PODCAST · business
PR with Purpose
by Erin Huckle
PR with Purpose is a podcast for ambitious women with big ideas who are keen to learn more about using PR to share their message with the world. It’s hosted by Erin Huckle, a PR consultant who works with thought leaders, entrepreneurs and authors to claim their place in the spotlight. Tune in for interviews with inspiring guests who share their stories of using PR to elevate their profiles, and tips from Erin on how to get proactive about your PR.
Episodes
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When your PR pitches don't work
If you're struggling to get traction with the PR pitches you're sending to journalists, editors, hosts and producers, this episode is for you. In it I share why your pitches might be falling flat, what to do about it, and why PR wins are often a long game. Got a question or feedback? Get in touch...
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Opinion article writing with Vivienne Pearson
Do you have opinion or expertise to share? Then you don't want to miss this episode with freelance writer and writing teacher, Vivienne Pearson. As freelance writer of feature stories and opinion pieces for newspapers and magazines, as well as engaging content for business and organisations,...
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Let's chat about AI and PR
This week it's a chat about AI and how you can start to incorporate it into your proactive PR efforts. Got a question or feedback? Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ Or head to https://chucklecommunications.com/
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Communicating with confidence with Debra Shepherd
Are you showing up in a way that's intentional, confident and strategic? If the answer's... 'not really' - then this episode is for you. Debra Shepherd is a Business and Communications Strategist, Coach and host of The Debra Shepherd Podcast. Debra’s mission is to help you communicate…
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Using the 3W messaging framework
Do you ever feel stuck when it comes to communicating your message clearly? Are you confident about the key points you want new audiences to take away from you? When you're an expert, founder, thought leader or author, your breadth of knowledge can make it hard to get clear on a simple message…
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The art of really good conversations with Amy Faulkner
Amy Faulkner is the co-founder of Starts With A, a brand consultancy that supports evolving businesses through brand transformation. She is also the co-creator of Really Good Conversations, a card game and podcast that inspires families, friends, and teams to connect on a deeper level. With a...
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My favourite business books in 2025
Something a bit different this week! I'm sharing my five favourite business books of 2025 so far. Check them out at: Beyond Solo by Sara Howard: https://www.beyondsolo.co/ AI-Human Fusion by Leanne Shelton: https://humanedgeai.com/ai-human-fusion/ The Human Edge by Bethan Winn:...
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A human approach to AI with Leanne Shelton
Do you feel excited or overwhelmed by AI? Maybe a bit of both? In this episode of PR with Purpose, we're chatting with AI coach and author Leanne Shelton about how we can embrace AI tools in a way that feels empowering, not exhausting. With her human-first mindset and background in copywriting…
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Celebrating the first 50 episodes
Can you believe we're here? Celebrating 50 episodes of the PR with Purpose podcast, which started almost exactly one year ago. And what a journey it's been! I'm taking a moment to reflect on my favourite moments and episodes from the first 50, plans for the future, and why I'm committed to at…
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Mastering sales without selling your soul with Rachel Bourke
If the word sales makes you want to run and hide, this episode is for you. This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact...
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How to maximise your PR wins
So you've landed a great media feature, podcast interview or award win - now what? You can amplify the success of your PR wins, and in today's episode I'm sharing tips on how to make the most of each opportunity you score. Got a question or feedback? Connect with me on LinkedIn:...
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Reinvention and pivots with Lisa Burling
This week we're chatting with Lisa Burling - PR powerhouse, entrepreneur, author and creative thinker. In this conversation we learn about Lisa's professional pivots and reinventions throughout her career, why it's never too late to change the course of your life, and what she and her kids are...
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Visibility doesn't mean 24/7 availability
In a world where visibility often feels tied to being constantly online, this episode is your permission slip to opt out of the overwhelm and still grow your profile with purpose. In it I'm sharing practical strategies for raising your profile without feeling tied to being available 24/7. Want to...
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Sales pages that sell with Angela Pickett
Whether you're a subject-matter expert, an author, a founder or a thought leader - you probably have at least one thing you're trying to sell. A book / a course / a keynote speech / a membership - the list goes on! So this week we're chatting about how sales pages can be a really effective way to...
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What do you want to be known for?
In this episode of PR with Purpose, we're talking about the art of achieving clarity in messaging. Discover why distilling your expertise into a central message is crucial yet challenging for many thought leaders. Erin shares insights on overcoming the overwhelm of ideas and finding your unique...
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Speaking on stages with Kathy Rhodes
Are you dreaming of sharing your big ideas on a stage? Of stepping into your power as a speaker for both purpose, and profit? Then you're going to love this episode with Kathy Rhodes, AKA The Thought Alchemist. Kathy is the woman behind the women you see on stage. She’s an absolute gun at...
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Seasonal PR moments for maximum impact
This week we're looking at Seasonal PR Planning. Discover how to leverage different times of the year to maximise your PR efforts and align them with your marketing calendar. I'm sharing insights on planning for media moments, understanding seasonal opportunities, and preparing for key dates to...
