PODCAST · business
Printing's Alive
by The Print Whisperer
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
Episodes
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Bob Rosen on Building More Profitable Print Companies
Why do some print companies outperform without adding equipment or capabilities? Bob Rosen tells Warren Werbitt that the difference starts with CEOs who focus relentlessly on what matters. They discuss selling value instead of price, setting clear standards, making tough people decisions,...
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Michael Ginley on Design, AI, Print Production, and Building Connected Communities
In this episode of Printing's Alive, Warren Werbitt talks with Michael Ginley about his path through design, print, and entrepreneurship, and the launch of the Connected Designer newsletter. They discuss how AI is changing the designer’s role, with more responsibility for messaging, copy, and...
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Brian Franz on Building Relationships, Educating Customers, and Print's Role in Branding
In this episode of Printing's Alive, Warren Werbitt and Brian Franz discuss building relationships in the print industry, stressing connections over immediate sales. They explore print's evolving role in the digital age and the importance of understanding customer needs. The conversation covers...
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Mark Pomerantz on Leadership, Sales Wisdom, and Printing United Insights
In this episode of Printing's Alive, Warren Werbitt welcomes Mark Pomerantz to discuss his career journey and the founding of Sales Wisdom. They explore the dynamics of client relationships, leadership, and communication in the print industry, with a focus on attracting and retaining young…
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Aaron Montgomery on AI, Print Business Success, and Purpose Plus Profit Strategies
In this episode of Printing's Alive, Warren Werbitt and Aaron Montgomery discuss the evolving role of print across various industries and the challenges faced by small print shops. They explore the benefits of leveraging AI for tasks like podcast transcription and book creation, and emphasize the...
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Empowering Young Talent: Bridging Generations in the Print Industry
In this episode of Printing's Alive, Warren Werbitt is joined by Tara Seth and Mackenzie Griffin to explore the evolving landscape of the print industry, particularly concerning young talent. The discussion delves into the challenges young people face entering the industry, such as finding...
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Shelby Sapusek on Color Management, Print's Vitality, and Inspiring the Next Generation
In this episode of Printing's Alive, Warren Werbitt and Shelby Sapusek from Colorcasters delve into the dynamic world of print and color management. They discuss the significance of industry events like Printing United, the benefits of attending shows, and the shift from virtual to in-person...
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Randy Belham on Life Coaching, Personal Growth, and Lessons from Entrepreneurship
In this episode of Printing's Alive, Warren Werbitt and Randy Belham delve into the intersection of entrepreneurship and life coaching. Randy shares personal hardships and transformative experiences, including living with monks in Thailand. They discuss the qualities of a good coach, the impact…
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Mike Philie on Consulting, Leadership, and Evolving the Print Industry
In this episode of Printing's Alive, Warren Werbitt and Mike Philie dive into the intricacies of the print industry, exploring why printing company owners seek Mike's expertise. They discuss the importance of organizational structure, influenced by Mike's sports background, and his unique...
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Charity Gibson on Promo Evolution, Sustainability, and Balancing Business with Humanity
In this episode of Printing's Alive, Warren Werbitt and Charity Gibson explore the evolution of promotional products in the print industry. Charity shares her journey to the supplier side and discusses balancing multiple roles. They cover the importance of quality, branding, and effective promo...
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Jason Leonard on Generational Shifts, Customer Engagement, and Innovations in Print
In this episode of Printing's Alive, Warren Werbitt and Jason Leonard explore the importance of customer visits and hands-on experiences in the print industry. They discuss perceptions of uncoated paper, the rise of print embellishments, and generational differences. The duo examines challenges…
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Paul Gardner on Rebranding, Embellishment Trends, and Navigating Print Industry Challenges
In this episode of Printing's Alive, Warren Werbitt and Paul Gardner explore Nuance.Ink's rebranding journey from AlphaGraphics. They discuss the early days of Dscoop, Rastar’s acquisition by Transcontinental, and Xerox’s current challenges. The conversation touches on outsourcing, selling…
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Bill Farquharson on Sales Mastery, AI Trends, and the Future of Print
In this episode of Printing's Alive, Warren Werbitt and Bill Farquharson dive into the intricacies of sales and marketing in the print industry. They discuss the importance of persistence in sales, the value of personal connections, and the role of LinkedIn profiles in effective marketing...
