PODCAST · business
Pransform, Inc.
by Christopher Anastasio
Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth.We take pride in becoming active stakeholders in our partners’ digital transformation journeys.Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
Episodes
-
Tasha Preisner - Tax Planning vs. Tax Preparation: What Every Business Owner Needs to Know | S2 E15
Most people think taxes are something you deal with in April. In reality, the biggest opportunities—and the biggest mistakes—often happen months before a return is ever filed. In this episode, we’re joined by IRS Enrolled Agent Tasha Preisner to discuss how business owners and individuals can...
-
Joe Folkman - What Makes a Great Leader? The Data May Surprise You | S2 E14
And here’s the description for the YouTube listing: Can leadership be measured? And if so, what does the data actually tell us? In this episode, we sit down with Joe Folkman, President of Zenger Folkman and one of the world’s leading researchers on leadership effectiveness. Drawing from more than...
-
Elena Filina- Social Media Tax Hacks: Fact or Fiction? | S2 E13
Can you really write off your car? Your vacations? Your home office? What about hiring your kids or using popular “tax loopholes” you’ve seen on TikTok or Instagram?Social media is filled with creators promising easy ways to slash your tax bill—but how much of that advice actually holds up under...
-
Nick Foster - What Entrepreneurs Get Wrong About Taxes | S2 E12
Most entrepreneurs focus on revenue, growth, and marketing—but overlook one of the biggest levers in building real wealth: tax strategy and financial discipline.In this episode, we sit down with Nick Foster to break down what founders actually get wrong about taxes, entity structure, and…
more -
David Hori - The Psychology of Scaling a Brand, and Why Most Growth Strategies Plateau | S2 E11
Most founders think growth is about better ads, better funnels, or better tactics.But what if the real constraint isn’t execution—it’s how you think about growth in the first place?In this episode, we sit down with David Hori to unpack why many growth strategies plateau, the role of introspection...
-
John Salzinger - Business Leadership & Social Impact | S2 E10
In today’s episode, John and Chris dive into what it really takes to build a social impact–driven business—from creating a business community that truly reflects your values to aligning your personal beliefs with your professional journey. And yes, there’s a little basketball talk in the mix too....
-
Angela Thurman - Mastering Project and Risk Management with Angela Thurman | S2 E9
In this episode of the Pransform podcast, we sat down with Angela Thurman of Thurman Co. to discuss project management, risk management and process improvement. Angela delves into specific, actionable steps you can take to undertake or improve these areas for your business, as well as tools and...
-
Mark Roberts - The No-Smoke-and-Mirrors approach to explosive growth | S2 E8
In this episode of the Pransform podcast, we sat down with Mark Roberts of OTB Solutions to discuss his 'no smoke and mirrors' approach to sales. Mark also goes into what it takes to drive explosive growth in a business, sharing examples of how he's helped companies do just that. If you're…
more -
Deepak Bhootra - Mastering the Sales Mindset for Business Growth | S2 E7
In this episode of the Pransform podcast, we sat down with Deepak Bhootra of Jabulani Consulting to discuss sales and mindset. Deepak explores why the proper sales mindset is so critical to success, and debunks sales myths along the way. If you're a business owner, you're always doing some kind…
more -
Michael Reeder - Taxes, Entity Strategy, and Franchising | S2 E6
In this episode of the Pransform podcast, we sit down with Michael Reeder of Reeder CPA Group to unpack the real-world challenges and opportunities of entrepreneurship. From smart tax strategies and entity formation to franchising, leveraging debt wisely, and more — Michael shares hard-earned...
-
Connor Drake - Talking Radical Delegation | S2 E5
In this episode of the Pransform Podcast, Connor Drake—Executive Coach at Mindmaven—shares actionable insights into how leaders can scale their impact through Radical Delegation. Connor specializes in helping high-performing founders and executives free up to 12+ hours a week by leveraging their...
-
Andrew Longcore - Fall in love with running your company | S2 E4
Running a business is tough—but what if you could fall in love with it all over again? In this episode, Andrew Longcore, M&A Coach, Investor, and Managing Partner at Cecil Sterling & Co., shares his expert insights on how business owners can eliminate frustrations, unlock growth, and build a...
-
Marva Sadler - Making a difference for small businesses | S2 E3
In this episode of thePransform Podcast, we sit down withMarva Sadler, Managing Director atMLSOdyssey LLC, to explorethe strategic decisions that shape small business success. With decades of experience—from transforming struggling businesses to scaling high-growth firms—Marva sharespractical...
-
Michael Ly - Building trust in your brand | S2 E2
Michael Ly, CEO of Reconciled joined us as a guest for our second episode of the season. We're not exaggerating when we say Michael delivered an absolute masterclass on brand trust-building. This discussion is a goldmine for to-the-point insights on running and growing a successful service...
-
Mayank Singh - AI in Marketing and Beyond | S2 E1
Season 2 of the Pransform Podcast is here! After an incredible journey with over 100 episodes of audio-only insights, we're thrilled to launch Season 2 with a fresh, interview-style video format! In our opening episode, Christopher Anastasio sits down with Mayank Singh, co-founder of Plethora IT...
-
Ep 114: What Does It Mean to "Be Iconic," Anyway?
In this episode, we'll talk about how to make your marketing benefit themes more impactful and resonant with your audience, using a little inspiration from US car commercials, like Cadillac's "Be Iconic" campaign for summer 2023.
-
Ep 113: Get Started On Threads Today
In today's episode, we'll discuss the importance of trying out Meta's new Twitter competitor platform, Threads, and also examine why Twitter isn't going anywhere anytime soon.
