PODCAST · business
PR Talk
by Veracity
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
Episodes
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A Body Of Work: Amy's Final PR Talk Episode
6.5 years, 192 episodes and around 40,000 downloads later, I’m calling it. Earlier this month, I recorded the last episode of PR Talk. What began as a non-committal experiment turned into a passion, then a lifeline through Covid, until now, when it’s beginning to feel like an obligation, I know...
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The Elements of AI Governance with Janet Johnson and Ali Maaxa
Artificial Intelligence (AI) has been a hot media topic since ChatGPT burst onto the scene late last year. But the breathless speculation about what this technology potentially holds makes it challenging to separate the hype from reality. On this episode of PR Talk, Amy unpacks the future of AI...
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Re-run: A Motivational Minute with Libra Forde
In the spirit of Mental Health Awareness Month, we have decided to take it easy this Memorial Day week by re-running a great PR Talk episode. During the episode, Amy speaks with Libra Forde, Executive Director of the Women’s Foundation of Oregon, which dismantles sexism, racism, and structural...
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AI Strategy in Your PR Software with Cision’s Antony Cousins
Today on PR Talk, Amy spoke with Antony Cousins, the executive director for AI strategy at Cision, a global PR software. During their conversation, the two explored upcoming changes for the software and industry as AI capabilities continue to advance. Read the full write-up here:...
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How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen
Joining Amy on today’s PR Talk Podcast is Matt Bowen, associate director of enterprise client services and strategy at Logical Position (LP), an award-winning digital marketing agency. The duo discuss two recent seismic shifts marketers and PR professionals have seen with Google. That is, after...
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Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana
Today on the PR Talk Podcast, Amy Rosenberg chats with Jessy Klein Fofana, CEO and Founder of LaRue, a full-service public relations and affiliate marketing agency. Jessy shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI — something we PR folk always try to do....
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Stop Networking and Start Building Relationships with Dan Bruton
After being featured on the PDX Executive podcast, Amy invited the host and founder of Agate Executive Communications, Dan Bruton, to come on the PR Talk Podcast. In this episode, Dan shared his approach to event curation that fosters lasting relationships and how people attending events can also...
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Doing the Hard Thing in a Diverse World with Dr. Felicia Blow
On the PR Talk Podcast today, Amy chats with Dr. Felicia Blow, APR, Associate Vice President for Development at Hampton University and PRSA’s 2022 National Chair. Together, they discuss the challenges of communication work and explore how communicators can unite others to do what’s necessary…
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Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster
Today on the PR Talk Podcast, Amy Rosenberg gets to the point on email etiquette with Grace Aldridge Foster, Co-founder and Principal of Bold Type — a writing consultation and training company. Since the average person receives over 100 emails daily, it is very important to make sure yours stands...
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Reigniting Diversity Equity and Inclusion Efforts with Neil Foote
In this week's episode of PR Talk, Amy speaks with Neil Foote, President and CEO of Foote Communications and president of the National Black Public Relations Society. The two dive into his insights on diversity, equity and inclusion (DEI) and reigniting the George Floyd Moment, the return on...
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Growth, Lessons and Everything in between with Cailyn Tegel
On the six-year anniversary of PR Talk, we are introducing you to a special guest: Cailyn Tegel of Veracity! Well, to say we’re introducing her would be an overstatement. Since we tend to jabber on together, I lopped off the beginning of the conversation to get right to the good stuff. A proper...
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2023 Marketing Predictions from Recent PR Talk Guests
In this episode of the PR Talk podcast, we asked several past guests for their 2023 marketing and industry predictions. Participants include Katharina Hicker, Christopher Penn, Vanessa Neurohr, Adam Ritchie, Emmy Thomas, Jason Falls, Anna Dearmon Kornick and Laura Norup Boyer. Look out for host…
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PR Cheats | Chapter Nine
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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How Lori Gaffney of Borders Perrin Norrander Owns It
This week on the PR Talk podcast, we are taking a break by sharing an episode from the podcast Own It. During this episode, host Christy Hiler interviews Lori Gaffney, CEO of Borders Perrin Norrander, a marketing agency that has operated out of Portland, OR for more than 40 years. The two discuss...
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Press Conferences | Chapter Eight
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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How Leaders Can “Improv” Company Culture With Erin Diehl
Today on the PR Talk Podcast, Amy Rosenberg explores a different way of creating a positive company culture with Erin Diehl, founder and CEO of Improve it!, a unique professional development company, and host of the Improve It! Podcast. Erin shares how she uses the connection between improv and...
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How To Take Photos & Shoot Video for Press | Chapter Eight
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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How Pat Welch Built Her Business by Choosing Collaboration Over Competition
On today’s episode of the PR Talk Podcast, host Amy Rosenberg shares her conversation with one of Portland’s most impactful business leaders: Pat Welch, co-founder and CEO of the recruiting agency Boly:Welch. During their talk, Amy and Pat discuss the origins of Boly:Welch, the current state of…
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Operating Like a Newsroom + Photos | Chapter Eight
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Staying Ahead of the Digital Curve: The Point of PR is Not PR
Amy had the opportunity to be a guest on The Frustrated CEO Podcast with hosts Leb Tannenbaum, Patrick Lyons and Patsy Feeman. She shared how to leverage current news and employee passions to position a company’s core values and culture, connect with internal and external audiences, elevate...