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Master your marketing with Bec Chappell
This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell. Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging...
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Three quick-win tips for your profile-raising
This week I'm sharing three quick-wins for your PR - three trusted tools or activities that I recommend to everyone - no matter what stage you're at. These are essential for increasing your visibility and making life easier for yourself as you start to build your profile. Let me know if you take...
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From thought leader to author with Verity Craft
Is publishing a book on your dream to-do list? Have you thought about turning your expertise into a book, but felt unsure of where to start? This week's guest is Verity Craft from Intelligent Ink. As a book coach, speaker, facilitator, and mum of two who hails from Auckland, New Zealand, Verity...
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You don't need a big audience to start PR
This episode of PR with Purpose is a bit of a reality check. You don’t need a huge following to start building your profile and making an impact, so if you’ve been holding off on pitching yourself for PR opportunities because your audience feels small, this one’s for you. I'm sharing why quality...
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Nailing your powerful elevator pitch with Tahnée Sanders
Do you speak about yourself with confidence, or stumble when someone asks the question 'what do you do?'. In this week's episode we're chatting with messaging strategist and copywriter Tahnée Sanders about how to nail your elevator pitch and make sure your messaging is working hard for you. This…
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How to know if you're 'PR-ready'
In this episode we explore the idea of being 'PR ready'. Tune in for practical tips on how to get confident about putting yourself out there, and how to take small, actionable steps to build your confidence and visibility. We're addressing common barriers to visibility, such as fear of judgment…
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Awards with Heather Marano
Entering awards is a highly-effective way to boost your profile, reach new audiences and demonstrate your credibility. This week, we're chatting with Heather Marano, the Founder and Director of award-winning awards consultancy - Green Door Co. In this conversation we discuss: Why entering (and...
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Creative collaborations for profile raising
This week we're talking about the power of collaboration to help you reach new audiences and make a bigger impact. In this episode, we cover: What are collaborations and examples of what to consider How to find the right collaborators How to make the ask And long-term benefits of collaborations…
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Growing Beyond Solo with Sara Howard
If you're self-employed as a solopreneur and ready to grow, this episode is for you. In it, we hear from Sara Howard, author of Beyond Solo and founder of Writers Australia. We talk about the different ways business founders can grow beyond solo (and no, they don't all involve hiring a team), how...
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Why you need your bio basics sorted
Having a bio ready for your profile raising activities is absolutely essential. This week we chat about how to get your media bio ready, with tips on how to use AI to craft a PR-worthy bio. Connect with me via LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ Or head to:...
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Leadership with Lauren Eyles
In this an episode I chat with experienced executive and coach Lauren Eyles about the challenges women face in leadership roles and the importance of mentoring and coaching. We discuss building confidence, overcoming fear, and the importance of authenticity in leadership. And Lauren shares really...
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Crafting the perfect podcast pitch
Are you thinking about sending your first podcast pitch? In this episode, I share my top three tips for crafting the perfect podcast pitch, and some essential research you need to do before contacting a podcast producer or host. Found this useful or have a question? Email me on...
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Marketing made simple with Jenn Donovan
Today's guest is Jenn Donovan - a marketing strategist, Best Selling Author and sought after speaker and media commentator on all things marketing. She’s the founder of Social Media and Marketing Australia, viral Facebook groups like Buy From a Bush Business, co-founder of a marketplace that…
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Accountability to amplify your profile
Are you being kept accountable when it comes to achieving your profile raising goals? This week we're chatting about accountability - why it's so important, how to find it, and why setting realistic and time-based targets is essential for your profile raising and PR efforts. Connect with me on...
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Conquer your imposter with Alison Shamir
Today we're tackling something 70% of us have experienced at some point - imposter syndrome. My guest is Alison Shamir, an Imposter Syndrome Expert, International Speaker, Author & Certified Coach. Through her work, Alison empowers global audiences with the knowledge, tools and methods grounded…
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What is purpose anyway?
Do you have a purpose? Do you need one? Or do you have purpose anxiety? This week we're discussing what purpose is and why it can be so important. I mention Cherie Mylordis and her work in the episode, you can find out more about Cherie's work in helping people find their purpose at:...
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How to be more visible with Bec Sands
Are you struggling to be confidently visible? Today we're chatting with Bec Sands, a Visibility Mentor who works with women to become confidently visible so that they can put life-changing work out into the world. Bec helps women unlock their creativity and uniqueness to attract more clients and...
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How to become an amplified author
Are you an author or aspiring to become one? This week I'm chatting about what it means to be an amplified author and sharing some tips on how you can establish yourself as a go-to expert alongside publishing your book. If this resonates, then I'd love you to join me for my Amplified Author...
