Private Practice Survival Guide

PODCAST · business

Private Practice Survival Guide

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions.Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.privatepracticesurvivalguide.com

  1. 163

    The Practice Freedom Mindset: From Overwhelmed Operator to Strategic Leader with Jamey Schrier

    Send us Fan MailIn this compelling episode, join Brandon as he sits down with the dynamic Jamey Schrier, discussing the core principles of the 'Practice Freedom Mindset.' Dive deep into Jamey's transformative journey from an overwhelmed private practice owner to a strategic leader, uncovering the pivotal moments that reshaped his approach to business and life. This conversation is a must-listen for any healthcare entrepreneur feeling stuck, unfulfilled, or battling the challenges of scaling their practice. Discover how shifting your mindset can unlock unparalleled growth and lead to a more balanced and rewarding entrepreneurial experience. Get ready to challenge your preconceptions about success and leadership. What You'll Learn:How to transition from an overwhelmed operator to a strategic leader.The difference between burnout and unfulfillment in private practice.The role of emotional intelligence and self-awareness in business success.Overcoming the fear of failure and perfectionism as an entrepreneur.Strategies for letting go of control and empowering your team.How to reframe your perspective to foster business growth and personal fulfillment.Transform your practice and your life by embracing the Practice Freedom Mindset. #PracticeFreedom #MindsetShift #PrivatePracticeSuccess #JameySchrier #EntrepreneurialJourneyJamey Schrier, PT is a leading practice growth expert who helps physical therapists, occupational therapists, and mental health professionals build more profitable, freedom-driven practices. Known for turning complex business challenges into clear, actionable solutions, Jamey has helped hundreds of practice owners increase revenue, improve patient flow, reduce dependence on insurance pressures, and create greater financial stability—without being tied down to the clinic. Through his practical strategies, he empowers owners to reclaim their time, strengthen their businesses, and rediscover their passion for the work they do.https://practicefreedomu.com/https://www.youtube.com/@jameyschrierhttps://www.facebook.com/PracticeFreedomUhttps://www.linkedin.com/company/practice-freedom-u/Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    The 15-Minute Daily Security Checklist for Practice Owners

    Send us Fan MailIn this essential episode of the Private Practice Survival Guide, host Brandon Seigel provides private practice owners with a vital 15-minute daily security checklist designed to protect their operations, patients, and peace of mind. Discover why cybersecurity is not just a product, but a continuous process crucial for safeguarding sensitive medical and financial data from cyber criminals. Learn practical, actionable steps to prevent common breaches stemming from weak passwords, phishing attempts, and human error. This episode empowers practice owners to implement robust daily habits that build trust and dramatically reduce risk. What You'll Learn:The 7 critical items for a daily security checklist.How to scan for and identify suspicious emails effectivelyBest practices for confirming and managing staff accessStrategies for ensuring your data backups are consistently running.The importance of installing regular system and software updates.How to review banking and payment alerts for early detection of fraud.Utilizing security dashboards to monitor for red flags.Methods for reinforcing a strong security culture within your team.Protect your practice starting today by implementing these simple yet powerful daily security habits. #PrivatePracticeSecurity #CybersecurityTips #HealthcareSecurity #PrivatePracticeSurvivalGuide #DataProtectionWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    Cybersecurity Wake-Up Call: Why Your Practice Is One Click Away from Disaster with Yves Martin

    Send us Fan MailJoin Brandon Seigel on the Private Practice Survival Guide Podcast as he speaks with cybersecurity expert Yves Martin about the critical importance of cybersecurity for private practices. Discover how a single click can lead to devastating data breaches and ransomware attacks, and learn the essential strategies to protect your business. Yves Martin, president and founder of MQual, shares real-world insights and actionable advice on preventing, detecting, and responding to cyber threats in the healthcare industry. This episode is a must-listen for any private practice owner looking to fortify their digital defenses and ensure compliance. What You'll Learn:The prevalent dangers of phishing and social engineering in healthcare cybersecurity.The crucial difference between IT support and dedicated cyber protection.Why staff training is your most potent defense against cyberattacks.The benefits and ease of implementing multi-factor authentication across your systems.Urgent steps to take if you suspect your practice has been compromised.Don't let your practice become another statistic. Tune in to understand the cybersecurity landscape and empower your team.#Cybersecurity #PrivatePractice #DataProtection #HealthcareIT #RansomwareYves Martin has been programming since age twelve, starting with BASIC on a TRS-80. He studied Industrial Engineering at Lehigh University and holds a Professional Certificate in Artificial Intelligence from MIT, along with a certification in Designing and Building AI Products and Services. He also holds certificates in Statistics, Data Analysis, Data Science, and Analyzing and Visualizing Data. With over twenty years of experience designing and building data systems—including business intelligence platforms—he combines technical depth with practical insight. As an author, he writes about artificial intelligence and the use of technology to automate business processes.https://www.mqual.comhttps://www.facebook.com/mqualtech/Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  4. 160

    Building Your Team's Career Development Pathways

    Send us Fan MailIn this episode of the Private Practice Survival Guide, Brandon Seigel explores how career development pathways in private practices can improve employee retention, strengthen workplace culture, and create long-term organizational growth. He explains why top team members often begin planning their exit when they cannot see a future inside the practice, and he offers practical strategies for building structured growth opportunities that go beyond promotions and pay raises. From mapping 12-, 24-, and 36-month career plans to creating horizontal and vertical development tracks, Brandon shows practice owners how to define progress in ways that align with both individual fulfillment and team success. He also breaks down the value of quarterly stay interviews, culture-driven initiatives, skill-based progression bands, and bonus systems that acknowledge growth without relying solely on title changes or compensation increases. This episode is a powerful guide for private practice leaders who want to create a workplace where people feel connected, supported, and motivated to grow. What You’ll Learn Why employees start planning their exit when they cannot see a future in your practice  How to build 12-, 24-, and 36-month career development pathways for team members  Why progress at work means more than just compensation  How horizontal growth opportunities can be just as valuable as vertical promotions  Why competency-based development creates stronger long-term teams  How quarterly stay interviews can improve retention and uncover culture issues early  What questions to ask during stay interviews to identify retention risks and growth opportunities  How culture committees can help turn employee feedback into actionable initiatives  Why skill-based progression bands support development without requiring title changes  How bonuses can function as acknowledgements of growth and contribution rather than simple incentives Create a future your team can clearly see, and you will build a practice culture that keeps great people growing with you instead of looking elsewhere.#PrivatePracticeSurvivalGuide #EmployeeRetention #CareerDevelopment #PracticeLeadership #HealthcareOperationsWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    The People First Revolution: Why Patient-Centered Care Is Killing Your Team with Amy Lafko