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Paul Stead on Young Talent, Sales Strategies, and Innovations in the Print Industry
In this episode of Printing's Alive, Warren Werbitt and Paul Stead discuss Paul's journey with ASL and his involvement with venture capital, focusing on ConnectPrint. They explore the dynamics between OEMs and dealers in sales, the benefits of dealer networks, and experiences with Xerox Premier...
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Jeff Bauer on Print Embellishments and Elevating Client Engagement
In this episode of Printing's Alive, Warren Werbitt and Jeff Bauer explore print embellishments and the challenges of finding local printers with these capabilities. Jeff shares his journey with technologies like Scodix and MGI, and the struggle of contacting OEM representatives. They discuss...
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Matt Wolff on the Nostalgia of Tickets, Mental Health in Print, and Finding Joy in Challenges
In this episode of Printing's Alive, Warren Werbitt and Matt Wolff explore the dynamic landscape of ticketing, from the evolution of Ticket Time Machine to the impacts of digital tickets and COVID-19. They discuss the nostalgia of physical tickets and the challenges around exclusive digital...
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Jay Busselle on Innovating Print Culture: Leadership, Mentorship, and Marketing in a Changing Industry
In this episode of Printing's Alive, Warren Werbitt and Jay Busselle discuss the evolving challenges in the print industry, focusing on engaging youth and the impact of figures like Gary Vee. They explore bridging communication gaps, adapting to technological changes, and promoting a positive...
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From Stamps to Space: Ben Glazier on Designing for Stephen Hawking, NASA, and Beyond
In this episode of Printing's Alive, Warren Werbitt and Ben Glazier explore the intersection of print, design, and space exploration. Ben discusses his journey from Xerox connections to designing iconic stamps for Stephen Hawking and NASA, including ones that landed on the moon. They cover the...
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Erik Norman on swissQprint, Sustainability, and Innovation in Large Format Printing
In this episode of Printing's Alive, Warren Werbitt is joined by Erik Norman from swissQprint to discuss the company's new facility and their decision to expand amid economic challenges. They delve into the importance of sustainability, critiquing FSC certification and emphasizing LEED...
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Lee Murphy on Signage Industry Insights, Challenges, and Innovations
In this episode of Printing's Alive, Warren Werbitt and Lee Murphy dive into the fascinating world of signage. Lee shares his journey into the signage industry and the variety of projects at Access Signs. They explore the differences between the sign and print industries, discussing steps for...
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NextGen Print: Engaging Youth, Leadership, and the Future of the Industry
In this episode of Printing's Alive, Warren Werbitt is joined by Bryce Poremba and Blake Peterson to delve into the diverse world of print. They discuss the scope and importance of the industry, addressing common misconceptions and the everyday impact of print. The episode highlights the…
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Sheilae Siagian and Steve Falk on Promoting Print, Engaging Youth, and Building Industry Connections
In this episode of Printing's Alive, Warren Werbitt chats with Sheilae Siagian and Steve Falk about the enduring appeal of print. Sheila shares her passion for hands-on print work and the tactile aspects that draw people to the trade. They discuss print's significance in daily life, Canadian…
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Empowering Minds: Jessica DeCola on Mental Health, Culture, and Print Innovation
In this episode of Printing's Alive, Warren Werbitt is joined by Jessica DeCola to discuss the Sheet for Brains initiative, emphasizing the importance of mental health in the print industry. They explore strategies for attracting and retaining new talent, the significance of company culture, and...
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Pressing Issues: Clark Scherer on Offset Challenges and Digital Printing Advancements
In this episode of Printing's Alive, Warren Werbitt and Clark Scherer explore the evolution of the printing industry. They discuss Clark's transition from Komori, the longevity of various presses, and challenges in offset printing. Topics include private equity's impact, offset vs. digital...
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Mastering the Niche: Vladimir Gendelman on Print Innovation and Company Culture
In this episode of Printing's Alive, Warren Werbitt engages with Vladimir Gendelman, CEO of Company Folders, to explore his journey from computer repair to the print industry, focusing on niche printing's significance. Vladimir shares insights into starting in the folder business, transitioning...
