PODCAST · education
Product Design - Audio & Document collection
by Grenoble École de Management
Companies communicate with their public through a collection of visual expressions, like the product, the logo, signs and its name. In order to have the largest impact and to gain in competitivity, this collection of visual expressions has to be of high quality and above all coherent. In this design course we will concentrate on product and packaging design. We will study these topics from the viewpoint of a business student by analysing the following themes : Understanding the value of design for a company. Understanding the design creation process and the basics of design management.
Episodes
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02 - The design presentation
Your first project in the design course will be to select a design subject that will be presented in the classroom with a group of 4 to 5 fellow students. Here you will find information about the topics that you can choose from and information for preparing your presentation. It also contains a...
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08 - Styles since 1850... the history of design - Part II
Knowledge of cultural styling movements is indispensable for someone who likes to know more about product design. It is important to have knowledge and a feeling about what happened with previous artistic movements. Why did they become popular and why did they disappear? These preferences for...
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07 - Styles since 1850... the history of design - Part I
Knowledge of cultural styling movements is indispensable for someone who likes to know more about product design. It is important to have knowledge and a feeling about what happened with previous artistic movements. Why did they become popular and why did they disappear? These preferences for...
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06 - Designed to be loved
This subject in design is very actual and just great! Specific international conferences are organised on "design & emotion" by the Design and Emotion society and on "communicative product design" by the Nordcode network. For you this subject is important because by analysing the various…
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05 - Design Classics II : the Beetle
The objective of this module is to strenghten your background in design history.
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04 - Design Classics I : Michael Thonet
The objective of this module is to strenghten your background in design history.
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03 - The «message in the bottle» project
This module has two objectives. Objective one is to analyse as a marketing executive which messages in the packaging will positively differentiate it from competitors. Objective two is to create the packaging as a product design team and therefore to become aware of the good (and bad) moments in...
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01 - Introduction
Design can have a very positive influence on company performance. Several examples such as Swatch watches, the iMac and a Signal toothbrush are therefore presented. You will also discover the two main projects in this course: the design presentation and the message in the bottle project. This...
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ABOUT THIS SHOW
Companies communicate with their public through a collection of visual expressions, like the product, the logo, signs and its name. In order to have the largest impact and to gain in competitivity, this collection of visual expressions has to be of high quality and above all coherent. In this design course we will concentrate on product and packaging design. We will study these topics from the viewpoint of a business student by analysing the following themes : Understanding the value of design for a company. Understanding the design creation process and the basics of design management.
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Grenoble École de Management
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