    Send us Fan MailIn this compelling episode, we dissect the revolutionary 'People First' approach with the incredible Amy Lafko. Often, the traditional 'patient-centered care' model, while well-intentioned, can inadvertently lead to team burnout and a struggling practice. Amy shares her transformative journey, revealing how she learned that by prioritizing her team, she ultimately fostered a more successful and compassionate environment for both staff and patients. This discussion is vital for any leader questioning the status quo and seeking a more sustainable and human-centered way to run their practice. Dive in to learn how a shift in focus can create thriving teams and unparalleled patient care.What You'll Learn:Why a strict 'patient-first' mindset can be detrimental to your team.The importance of prioritizing your team's well-being for overall practice success.How to redefine hiring practices to focus on team alignment and cultural fit.Strategies for constructively addressing staff mistakes while maintaining support.A renewed perspective on what 'the customer is always right' truly means in practice.The impact of a 'People First' culture on attracting and retaining top talent.How to manage difficult decisions, like employee terminations, with empathy and transparency.Join us as Amy Lafko inspires a paradigm shift that will empower your team and elevate your practice to new heights.#PeopleFirstRevolution #HealthcareLeadership #TeamEmpowerment #AmyLafko #PrivatePracticeSurvivalGuideAmy Lafko is a leadership and organizational design expert, mainstage speaker, author, and facilitator. Known for her “People First” method, she brings a step-by-step process to put employee engagement and empowerment into practice. Having spent 20+ years in healthcare leadership roles, her work is inspired by her personal transformation as a leader. That inspiration and her energy is multiplied every time she assists someone with their own shift in mindset and intentions.Her book, People First: A Proven Method for an Exceptional Healthcare Practice was an Amazon bestselling new release. In addition to founding Cairn Consulting Solutions, LLC and being certified in TTI Success Insights DISC, Driving Forces and Emotional Intelligence, Amy has earned her MSPT from Ithaca College, her MBA from Loyola University of MD.https://cairncs.com/Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    The Weekly Cash Flow Dashboard You Should Build Today

    Send us Fan MailIn this episode of the Private Practice Survival Guide, Brandon Seigel breaks down why cash flow management for private practices is one of the most important financial disciplines healthcare business owners can master. He explains how a practice can look profitable on paper and still struggle to make payroll, then walks through practical strategies to improve financial visibility, reduce cash flow surprises, and build a stronger business algorithm. From implementing a weekly cash flow dashboard and a rolling 13-week cash flow forecast to structuring business bank accounts for operations, taxes, and profit, this episode gives private practice owners clear, actionable guidance for making smarter financial decisions. Brandon also highlights how insurance reimbursement delays, unpaid co-pays, deductibles, and unrealistic collection assumptions can quietly create major financial stress if not tracked consistently. If you want to build a healthier, more resilient private practice, this episode will help you take control of your numbers before your numbers control you.What You’ll Learn Why a private practice can be profitable on paper and still run into payroll problems  How to use a weekly cash flow dashboard to track cash in, cash out, AR, and payables  What the Friday 15 ritual is and how it helps practice owners stay financially proactive  Why a rolling 13-week cash flow forecast can help identify financial valleys before they become crises  How to structure three business bank accounts for operations, taxes, and profit Why delayed insurance payments, secondary payers, and tertiary payers can disrupt cash flow timing  How poor collection habits around co-pays, co-insurance, and deductibles hurt practice revenue  Why building your business budget on a 100% collection rate creates dangerous financial blind spots  How to use conservative collection assumptions to create healthier financial margins  Why cash flow is the true measure of financial reality in a growing private practiceTake a listen to learn how stronger cash flow systems can help your private practice stay stable, strategic, and built for growth.#PrivatePracticeSurvivalGuide #CashFlowManagement #PrivatePracticeFinance #HealthcareOperations #MedicalBillingWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    Cash Flow vs. Profit: Why Your P&L Is Lying To You with Sean Healy

    Send us Fan MailIn this episode of the Private Practice Survival Guide Podcast, host Brandon Seigel, joined by Sean Healy of Accounted4, unravels the complex relationship between cash flow and profit in private practice. They dive deep into why a profitable P&L doesn't always translate to available cash, and how business owners can navigate these financial waters effectively. Sean shares invaluable insights into the "three languages of business"—profit, EBITDA, and cash flow—emphasizing the latter as the true heartbeat for entrepreneurs. This discussion is a must-listen for any private practice owner aiming to achieve genuine financial transparency and make data-driven decisions that foster sustainable growth.What You'll Learn:The fundamental differences between cash flow and profit and why both are critical.How owner compensation, debt, savings, taxes, and asset purchases impact your cash flow after profit.The dangers of hyper-growth and misaligned owner salaries on financial stability.Key performance indicators (KPIs) like break-even numbers and daily visit averages for predicting financial health.Why focusing on collected revenue over billed amounts is essential for accurate financial assessment.A clear explanation of the balance sheet and its significance beyond just bank account balances. Gain clarity on your financial statements and empower your private practice for long-term success.#PrivatePractice #CashFlow #Profitability #SmallBusinessFinance #Accounted4Sean Healy is the President and Founder of Accounted4 LLC, a leading firm specializing in financial management and advisory services. With over two decades of experience, Sean has built Accounted4 into a trusted partner for businesses seeking expert guidance on accounting, operational strategies, and financial planning. His vision for the company centers on empowering clients with transparent, data-driven solutions tailored to their unique needs. Passionate about innovation and client success, Sean is driven with a commitment to delivering personalized service and fostering long-term financial health for the organizations Accounted4 serves.http://accounted4llc.comWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  8. 156

    Defining Your Unique Clinical Positioning Statement

    Send us Fan MailIn this episode of the Private Practice Survival Guide, Brandon Siegel breaks down how private practice owners can create a unique clinical positioning statement that helps them stand out in a crowded healthcare market. Instead of relying on vague claims like “quality care” or “patient-centered service,” Brandon explains how specificity, differentiation, and strategic positioning can attract the right patients, referral partners, and growth opportunities. He shares practical frameworks like the “only one” exercise, competitor audits, and the anti-resume strategy to help practice owners clarify what makes their services different, who they serve best, and why narrowing their focus can actually increase conversions and long-term success. What You’ll Learn: How to create a unique clinical positioning statement for your private practice  Why generic healthcare marketing fails to differentiate your practice  How the “only one” exercise helps define your niche and ideal patient  Why auditing competitors can reveal opportunities to improve patient experience  How an anti-resume can clarify who you do not want to serve  Why specificity in your messaging can improve conversions, referrals, and growth  How narrowing your focus can strengthen your brand and make your marketing more effective If you want your private practice to stop blending in and start attracting the right audience, this episode will help you sharpen your message and position your business for real growth.#PrivatePracticeGrowth #HealthcareMarketing #ClinicalPositioning #PracticeManagement #PrivatePracticeSuccessWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    Escaping the Insurance Trap: Building Your Authority Brand with Greg Todd