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Navigating Print's Future: Jamie McLennan on Strategy, Innovation, and Building Relationships
In this episode of Printing's Alive, Warren Werbitt sits down with Jamie McLennan to explore his journey from commodity selling to strategic selling in the print industry. They discuss the challenges of print pricing, managing customer expectations, and the importance of building strong customer...
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Be More Mensch: Building Community with Josh Fineman
In this episode of Printing's Alive, Warren Werbitt and Josh Fineman dive into the origins and philosophy of the Be More Mensch group. They explore what it means to be a "Mensch," focusing on personal growth, integrity, and evolving roles of men. The conversation covers accepting help, community...
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Empowering Print's Future: Bettylyn Krafft on Education, Engagement, and the Phoenix Challenge
In this episode of Printing's Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn...
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Reviving Marketing: Dharminder Biharie on Direct Mail, AI, and the Power of Personal Touch
In this episode of Printing's Alive, Warren Werbitt chats with Dharminder Biharie about his journey in imaging technology, starting at Xerox. They discuss marketing mistakes, the shift to direct mail, and the impact of handwritten letters. Dharminder shares insights from a rubber company case...
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Selling a Print Business: Kelvin Gage on Negotiations, Emotions, and Lessons Learned
In this episode of Printing's Alive, Warren Werbitt and Kelvin Gage discuss their journeys in the printing industry, focusing on Kelvin's path from starting his business to selling it to Australia's largest print company. They delve into the complexities of deciding to sell, involving external...
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Building Trust and Innovation: Mark Stephenson on OEM Partnerships and Printing's Future
In this episode of Printing's Alive, Warren Werbitt is joined by Mark Stephenson from Fuji to delve into the intricacies of OEM partnerships, focusing on trust-building and decision-making. They discuss the challenges and improvements in OEM-printer relationships, marketing strategies, and the...
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AI and Human Connection: Bridging Generations in the Print Industry with Emma Farquharson
In this episode of Printing's Alive, Warren Werbitt and Emma Farquharson explore AI's impact on the print industry, focusing on productivity, common mistakes, and industry readiness. They discuss generational and gender dynamics, emotional safety, and trust, while highlighting the importance of...
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Family, Innovation, and the Future of Packaging: Insights from the Kaneff Family
In this episode of Printing's Alive, Warren Werbitt chats with Josh, Mitch, and Max Kaneff about the history and future of Arkay Packaging. They discuss raising the next generation in a family business, the impact of technology and AI, and transitioning from commercial printing. Mitch shares...
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Authenticity, Branding, and Thriving: Insights with Erica Diamond
In this episode of Printing's Alive, Warren Werbitt chats with Erica Diamond about her entrepreneurial journey, emphasizing authenticity and confidence. They discuss competition, learning from failure, managing burnout, and building a personal brand. Erica shares her Barbie experience, post-sale...
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Kim Woodin on Print Industry Growth and Embracing Print Innovation
In this episode of Printing's Alive, Warren Werbitt chats with Kim Woodin about her journey at Aurora Fastprint. They discuss the role of expos in staff development, the evolution of QR codes, and digital printing at Aurora Fastprint. Topics include overcoming COVID-19 challenges, business growth...
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Expanding Horizons: David Solomon on Global Growth Strategies and Market Entry Insights
In this episode of Printing's Alive, Warren Werbitt and David Solomon discuss international expansion in the printing industry. David offers strategies for entering the US market, overcoming global growth challenges, and avoiding common mistakes. They delve into navigating laws, engaging with...
