PODCAST · business
PR in your pocket: get your business in the media with Jenna Farmer
by Jenna Farmer
Journalist and PR Jenna Farmer shares her top tips for getting your business featured in the media in PR in your pocket.
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102
How to get featured in The Female Boss Collective magazine+ speak at their events
In this episode, I'm joined by the brilliant Lindsey Stephens, founder of The Female Boss Collective, a movement dedicated to celebrating, empowering and amplifying the voices of women in leadership and business. Lindsey is on a mission to make ambitious women seen, heard and taken seriously, and in this conversation we talk about how to get featured in the magazine and speak at her events.Whether you're a founder, leader or someone redefining your next chapter, this episode is packed with inspiration and practical insight.Connect with Lindsey & The Female Boss Collective:🌐 Website: https://thefemalebosscollective.co.uk📸 Instagram: https://www.instagram.com/thefemalebossmagazine/💼 LinkedIn: https://www.linkedin.com/company/the-female-boss-magazine/Email: [email protected] Connect with me, Jenna:🌐 Website: https://jennafarmerpr.co.uk📸 Instagram: https://instagram.com/jennafarmerpr📘 Facebook Community: https://www.facebook.com/groups/731957705019820📬 Email: [email protected]📖 Substack: https://prinyourpocket.substack.com🎙️ Podcast (PR In Your Pocket): Free Resources to Start Getting You In The Media:🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 https://jennafarmerpr.kartra.com/page/perfectpitch📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 https://jennafarmerpr.kartra.com/page/publicationsEnjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!
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101
How to contribute expert content to business media-live story brainstorm with Naomi Rose
Welcome to the second in my series of live coaching episodes to show you how easy it is to get in the press. Today I'm joined by Naomi Rose, Content Marketing Strategist, as we brainstorm together how she can get in the media. Follow along and pitch too!ALL ABOUT MEFollow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ALL ABOUT NAOMIhttps://naomicrose.co/ https://www.instagram.com/iamnaomicrose Networking event for business owners: www.naomicrose.co/events THINGS I MENTIONED THIS EP-go take actionStartUps magazine: https://startupsmagazine.co.uk/Business Age: https://www.businessage.com/
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100
How to get on the 'big' podcasts (+book top-tier guests for your own) with senior podcast producer Johnny Seifert
This week I'm joined by Johnny Seifert, a senior podcast producer who works across celebrity and top tier podcasts. He's also the host of Secure the Insecure, a mental health podcast which interviews celebrities each week.We chat how to stand out when pitching those big podcasts, but also how you can get some big names on your own pod, as well as how to generate PR coverage from your podcast or podcast interviews.ALL ABOUT MECome into The Momentum Media Club,https://jennafarmerpr.kartra.com/page/momentummedia Follow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ALL ABOUT JOHNNYFollow Johnny on instagram https://www.instagram.com/johnnyseifert/Follow Johnny on Tiktokhttps://www.tiktok.com/@johnnyseifert92 Johnny's podcast, Secure the Insecure podcast: https://podcasts.apple.com/gb/podcast/secure-the-insecure/id1456512733
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99
How to write first-person opinion articles in Grazia+The Guardian with journalist Jenny Holliday
Welcome to PR in your Pocket.ALL ABOUT MEJoin my new 3 day FREE PR accelerator, https://jennafarmerpr.kartra.com/page/mediaacceleratorFollow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ALL ABOUT JENNYLinkedIn, uk.linkedin.com/in/jenny-holliday-coach Jenny's website, https://www.jennyholliday.co.uk/Jenny's instagram https://www.instagram.com/jennyhollidaycoach/
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98
How to write for business publications: a live story brainstorm with Helen Davies
Welcome to the first in my series of live coaching episodes to show you how easy it is to get in the press. Today I'm joined by Helen Davies, neurodiversity expert as we brainstorm together how she can get in the media. Follow along and pitch too!ALL ABOUT MEJoin my new 3 day FREE PR accelerator, https://jennafarmerpr.kartra.com/page/mediaacceleratorFollow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ALL ABOUT HELENLinkedIn, https://www.linkedin.com/in/helendaviesuk/ The Neuroinclusion Quality Marker, https://ndaccreditation.com/THINGS I MENTIONED THIS EP-go take actionWrite for HR News https://hrnews.co.uk/Write for HR Director https://www.thehrdirector.com/
