PODCAST · business
PR for Dolphins Podcast
by PR for Dolphins
Learn industry secrets and techniques that will help you share your story with the world.Stop wasting time and money and start making news!
Episodes
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When Average is Not Good Enough
Are you settling for average results from your publicity efforts? Average is is defined as normal and typical and also described as common, moderate, ordinary, passable, undistinguished and dime a dozen. If you are doing something because that's how its been done before...because it is the norm,...
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Is Another Area of Your Business Hindering Your PR Efforts?
Search engine optimization - more commonly called SEO is very important in business today. SEO strategists help companies improve their natural rank on search engines. You need to make sure that the proper SEO strategies are a part of your marketing plan and that you are pro-active in continually...
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Maintaining Relationships & Handling the Inner 3-Year Old in All of Us
As human beings, we all have bad days. As professionals working with the media, we have to be careful that our inner three year old doesn't take over on those bad days. Some professionals are absolutely amazing at what they do and very aware of the power of publicity. What they may not be aware…
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The Storyteller
There are great storytellers and not so great storytellers. As you can imagine, the good ones are more successful in getting media coverage. I do think there are some things that come more naturally to some than to others but anyone can become a good storyteller.
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The Media Interview
If only I had a dollar for every professional that said the word “off the record” when being interviewed by a reporter…It doesn’t seem to matter if it’s a large, small, private, or public company they work for – if they haven’t received some coaching on what ‘is’ and ‘is not’ appropriate on a…
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The Press Release - Write it & they will come...Not!
The Press Release is a great tool but is often misunderstood. There are thousands of press releases distributed each day. Unless you are a well-recognized company or you have a cure for cancer, it is easy to get lost in the shuffle if all you do is write a press release and wait for the media to...
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Your Elevator Pitch - From Zero to Sixty
You have 60 seconds to explain the significance of your business and/or solution in easy to understand language. Can you do it? Would you grandmother be able to understand it?
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Q & A Document for the Media
Create a one page document that explains the significance of your product or service.
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ABOUT THIS SHOW
Learn industry secrets and techniques that will help you share your story with the world.Stop wasting time and money and start making news!
HOSTED BY
PR for Dolphins
CATEGORIES
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