PODCAST · business
PR/etty Average
by Bayly PR
A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.
Episodes
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How $10K and a spare bedroom built a global bag brand, with the co-founders of Eau Bags
We’re joined by sisters Claudine and Olivia Blondeau — the co-founders behind Eau Bags, the recycled nylon bag brand that's gone from a spare bedroom in Brisbane to David Jones, The Iconic and a global community in just four years. We get into the real, messy version of building a brand from...
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CBK was the OG influencer
TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records in 2026. Lucinda and Edwina unpack why Love Story: JFK Jr. & Carolyn Bessette has a chokehold on Gen Z and millennials alike — and dissect the brand...
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Bring back the hamburglar!
The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda and Harriet jump on the mic to unpack the PR fail heard around the world, plus, they deep-dive into the Bode x Levi’s “Barrel Racer Jean” collaboration and why it’s…
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Print is dying (again)… but PR isn’t.
With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout dominating headlines in recent weeks, this episode unpacks two cultural moments shaping the future of PR in real time. Lucinda and Courts dive into what...
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We need to apologise…
Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join Lucinda and Courts for a cultural debrief on why the internet feels like a haunted house full of people who refuse to comment… and why even apology marketing and trad-wife...
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End of an era
In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus together since day one. We reflect on her time at BPR, the legacy she leaves behind, and why every PR team needs a Lulu in their group chat (and their inbox).…
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Alter egos, nepo babies...and the end of the polished PR era?
KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue, and we’re trying to figure out if culture has officially entered its PR fever dream... First up, Courtney and Teagan dive into the Mr Fantasy…
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Celebrity comebacks & TikTok drama
Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re-establishing personal and professional brands, they explore how figures like Lindsay Lohan and Matilda Djerf are redefining what a return to the...
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99% PR, 1% Gambling, with Luca Kante
From posting gambling videos on a joke spam account to becoming a 250K-follower phenomenon, Luca Kante’s story is a masterclass in personal brand PR. In this episode, we unpack how his viral catchphrase “come on cuz” took over Instagram, what it means to have influence before intention, and why…
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Rebranding therapy, with Meghan Gray
Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how she’s redefined what modern mental health can look like. Known for making therapy approachable, elevated, and aspirational, Meghan shares her experience...
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From newsrooms to newsfeeds, with Genevieve Brammall
Lucinda Bayly is joined by Genevieve Brammall, the media strategist leading News Corp’s push to integrate influencers beyond traditional marketing — positioning them as powerful channels for education, advocacy, and audience engagement. With deep experience shaping how major news brands connect...
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All the internet girlies are pop stars now
This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things off with a classic round of blind Q&As—because what better way to welcome a new co-worker than with a little friendly interrogation? We also dive into our favourite...
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The new rules of media with Gemma Acton
In this episode of PR/etty Average, Lucinda Bayly is joined by Gemma Acton, one of Australia's most respected media and finance voices, for a wide-ranging and insightful conversation on the ever-changing landscape of journalism — and how PR professionals can meaningfully adapt. With a career...
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Are all frogs gay?
In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “Riddle Me This”, where they unpack the big questions in life. Like… are frogs gay? Are toads homophobic? The science is inconclusive but the vibes are strong. They then shift…
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AFW vox pop: the roast session
The PR/etty Average girls are back on the mics for another episode of absolute chaos. Lucinda and Lulu catch up on all the office goss (you know, the usual), and Lulu goes full meltdown mode over her group assignment dramas – no surprises there. Then, after a bit of Aussie Fashion Week backlash...
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From model to business mogul, with Taryn Williams
Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and hard-won lessons of building bold, purpose-driven businesses. From navigating burnout to disrupting outdated systems in modelling and influencer...
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Building a luxury brand on TikTok, with Leah O'Connor
Home care brand founder and content creator, Leah O’Connor, joins Lucinda Bayly for a refreshingly honest conversation about what happens when you stop trying to perfect your brand image, and start putting an authentic face to it. As the founder of Domenica Formulations, Leah built a loyal…
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Lessons from a life in PR, with Meg Hutchinson
PR leader and founder of MHPR, Meg Hutchinson, joins Lucinda Bayly for a candid conversation about what it really takes to build brands and a business with lasting impact. With over 14 years’ experience, Meg has worked with some of the world’s most recognisable brands before launching her own...