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97
How to pitch The Guardian your personal story with Heather Main
How do you pitch your personal story to The Guardian? Today I'm joined by Heather Main, an amazing human interest journalist for newspapers. We break down how to tell your personal story.Join my new 3 day FREE PR accelerator, https://jennafarmerpr.kartra.com/page/mediaacceleratorFollow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/Follow Heather on instagram, @heather_journoEmail Heather your story idea: [email protected] Heather on LinkedIn https://www.linkedin.com/in/heather-main-a23a1337/
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96
How to actually get on BBC Radio with presenter Janey Lee Grace
Welcome to the newly revamped PR in your Pocket . If you enjoyed this episode I'd love you to take a second to leave me a review!This week I break down exactly how to get on BBC Radio with presenter Janey Lee Grace! Has it inspired you to send your first radio pitch? Let me know!The links you need:My new 3 day FREE media accelerator, sign up here: https://jennafarmerpr.kartra.com/page/mediaaccelerator Follow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/Follow Janey on instagram @janeyleegraceEnter The Platinum Awards, https://www.platinumawards.co.uk/
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95
How to pitch Business Insider, land a column and more-answering your burning PR questions.
This week I break down your burning questions about how to get in the media for 2026-from pitching Business Insider to how to land a column.Follow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/
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94
Proven strategies to go viral on instagram with Helen Williams
This week I'm joined by Helen Williams, who teaches business owners to use AI+Psychology to widen your audience, and content strategy on instagram that sells for you.Follow me on instagram @jennafarmerprMy PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ Follow Helen on instagram @heyhelenwilliams
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93
How to land a TED X talk with TED X expert Helen Packham
This week I'm joined by TED X guru Helen Packham to learn about how to secure your own TED X talk to skyrocket your visibility!Follow Helen on instagram @helenpackhamFollow me on instagram @jennafarmerpr
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92
How to get national press with Business Insider journalist Lauren Crosby Medlicott
Listen to the full masterclass: https://jennafarmerpr.kartra.com/page/masterclassseptApply for media magnet mastermind: https://jennafarmerpr.kartra.com/page/mediamagnetsept Work with me and my PR freebies https://jennafarmerpr.co.uk/everything-page-start-here/ Follow me on instagram https://www.instagram.com/jennafarmerprFollow Lauren on instagram https://www.instagram.com/laurencrosbymedlicott
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91
How I got 30 pieces of coverage for my new business-a chat with my mastermindee Elle Kay
This week I chat with Elle Kay, who decided to focus on PR at the start of her business-she shares all her tips for doing your own PR and some really useful insights on how she used PR to drive business growth strategically.Ready to take the same action? Give me 1 hour a week and I can guarantee you media coverage with my new mastermind.Join the Media Magnet mastermind, https://jennafarmerpr.kartra.com/page/mediamagnetsept Follow me on instagram:https://www.instagram.com/jennafarmerprLearn more about Elle Kay, https://www.ellekay.co.uk/ Instagram, https://www.instagram.com/hey_elle_kay/
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90
How to get your product in magazines with Pressloft founder Nikki Snell
This week I'm joined by the founder of Pressloft Nikki Snell. Pressloft connects product founders with journalists via their images, and can be a great way to get passive PRSign up to my new free 'Ask a journo' masterclass with Business Insider journalist Lauren https://jennafarmerpr.kartra.com/page/masterclasssept Follow Jenna on instagram @jennafarmerprFreebies and way to work with me, https://jennafarmerpr.co.uk/everything-page-start-here/60 day free press loft trial https://www.pressloft.comNikki's linked in https://www.linkedin.com/in/nikki-snell-1630871/
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89
How to get your book PR with influencers on Booktok.