-
Ep 112: Going Live On Facebook
In today's episode, we'll discuss the advantages behind going Live on Facebook, and how you can optimize your Live sessions.
-
Ep 111: Get Smart on Instagram Algorithms
In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there…
more -
Ep 110: Try This Alternative to ChatGPT
In today’s episode, we will talk about an alternative to ChatGPT from Copy.AI. Copy.AI has created a new tool called Chat that appears to have similar functionality to ChatGPT.
-
Ep 109: Use These Marketing Examples for Inspiration
In today’s episode, we will take a close look at some excellent examples of mass marketing that create a reaction in the audience, and how you can draw inspiration from these examples for your own marketing campaigns.
-
Ep 108: Don’t Worry About the TikTok Ban, Worry About Attention
In today’s episode, we will discuss the potentially imminent ban of TikTok in United States, where your focus should be instead of the TikTok ban, and tactical advice for what to do if TikTok does get banned.
-
Ep 107: Instagram Adds New Engagement Feature
In this episode, we’ll discuss Instagram’s new engagement feature that they are rolling out on an experimental basis, whereby users can make better connections with like-minded followers, and share textually relevant content with those followers.
-
Ep 106: Don’t Be Boring (w/Your Headlines)
In todays episode, we’ll take a closer look at the importance of grabbing attention with your headlines.
-
Ep 105: Start Making Facebook Reels
In today’s episode, we’ll talk about the importance of experimenting with creating content for Facebook Reels.
-
Ep 104: How To Put Content Repurposing On Autopilot
In today’s episode, we discuss a method for systematizing content, repurposing, in order to help you to move faster and not have to rethink how to repurpose content every time you produce a new piece.
-
Ep 103: Time To Check Your Fonts
In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform…
more -
Ep 102: The AI Takeover
In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will…
more -
Ep 101: Time To Start A Podcast?
In this episode, we will discuss recent trends in the podcast space with regard to a slowing rate of new shows being published, and will also examine the implications and downstream benefits of starting a podcast in the current environment.
-
Ep 100: 2023 Digital Landscape
In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like…
more -
Ep 99: What To Do About Twitter
In today’s episode, we will look at the implications of an Elon Musk-led Twitter, and whether or not you should remain on the platform given all of the fluctuation that has occurred to date with it, as well as projected fluctuation with regard to the platform’s future.
-
Ep 98: Meet Us in Mashantucket!
In this episode, I’ll briefly discuss our team’s plans to be at the MassCPA New England Practice Management conference in Mashantucket, Connecticut, November 16-18. If you plan to be at the conference, stop by and say hi; if you were thinking about coming to the conference, we encourage you to…
more -
Ep 97: Why You NEED to Make YouTube Shorts
In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies…
more -
Ep 96: Meta’s Challenges Translate Into Your Opportunity
In this episode, we’ll take a close look at the recent performance data Meta reported for Q3 and how that can translate into opportunities for you and your business, particularly on the Facebook platform.
-
Ep 95: Meet Us in Phoenix!
In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for...
-
Ep 94: Document the Process
In today’s episode, we’ll talk about the importance of documenting your process and increasing your transparency, which in turn improves your know, like, and trust factor.
-
Ep 93: Twitter Bombshell!
In today’s episode, we’ll discuss some breaking news that came out yesterday from Twitter regarding the ability to share multimedia on the platform: up to four images, videos and/or GIFs within a single tweet. This catapults Twitter into competitive positioning with other platforms with regard to...
-
Ep 92: Branding Survives Recessions
In this episode, we talk about how branding and marketing will always surpass selling in terms of effectiveness, and especially during difficult economic times.
-
Ep 91: Systematize Your Content Production
In today’s episode, we’ll talk about the benefit of creating repeatable systems for publishing content across platforms, focusing specifically on one of the methods we use to get snack-sized content out onto various social media platforms as quickly as possible.
-
Ep 90: What’s TikTok Now?
In this episode, we discuss an emergent feature on TikTok called TikTok Now, why it’s there and how you can leverage it for your business.
-
Ep 89: Pransform LinkedIn Content Review
In this episode, we’ll browse the Pransform LinkedIn page and highlight some helpful content that you may have missed, and call attention to the posting rhythm that we’ve established to help businesses apply digital and social media marketing strategies.
-
Ep 88: Shortcomings of Paid Traffic
In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.
-
Ep 87: Getting Started with YouTube Shorts
In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.
-
Ep 86: Make More Mistakes
In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself…
more -
Ep 85: Develop Your Differentiators
In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.
-
Ep 84: Thoughts on LinkedIn Marketing
In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.
-
Ep 83: Facebook Organic On the Rise
In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.
-
Ep 82: Loom Transcribes!
In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.
-
Ep 81: Content Calendar
In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve…
more -
Ep 80: Context, Context, Context
In this episode, we’ll examine the concept of being contextually relevant to the social media platforms you’re producing content on, and how that plays out across a given example (short form video on YouTube Shorts, TikTok, and Instagram Reels).
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth.We take pride in becoming active stakeholders in our partners’ digital transformation journeys.Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
HOSTED BY
Christopher Anastasio
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Pransform, Inc. have?
Pransform, Inc. currently has 114 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pransform, Inc. about?
Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth.We take pride in becoming active stakeholders in our partners’ digital transformation journeys.Our complete suite of business support services include: Digital...
How often does Pransform, Inc. release new episodes?
Pransform, Inc. publishes regularly with 114 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Pransform, Inc.?
You can listen to Pransform, Inc. on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pransform, Inc.?
Pransform, Inc. is created and hosted by Christopher Anastasio.
URL copied to clipboard!