Press Play

Episodes

1. 14

   Media in the post-truth era

   In an age where voters seem to value feelings over facts, what is the way forward for news media companies and how should they make editorial decisions.

   Dec 1, 2016

   18m
2. 13

   Mark Ritson: Everyone wants to change marketing without understanding it

   Marketing professor and consultant Mark Ritson is an outspoken critic of many popular ideas that fail to deliver results. In this episode we chat about picking fights with Google, the future of marketing and what makes people watch ads.

   Nov 17, 2016

   24m
3. 12

   How to grow print ad revenue by 19%

   News Corp Australia's Community Media Agency team in Queensland grew print ad revenue by 19% last year. In this episode of Press Play, we explore the strategies used by the team, how they used data to change perceptions and how readers connect with community newspapers in the digital age.

   Oct 20, 2016

   15m
4. 11

   Agency CEO with a client’s perspective: Mark Lollback, of GroupM

   The head of Australia’s largest media agency, Mark Lollback, chats about disruption, the evolution of ROI, social media ad metrics, and the future of “misunderstood media channels” in this episode of Press Play.

   Oct 5, 2016

   28m
5. 10

   When to drop print, and when stand strong

   Two newspapers launch an impressive tablet app: one kills its daily newspapers, the other stands by print. In this episode we'll explore how the management of a Canadian newspaper was persuaded to turn off the presses, how advertisers were lured onto a new tablet app and whether the Australian...

   Sep 20, 2016

   16m
6. 9

   Dow Jones CEO: tech, revenue and transition

   Dow Jones CEO William Lewis chats about building mutually beneficial partnerships with Silicon Valley’s tech companies, the revenue model of a modern media business and transforming into a mobile-focused media business.

   Sep 8, 2016

   22m
7. 8

   Why NZ media are boycotting Olympics accreditation

   NZME and Fairfax NZ rejected offical Olympics accreditation following a bitter rights dispute. In this episode of Press Play we explore the tension between international sporting bodies and media companies trying to protect Fair Dealings provisions.

   Aug 5, 2016

   21m
8. 7

   Papers in politics: election 2013 vs 2016

   Much has changed in the media landscape since Australia's last Federal Election. So in 2016, can a newspaper still turn the tide of an election? What types of political news are readers consuming and how? And is this really the "social media election"? In the debut episode of Press Play, we chat...

   Jun 28, 2016

   28m