This week I'm joined by Ash Jayy, Tiktoker, social media mentor and the founder of agency The Picture of Romance, which works with influencers on Booktok to grow the presence of authors. We chat about how Tiktok can help you grow a presence online, and how to use it to work with influencers on BookTok to generate awareness of your new bookFollow Jenna on instagram @jennafarmerprFollow Ash Jayy on tiktok, https://www.tiktok.com/@thepictureofashjayyAsh Jayy's agency, https://thepictureofashjayy.my.canva.site/the-picture-of-romanceFreebies and way to work with me, https://jennafarmerpr.co.uk/everything-page-start-here/
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88
A Q+A with Kat Nicholls from Happiful magazine about getting visible as a health expert
This week I'm joined by Kat Nicholls Brand & Integrity Manager at Happiful magazine.We talk about how they support health experts with visibility and PR with their expert directories.Kat's articles for Happiful: https://happiful.com/author/katConnect with Kat on instagram: https://www.instagram.com/content_kat_Join Nutritionist Resource https://secure.nutritionist-resource.org.uk/register.htmlJoin Counselling Directory https://secure.counselling-directory.org.uk/register.htmlConnect with me on instagram @jennafarmerprAll my PR freebies and ways to work with me https://jennafarmerpr.co.uk/everything-page-start-here/
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87
How I grew my membership to 100 members+£40,000 of revenue
This week I hit 100 members of The Momentum Media Club-and I'm sharing some practical strategies I followed to grow the membership and bring in consistent recurring revenue into my business!Follow me on instagram: https://www.instagram.com/jennafarmerprJoin the membership waitlist:https://jennafarmerpr.kartra.com/page/momentummediaSign up to my weekly PR substack: https://prinyourpocket.substack.com/ All my freebies and ways to work with me: https://jennafarmerpr.co.uk/everything-page-start-here/
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86
How to be a thought leader in PR+business with Kayleigh Greenacre.
This week I'm joined by Kayleigh Greenacre ,founder and CEO of Actually I Can. Kayleigh empower female coaches, service providers and online business owners to support them in creating successful businesses that they LOVE. We chat specifically about how to become a thought leader-both in PR and business, and how we can use PR to leverage our leader status in our industry!Follow Jenna on instagram @jennafarmerprGet my PR freebies here- https://jennafarmerpr.co.uk/everything-page-start-here/Follow Kayleigh on instagram @actually1canKayeligh's free ICONIC sales experience course https://www.actuallyican.co.uk/theiconicsalesexperienceListen to my episode of Kayleigh's podcast! https://podcasts.apple.com/ng/podcast/063-the-mindset-and-goals-needed-to-get-in-the/id1732917444?i=1000706316210
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85
The biggest PR shifts in 2025 I'm noticing for my clients- that you need to know about.
This week I'm sharing the shifts in PR I'm noticing when pitching my clients, and how you can move with the times too!Sign up for my free PR masterclass with Forbes contributor Alyssa and nationals journalist Michelle here: https://jennafarmerpr.kartra.com/page/journomasterclassFollow me on instagram @jennafarmerpr
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84
Journalist Michelle Morgan Davies on getting national coverage-answering your questions!
This week I'm joined by nationals journalist Michelle Morgan Davies to answer all your burning questions!Follow me on instagram: https://www.instagram.com/jennafarmerprFollow Michelle on instagram https://www.instagram.com/michellemorgandaviesJoin my free masterclass with 2 amazing journalists to get you in the press: https://jennafarmerpr.kartra.com/page/journomasterclass
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83
My honest thoughts on One to Many+how much I earned from it
This week I'm sharing my thoughts on One to Many, as an affiliate I can offer some amazing bonuses if you join One to Many through my link.PR bonuses-I'll guarantee media coverage for your new idea, https://jennafarmerpr.kartra.com/page/otmbonusesprBusiness bonuses-I'll coach you through One to Many and be on whatsapp throughout your launch, https://jennafarmerpr.kartra.com/page/otmbusiness2
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82
Behind the scenes of my launch: How much I made, what went wrong, what went well and more!