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Being brave in business with Brook McCarthy
This week we're talking about bravery in business and why modesty is dangerous - especially for female founders, soloists and entrepreneurs. Women in business are often overqualified yet hesitant to step into the spotlight, waiting for the mythical 'perfect time' to promote themselves. Instead of...
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How to set yourself up for success in 2025
Friends! It's 2025 and I'm here to help you with simple tips to get yourself set-up for a successful year. Check out my free calendar for authors (and aspiring authors) at: https://chucklecommunications.com/resources
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4 simple ways to get ready for PR in 2025
In the last episode for 2024, I'm sharing four simple things you can do over the summer to get yourself ready for a successful PR year in 2025. I promise these aren't overly taxing - you might even have fun! Connect with me and let me know how you go at:...
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The brilliance of business books with Leanne Faulkner
We're chatting all things business books in today's episode - why they're so powerful, how to find the books that will make a positive impact on your business and how to make the most of the business books you have, with Leanne Faulkner, founder of Rereadable. Leanne is a small business mental...
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How PR can boost your SEO juice
Did you know online PR activity can improve your search engine optimisation and help Google fall in love with your website? This week I'm sharing tips on how your PR activity can boost your SEO - and no, you don't need to be an SEO expert or do anything technical. Promise. Here's a link to the...
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Using video to build your brand with Anastasia Geneave
You’ve probably heard that video is the best way to get cut through online and to serve content that the algorithms will actually share to your followers. But the thought of showing up on video is enough to send many big thinkers and thought leaders running for the social media hills. Today we’re...
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The role of media releases in PR
In this episode we're chatting about the role of media releases in PR and profile raising. When are they useful, what kind of information should they include and are they enough to get media cut through? Thanks for listening to PR with Purpose, you can connect with host Erin Huckle at:...
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LinkedIn 101 for thought leaders with Rebecca Cofrancesco
Beck from Marketing Goodness, or the Marketing Goddess as her clients like to call her, is a LinkedIn Mentor and Content Strategist. With 25+ years of experience up her sleeve she brings strategy, creativity, and plain-talking advice to help businesses find their voice and shine online. She geeks...
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5 lessons from 5 years in business
This week marks five years of self-employment, so I'm celebrating by sharing five lessons I've learned along the way. I hope you find it helpful! https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ https://chucklecommunications.com/
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Speaking to the media with confidence with Theresa Miller
With almost 30 year's experience in the media, Theresa Miller is a Australia's leading media and presentation skills trainer. Theresa has coached hundreds of people across all industries in the art of mastering media interviews, public speaking and corporate writing. She's passionate about...
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Your media pitch got accepted! Now what?
You've sent off a pitch to a journalist or podcast producer and they've said yes! What happens next? In this week's episode of PR with Purpose we talk through how to prepare for that first podcast interview or media feature, why it's important to ask questions and get clarity, and why you should...
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'Bleisure' and the journey to becoming an author with Emma Lovell
Have you ever dreamed of publishing a book and sharing your story? Would you love to live a life you love now, rather than waiting for 'some day'? Then this episode is for you. Hear from Emma Lovell, author of The Art of Bleisure, about the journey to becoming an author, how to embrace more...
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The power of the follow-up
Are you afraid of following-up? It can feel a bit awkward but it's so essential in landing those PR opportunities in the media and on podcasts. This week I'm sharing tips on how to follow-up on your media pitches and why following-up is so essential (and the secret to landing more wins!).
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Using photography to maximise your PR
This week we're chatting with photographer Rachel Lee about how to use photography to maximise your PR. We cover everything from how to prepare for a photo shoot, how to use photos on LinkedIn and why photography is so essential for raising your profile. Rachel Lee is the creative force, founder...
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Ready to send your first pitch?
In this episode of PR with Purpose we get practical on how to start media outreach and make that first pitch to a journalist. Key Takeaways: How to find media contacts. How to make your pitch stand out in a crowded inbox. The importance of doing research to tailor your pitch. How to start taking...
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ABOUT THIS SHOW
PR with Purpose is a podcast for ambitious women with big ideas who are keen to learn more about using PR to share their message with the world. It’s hosted by Erin Huckle, a PR consultant who works with thought leaders, entrepreneurs and authors to claim their place in the spotlight. Tune in for interviews with inspiring guests who share their stories of using PR to elevate their profiles, and tips from Erin on how to get proactive about your PR.
HOSTED BY
Erin Huckle
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Frequently Asked Questions
How many episodes does PR with Purpose have?
PR with Purpose currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is PR with Purpose about?
PR with Purpose is a podcast for ambitious women with big ideas who are keen to learn more about using PR to share their message with the world. It’s hosted by Erin Huckle, a PR consultant who works with thought leaders, entrepreneurs and authors to claim their place in the spotlight. Tune in for...
How often does PR with Purpose release new episodes?
PR with Purpose has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to PR with Purpose?
You can listen to PR with Purpose on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts PR with Purpose?
PR with Purpose is created and hosted by Erin Huckle.
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