Product Biz Made Easy
by Becky J. Anderson
The Product Biz Made Easy Podcast helps entrepreneurs scale their product-based businesses.Each week we share sales strategies, marketing advice, or inspiring interviews. We chat all about wholesale, eCommerce, Amazon, Etsy, private label, trade shows, sales reps, manufacturing, and all things product-based business.
Episodes
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074 - How to Choose What to Fix First in Your Product Business
In the final episode of 30 Days to More Sales, I pull the entire series together with a simple focus system for product-based business owners. Instead of trying to fix everything at once, choose one priority for the next 30 days, one number that tells you whether it is getting better, and one...
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073 - How to Calculate Break-Even ROAS for Your Product Business
n Day 29 of 30 Days to More Sales, I break down one of the most useful numbers a product business can know before scaling an ad: break-even ROAS. I explain what it is in simple words, why it matters, how to calculate it using your real costs, and how to use it to decide whether an ad is strong...
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072- How to Tell If Your Ecommerce Ad Is Actually Profitable
A good-looking ad dashboard does not always mean a profitable ad. In Day 28 of 30 Days to More Sales, I walk through the full math behind an ad that looked strong at first and almost disappeared once product cost, shipping, fees, discounts, and returns were included. I also explain when a...
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071 - How to Build Product Bundles That Increase Average Order Value
You do not always need more customers to make more money. Sometimes you need to give the customer you already have a good reason to buy more. In Day 27 of 30 Days to More Sales, I am showing you how to build a product bundle that makes sense to the customer and helps increase average order value...
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070 - Why Customers Abandon Their Cart and How to Fix Checkout
A customer who leaves a full cart is giving you a different clue from someone who never clicked or never wanted the product. In Episode 26 of Product Biz Made Easy, Becky J. Anderson walks through the three reasons she checks first: a late surprise, an unanswered question, or checkout trouble.…
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069 - How to Find Where Paid Traffic Is Losing Ecommerce Sales
You paid for the click, but did the customer ever make it to the order? In Day 25 of 30 Days to More Sales, Becky J. Anderson shares what happened when an ad report looked busy but the orders did not keep up. She walks through six plain numbers that show where a paid customer stops moving…
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068 - Where Should Your Next 100 Customers Come From?
If every sales channel is a growth priority, none of them has a real customer goal. In Day 24 of 30 Days to More Sales, Becky J. Anderson shares what happened when Amazon, Shopify, Walmart.com, TikTok Shop, Etsy, and wholesale all looked like the next big opportunity. Then she walks through five...
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067 - How to Create a Simple Repeatable Process for Your Product Business
Episode 23: You Became the Human Search Bar for Work the Business Already Learned Product Biz Made Easy | 30 Days to More Sales How to create a simple repeatable process for your product business. A promotion had been run before, but the next round still required another hunt for the emails,...
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066 - How to Decide What to Delegate in Your Product Business
Episode 22: Being Good at the Job Does Not Mean You Should Still Own It Product Biz Made Easy | 30 Days to More Sales How to decide what to delegate in your product business. A repeat customer-service approval took Becky only a minute, but the real cost was the customer and team waiting whenever...
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065 - How to Run a Weekly CEO Meeting for Your Product Business
Episode 21: Your Week Does Not Need Another To-Do List, It Needs a Meeting With the Owner Product Biz Made Easy | 30 Days to More Sales How to run a weekly CEO meeting for your product business. Becky and Paul were working constantly, but one problem kept returning because they fixed the…
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064 - How to Calculate the Monthly Sales Number Your Business Needs
Episode 20: Your Sales Goal Could Be Promising Money the Math Cannot Deliver Product Biz Made Easy | 30 Days to More Sales How to calculate the monthly sales number your business needs. Becky and Paul's business had grown, but their familiar monthly sales goal had not. The team could hit the…
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063 - How to Find Cash Tied Up in Excess Inventory
Episode 19: The Money Missing From Your Bank Account Could Be on a Shelf Product Biz Made Easy | 30 Days to More Sales How to find cash tied up in excess inventory. A larger purchase order lowered the unit cost, but sales moved slower than expected. Becky shares how she and Paul had bought well...