This week I'm talking business, by going behind the scenes of my last launch. I'm sharing how much I made, the ups and the downs, what went well, and what went wrong!Things I talk about in the episode:My free training on pitching the media:https://jennafarmerpr.kartra.com/page/perfectpitchAll my resources and ways to work with me:https://jennafarmerpr.co.uk/everything-page-start-here/The free Race to Recurring Revenue challenge to create your own course or programme: https://jenna_farmer--lisajohnsonstrategy.thrivecart.com/one-to-many-2025/Nic who I worked with on customer experience:https://www.instagram.com/the_customer_experience_pro/The Instagram course I did: The Business Secrets Club, (affiliate link)https://www.businesssecretsclub.com/a/2148004140/rSzUiz2LFollow me on Instagram: @jennafarmerpr
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81
How to work with influencers, UGC+turning PR into social content with Elisabeth Carley-Leonard
This week I'm joined by the amazing Elisabeth Carley-Leonard, founder of Vibes & Visibility, a social media agency helping entrepreneurs show up online. Elisabeth is also an influencer and UGC creator. Join Hit the Headlines-free PR bootcamp here: https://theleap.co/creator/VibesandVisibility/digital_download/your-next-month-s-social-media-strategy Follow Elisabeth on Instagram and Tiktok @elisabeth.carleyleonard and @vibesandvisibility Get Elisabeth's free training: https://theleap.co/creator/VibesandVisibility/digital_download/your-next-month-s-social-media-strategy Follow me on instagram @jennafarmerpr The guide to sharing your coverage without risking a fine:https://thecontentworks.uk/nla-media-press-coverage-without-breaking-the-law/
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80
5 quick actions to get in the media in January 2025
Welcome to the first podcast episode of 2025! Join in with the FREE Hit the Headlines January challenge, https://jennafarmerpr.kartra.com/page/hittheheadlines Join me in London to plan your PR for 2025: https://jennafarmerpr.kartra.com/page/in-person All my freebies and way to work with me: https://jennafarmerpr.co.uk/everything-page-start-here/
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79
How to save time+money by upskilling your VA or business support in PR
This week I'm sharing how to upskill your VA, team member or business support in PR, to save you time and money. Sign up to my free masterclass to upskill your VA or team member in PR to get you in the press here: https://jennafarmerpr.kartra.com/page/va-masterclass
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78
How to get speaking opportunities to boost your PR with Amanda
This week I'm joined by Amanda Jane, who is a speaking and presentation expert. Join Amanda at her event, Power Up (https://www.amanda-jane.com/power-up-manchester/) Grab your PR freebies here: https://jennafarmerpr.co.uk/everything-page-start-here/ Get Amanda's freebies here: https://www.amanda-jane.com Follow me on instagram @jennafarmerpr Follow Amanda on instagram, https://www.instagram.com/amanda_jane_o/
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77
How to quickly get national news coverage by newsjacking.
This week we're chatting about newsjacking-and how you can get amazing media coverage. Get amazing PR freebies to get in the press: https://jennafarmerpr.co.uk/everything-page-start-here/ Follow me on instagram @jennafarmerpr Come into my facebook community, https://www.facebook.com/groups/731957705019820
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76
Here's why your PR coverage isn't make you any money
Started to get some PR coverage but it's not making you any money? Here's what you need to do! Connect with me on instagram @jennafarmerpr My facebook group, https://www.facebook.com/groups/731957705019820 Work with me (or grab my freebies!) to get in the press: https://jennafarmerpr.co.uk/everything-page-start-here/
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75
Why video podcasting should be part of your PR strategy with Kay Suthar
This week, I'm joined by an amazing video podcast strategist, Kay Suthar. We chat about how PR and video podcasting can go hand in hand, and how to get started. All my PR resources and freebies are here: https://jennafarmerpr.co.uk/everything-page-start-here/ Join Kay's new free video podcasting challenge: https://jennafarmer1--kaysuthar.thrivecart.com/podcast-authority-system-us/ Connect with Jenna on instagram: @jennafarmerpr Connect with Kay in her free facebook group PR Powerhouse.
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74
How to nail your PR messaging with Natalie Potts
This week I’m joined by Natalie Potts, a messaging strategist and corporate executive coach to discuss how to nail your PR messaging! Hit the headlines challenge https://jennafarmerpr.kartra.com/page/aug-challenge Get Natalie’s free guide to change your messaging and make more money - www.nataliepotts.co.uk/message Follow Natalie on Instagram @nataliepottsstrategist. Follow Jenna on Instagram @jennafarmerpr
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73
A live media-story brainstorm with a brand new business.
