Press Playbook

On this episode of The Press Playbook, Kendall Aldridge talks with Emily Amodeo of BAM about how Lanai landed a Bloomberg broadcast segment through personalized outreach, relationship building, and a simple, effective pitch.

On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how Epicore Biosystems landed CNN by connecting wearable hydration technology to the World Cup. They discuss timely pitching, choosing the right spokespeople, and why speed is critical when working with top-tier media.  

On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how VisualPing landed Newsweek by analyzing Amazon Prime Day pricing. They break down why proprietary data, great timing, and a strong headline turned a simple report into a national story.  

On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Carbice landed Tom's Hardware and dozens of gaming publications through a strategic Computex announcement campaign.

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how XCaliber landed coverage in MobiHealthNews following its $6.5 million seed round. They discuss healthcare AI, funding announcements, customer validation, and why outcomes matter more than buzzwords.    

Kendall Aldridge sits down with Chris Pham of BAM to break down how Metricool landed Vogue by analyzing brand performance during Coachella. They talk timing, data, and how finding gaps in coverage can turn a cultural moment into a real story.

On this episode of The Press Playbook, Kendall Aldridge talks with Erica Guevara of BAM about how Haast landed an Axios exclusive for its $12M Series A. They break down the pitch structure, the role of data, and what makes an exclusive land.

On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how Inspiren landed on Fast Company's Most Innovative Healthcare Companies list. They break down what actually goes into these applications and why recent data matters.

On this episode of The Press Playbook, Kendall Aldridge talks with Briana Trulear of BAM about how Doctronic landed Wall Street Journal coverage. What started as a simple intro turned into a full exclusive, and they break down exactly how that happened.  

On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how PgEdge landed Wall Street Journal coverage through a connection made at a BAM media dinner. They break down why relationships matter and how opportunities come after the event. Interested in joining us for an upcoming dinner? See our event lineup here: https://bambybig.agency/events

On this episode of The Press Playbook, Kendall Aldridge sat down with Briana Trulear, Senior Account Director at BAM, to talk about how she helped her client Epicore Biosystems land coverage in Bloomberg. The story centered around Epicore's $26 million Series B funding round, but what made it land wasn't just the raise, it was the timing. We break down how the team connected the company's technology to the bigger climate and heat conversations happening globally and why aligning the story with what the reporter was already covering made the difference.

On this episode of The Press Playbook, Kendall Aldridge sat down with Jordan Hart, Senior Account Executive at BAM, to talk about how they helped their client, Baton, land a founder profile in Inc. The focus was on telling the story behind Baton and its CEO, and how the company is helping small business owners sell their businesses more easily. We break down how the pitch came together and why structuring it like a story made it easier for the reporter to run with it.

On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Blitzy landed a founder profile in Business Insider. They break down the personal angle, tailoring the pitch to the reporter, and why strong details matter.

On this episode of The Press Playbook, Kendall talks with Briana of BAM about how AutoIVF landed coverage in The New York Times. They break down why top-tier stories require more than just one news moment and how having the full story ready makes all the difference.

On this episode of The Press Playbook, Kendall Aldridge talks with Emily Amodeo of BAM about how a $5.5M seed round became a bigger Boston AI story that landed in the Boston Business Journal. They break down funding angles, local trends, and what actually makes a pitch stick.

On this episode of The Press Playbook, Kendall Aldridge sat down with Brenda Manea, Managing Director of BAM's People and AI practice, to talk about how she helped her client, Lanai, land a podcast appearance on Fund/Build/Scale with Walter Thompson.

On this episode of Press Playbook, Kendall talks with Torri, Account Executive at BAM, about how data-led storytelling helped land a CNBC placement for IMPLAN. They break down why reporters love clear data, how to structure a pitch, and how strong analysis can turn a company into a go-to source.

On this episode of The Press Playbook, host Kendall Aldridge sits down with Brittany Harran, Senior Account Director at BAM, to talk about how the team helped two venture firms, Costanoa and Matrix, land quotes in Fortune's Term Sheet by sharing bold predictions about the year ahead.  

In this episode of The Press Playbook, host Kendall Aldridge sits down with Courtney Joslin, Senior Account Director at BAM, to unpack how the team landed a Fast Company feature for an early-stage product launch. The conversation covers pitch strategy, design-led storytelling, exclusivity, and lessons founders can apply to their own media outreach.

On this episode of Press Playbook, host Kendall Aldridge sits down with Samantha Davis, Account Manager at BAM, to break down how the team helped AI-powered life insurance brokerage Modern Life announce its $20M Series A funding round.