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April Fools campaigns: the audit no-one asked for
Edwina and Lulu sit down to share their unfiltered takes on this year’s April Fools’ campaigns — the good, the bad, and the ones that should’ve stayed in drafts. From brand stunts that actually landed to ones that sparked full-blown internet chaos, we've ranked them all. They also dive into the...
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Rebrands, PR stunts & a side of fries
The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears off about all things PR, you’d be PRretty wrong. This episode serves up some major wins, some PR disasters, and, fair warning, way too much food talk (our...
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How I Survived Living in America
Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The University of South Carolina - dishing all the dirt and discussing some jarring cultural differences. It was also BPR's third birthday (woohoo). Lulu...
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The accidental publicist, with Genevieve Phelan
Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but that is exactly what happened in her career. From by-lines in VOGUE, to constantly being the youngest person in the room, Gen shares her career progression...
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$30K Podcasting Package GIVEAWAY with Clearshot and Bayly PR!
Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produced, fully marketed podcast in collaboration with the legends at Bayly PR! Listen in to this episode we recorded with the BPR girls about what…
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Some serious Super Bowl sussin'
The Super Bowl isn’t just a game—it’s the ultimate PR and marketing showdown. Courts and Dwins break down the multi-million dollar marketing strategies, the controversial ads that left their mark, and all the viral moments in between. Oh, and our biggest PR/ediction yet—we absolutely called SZA’s...
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Finding your flavour, with Jacqui Toumbas
In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thriving as a content creator. She opens up about finding confidence on social media, and using food as a platform for storytelling. Plus, she shares lessons…
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Genevieve Day on the business of influence & motherhood
Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin Management, and a Forbes 30 Under 30 honouree. In this episode, we explore the highs, lows, and unfiltered truths of working in a seemingly...
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What you won’t learn in uni about PR
In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publicist in the high-stakes world of lifestyle PR. From writing press releases to bring pressed for time, Dwins shares her inside scoop on landing that...
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Planes, fame and the blame game — a year of PR wins and woes.
From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis...
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Everyone is still jealous of the influencers.
Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z broke the marketing funnel’… or did they? Lucinda picks Edwina’s brains on how she makes purchasing decisions, who is influencing those decisions and most…
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The importance of authenticity with Ginelle Dale
HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on social media and dishes the tea on working with celebrities. Spoiler alert — Tom Hanks is apparently as nice as he appears. Ginelle’s reccos — O...
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Just call me the f*ck up fixer
Courtney chats with Sally Branson – crisis comms specialist and owner of boutique public affairs consultancy business, Sally Branson Consulting Group. They dive into the Sydney hospitality crisis with Swillhouse and Merivale, as well the bungled press response to Kate Middleton’s cancer…
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We think Moo Deng might just be an industry plant…
Lucinda is back on the podcast, teaming up with Courtney for a lively discussion about the phenomenon of Moo Deng. Why is everyone so captivated by her? Could it all just be a clever publicity stunt? And how have Aussie news outlets played a role in amplifying the hype? Expect plenty of...
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Not all celebrity beauty brands are created equal
Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare Beauty made Selena Gomez a billionaire, while Addison Rae’s Item Beauty gets pulled from the shelves… It poses the question: will 2024 be the rise or…
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Can you ever come back from being cancelled?
But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need to jump on TikTok trends as soon as they land. Brat, demure – what on earth will be next? See omnystudio.com/listener for privacy information.
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Interrogating our newest team member
Lulu chats to our new Client Director, Courtney, about life at BPR, insults that she’s proud of, and what her parents think she actually does for work. Plus, our obsession with all things Olympic fit-checks, Scrub Daddy-esque mattresses, and that Opening Ceremony. See omnystudio.com/listener for...
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PR moves for Kamala Harris
Lulu is leaving us for the land of the free (USA baby!), so we say goodbye to her (for now) and discuss PR moves the Presidential candidates are currently making, and what we’d love to see Kamala Harris implement for her Gen-Z led campaign. See omnystudio.com/listener for privacy information.