    Send us Fan MailIn this critical episode, Brandon Seigel sits down with healthcare entrepreneur Greg Todd to dissect the "insurance trap" and reveal how healthcare providers can build a powerful authority brand. Discover why relying solely on insurance is a dangerous game and learn actionable strategies to differentiate your practice, monetize your expertise, and create a thriving ecosystem of services. Greg shares his journey and provides a blueprint for shifting your mindset from clinician to influential decision-maker, ultimately empowering you to achieve financial freedom and make a greater impact. Join us to unlock the secrets to a successful and sustainable private practice.  What You'll Learn:The challenges and limitations of the current insurance-driven healthcare model.Why building an authority brand is essential for modern healthcare professionals.How to shift your mindset from a technical clinician to a valuable decision-maker.Practical strategies for diversifying income streams beyond traditional insurance billing.The "dentist model" as a blueprint for packaging and communicating value to patients.The importance of effective communication in building trust and brand authority.How to create an ecosystem of products and services, inspired by companies like Amazon and Netflix.Leveraging insurance as a strategic marketing tool for your practice. Don't just survive in private practice, thrive by building an authority brand that transcends the limitations of traditional healthcare. Embrace the mindset of a decision-maker and create an ecosystem of value for your clients. What will your practice look like when you escape the insurance trap?#PrivatePracticeSurvivalGuide #HealthcareEntrepreneur #AuthorityBrand #InsuranceTrap #GregToddGreg Todd is a husband, father, entrepreneur, and coach dedicated to transforming healthcare professionals’ lives. A former physical therapist, Greg turned burnout into a mission to empower others, founding Smart Success Healthcare and generating over $30M in revenue across multiple ventures. He’s committed to helping 10,000 providers break free from burnout, build thriving online businesses, and create balanced, purpose-driven lives.https://www.instagram.com/gregtoddpt/https://www.linkedin.com/in/gregtoddpt/Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  10. 154

    The Ultimate Guide to Employee Operations Manuals

    Send us Fan MailUnlock the secrets to a well-oiled private practice with Brandon Seigel in this insightful episode of the Private Practice Survival Guide. Discover why an employee operations manual is indispensable, not just for you, but for your entire team. Learn actionable strategies for creating a dynamic, effective operations manual that ensures smooth transitions and sustained productivity, even when key team members depart. Dive into innovative approaches to documentation, training, and hiring that will transform your practice's efficiency and foster a culture of accountability.What You'll Learn:The true purpose of an employee operations manual: empowering your team and preventing chaos.How to build your operations manual using 30-day sprints and the "document what you just did" method.Strategies for incorporating videos, checklists, quizzes, and practical application into your training.The "new hire test" to evaluate the effectiveness of your documentation.Implementing tiered documentation: one-pagers, SOPs, and video walkthroughs.Integrating job skills-based assessments into your hiring process.Setting clear expectations and fostering accountability within your team.The importance of continuous review and updating of your operations manual.Don't let an undocumented process become a liability. Start building your practice's resilience today! #PracticeManagement #OperationsManual #PrivatePractice #EmployeeTraining #BusinessStrategyWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    Building an HR Foundation: Must-Have Policies for Private Practice with Scott Booher

    Send us Fan MailBuilding a strong HR foundation is crucial for the success and compliance of any private practice. In this insightful episode, Brandon Seigel welcomes Scott Booher, Chief HR Officer at Wellness Works Management Partners, to discuss the must-have policies that protect your practice and foster a thriving work environment. They explore the complexities of HR in healthcare, from avoiding costly hiring mistakes to navigating multi-state labor laws and crafting effective employee handbooks. Learn how proactive HR strategies can transform your practice.What You'll Learn:The value of fractional HR services for private practices.Common HR pitfalls that can lead to significant financial losses.How to create a legally sound and effective employee handbook.The implications of multi-state and remote employees on HR policies and workers' compensation.Best practices for balancing at-will employment with employee expectations.Key elements of comprehensive and compliant job descriptions.Don't miss this essential guide to HR excellence in private practice. #PrivatePracticeHR #HRPolicies #WellnessWorksMP #ScottBooher #HRComplianceScott Booher brings over 30 years of experience in the Healthcare Sector and has specialized in human resources & workforce compliance for the past 20 years. Scott is the Chief HR Officer for Every Child Achieves and the Chief HR Consultant in collaboration with Wellness Works Management Partners, where he oversees the fractional HR management and the HR Advisor Program. Scott is an active member of the Society for Human Resource Management (SHRM) and a pinnacle leader and collaborator, partnering with Brandon Seigel for over 11 years.http://www.wellnessworksmp.comWelcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    Most Common Private Practice Compliance Blunders

    Send us Fan MailIn this quick tip episode of The Private Practice Survival Guide, Brandon Seigel lays out the five most common compliance blunders that put private practices at risk—often not from sophisticated hackers, but from everyday employee negligence and preventable process gaps. Brandon explains why “their mistake becomes your mistake” when it comes to HIPAA, fraud exposure, billing integrity, and workplace compliance, and he shares the real-world stakes: OCR enforcement, the cost-per-violation impact of protected health information mishandling, and the cascading financial and reputational damage that follows when compliance is treated as an afterthought instead of an operating system.Brandon breaks down actionable prevention strategies across the biggest risk areas: HIPAA privacy/security failures, billing and coding errors, patient safety breakdowns, employment law violations, and weak compliance infrastructure (including the OIG’s core compliance elements). He emphasizes practical fixes—annual HIPAA training, documented policies, internal monitoring and auditing, certified coding expertise, safety protocols, and clear reporting/corrective action procedures—so practices can reduce denials, avoid penalties, and build a culture of continuous improvement. The takeaway: compliance isn’t about perfection; it’s about proving diligence, tightening systems, and protecting your practice so you can lead with confidence.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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    Strategies For Conducting Internal Private Practice Compliance Audits

    Send us Fan MailIn this episode of The Private Practice Survival Guide, Brandon Seigel explains how to run internal compliance audits as a proactive defense strategy—before HR errors, documentation gaps, or billing issues turn into denials, paybacks, fines, or legal exposure. He breaks practice compliance into three core pillars—HR, billing/coding, and clinical documentation—and shows why audits aren’t just “paperwork,” they’re a practical way to protect revenue, reduce risk, and sleep better at night knowing your practice is audit-ready. Brandon also outlines the real-world cost of noncompliance, from employment documentation penalties to massive revenue loss tied to preventable billing mistakes. Brandon provides a clear audit framework covering what to review, how often to audit (internal vs. external cadence), and which high-risk areas commonly trigger payer scrutiny—E/M coding, modifiers, telehealth, documentation-medical necessity alignment, and contract-driven requirements. You’ll hear how to build an audit calendar, use sampling and peer review, document corrective actions, and measure outcomes with compliance and revenue-cycle metrics like denial rates, appeal performance, training completion, and time-to-resolution. The takeaway: consistent internal audits create a sustainable compliance culture that protects patients, staff, and the long-term stability of your private practice. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  14. 150

