Prince, a B2B PR and marketing pro who achieved success at companies like Accenture, Alliant, Deloitte, Marsh, and Willis for over 20 years before launching his own shop, Prince Communications. Dan discusses his career at length, and lessons from…
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Episode 3: "SEO Clarity" with Mark Traphagen
On Episode 3 guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joins host Bob Geller to discuss the state of SEO and relevance for PR.Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned...
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Episode 2: Kevin Maney on How to Create and Own a Category in Tech
On Episode 2, guest Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins host Bob Geller to discuss how tech companies can achieve market leadership. It's a noisy and competitive world in technology. How to stand apart? It gets down to creating and owning a…
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Episode 1: Analyst Relations with Robin Schaffer
Welcome to our first PR, Done & Doner podcast. In this episode, Bob Geller interviews Robin Schaffer, an industry analyst relations expert. Her company Schaffer AR helps B2B tech companies maximize results with analysts and get into the reports. Here, Robin counters myths and misperceptions about...
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Frequently Asked Questions
How many episodes does PR: Done & Doner have?
PR: Done & Doner currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is PR: Done & Doner about?
Hosted by Fusion PR executives, this podcast features top experts with advice that helps tech PR and marketing pros achieve the best results. You have questions? We have answers! Done, and doner.
How often does PR: Done & Doner release new episodes?
PR: Done & Doner has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to PR: Done & Doner?
You can listen to PR: Done & Doner on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts PR: Done & Doner?
PR: Done & Doner is created and hosted by Bob Geller.
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