This episode is for you if you're struggling to come up with story ideas- I'm joined by new business owner Emma Halliday. We live story brainstorm for her business, with practical steps and questions so you can brainstorm your own story too! Hit the headlines bootcamp https://jennafarmerpr.kartra.com/page/aug-challenge Follow Emma on instagram: https://www.instagram.com/emmahallidaycoach/ Follow me on instagram: https://www.instagram.com/jennafarmerpr
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72
Q+A on writing for Happiful magazine with their features editor.
This week I’m offering you a free sneak peek into The Momentum Media Club! Listen to this training with editor Kat Wheeler on writing for Happiful magazine. It’s part of many trainings, tools and press ops to get in the media in The Momentum Media Club which is open again now until Sunday https://jennafarmerpr.kartra.com/page/momentummedia
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71
How to build long-term relationships with journos to get more coverage
This week I share my top tips to build long-term relationships with journalists to get amazing press coverage! Ready to get national press coverage? Come along to next week’s free masterclass! https://jennafarmerpr.kartra.com/page/nationals
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70
Do you get your money back from advertising? Some real-life case studies.
In this week’s episode I chat all things advertising! I share some real life examples from clients who have done it, how much it cost and if they made their money back! Connect with me here https://jennafarmerpr.co.uk/everything-page-start-here/
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69
How PR changed my life-becoming an ‘influencer’branding myself as a go-to expert and more!
This week I’m sharing my own personal story! Did you know I used to be an ‘influencer?’ Used PR to brand myself as a go-to expert? Here’s how PR changed my life. I’d love to work with you to become a go-to expert and have a special offer of free PR months for packages starting in June and July, all the info is here: https://jennafarmerpr.co.uk/our-services/
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68
Done for you or DIY? How to figure out the right PR for you+when to start
This week I breakdown the common questions I get around PR. Not sure when to begin? Wondering about if to opt for done for you PR support where you outsource or choosing to upskill and do it yourself? Let's take a look at the difference and help you make the decision. Work with me (whether DFY or DIY!) to get in the press: https://jennafarmerpr.co.uk/everything-page-start-here/
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67
How to use facebook ads to make PR more profitable with Aggie Meroni
This week I'm joined by Aggie from White Bee Digital, we talk about the relationship between PR and facebook ads, how you can use them to make your PR work harder for you and more! Connect with Aggie and get her freebie: https://whitebeedigital.com/meta-ads-starter-kit. Connect with me to help get in the press: https://jennafarmerpr.co.uk/everything-page-start-here/ and @jennafarmerpr
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66
Journalist Q+A: How to get quoted as an expert
This week is a snapshot of a brilliant interview with journalist Lauren Potts, it's part of the many journalist interviews and resources that you can find in The Momentum Media Club and will give you some ideas on the practicalities of pitching, For more information on my new course 6 weeks to get media visible, click here https://subscribepage.io/6weekspr
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65
How to write your first media bio
What is a media bio and why do you need one? Let’s get yours written today! Come into my free Pr bootcamp https://jennafarmerpr.kartra.com/page/PRBOOTCAMP
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64
How to redefine success as business owner with Emma Hine.