    Identifying Your Ideal Team Player

    Send us Fan MailIn this quick tip episode of The Private Practice Survival Guide, Brandon Seigel breaks down how to identify (and actually hire) your ideal team player—before turnover, training costs, and culture damage pile up. He explains why most practice owners hire to “fill a seat” instead of hiring someone who changes the game, then walks through the real financial and operational cost of poor hiring decisions in healthcare. Brandon challenges listeners to evaluate candidate decision-making patterns, spot red flags early (like job-hopping), and modernize interviews to reveal character—not just credentials.Using Patrick Lencioni’s Ideal Team Player framework, Brandon outlines the three non-negotiable virtues—Humble, Hungry, and Smart (people-smart)—and calls out the most dangerous profile: the “hungry and smart” candidate who isn’t humble (a “skillful politician”). He shares practical ways to hire for mindset and cultural fit, including research expectations, character-based questions, and real-world assessments that test adaptability, communication, and emotional intelligence. The takeaway: strong teams aren’t accidental—if you build hiring around heart, hustle, and humility, you can reduce turnover, improve patient experience, and create a practice that thrives.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  15. 149

    Defining Your Team Approach

    Send us Fan MailIn this episode of Private Practice Survival Guide, Brandon Seigel breaks down why a clearly defined, intentionally built team is one of the most powerful growth levers in private practice. Backed by real-world data and leadership psychology, Brandon reframes “team culture” from a feel-good concept into a measurable business strategy—one that directly impacts patient satisfaction, revenue performance, retention, operational efficiency, and long-term sustainability. He defines what a true team is (and isn’t), outlines the four pillars of high-performing teams, and explains why most practices underperform simply because their team approach is undocumented, misaligned, or reactive.Listeners are guided through Brandon’s practical UNITE framework—understanding strengths, nurturing shared values, implementing communication rhythms, training together, and evaluating performance—along with actionable strategies for handling underperformance without toxicity. Through a detailed case study, Brandon demonstrates how a fragmented, high-turnover clinic transformed into a scalable, profitable organization by shifting from siloed roles to a collaborative team-based care model. This episode is a must-listen for private practice owners who want to reduce burnout, improve outcomes, increase profitability, and build a practice that thrives through clarity, accountability, and unified leadership.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  16. 148

    How To Find Your Ideal Private Practice Buyer

    Send us Fan MailIn this Private Practice Survival Guide quick tip, Brandon Seigel breaks down how to find the ideal buyer for a private practice using a strategy-first lens—grounded in market realities, buyer behavior, and value drivers that impact deal outcomes. He explains what’s fueling the private practice consolidation wave, why many physicians sell (administrative burden, rising costs, stagnant reimbursement), and how those trends create acquisition opportunities for prepared owners.Brandon outlines the major buyer categories—private equity, health systems/hospitals, strategic corporate acquirers, and franchise platforms—then walks through the prep work that drives stronger multiples, including EBITDA optimization, operational efficiency, risk mitigation (especially key-person risk), and compensation structure sustainability. He covers practical buyer identification tactics (market research, brokers, healthcare investment banking relationships, transaction comps) and deal mechanics like equity rollover, timelines, diligence, and culture/operational fit. The episode closes with red flags to avoid and a clear takeaway: owners who define an ideal buyer profile and prepare early improve leverage, reduce surprises, and exit faster with better terms. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  17. 147

    Identifying Your End Game: Forecasting Your Final Play

    Send us Fan MailIn this episode of The Private Practice Survival Guide, Brandon Seigel breaks down one of the most overlooked—but most critical—elements of private practice ownership: defining your endgame and building a deliberate exit strategy. Rather than reacting to burnout, retirement pressure, or market shifts, Brandon challenges practice owners to forecast their “final play” early and let that vision drive every operational, financial, and leadership decision. From realistic valuation multiples and EBITDA expectations to why only a small percentage of practices ever sell successfully, this episode reframes exit planning as a growth discipline—not an afterthought.Listeners are guided through practical exit scenarios, buyer types (family, employees, competitors, private equity), and the metrics buyers actually care about—clean financials, upward growth trends, scalable systems, and strong human capital. Brandon also outlines common valuation mistakes, tax considerations, timing strategies, and the importance of planning at least 5–7 years in advance. The result is a clear, executive-level roadmap for maximizing practice value, protecting legacy, and exiting on your terms—so you can thrive long before the sale ever happens.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  18. 146

    Defining Your Private Practice Sales Valuation

    Send us Fan MailIn this quick tip episode of Private Practice Survival Guide, Brandon Seigel breaks down how to accurately define the sales valuation of a private practice—and why misunderstanding valuation mechanics can cost owners hundreds of thousands of dollars at exit. He explains the two primary deal structures (stock sales vs. asset sales), how insurance contracts and tax IDs impact deal viability, and why buyer type (private equity, strategic buyers, internal partners, or individual investors) directly influences valuation outcomes.Brandon walks through the most common valuation methodologies, including EBITDA multiples and discounted cash flow (DCF), while clarifying common mistakes owners make—especially overstating EBITDA by misclassifying owner compensation. Using a real-world case study, he shows how proper add-backs, risk reduction, operational independence, and infrastructure readiness can dramatically increase multiples and sale price. The episode closes with practical steps to optimize value, protect sensitive data during negotiations, and prepare early so owners exit confidently, maximize leverage, and preserve the legacy they’ve built.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  19. 145

    Succession Planning: The Art Of Planning For The Future

    Send us Fan MailIn this episode of the Private Practice Survival Guide, Brandon Seigel delivers a comprehensive, real-world breakdown of succession planning for private practices—and why it’s far more than just an exit strategy. He explains how succession planning applies to leadership, clinical, operational, and ownership roles, and why the most successful practice owners plan years (or decades) ahead to protect continuity, retain talent, and preserve enterprise value.Brandon walks through practical frameworks for identifying future leaders, mitigating risk, preparing for unexpected events, and aligning succession with long-term growth, tax efficiency, and personal freedom. From contingency planning and workforce development to exit options like family transitions, partner buyouts, and acquisitions, this episode is a must-listen for private practice owners who want to build a durable organization that thrives—whether they sell, step back, or stay invested for the long haul.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  20. 144

    The Benefits For Private Practices To Operate As An MSO

    Send us Fan MailIn this Quick Tip episode of the Private Practice Survival Guide, Brandon Seigel breaks down what it really means for a private practice to operate as a Management Services Organization (MSO)—and why owning your MSO can be a powerful strategic advantage. He explains how an MSO separates non-clinical functions like HR, billing, operations, compliance, marketing, and technology into a scalable business infrastructure that allows providers to stay focused on patient care while building long-term enterprise value.Brandon compares becoming your own MSO vs. outsourcing to one, covering ownership control, economies of scale, talent acquisition, revenue diversification, tax efficiency, and negotiating leverage with vendors and payers. He also addresses the real tradeoffs—capital requirements, operational complexity, compliance risk, and leadership demands—so practice owners can make informed decisions. If you’re thinking about scalability, succession planning, or building a durable competitive advantage in healthcare, this episode offers a practical framework for deciding whether an MSO model is right for your practice.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  21. 143