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Navigating Used Printing Equipment: Insights from Dean Beckett on Buying, Maintenance, and Trends
In this episode of Printing's Alive, Warren Werbitt chats with Dean Beckett about the world of used printing equipment. They delve into CalaLogic Ltd's role in the industry and compare new versus used equipment costs. Dean shares his journey into equipment sales, the founding of CalaLogic Ltd…
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AI and Printing: Al Kennickell Discusses Innovations, Leadership, and Future Strategies
In this episode of Printing's Alive, Warren Werbitt chats with Al Kennickell from The Kennickell Group about AI's transformative role in the printing industry. They explore AI's practical applications, including legal insights, contract analysis, and website construction. The discussion covers…
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Navigating Career Transitions: Insights on Resilience, Identity, and Connection with Nick Benkovich
In this episode of Printing's Alive, Warren Werbitt talks with Nick Benkovich about navigating career transitions after being laid off. Nick shares his personal experiences and reactions to layoffs, reflecting on his thirteen-year tenure before the unexpected change. They discuss the importance…
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Apparel Printing Insights: Ron Goodwin on Techniques, Challenges, and Industry Growth
In this episode of Printing's Alive, Warren Werbitt is joined by Ron Goodwin to explore the dynamic world of apparel decorating. They discuss Ron's journey and the significant changes in apparel printing, focusing on techniques like direct to film printing. The conversation delves into the size…
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Innovating Print: Chris Minn on Digital Marketing, Automation, and Omni-Channel Strategies
In this episode of Printing's Alive, Warren Werbitt and Chris Minn explore the evolving printing industry. They discuss Print United collaboration, strategies for protecting printers, and the challenges of selling print equipment. Warren shares his venture into the t-shirt market via Shopify....
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Mastering Print Marketing: Insights on Strategy, Differentiation, and Networking with Gee Ranasinha
In this episode of Printing's Alive, Warren Werbitt delves into the world of marketing in the printing industry with Gee Ranasinha, CEO of Kexino. They explore the significance of trade shows like Drupa for networking and financial justification, and debunk common misconceptions about marketing…
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Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions
In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business....
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Selling Your Printing Business: Jim Russell on Valuation, Market Trends, and Key Considerations
In this episode of Printing's Alive, Warren Werbitt chats with Jim Russell from New Direction Partners about selling a printing business. Jim shares insights on evaluating company worth, determining value factors, and preparing for sale. They discuss market trends, post-sale roles, private…
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Revolutionizing Advertising with AI: Vince Cook on Ad Legends and Industry Transformation
In this episode of Printing's Alive, Warren Werbitt chats with Vince Cook from Ad Legends about AI's impact on advertising. Vince discusses his journey and how Ad Legends is democratizing marketing for non-experts through AI-driven creative briefs and emotional branding. They explore how the...
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Embracing Automation in Print: Julie Watson on Technology, Innovation, and Industry Trends
In this episode of Printing's Alive, Warren Werbitt chats with Julie Watson from Ultimate Tech about the evolving world of printing technology. They delve into imposition, finishing automation, and the challenges of adopting new tech. Topics include attracting younger generations, balancing...
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Exploring Creativity in Print: Doug Laxdal on Unique Projects and Innovative Techniques
In this episode of Printing's Alive, Warren Werbitt is joined by Doug Laxdal to explore the fascinating world of print. They discuss the origin of The Gas Company's name and its award-winning history, Doug's journey into bookbinding, and the company's unique services. The conversation touches on...
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Navigating the Apparel Printing Revolution: Insights from Davis Slagle of BeeGraphix
In this episode of Printing's Alive, Warren Werbitt is joined by Davis Slagle from BeeGraphix to discuss the company's transformation during COVID and its transition to direct-to-film printing. They explore growth and price competition in the apparel printing market, as well as strategies for...
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Creativity, Sales, and Leadership in Print: Insights with Aaron Montgomery
In this episode of Printing's Alive, Warren Werbitt welcomes Aaron Montgomery to discuss his podcast journey and Warren's new t-shirt shop concept. They explore the importance of creativity and positivity in t-shirt design, as well as the impact of donations to the Make A Wish Foundation. The...
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Revolutionizing Print: Katelin Shanks on Automation, AI, and the Future of Printing
In this episode of Printing's Alive, Warren Werbitt chats with Katelin Shanks from Racami about software implementation in the print industry. They discuss planning challenges, building internal teams, and the importance of communication. The conversation covers print automation trends…
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ABOUT THIS SHOW
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
HOSTED BY
The Print Whisperer
CATEGORIES
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Frequently Asked Questions
How many episodes does Printing's Alive have?
Printing's Alive currently has 93 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Printing's Alive about?
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
How often does Printing's Alive release new episodes?
Printing's Alive has 93 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Printing's Alive?
You can listen to Printing's Alive on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Printing's Alive?
Printing's Alive is created and hosted by The Print Whisperer.
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