This week I am joined by the amazing Emma Hine, who I've been working with over the past few months to gain clarity in my business. We chat about finding a business that works for you, success, and setting goals and that time I was kind of an influencer then quit. MY NEW 7-DAY PR BOOTCAMP-https://jennafarmerpr.kartra.com/page/PRBOOTCAMP Connect with me on instagram @jennafarmerpr or find all my links here: https://jennafarmerpr.co.uk/everything-page-start-here/ Follow Emma on instagram @emmahine, or find out more about her new growth event, https://www.emmahine.co.uk/the-growth-event/
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63
4 quick+easy things to do when you don’t know where to start with PR
Want to get in the press but just don’t know where to begin? This week I'm sharing some quick wins that you can try when you just don't know where to start with your PR but know you need to get going! Links: My digital store: https://payhip.com/jennafarmerpr My pitch to the press templates (free until 23:59 on 15th March with code THANKYOU, https://payhip.com/b/RLHbN) Ways I can get you in the press: https://jennafarmerpr.co.uk/everything-page-start-here/ Other links mentioned in the episode: https://submit.nationalworld.com/ https://smebusinessnews.co.uk/ https://thecompetitionplatform.co.uk/
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62
An honest review of one to many from someone who has done it twice,
One to Many, my favourite business course, is now open again and I wanted to spend a podcast episode of breaking down my experiences of it, I’m an affiliate this year but as always you’ll get my complete honesty, here’s my affiliate link (which gets you some amazing Pr bonuses when you join!) https://bit.ly/49teXlg
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61
What to do when the media isn’t interested in your story,
Feel like you’re getting nowhere with your media pitches? Have a listen to this episode of the podcast! Follow me, find my freebies and more https://jennafarmerpr.co.uk/everything-page-start-here/ Come into Race to Recurring Revenue https://jenna_farmer--lisajohnsonstrategy.thrivecart.com/otm-2024/
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60
How I pivoted my business when things got really hard
In this week’s episode, I talk about the business pivots I needed to make in 2023 when life got really tough! Learn how to diversify your income in the free Race to Recurring Revenue challenge- https://jenna_farmer--lisajohnsonstrategy.thrivecart.com/otm-2024/ Come into my free Facebook community: get your business in the media with Jenna farmer or connect on insta @jennafarmerpr
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59
How to use PR to get found on google with Jules White
Today I'm joined by an amazing SEO expert, Jules White. We chat about how to improve the SEO of your site to get those all-important Google rankings and how to use digital PR to drive more traffic and sales to your website. Find out more about Jules and how she can help you with SEO-https://creativa.org.uk/about How I can help you get in the media: https://jennafarmerpr.co.uk/everything-page-start-here/ Say hi on instagram @jennafarmerpr or come into my facebook community, Get your business in the media with Jenna Farmer.
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58
How to take amazing brand photos for PR with Amanda Hutchinson
This week I’m joined by Amanda Hutchinson of AKP Branding Stories to talk about brand photos for PR. Connect with Amanda on insta @akpbrandingstories. For information on my power hours and byline workshop visit-https://jennafarmerpr.co.uk/everything-page-start-here/ Follow me on Instagram @jennafarmerpr
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57
3 things I did to get my client into Forbes
A breakdown of my most recent press coverage and the steps I took to get it! My new freelance writing workshop 👉https://subscribepage.io/byline. For everything else https://jennafarmerpr.co.uk/everything-page-start-here/
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56
How I made almost £6000 from freelance writing last year
Welcome to the first episode of 2024! This week I chat how I made a side income from freelance writing this year and the publications I wrote for! Want to do the same? Join my new masterclass https://subscribepage.io/byline. Get featured in the media. jennafarmerpr.co.uk/everything-page-start-here
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55
A year in PR: Forbes, Grazia and Red-what I learned+how I got the coverage
Welcome to the final episode of 2023! A break down of my year in PR-coverage highlights and how I made them happen! Ways I can help you with PR https://jennafarmerpr.co.uk/everything-page-start-here/ Connect on Instagram @jennafarmerpr
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54
How to start a substack and use it to get PR
This week I chat Substack with the amazing Sarah of https://www.therapistscorner.co.uk on TikTok. And I have started my own! https://prinyourpocket.substack.com so come follow along if you’d like more tips and tricks on getting media coverage! Get more PR help https://jennafarmerpr.co.uk/everything-page-start-here/ , join the momentum media club for just £10, https://jennafarmerpr.kartra.com/page/weektrial
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53
3 things to do if you’re struggling to come up with story ideas to pitch the press.
Feel like your life just isn’t that interesting? Want to be featured in the media but no idea why a journalist would want to speak to you? I share my 3 tips for overcoming this feeling when it comes to being stuck with your story. Come to the story stuck event: https://subscribepage.io/storystuck. My everything page with freebies and more: https://jennafarmerpr.co.uk/everything-page-start-here/
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