    Understanding A Multiple Tax ID Private Practice Approach

    Send us Fan MailIn this episode of the Private Practice Survival Guide Podcast, Brandon Seigel breaks down the multi–tax ID private practice model and why relying on a single tax ID can limit growth, care delivery, and operational freedom. Drawing from real-world experience, Brandon explains how separating insurance-based care, concierge/private pay services, and a Management Services Organization (MSO) can unlock flexibility, protect compliance, diversify revenue, and expand patient access—without violating payer contracts.This conversation explores the three–tax ID framework, the role of an MSO, and how properly structured entities allow private practices to serve patients beyond medical necessity while reducing financial risk and payer dependency. If you’re a private practice owner feeling boxed in by insurance rules, this episode offers a strategic lens on how to scale, innovate, and build a more resilient healthcare business—with proper legal and financial guidance.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  22. 142

    Brandon's Favorite Leadership Books

    Send us Fan MailIn this Quick Tip episode of the Private Practice Survival Guide Podcast, Brandon Siegel shares the leadership books that shaped how he builds culture, earns trust, and leads teams in healthcare. He breaks down key lessons from Leaders Eat Last, The Advantage, Drive, Dare to Lead, and The 5 Levels of Leadership—covering psychological safety, organizational clarity, intrinsic motivation, courageous communication, and how great leaders develop people (not just systems). If you’re a private practice owner or healthcare leader focused on retention, team performance, and sustainable growth, this episode gives you practical leadership principles you can apply immediately.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  23. 141

    DNA Of A Private Practice Leader

    Send us Fan MailThis episode breaks down why leadership fails in practice operations—and what high-performing leaders do differently. Starting with the real barriers to leadership, Brandon uses a Tom Brady example to explain the drive, standards, and internal accountability required to lead when pressure is high. You’ll learn a Vision-Driven Strategist framework for creating change: define the vision, translate it into measurable goals, and build the structure that makes execution repeatable—not dependent on personality or “good days.”The conversation then shifts into culture and team performance: why your team is the engine and culture is the fuel, and why leaders must architect structure, not simply delegate tasks. Brandon challenges the misconception that empathy alone is leadership—showing how empathy without clear expectations creates inconsistency—and explains the hard truth: when people respect you, you can lead; when they don’t, you can’t. You’ll also get a practical take on social and emotional intelligence in the workplace, including when to listen vs. challenge, how small behaviors shape trust, and the four emotional intelligence factors that influence communication, conflict, and accountability. The episode closes with servant leadership, turning plans from paper into reality, and the question every owner should ask: are leaders born—or made?Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  24. 140

    3 Tips To Optimizing your Call-To-Action Approach Via Direct Mail

    Send us Fan MailIn this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less.You’ll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment.If you want higher ROI from direct mail—whether you’re recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  25. 139

    How Direct Mail Marketing Is Transforming Private Practice Growth

    Send us Fan MailWe tackle a reality most practice owners are feeling: digital marketing is getting more expensive, more crowded, and less predictable. As search and social costs rise, “disruptive” marketing is shifting from being optional to being a competitive advantage—especially in a world where digital saturation makes it harder for practices to stand out and be remembered.This episode makes the case for direct mail as a high-impact channel again—not as a generic flyer, but as a tactile, value-forward experience that earns attention. From creative mail concepts (including gift cards and non-traditional formats) to why “they’re always listening” across platforms, the discussion highlights how modern direct mail complements digital strategy instead of competing with it. The key is value: messaging that helps the recipient, builds trust, and creates a clear reason to respond.You’ll get into the operational side of what makes direct mail work today: CRM-triggered campaigns, the importance of clean data, and dialing in your Ideal Client Profile so you mail to the right people at the right time. The episode closes by tying performance back to fundamentals—cost of acquisition, credibility signals (like correct name spelling), and the role of measurable direct mail stats—grounded with a practical marketing mindset influenced by leaders.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  26. 138

    3 Ways HR Can Transform The Private Practice Owner's Role

    Send us Fan MailIn this Private Practice Survival Guide quick tip, Brandon reframes HR as the single biggest catalyst for owner freedom—because the path from burned-out operator to strategic CEO is built on people systems, not more hustle. He explains why many private practice owners feel trapped in constant turnover, confrontation, and decision fatigue, and makes the case that a strategic HR function becomes the “leadership engine” that fuels growth, accountability, and organizational impact.You’ll learn three core ways HR transforms the private practice owner’s role: (1) building scalable infrastructure through org charts, role clarity, SOPs, onboarding, and performance systems that eliminate bottlenecks; (2) protecting culture and accountability by translating founder values into daily leadership behaviors, strengthening engagement, and developing leadership pipelines; and (3) turning HR into a data-driven strategy arm by tracking workforce analytics, turnover cost models, compensation strategy, and training investment—so HR earns a true seat at the executive table.The episode closes with a real-world case study from a pediatric therapy practice, showing how strategic (including fractional) HR leadership helped scale from 15 to 50 employees across two locations in 18 months, improved administrative efficiency, redesigned compensation tied to productivity and outcomes, and delivered substantial ROI—ultimately enabling the owner to step out of reactive management and into CEO-level leadership. If you want your practice to run without you being in every lane, this episode lays out the HR operating system that makes it possible.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  27. 137

    The HR Effect: Building A Workforce That Moves The Needle

    Send us Fan MailMost leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid either way” actually means and why a contractor-heavy model can limit the value of a business.You will learn how to evaluate compensation beyond salary by valuing time, calculating employee pay-to-time ratios, and tracking Total People Expense as a core operating percentage. The discussion covers productivity pay, incentive alignment, and the “business algorithm” leaders can use to connect employee risk, margin, and ownership-based motivation—plus how to build crucial benchmarks and review timelines so every employee has a roadmap.The episode shifts from spreadsheets to leadership: how to see more than numbers, offer options without losing accountability (including overtime and hybrid hourly structures), define work-life balance clearly, and improve employer branding so your marketing attracts the right workers. It closes with practical context around global wage equivalency and market salary stats to ground decisions in reality.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  28. 136

    Why Exempt Salaries Often Fail

    Send us Fan MailIn this episode, you’ll learn why exempt salaries often fail in private practices—even when they look like a clean solution for predictable payroll. The episode breaks down what “exempt” actually means under the Fair Labor Standards Act (FLSA) (fixed salary, no overtime eligibility, and strict duties tests) and why many practice owners unintentionally create risk by using “salary” as a shortcut instead of a compliance-based classification.You’ll hear the most common failure points: misclassification exposure (back pay, penalties, audits, reputational damage), morale erosion when overtime work goes uncompensated, and loss of payroll flexibility due to guaranteed pay rules when any work occurs in a workweek. The episode also explains how exempt status rarely delivers true autonomy in clinical settings with rigid schedules—and why this mismatch quietly undermines trust.Finally, the host outlines practical alternatives—such as hourly pay plus incentive-based bonuses—that deliver clearer compliance, stronger motivation, and fairer compensation without locking the practice into rigid exempt-salary constraints.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  29. 135