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062 - How to Find Which Ecommerce Products Make the Most Money
Episode 18: The Product Keeping You Busiest May Not Make You the Most Money Product Biz Made Easy | 30 Days to More Sales How to find which ecommerce products make the most money. The product with the most sales is not always the product contributing the most useful money. Becky shares what...
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061 - How to Price a Product for Profit: Costs Ecommerce Owners Forget
Episode 17: A Sold-Out Product Can Still Be Losing You Money Product Biz Made Easy | 30 Days to More Sales How to price a product for profit, not just revenue. In Day 17 of 30 Days to More Sales, Becky J. Anderson explains why a popular product can still leave too little money behind. Through a...
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060 - Revenue vs. Profit vs. Cash Flow for Product Businesses
Episode 16: Your Biggest Sales Month Can Still Leave You Short on Cash Product Biz Made Easy | 30 Days to More Sales Revenue vs. profit vs. cash flow for product businesses. In Day 16 of 30 Days to More Sales, Becky J. Anderson explains why a product business can have its biggest sales month and...
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059 - How to Turn First-Time Buyers Into Repeat Customers
Episode 15: No Complaint Does Not Mean She Is Coming Back Product Biz Made Easy | 30 Days to More Sales How to turn first-time buyers into repeat customers. In Day 15 of 30 Days to More Sales, Becky J. Anderson shares what happened when her team put enormous effort into winning the first order,...
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058 - How to Build Trust With First-Time Ecommerce Customers
Episode 14: We Were Talking to New Customers Like They Already Knew Us Product Biz Made Easy | 30 Days to More Sales How to build trust with first-time ecommerce customers. In Day 14 of 30 Days to More Sales, Becky J. Anderson shares what happened when repeat customers could order quickly but...
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057 - Make Your Marketing Match From Click to Cart
Episode 13: She Clicked for One Thing, Then We Made Her Find It Product Biz Made Easy | 30 Days to More Sales Make your marketing match from click to cart. A customer can click for one clear reason and land on a page that makes her start the decision all over again. In Episode 13 of Product Biz...
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056 - Build a Customer Clarity Map by Following One Real Orde
Episode 12: We Knew Her Age, We Still Didn't Know Why She Bought Product Biz Made Easy | 30 Days to More Sales Build a customer clarity map by following one real order. In Day 12 of 30 Days to More Sales, Becky J. Anderson explains why knowing a customer's age is not the same as knowing why she...
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055 - How to Use Customer Reviews for Better Product Marketing Copy
Episode 11: We Kept Rewriting the Headline, The Customer Had Already Written It Product Biz Made Easy | 30 Days to More Sales How to use customer reviews for better product marketing copy. In Day 11 of 30 Days to More Sales, Becky J. Anderson shares what happened when her team kept rewriting the...
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054 - Product Page Audit: Turn Product Features Into Reasons to Buy
Episode 10: We Listed Every Detail, And Left Out the Reason to Buy Product Biz Made Easy | 30 Days to More Sales Product page audit: turn product features into reasons to buy. In Day 10 of 30 Days to More Sales, Becky J. Anderson shares a mistake her own team made in the candle business: they...
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053 - Homepage Audit: Four Questions Your Website Must Answer Fast
Episode 9: The Ten-Second Test Our Homepage Couldn't Pass Product Biz Made Easy | 30 Days to More Sales Homepage audit: four questions your website must answer fast. A homepage can look polished and still make a new customer work too hard. Becky J. Anderson opens one of her own sites on her…
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052 - How to Write a One-Liner That Clearly Explains What You Sell
Episode 8: The Product Made Sense, Once I Explained It Product Biz Made Easy | 30 Days to More Sales How to write a one-liner that clearly explains what you sell. The product makes perfect sense when the owner is standing there explaining it, but an online customer only gets a picture and a few...