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Pitching Podcasts | Chapter Seven
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3
Today on PR Talk, Amy speaks with Sadie Lincoln, the co-founder and CEO of barre3, a fitness company focused on teaching people how to be balanced in body and empowered from within. Sadie shares how she created body-positive messaging in the fitness industry through mindful marketing. Her story…
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Radio | News, Entertainment & Music | Chapter Seven
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie
Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product...
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Who To Pitch for TV | Chapter Six
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Developing Long-Term Relationships Through Customer Success with Muck Rack’s Vanessa Neurohr
Today on PR Talk, we learned a little more about our newest obsession, a PR software called Muck Rack, from Vanessa Neurohr. As their VP of customer success, Vanessa introduces us to the software, while also providing the in’s and out’s of the customer success industry. We didn’t expect to find…
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Weekend News & Morning Shows | Chapter Six
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Managing Time Within the Chaos of PR with Anna Dearmon Kornick
In the spirit of getting organized, Amy’s newest guest on PR Talk is setting us on the right path. Anna Dearmon Kornick is a PR pro turned time management coach and host of It’s About Time, a podcast for ambitious women seeking better work, life, and balance. In this episode, Anna shares helpful...
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TV Timelines | Chapter Five
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Focusing On What You Can Control with Jenn Hanson-dePaula
If you are shy about marketing yourself, whether that be your company, services or individual projects, you might want to tune into this PR Talk episode with Amy and Jenn dePaula, owner of Mixtus Media – a company that helps authors market their books – and host of the Book Marketing Simplified...
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Contributed Articles | Chapter Five
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Start Brewing Up Your Thought Leadership Efforts
An AMA Puget Sound Interview with Julie Lichtenberg Amy Rosenberg had the opportunity to interview on AMA Puget Sound’s Coffee Talk Series with host Julie Lichtenberg. Amy shared her knowledge of thought leadership and why many organizations are using thought leadership in their PR and Marketing...
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Editorial Calendars | Chapter Five
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Behind the News with Christine Pitawanich: An Education in Pandemic Reporting
This week on the PR Talk Podcast, Amy is joined by Christine Pitawanich, education reporter for KGW-TV News, an NBC affiliate television station serving the Portland, Oregon area. The two discuss Christine’s experience reporting during the pandemic, how it affected investigations, changes in...
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Print Timelines & Who To Pitch (titles) Print & Online | Chapter Five
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Building Your Media Lists | Chapter Four
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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‘Monetizing the Mic’ with Jessica Rhodes
We’re going meta in this episode of the PR Talk Podcast by taking a deep dive into podcasting with Jessica Rhodes, founder of Interview Connections. Since 2013, Jessica’s company has helped entrepreneurs land podcast interviews that lead to measurable return on investment (ROI) outcomes. During...
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Media Etiquette | Chapter Four
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Just Amy: On Being a Table Flipper
In this solo episode of PR Talk, host Amy Rosenberg shares her thoughts about trying to work on Diversity, Equity & Inclusion in her daughter’s school (and how every good movement needs a table flipper), Roe v. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon...
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Blog Posts | Press Kits | Media Drops | Your PR Toolbox | Chapter Three
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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PR Globe Trotting From Germany to Dubai with Kat Hicker
On this week’s episode of the PR Talk Podcast, host Amy Rosenberg chats with Katharina (Kat) Hicker, founder of Castleforbes Communications and co-founder of the Speakeasy Club. Kat calls in from her home in The United Arab Emirates to talk about her career and what it’s like running PR campaigns...
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Press Pitch & Photos | Your PR Toolbox | Chapter Three
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Ethical Dietary Supplement Marketing
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public. On this episode of the PR Talk Podcast, host Amy...
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The Press Release II | Your PR Toolbox | Chapter Three
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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A Call for Change with PR Girl Manifesto
In this week’s episode of the PR Talk Podcast, Amy speaks with Fatou B Barry, founder of AB Media Group and the PR Girl Manifesto, a nonprofit digital community of over 40,000 members on a mission to make careers in communications more accessible. She is also the co-founder of Hold the PRess, now...
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The Press Release I | Your PR Toolbox | Chapter Three
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Talking Web3 and NFTs with Joseph Jaffe
Cryptocurrency… Blockchain… NFTs… Web3… You hear these buzzwords everywhere now, but what do they actually mean? More importantly, how will they impact the work of marketing and public relations professionals in the future? On this episode of the PR Talk Podcast, host Amy Rosenberg sits down with...
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Forget Your Story | Chapter Two
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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Where’s the Culture – Marketing Connection? Right Here with Emmy Thomas
Joining Amy on today’s PR Talk Podcast is Emmy Thomas, VP of Brand and Marketing at Logical Position (LP), an award-winning digital marketing agency. During this episode, the two tackle the topic of connecting company culture and marketing. See the entire write up at...
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PR 101, PR Mindset & PR Roles | Chapter One
In this PR Talk episode host Amy Rosenberg dives into a specific section of her book, A Modern Guild to Public Relations, to explain the key takeaways about the practice of PR. To learn more or watch the video in order visit https://www.veracityagency.com/a-modern-guide-to-pr-videos/ Hosted by...
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ABOUT THIS SHOW
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
HOSTED BY
Veracity
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Frequently Asked Questions
How many episodes does PR Talk have?
PR Talk currently has 192 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is PR Talk about?
PR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping...
How often does PR Talk release new episodes?
PR Talk publishes regularly with 192 episodes available. Check the episode list for the typical release schedule.
Where can I listen to PR Talk?
You can listen to PR Talk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts PR Talk?
PR Talk is created and hosted by Veracity.
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