    ABC's of Employee Compensation

    Send us Fan MailMost leaders think payroll is a simple math problem. This conversation breaks down why it is more complex—and why the way you classify, pay, and structure your team directly impacts profitability, valuation, retention, and culture. From the real differences between W-2 employees and 1099 contractors to exempt vs. non-exempt rules, the episode clarifies what “Uncle Sam gets paid either way” actually means and why a contractor-heavy model can limit the value of a business.You will learn how to evaluate compensation beyond salary by valuing time, calculating employee pay-to-time ratios, and tracking Total People Expense as a core operating percentage. The discussion covers productivity pay, incentive alignment, and the “business algorithm” leaders can use to connect employee risk, margin, and ownership-based motivation—plus how to build crucial benchmarks and review timelines so every employee has a roadmap.Finally, the episode shifts from spreadsheets to leadership: how to see more than numbers, offer options without losing accountability (including overtime and hybrid hourly structures), define work-life balance clearly, and improve employer branding so your marketing attracts the right workers. It closes with practical context around global wage equivalency and market salary stats to ground decisions in reality.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  30. 134

    Does A Personality Test Translate To Performance?

    Send us Fan MailDo personality tests actually translate into real-world performance—or are they just another hiring trend? In this episode, we break down how personality assessments, when used correctly, can become a powerful predictor of performance, retention, and team effectiveness.The conversation explores why conscientiousness consistently emerges as one of the strongest predictors of success in modern performance models, and why high-performing organizations avoid hiring “yes people” in favor of individuals who bring healthy pushback and critical thinking. You’ll learn where personality tests add the most value in the hiring process, how misuse can lead to poor outcomes, and why context matters as much as the data itself.We examine how assessment insights support stronger employee retention, improve human resource management decisions, and help leaders build teams designed for sustained performance—not short-term compliance. Backed by management and HR statistics, this episode shows how personality data can illuminate the path to peak performance when paired with sound leadership and operational discipline.If you’re responsible for hiring, managing, or developing teams—and want to move beyond gut instinct into evidence-based decision-making—this episode delivers practical insight you can apply immediately.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  31. 133

    Defining Your Personality Assessment Criteria Within Your Organization

    Send us Fan MailIn this Private Practice Survival Guide episode, Brandon Seigel explains how personality assessments become truly useful when you treat them as decision-grade data—not labels. He reframes assessments as a way to understand patterns in thoughts, feelings, and behaviors, and clarifies a common misunderstanding: someone can be introverted and still enjoy extrovert activities, but that doesn’t mean those activities won’t exhaust them. The leadership takeaway is simple—don’t confuse being good at something with being sustainably wired for it.Brandon outlines a practical framework for implementing assessments inside an organization: define your strategic intent and limit your criteria to 3–5 so the data stays actionable (role fit, predictability, leadership readiness, risk mitigation). He emphasizes that personality tests and skills tests both matter—sharing a hiring story where execution and reliability beat flash—while behavior-based tools can surface performance patterns under pressure. He highlights emotional intelligence as a measurable lever and notes that empathy is valuable, but only when it’s channeled into accountability and clear expectations. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  32. 132

    3 Tips To Relationship-Driven Marketing

    Send us Fan MailWe break down why the future of effective marketing is no longer transactional, but transformational. Rather than chasing one-time conversions, the conversation reframes marketing as a trust-based, value-driven process built on dialogue, collaboration, and genuine human connection.We explore how shifting the question from “How do I sell to you?” to “Why would you want to succeed with me?” changes outcomes entirely. By focusing on creating real results for clients, brands can deepen loyalty, increase lifetime value, and build referral systems rooted in collaboration instead of incentives alone. The episode also examines how older, relationship-first marketing models succeeded because of trust, and why modern compliance challenges don’t eliminate the power of human connection—they demand more intentionality.Through emotional storytelling and real-world examples, including a small but meaningful gesture that sparked a lasting impact, the episode highlights how authenticity, storytelling, and emotional resonance outperform tactics and scripts. Ultimately, relationship-driven marketing isn’t about volume—it’s about consistency, credibility, and creating experiences people remember and want to share. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  33. 131

    Enhancing Your Relationship-Based Marketing Approach

    Send us Fan MailRelationship-based marketing is not about sounding polished—it’s about sounding human. In this episode, we break down what separates genuine relationship marketing from transactional “used car salesman” tactics, and why trust, consistency, and customer experience are the real growth levers.You’ll learn how people make decisions when they feel valued, and why marketing becomes truly effective when you can apply data and insights to create relevance for the customer. We unpack why brands like Disney win at loyalty by engineering experience, not gimmicks—and why you don’t have to know someone personally to build a relationship with them if your message is relatable, consistent, and authentic.The conversation also hits the credibility problem: when referrals are driven by money incentives, the relationship loses its meaning and your reputation takes a hit. Instead, we explore how to invest in clients as people—not just accounts—and how community-building (including conferences that bring practices together) creates network effects that drive real growth.Finally, we get tactical: funnel marketing vs relationship nurturing, how to use drip campaigns to build engagement over time, and why nurture marketing and drip sequences often perform exceptionally well in healthcare and medical practices. If you want a marketing approach that compounds—where trust turns into referrals, retention, and long-term revenue—this episode lays out the principles and the playbook.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  34. 130

    Developing Progress: Why Employees Must Reach Goals

    Send us Fan MailIn this episode of the Private Practice Survival Guide, Brandon Siegel breaks down why the “another day, another dollar” mindset quietly limits growth—and how reframing progress changes everything. Instead of chasing outcomes alone, this conversation focuses on why progress over attainment creates stronger teams, healthier motivation, and more sustainable performance inside private practices.We explore how small wins compound into powerful feedback loops, why recognizing employee effort matters just as much as results, and how autonomy fuels ownership when leaders trust their teams. Brandon discusses the importance of visual feedback, shared accountability, and why private practice success is never an individual effort—it’s a team sport.Grounded in practical leadership principles and reinforced with insights inspired by Tony Robbins, this episode offers a clear framework for helping employees stay engaged, build momentum, and reach meaningful goals without burnout or disengagement. If you want to develop a culture where progress is visible, effort is valued, and ownership is earned, this episode provides actionable guidance you can apply immediately.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  35. 129

    Developing An Employee Goal Measurement System

    Send us Fan MailMost employee goal systems fail for one simple reason: they measure output, not purpose.In this episode we break down why people don’t disengage from work—they disengage from work that feels meaningless. Real performance doesn’t come from pressure or metrics alone; it comes from alignment, ownership, and visible progress in both life and work.This conversation challenges the idea that employees should only have goals tied to company KPIs. Instead, it explores how personal goals, skill development, budget ownership, and peer-led problem solving create higher engagement, stronger accountability, and real behavioral change. You’ll hear why the best leaders give people projects they care about, trust them with responsibility, and measure success using both qualitative and quantitative data.We dive into how to read between the lines when employees tell you what they think you want to hear, why collaboration outperforms top-down correction, and how adaptability separates growth-oriented teams from stagnant ones. From hiring change-makers to redefining what “ownership” really means, this episode reframes performance management as a human system—not a spreadsheet.If you want employees who think, care, and grow—this episode shows you how to build the structure that makes it possible.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  36. 128