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052 - How to Choose What to Fix in Your Product Business This Week
Episode 7: Six Things Needed Fixing, Only One Could Go First Product Biz Made Easy | 30 Days to More Sales How to choose what to fix in your product business this week. Amazon ads need attention. Shopify needs an email. Walmart.com needs a listing fixed. TikTok Shop needs follow-up. Inventory is...
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051 - How to Sell Products Without Discounting Away Your Profit
Episode 6: The Sale Looked Great, Until We Saw What We Kept Product Biz Made Easy | 30 Days to More Sales How to sell products without discounting away your profit. The orders came in, the label printer was going, and boxes were stacking up by the door. Then Becky J. Anderson looked at what the...
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050 - How to Find the First Conversion Leak in Your Ecommerce Business
Day 5 of 30 Days to More Sales. More traffic cannot repair a buying path that is quietly losing the customers already in it. In Episode 5 of Product Biz Made Easy, Becky J. Anderson shares a protected client story about a business owner who was ready to find more visitors before checking where…
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049 - How to Create a Monthly Product Promotion Plan That Drives Sales
Day 4 of 30 Days to More Sales. Waiting until sales slow down to decide what to promote turns every quiet week into a Friday-afternoon emergency. In Episode 4 of Product Biz Made Easy, Becky J. Anderson shares the client pattern she calls aggressive concern: a rushed email, extra posts, a Becky...
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048 - How to Sell More Existing Products Without Launching Something New
Day 3 of 30 series 30 Days To More Sales. Creating a new product can feel like the fastest way to wake up slow sales, but it may onlyadd inventory, expense, and customer confusion without fixing the real leak. Becky J. Anderson shares the story of a client who arrived with three new product ideas...
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047 - What Happens When One Platform Becomes Your Whole Business
Day 2 of 30 Days To More Sales Series - A strong sales channel can quietly become a dangerous sales leak when the whole business begins depending on it. Becky J. Anderson explains why Amazon, Shopify, Etsy, paid social, wholesale, or one major retailer shouldn't be the only door into a product...
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046 - I'm Back And Here's What I've Been Doing
Product Biz Made Easy | 30 Days to More Sales / 30 Podcasts for 30 Days Becky J. Anderson is back, but she never stopped building. While the podcast was quiet, Becky continued coaching and consulting with established product-business owners while she and Paul built a manufacturing company and…
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045 - How To Reach A Million In Sales In Under Two Years
Today on the podcast we are talking to Lorena Garcia. She is a co-founder of Majka. This is a business started by moms for moms. She and her business partner are on track to hit one million in sales in under two years. She shares it all on the podcast today. See full show notes at...
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044- How To Grow Your Product Biz With Pop-Up Shops
Today on the podcast we are talking all about pop-up shops. We have Nicole Simms, a pop-up shop expert with us today. Full show notes at http://beckyjanderson.com Connect with Becky: Website: http://www.beckyjanderson.com/ Instagram: https://www.instagram.com/beckyjanderson/ Facebook...