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How to grow your business and make a difference in the world with Bruce Davidson
Founder of Davidson and Chairman of Yalari, Bruce Davidson, joins the PR/etty Average podcast interviewed by his daughter, Lulu. He shares over 35 years of experience in business development, recruitment and advice for those starting a business in the current global environment. Bruce divulges…
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How to be shameless when growing a brand with Katie Martin
Sweat trainer, Katie Martin, joins Lucinda for an interview on all things personal branding, business ownership and social media. Katie divulges how she began her career at 17 whilst finishing high school, and her journey to becoming part of one of Australia's biggest online training platforms...
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King Charles and sleeping your way to the top
It's not what you think, we promise. Today Lucinda and Lulu deep dive into social media strategies seen by Sam Kerr (Chelsea Football Club), Koala Mattresses, The Real Real and Tammy Hembrow's collab with MCO Beauty. Once you listen to the episode, we swear the title will make more sense. See...
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Help, I opened a restaurant with Maddison Walker from Botellon
BPR client and owner of Botellon, Maddison Walker, joins for the first client interview. Lulu and Maddison divulge her journey from attaining a nursing degree, to starting a restaurant overnight. They also deep dive into Maddison's experience on reality TV show 'Farmer Wants a Wife', where she...
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Ex besties and cheating revenge in the media
Lulu and Edwina divulge into two case studies that are grabbing mega attention on the internet. Sports Illustrated has created this week's study of 'Strategic or Sincere' by pinning two ex besties (Alix Earle and Xandra) together at the recent runway show. For all the mega Vanderpump Rules fans…
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Bumble Took a Tumble
Lulu and Lucinda are overwhelmed by the world and catch up on how they feel about everything happening globally. They divulge two case studies: the viral trip into the pool before prom videos and Bumble's cancelled campaign. To finish, they do another general knowledge quiz for Lulu that, once...
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Meta Gala’s Flop Era
Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala, and all the bizarre trends and PR moves. See omnystudio.com/listener for privacy information.
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Are the celebrities going broke?
Lucinda and Nicole (the Social Media Executive at BAYLY PR) deep-dive into BPR's work culture and all things social media. They also delve into a case study of the Chamberlain Coffee x 818 collab, which we think is (PR)etty epic. See omnystudio.com/listener for privacy information.
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How to get your start in fashion with National Fashion College founder, Bryce McIntosh
PR/etty Average interview with Bryce McIntosh, founder and director of the National Fashion College. With over 15 years of PR industry experience, Bryce has founded the National Fashion College, Sydney’s leading Fashion-Business College. Lulu sat down with Bryce, who shared fascinating insights…
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What the eff is a listicle?
Lucinda and Lulu retest their PR knowledge and also delve into an Aussie business navigating a potential public relations crisis from Coachella. See omnystudio.com/listener for privacy information.
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Hairdressergate
Lucinda and Lulu explain how they accidentally broke the internet with a seemingly harmless clip of Lulu getting her hair done on company time. They discuss the press they reached through the viral TikTok and dive into some of the hilarious comments made towards the BAYLY PR team. See...
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PR is a sweaty job
Edwina and Lucinda start off today’s episode with confession time and divulge the secrets that have been held onto for months. They also discuss the not so glamorous side of PR and their biggest client wins recently. See omnystudio.com/listener for privacy information.
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PR/etty Average - Lulu’s 1 Year Anniversary
Today’s episode is dedicated to 1 year of Lulu at BAYLY PR. Buckle up as Lucinda and Lulu take you for a rewind of all things Lulu in the PR world, and a test of her knowledge so far. See omnystudio.com/listener for privacy information.
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PR/etty Average - Pilot Episode
Introducing the PR/etty Average podcast with Lucinda and Lulu, two Public Relations and Social Media "experts" trying to impart their wisdom and BS to the world. Stick with us, it can only go up from here. See omnystudio.com/listener for privacy information.
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Frequently Asked Questions
How many episodes does PR/etty Average have?
PR/etty Average currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is PR/etty Average about?
A public relations and social media business podcast run by the BAYLY PR girls. This is the podcast for anyone interested in the fascinating world of business development and young women trying to figure it all out.
How often does PR/etty Average release new episodes?
PR/etty Average has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to PR/etty Average?
You can listen to PR/etty Average on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts PR/etty Average?
PR/etty Average is created and hosted by Bayly PR.
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