    Strategies For Evaluating A Trailing KPI

    Send us Fan MailStrategies for Evaluating a Trailing KPI breaks down how private practice owners can use historical performance data to make smarter, more confident business decisions. In this Private Practice Survival Guide quick-tip episode, Brandon Siegel explains what trailing KPIs are, how they differ from leading indicators, and why metrics like revenue per session, collection rate, net profit margin, patient acquisition cost, and appointment arrival rates are essential for evaluating operational and financial health. You’ll learn how to identify meaningful trends, assess the effectiveness of past decisions, benchmark performance, and turn retrospective data into actionable strategy. Brandon also outlines a practical framework for selecting the right KPIs, avoiding data overload, leveraging practice management software, standardizing reports, and involving your team in KPI evaluation. If you want to reduce guesswork, improve cash flow, and build a clearer roadmap for long-term practice growth, this episode provides a practical, operator-focused approach to using trailing KPIs as a strategic advantage. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  37. 127

    Evaluating Your Past Financial Analytics & Preparing For The Future

    Send us Fan MailIf you’re making decisions based on “how it feels” instead of what your financial data is actually saying, this episode will reset your approach. We focus on a practical, operator-friendly way to evaluate your past financial analytics—so you can spot trends, tighten performance, and plan the next quarter (and year) with clarity. We break down how to look at historical revenue and expense patterns, identify what’s driving profit (and what’s quietly eroding it), and use key metrics to guide smarter planning. Whether you’re trying to stabilize cash flow, set realistic goals, or prepare for intentional growth, this conversation is built to help you move from reactive decision-making to data-driven leadership. Listen in, take notes, and use your numbers to build a stronger, more predictable future for your practice. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  38. 126

    Why Majority Of Private Practices Fail A HIPAA Compliance Audit

    Send us Fan MailIn this quick tip episode of The Private Practice Survival Guide, Brandon breaks down the real reason most private practices fail a HIPAA compliance audit: they don’t realize how easily PHI can be exposed—often in ways that can be interpreted as gross negligence. From front-desk conversations and sign-in sheets to visible computer screens, unsecured paper charts, and unencrypted communication, Brandon explains how common “everyday” workflows create preventable compliance risk.You’ll learn the most frequent audit failures: missing Business Associate Agreements (BAAs) (including the often-missed process for tools like Google Workspace), inadequate staff training, weak access controls, lack of annual security risk assessments, outdated policies, poor physical safeguards, improper disposal practices, and delayed breach identification. Brandon also outlines practical fixes: annual HIPAA training with documentation, role-based access, MFA, encryption standards for PHI at rest and in transit, vendor BAA tracking, secure texting/communication evaluation, and stronger physical privacy measures.If you run or operate a private practice, this episode is a direct checklist for reducing audit exposure, protecting patient trust, and building compliance into daily operations—so your practice can thrive, not just survive.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  39. 125

    Avoiding HIPAA Pitfalls: Common Mistakes In Private Practice

    Send us Fan MailHIPAA compliance can feel like a moving target for private practice owners—but most violations don’t come from “bad intent.” They come from gaps in training, inconsistent workflows, and unsecured handling of Protected Health Information (PHI). Brandon breaks down the most common HIPAA pitfalls seen across clinics—what creates real risk, what regulators look for (including the “gross negligence” standard), and how to build repeatable safeguards that reduce exposure without paralyzing your team.You’ll get a practical, systems-first walkthrough of HIPAA basics that actually cause breaches: unsecured devices and stored passwords, weak access controls (shared logins, poor password hygiene, missing role-based access), improper disposal of records, missing Business Associate Agreements (BAAs), outdated policies, and unencrypted transmission (email, file transfers, and especially texting). Brandon clarifies key definitions—PHI at rest vs. PHI in transit, what de-identification does (and does not) cover, and why encryption has become the de facto standard for minimizing breach impact and protecting patient trust. Note: This content is educational and not legal advice. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  40. 124

    Letting Go Of Ego-Driven Leadership

    Send us Fan MailIn this quick-tip episode of the Private Practice Survival Guide, Brandon breaks down the real cost of Ego-Driven Leadership—and what it takes to replace “my way” management with Group-Oriented Leadership built on trust, shared accountability, and better decision-making. Using practical examples (including how a one-size-fits-all change can damage Client Experience), he explains how ego erodes morale, suppresses innovation, increases turnover, and fuels burnout. You’ll learn actionable strategies to “check ego at the door,” including pausing before reacting, identifying triggers, asking for weekly feedback, using inclusive language (“we agreed”), modeling vulnerability, and aligning decisions to clear priorities like budget and satisfaction. He also shares a leadership reset invitation tied to the Growth Code Conference (January 28–31, 2026, Coral Gables, Florida), emphasizing that the best leaders don’t need to be right—they create the conditions for the team to find what’s right. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  41. 123

    The Most Common Leadership Flaws

    Send us Fan MailIn this episode of the Private Practice Survival Guide, Brandon breaks down the most common leadership flaws hurting today’s private practices—and how they quietly drive burnout, turnover, low morale, and declining client experience. He outlines practical, real-world issues leaders face: lack of clear vision and role-based accountability, micromanagement, poor delegation, low emotional intelligence, resistance to change, inconsistent decision-making, weak conflict resolution, and an overfocus on short-term outcomes at the expense of sustainable strategy. A major throughline is communication: when goals, priorities, and expectations aren’t explicit, teams lose motivation, productivity drops, and opportunities disappear because employees stop speaking up. Brandon calls out the “know-best manager” who shuts down input and creates fearful, disengaged staff—ultimately hurting innovation and service quality. The episode closes with actionable coaching strategies leaders can implement immediately: structured feedback (360 reviews), clear communication frameworks, active listening, documented systems and tools, and measurable accountability habits that rebuild trust and performance. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  42. 122

    Identifying Your Private Practice Growth Liability Indicators

    Send us Fan MailIdentify your biggest growth red flags before they become practice-ending problems. In this Quick Tip episode of the Private Practice Survival Guide, Brandon Siegel breaks down the most common private practice growth liability indicators and how to get ahead of them: cash flow gaps, overreliance on a single payer, rushed hiring, weak financial runway, poor delegation, lack of compliance awareness, burnout, underutilized technology, and a declining patient experience. You’ll learn how to assess financial health, protect your operations, tighten up your systems, evaluate risk tolerance, and build a sustainable growth plan that won’t collapse under its own weight. If you’re planning to scale locations, services, or staff, this episode gives you a practical roadmap to reduce liability, protect profitability, and grow with confidence instead of gambling with your practice.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  43. 121

