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Process The Podcast

by Arielle Thomas

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape!

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Episodes

  1. How Saie Built a Diehard Beauty Community

    “The audience comes last, so that they can come first.” - Erin Starkweather How does a beauty brand that only launched in November 2019 end up selling one Glowy Super Gel every 10 seconds at Sephora? Erin Starkweather, Creative Director of Saie Beauty, has been there even before day one. She...

  2. Shared Stages: Does Engagement Make Money with Sally Obermeder

    “Likes are a beautiful vanity metric... but if your wallet’s not killing it, why are we doing it?” — Sally Obermeder This episode was a part of a juicy panel at the Social Summit Manly 2026. We can’t wait to take you behind the curtain with Sally Obermeder, founder of Ziish (formerly Swiish)! Can...

  3. Jamie Green is strapped to a rocket ship, from mag covers to Oprah

    "It's all relationships... learn the camera, definitely. But then invest your time in relationships." — Jamie Green Jamie Green didn't pick up a camera until 2017. Before that, he was building a social enterprise sleepwear label in Melbourne. A move to Byron Bay, photos of his wife for Instagram,...

  4. Styling for Prada, Cartier & Bvlgari: The Many Hats of a Celebrity Stylist with Jess Pecoraro

    Jess Pecoraro didn't know what a stylist was until she walked into the Cosmopolitan fashion cupboard. By 23, she had worked her way through some of Australia's biggest magazines. Then she walked away from her dream job with no clients, no title and no safety net, betting she could build something...

  5. Founder and Expert-Led Video Content: The Complete Framework for 2026

    If you're a founder, business owner, or the person on the marketing team who keeps getting told "we need more founder videos" , this episode is the actual framework, not just the advice why & how to do it. In this Petit, Arielle breaks down exactly how she produces founder-led and expert-led…

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  6. Why Fashion Still Chases Film: Inside Brydie Mack's World

    Most photographers shooting fashion campaigns today work in digital, instant previews, instant safety net. Brydie Mack, known to her audience as Wolf Cub, doesn't. She shoots everything on film: three to four rolls per look, five different cameras on set as backup, and a vague idea of what she's...

  7. The Story Behind Persona's Debut Issue, with Bella Freud

    "It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest names in fashion media. But this time, they threw out every...

  8. Allow me to reintroduce myself: The story behind Process the Podcast

    "My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas For over 140 episodes, Arielle's been the one asking the questions. This week, she turned the mic on herself. With so many new listeners joining…

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  9. From Princess Diana to Kim Kardashian: How Joh Bailey Built Legacy and Relevance for 41 Years

    "You can't afford to be an arsehole if you're famous; people talk about it too much." - Joh Bailey Forty-one years ago, Joh Bailey opened a single Double Bay salon with one goal: to be number one. Today, that same "no bullshit" philosophy has taken him from doing Princess Diana's hair on royal...

  10. How Merit Built a Cult Following Before It Had a Name with Aila Morin

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  11. Petit: Why Your Portfolio Isn't Getting You Hired Anymore

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  12. Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze

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  13. Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin

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  14. Petit: Creatives Are The New Athletes

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  15. Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements

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  16. Encore: Georges Antoni is a Slave to the Picture

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  17. Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope

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  18. Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody

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  19. Shared Stages: Reverse Engineering Your Creative Career

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  20. From 600 Followers to Netflix: The Jemma Sbeg Podcast Story

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  21. Petit: My ‘Creativity at Scale’ playbook

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  22. Rebuilding Australian Fashion Week, Kellie Hush spills the tea on their Trade Over Trends approach

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  23. Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready

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  24. Petit: How I’m getting ahead with AI (literally all the use cases)

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  25. Soundtracking the Met Gala: How Winslow Bright Architects Iconic Sound for Premiere Music Group

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  26. Why Who is Elijah? is Stripping Back to Scale for 2026, in partnership with Thoughtful

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  27. What To Do If You Get Cancelled: Sally Branson on Due Diligence & Protecting Your Hard Work

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  28. Can You Be an Ambitious CEO and a Present Mother? Michelle Battersby Thinks So

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  29. Backbone: How to take calculated risk to grow your business

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  30. “The U.S. Market Is a Beast”: Sophie Hood on Scaling Seoul Tonic, Her Growth Tactics & her NEXT business!

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  31. Backbone: Cash is QUEEN! How to manage your cashflow

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  32. The Future of Process: Building Australia's First Creative Space Surrounding a Podcast

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  33. Backbone: "Business Structures and Tax" - All the things they never taught you in school

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  34. Ben Watts: How to Build a World-Class Creative Career

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  35. Backbone: "The Accountability Mindset" - Removing avoidance and owning your financials

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  36. This Is Why You’re Still Stuck (And How to Finally Move Forward) with Brian Siegal

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  37. Petit: My biggest lessons from 2025

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  38. Mastering Still Life: @Stephanie_Somebody, The Eye Behind the World's Most Beautiful Brands

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  39. Letting Go to Grow: Eleanor Pendleton on Leaving Gritty Pretty and Building Haleau

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  40. A Different Side of Me: My Interview on Fine Form

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  41. Inside Den Holm: The Iconic Creative Practice of Our Favourite Stonemason

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  42. Petit: Slow and Steady Might Be My Fastest Path to Success

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  43. Emily Algar: Redefining Beauty Media in the Creator Economy

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  44. From Scratch: Sophia Amoruso's Wild Ride & Impact on Our Careers Today

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  45. BONUS Petit: Dinner Parties & Sydney Recap

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  46. Martina Calvi: The Art (and Business) of Junk Journaling

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  47. Petit: I fell off. I'm sorry. I'm back!

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  48. Beyond your comfort zone with Shelby Van Zwol

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  49. From Scratch: Fashion Visionary Hedi Slimane Part 2

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  50. From Scratch: Fashion visionary Hedi Slimane Part 1

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ABOUT THIS SHOW

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape!

HOSTED BY

Arielle Thomas

CATEGORIES

arts fashion beauty

Frequently Asked Questions

How many episodes does Process The Podcast have?

Process The Podcast currently has 155 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Process The Podcast about?

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these...

How often does Process The Podcast release new episodes?

Process The Podcast publishes regularly with 155 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Process The Podcast?

You can listen to Process The Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Process The Podcast?

Process The Podcast is created and hosted by Arielle Thomas.
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