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043- Three Mistakes Product-Based Business Owner Make
Today on the podcast I'm sharing three big mistakes that business owners make, so you won't make them. Full show notes at http://beckyjanderson.com
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042 - Six Things You Need To Do Your First Year Of Business
I get asked by a lot of new business owners what they should be working on. I share with you six things you should do in your first year of business. Full show notes at http://beckyjanderson.com https://www.beckyjanderson.com/perfectly-planned-day https://facebook.com/beckyjanderson.me
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041 - How To Scale A Handmade Business By Nailing Down Your Niche
I'm so excited to introduce you to Sarah Foster today on the podcast. She is the owner and founder of Bad Bad Jewelry. She shares with us how she scaled her business by nailing down her niche. She also shares how she was able to get her product on BuzzFeed with a simple iPhone photo of her…
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040 - 5 Business Goals For Every Product-Based Business
It's that time of year when everybody is setting new goals. I thought it would be a great time to give you some ideas for revenue-generating goals for your product-based business. We talk about why you need to be intentional with your business goals. Why your messaging is important, why you need…
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039 - How To Build A Business When You Have A Job Or Are A Busy Mom
Today on the podcast, we're talking all about how to build a thriving product-based business when you have a full-time job or are a busy mom. I'm sharing tips on how to find the time and get things done so you can grow your business. Full show notes on http://beckyjanderson.com Let's talk on…
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038- Five Things You Should Do Every Week In Your Product-Based Business
This week on the podcast we are talking all about what you should be doing in your business every week. I share five things that will help you keep your business focused, growing and on the right track. Full show notes on http://beckyjanderson.com Come follow me https://instagram.com/beckyjanderson
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037 - How To Create Marketing Content Consistently Simplified
One of the questions I get asked a lot is "what do I talk about in my blog or on social media to market my business?" Today on the Product Biz Made Easy Podcast I'm sharing my system I use for creating consistent content to market my business. Full show notes at http://beckyjanderson.com
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036 - How To Plan Now For Your Most Productive Year Yet
Today on the Product Biz Made Easy Podcast we are talking all about how to plan for 2020 now and layout your perfect week and month to set yourself up for success. Full show notes on http://Beckyjanderson.com Find me on Instagram https://instagram.com/beckyjanderson
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35 - Numbers You Need To Know And Track In Your Business
Today on the podcast, we are talking all about what numbers you need to know and track in your business to be successful. Full show notes at http://beckyjanderson.com
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034 - 5 Reasons Your Not Getting Sales Online
Today on the Product Biz Made Easy Podcast I'm sharing with you five reasons your online shop isn't getting sales. you'll walk away from this podcast knowing how to write your positioning statement so people who you are, what you sell and why they need it and so much more. Full show notes at...
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033 - What It Takes To Build A Million-Dollar Brand and How To Do It
Today on the Product Biz Made Easy Podcast I'm walking you through what it takes to build a million-dollar brand. Full show notes over on http://beckyjanderson.com
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032 - 6 Ways To Get More Sales Without Facebook Ads
I get asked a lot by clients on how to market their business and drive sales when they don't have a massive ad budget. Today on the podcast, I'm sharing six ways you can market your business to drive sales when you don't have an ad budget. Full show notes at http://beckyjanderson.com Find me on...
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031 - How A Love For Art Turned Into A Large Booming Business
I'm so excited to introduce you to Rongrong Devoe. She is a fashion illustrator. She turned her love of art into a product-based business that is booming. She shares with us how she was able to land big accounts like Channel, Maybelline, and more by being willing to work for free. Full show notes...
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30- 6 Lessons I Learned Building a 20 Million Dollar Business
Today on the podcast I take you back to when I started my business and lessons I learned along the way. Full show notes at http://beckyjanderson.com
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029 - How To Grow A Profitable Handmade Product-Based Business With Alex Boxall
Alex Boxall from Alex Kathlyn Accessories joins us today. She shares how she was able to build a profitable product-based business and juggle being a new mother. She shares how she got started. How she was able to get her sales momentum going. What her sales channels are and so much more. Full…
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028- How To Market Your Product Other than Social Media with Kathy Cruz
Today on the podcast, we are talking about how to market your online shop or retail store without using social media. Often shop owners think they can make a few posts on social media, and the sales will flow in automatically. If you've been in business for a while, you know this isn't the truth....
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027 -Three Marketing Ideas To Increase Holiday Sales
Like it or not, the holiday season is almost here. Now is the time to plan so that you aren't running around all stressed out the week of Black Friday wondering what you are going to do. Today on the podcast I'm sharing three marketing tactics I used that worked really well to increase sales.…
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026- How To Design Your Products Around The Trends
Today on the podcast I'm sharing with you how I designed my products around trends. How to watch trends and where to go know what the current and future trends are a year ahead. Full show notes at https://beckyjanderson.com
About this show
The Product Biz Made Easy Podcast helps entrepreneurs scale their product-based businesses.Each week we share sales strategies, marketing advice, or inspiring interviews. We chat all about wholesale, eCommerce, Amazon, Etsy, private label, trade shows, sales reps, manufacturing, and all things product-based business.
Hosted by
Becky J. Anderson
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