    Determining Your Private Practice Growth Trajectory

    Send us Fan MailThis episode breaks down how to determine whether your private practice is truly ready for growth by focusing on sustainable, data-driven decision making. Brandon explains that rapid expansion can erode profitability if your payer mix, margins, staffing, or infrastructure can’t support it, and that organic growth often outperforms rushed acquisitions. He outlines how to assess market demand, analyze KPIs, review financials, understand your patient census, evaluate risk, and decide whether “the juice is worth the squeeze” before pursuing new locations, services, or investments. The message is simple: know your numbers, know your capacity, and grow only when the growth will actually make you more profitable.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  44. 120

    Empowering Your Change Management Stakeholders

    Send us Fan MailIn this quick tip episode Brandon dives into the critical strategies for empowering your change management stakeholders. From patients and employees to vendors and family members, every stakeholder plays a vital role in driving meaningful change within your practice.Brandon shares proven techniques for involving stakeholders early in the process, equipping them with the tools and training they need to succeed, and celebrating their contributions. He introduces innovative ideas like creating stakeholder vision boards, gamifying the change process, and fostering peer mentoring to boost engagement and ensure long-term success.This episode is packed with actionable tips to help you build a culture of collaboration, minimize resistance, and align your team with your practice's core values. Tune in now to learn how to empower your stakeholders and create lasting change in your practice!Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  45. 119

    Decision Making: Building A Decisive Approach To Change

    Send us Fan MailChange is uncomfortable—but decisive leadership is what keeps a private practice growing instead of falling behind. In this episode, we break down how to make smarter decisions, build a change-ready culture, and eliminate the resistance that slows your practice down.You’ll learn how to create a clear vision, use data to guide decisions, prepare patients and staff for operational shifts, and run a simple SWOT process before making any major move. From navigating new technology to improving workflows and boosting team alignment, this episode gives you the practical blueprint for leading change with confidence and clarity.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  46. 118

    Eligibility Efficiency: Strategies For Organizing Verification Of Benefits

    Send us Fan MailThis quick-tip episode breaks down the blueprint for building a high-efficiency insurance eligibility system that actually works—before the chaos of January hits. Brandon reveals the annual VOB strategy top practices use to stay ahead: forming a dedicated verification task force, running preseason workflow simulations, batching by payer, gamifying team performance, using standups and dashboards, and applying smart tools like APIs and AI phone verification. He walks through how to prep your team months in advance, streamline communication, prevent burnout, and protect your revenue from missed benefits, incorrect data, and preventable errors. If your practice struggles every January with verification bottlenecks, denials, or frantic phone calls, this episode gives you a proven, repeatable model to transform your entire VOB process—and start the year with clarity, accuracy, and confidence. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  47. 117

    New Year New Benefits: Strategies To Optimizing Your Verification Process

    Send us Fan MailThe new year hits—and suddenly every practice is drowning in deductible resets, wrong eligibility data, billing surprises, and frustrated patients. This episode gives you the exact playbook to fix it.Brandon breaks down how to streamline insurance verification, prevent surprise bills, batch your workflow by payer, re-engage patients discharged for benefit exhaustion, and protect revenue during the most chaotic month of the year. You’ll learn how to under-promise and over-deliver on costs, schedule only financially-committed patients, leverage AI and automation, and use patient-driven benefit checks to save hours of staff time.If January always feels like a mess, this episode gives you the systems to make it predictable, accurate, and profitable.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  48. 116

    Why Management Sucks

    Send us Fan MailIf your practice keeps losing great people, it’s probably not the pay—it’s your managers.In this Quick Tip episode, we break down why so many managers “suck” in private practice and what to do about it. From promoting your best clinician into a job they were never trained for, to rewarding people who don’t even like managing, we unpack the real reasons leadership fails—and how that failure is costing you talent, culture, and revenue.Using the story of “Ralph,” the star salesperson turned disastrous sales director, Brandon shows why top performers don’t automatically make great managers, and why putting them in leadership without a plan can tank both their performance and your team’s. We share his favorite analogy: great managers are like horror-movie lovers—they’re wired to handle tough conversations, conflict, and constant pressure without running away.You’ll learn how to:Spot the difference between talent in a role and talent for managementAvoid the trap of promoting high performers who don’t actually want to leadFix the #1 reason employees leave: poor management and misaligned prioritiesIdentify the traits of managers who love the hard stuff—conflict, accountability, tough loveDesign hiring, training, and culture so you attract true leaders, not title-chasersIf you’re a practice owner, leader, or aspiring manager, this episode will help you stop “hoping” someone can lead just because they’re good at their job—and start building a management layer that actually drives retention, performance, and practice growth.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  49. 115

    Defining DNA & Core Values For Every Employee In Your Organization

    Send us Fan MailIn this episode, we break down one of the most overlooked foundations of a thriving organization: co-creating your company’s DNA and core values with your team—not for them.If your culture feels disconnected, inconsistent, or low-energy, the real issue might not be performance… it might be the fabric your company is woven from. This conversation dives deep into how your people shape that fabric—and how intentionally defining shared values transforms everything from morale to retention to leadership development.You’ll learn why employee input is the secret weapon for crafting meaningful values, how to embed those values into daily work, and what it takes to align systems, leadership behavior, and ongoing communication with your cultural identity. We explore actionable examples, real stories, and tools for helping every employee understand how their personal goals intersect with the mission—and why that alignment becomes the heartbeat of long-term success.From onboarding to leadership modeling, from storytelling to performance systems, from personalized goals to organizational strategy—this episode gives you a full blueprint for building a culture people don’t just join… they stay to help build.If you're ready to create a workplace where people feel connected, motivated, and invested—this episode will show you how to weave that tapestry intentionally.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

  50. 114

    Strategies For Managing A Marketing Vendor

    Send us Fan MailAre you wasting money on marketing vendors who don’t get private practice? In this Quick Tip episode we break down exactly how to find, vet, and manage the right marketing partners — and avoid the ones who drain your budget without delivering ROI. From red flags to smart strategies, Brandon shares a transparent, step-by-step approach to choosing vendors who understand healthcare, compliance, and real patient acquisition. You’ll learn how to evaluate proposals, compare budgets, measure ROI, demand transparency, and identify which vendors actually invest in your success — not just your retainer. Whether you’re running a growing therapy clinic, wellness center, or private healthcare practice, this episode will help you stop guessing and start managing marketing like a CEO. 🎯 In this episode: How to identify marketing vendors that align with your goalsWhy “one-size-fits-all” agencies fail in healthcareWhat to ask before signing any contractThe difference between paying for actions vs. investing in resultsReal-world tips to hold vendors accountable and maximize ROI💡 If you’re serious about growing your practice sustainably — without wasting another dollar on empty promises — this episode is your roadmap. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co

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ABOUT THIS SHOW

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions.Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.privatepracticesurvivalguide.com

HOSTED BY

Brandon Seigel

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